{"id":10663,"date":"2023-09-25T10:18:40","date_gmt":"2023-09-25T10:18:40","guid":{"rendered":"https:\/\/newlightdigital.nldsite.com\/blog\/ppc-vs-anunturi-grafice-alegerea-abordarii-corecte-a-publicitatii-platite\/"},"modified":"2024-02-21T10:05:02","modified_gmt":"2024-02-21T10:05:02","slug":"ppc-vs-anunturi-grafice-alegerea-abordarii-corecte-a-publicitatii-platite","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/ppc-vs-anunturi-grafice-alegerea-abordarii-corecte-a-publicitatii-platite\/","title":{"rendered":"PPC vs. anun\u021buri grafice: alegerea abord\u0103rii corecte a publicit\u0103\u021bii pl\u0103tite"},"content":{"rendered":"\n<p>Pe m\u0103sur\u0103 ce examina\u021bi op\u021biunile campaniei de publicitate pl\u0103tit\u0103, ve\u021bi \u00eent\u00e2lni o decizie major\u0103 \u00eentre PPC \u0219i anun\u021burile grafice. Fiecare op\u021biune prezint\u0103 beneficii unice \u0219i cazuri de utilizare. Valorificarea puterii fiec\u0103rei op\u021biuni va asigura cel mai bun cost per client poten\u021bial \u0219i valori de conversie posibile.<\/p>\n\n\n\n<p>Iat\u0103 ghidul t\u0103u pentru alegerea abord\u0103rii corecte a publicit\u0103\u021bii pl\u0103tite \u00een func\u021bie de afacerea, obiectivele \u0219i rezultatele tale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este PPC?<\/h2>\n\n\n\n<p>PPC \u00eenseamn\u0103 pay-per-click, \u00een care un agent de publicitate pl\u0103te\u0219te o tax\u0103 de fiecare dat\u0103 c\u00e2nd un poten\u021bial face clic pe anun\u021bul s\u0103u. Este cel mai frecvent utilizat pe motoarele de c\u0103utare \u0219i social media.<\/p>\n\n\n\n<p>Ajut\u0103 companiile de toate tipurile s\u0103 creasc\u0103 gradul de con\u0219tientizare pentru oferta lor, gener\u00e2nd \u00een acela\u0219i timp clien\u021bi poten\u021biali. \u00cen cazuri rare, clien\u021bii vor converti imediat dup\u0103 ce v\u0103d un anun\u021b.<\/p>\n\n\n\n<p>Cheia cu PPC este construirea unei oferte conving\u0103toare \u0219i potrivirea copiei anun\u021bului cu interesele sau \u00eentreb\u0103rile unui poten\u021bial.<\/p>\n\n\n\n<p>Atunci cand va angajati in PPC pe motoarele de cautare, veti viza cuvintele cheie pe care clientii le cauta legate de produsul, serviciul sau oferta dvs. speciala.  <\/p>\n\n\n\n<p>Pe re\u021belele sociale, ve\u021bi viza un client pe baza datelor demografice \u0219i a intereselor. Pute\u021bi alege s\u0103 v\u0103 concentra\u021bi asupra hobby-urilor, paginilor pe care le urmeaz\u0103 sau fazelor vie\u021bii pe care le experimenteaz\u0103, cum ar fi c\u0103s\u0103toria sau \u00eent\u00e2mpinarea unui nou copil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile PPC<\/h2>\n\n\n\n<p>C\u00e2nd vine vorba de reclame PPC, exist\u0103 multe beneficii pe care organiza\u021biile le pot experimenta cu anun\u021buri bine executate. Cheia este de a folosi o strategie puternic\u0103 pentru a experimenta aceste rezultate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Cre\u0219terea traficului<\/h3>\n\n\n\n<p>Anun\u021burile cu plat\u0103 pe clic pot ajuta la cre\u0219terea traficului c\u0103tre site-ul dvs., \u00een special \u00een fazele incipiente ale construirii unei strategii SEO \u0219i ale g\u0103sirii trac\u021biunii cu traficul organic.<\/p>\n\n\n\n<p>Implicarea \u00een campanii pl\u0103tite v\u0103 poate ajuta s\u0103 v\u0103 afi\u0219a\u021bi \u00een primele rezultate ale c\u0103ut\u0103rii chiar \u0219i atunci c\u00e2nd v\u0103 construi\u021bi \u00een continuare prezen\u021ba pe site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Generarea de clien\u021bi poten\u021biali<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads-1024x649.jpeg\" alt=\"\" class=\"wp-image-7856\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads-1024x649.jpeg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads-300x190.jpeg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads-768x487.jpeg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads-1536x973.jpeg 1536w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads-347x220.jpeg 347w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/09\/PPC-Display-Ads.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Anun\u021burile PPC sunt o modalitate excelent\u0103 de a v\u0103 prezenta oferta de produse sau servicii pentru a v\u0103 conecta cu noi clien\u021bi poten\u021biali sau pentru a v\u0103 reconecta cu clien\u021bii existen\u021bi. Deoarece viza\u021bi interese sau interog\u0103ri, \u0219ti\u021bi c\u0103 publicul este preg\u0103tit pentru oferta dvs., ceea ce face ca aceasta s\u0103 fie o oportunitate ideal\u0103 de a ajunge la aceste persoane.<\/p>\n\n\n\n<p>Dar pentru a beneficia de acest beneficiu, va trebui s\u0103 v\u0103 asigura\u021bi c\u0103 paginile de destina\u021bie \u0219i textul anun\u021burilor sunt optimizate pentru conversie. Aceasta \u00eenseamn\u0103 luarea \u00een considerare a celui mai de impact mod de a determina un poten\u021bial client s\u0103-\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 informa\u021biile de contact cu dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Gestiona\u021bi cheltuielile de publicitate<\/h3>\n\n\n\n<p>Tu de\u021bii controlul asupra bugetului t\u0103u cu PPC. Sublinia\u021bi ceea ce sunte\u021bi dispus s\u0103 cheltui\u021bi pentru campania dvs., iar platforma v\u0103 va asigura c\u0103 r\u0103m\u00e2ne\u021bi \u00een acele bugete zilnice, s\u0103pt\u0103m\u00e2nale sau lunare.<\/p>\n\n\n\n<p>Verifica\u021bi unde se duc banii \u0219i optimiza\u021bi-v\u0103 anun\u021burile \u00een consecin\u021b\u0103 pentru a vedea cea mai mare rentabilitate a investi\u021biei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Analize \u00een timp real<\/h3>\n\n\n\n<p>Optimizarea campaniilor este simpl\u0103, deoarece ve\u021bi ob\u021bine date \u00een timp real pe care le pute\u021bi analiza. Decide\u021bi dac\u0103 termenii de c\u0103utare func\u021bioneaz\u0103 pentru anun\u021burile dvs. sau dac\u0103 dori\u021bi s\u0103 reduce\u021bi cheltuielile pentru un segment de public.<\/p>\n\n\n\n<p>Nu va trebui s\u0103 a\u0219tepta\u021bi p\u00e2n\u0103 la \u00eencheierea unei campanii pentru a-i vedea valorile de performan\u021b\u0103. \u00cen schimb, pute\u021bi raporta \u00een mod regulat despre modul \u00een care se desf\u0103\u0219oar\u0103 campania \u0219i pute\u021bi redirec\u021biona fondurile \u00een consecin\u021b\u0103 pentru a vedea cele mai bune rezultate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Oportunit\u0103\u021bi de remarketing<\/h3>\n\n\n\n<p>Un alt mod de a utiliza PPC este ca instrument de retargeting. Odat\u0103 ce un utilizator viziteaz\u0103 site-ul dvs. web, pute\u021bi viza acei poten\u021biali despre care \u0219ti\u021bi c\u0103 au un interes \u00een produsele \u0219i serviciile dvs. prin anun\u021buri de retargeting.<\/p>\n\n\n\n<p>Anun\u021burile de remarketing v\u0103 pot ajuta s\u0103 v\u0103 adresa\u021bi clien\u021bilor existen\u021bi care nu au mai cump\u0103rat de la dvs. de ceva timp sau v\u0103 pot reaminti clien\u021bii poten\u021biali care v-au accesat site-ul, dar au plecat f\u0103r\u0103 a face pasul urm\u0103tor. Pute\u021bi face remarketing pentru aceste persoane chiar \u0219i f\u0103r\u0103 a avea informa\u021biile lor de contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Este rapid \u0219i simplu s\u0103 \u00eencepe\u021bi<\/h3>\n\n\n\n<p>Nu va trebui s\u0103 semna\u021bi un contract sau s\u0103 construi\u021bi o rela\u021bie cu un reprezentant de v\u00e2nz\u0103ri pentru a \u00eencepe campania PPC. Pur \u0219i simplu configura\u021bi un cont pe platforma aleas\u0103 \u0219i \u00eencepe\u021bi s\u0103 ajunge\u021bi la pia\u021ba \u021bint\u0103 \u00een aceea\u0219i zi.<\/p>\n\n\n\n<p>\u00cenainte de a pl\u0103ti pentru reclame, totu\u0219i, asigura\u021bi-v\u0103 c\u0103 ave\u021bi o strategie puternic\u0103 \u0219i cunoa\u0219te\u021bi clar publicul \u021bint\u0103. Dac\u0103 nu reu\u0219i\u021bi s\u0103 v\u0103 face\u021bi timp pentru a v\u0103 contura mai \u00eent\u00e2i strategia, ar putea duce la rezultate reduse.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Cazuri de utilizare PPC<\/h2>\n\n\n\n<p>Anun\u021burile cu plat\u0103 pe clic pot servi mai multor scopuri, ajut\u00e2ndu-v\u0103 s\u0103 ajunge\u021bi la publicul \u021bint\u0103 \u0219i s\u0103 v\u0103 atinge\u021bi obiectivele. Iat\u0103 c\u00e2teva obiective pe care aceste reclame te pot ajuta s\u0103 le \u00eendepline\u0219ti.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Con\u0219tientizarea m\u0103rcii: de\u0219i este posibil s\u0103 nu vede\u021bi tone de v\u00e2nz\u0103ri din interac\u021biunile ini\u021biale prin PPC, pute\u021bi ob\u021bine o con\u0219tientizare mai mare a m\u0103rcii pentru a c\u00e2\u0219tiga \u00eencet cota de pia\u021b\u0103. Acest lucru este util \u00een special pentru afacerile noi.<\/li>\n\n\n\n<li>Introducerea unui nou produs: anun\u021ba\u021bi-v\u0103 noul produs prin anun\u021buri PPC. Social media este deosebit de grozav\u0103 pentru acest caz de utilizare, deoarece v\u0103 pute\u021bi cre\u0219te acoperirea organic\u0103 pentru a cre\u0219te gradul de con\u0219tientizare pentru noua dvs. ofert\u0103.<\/li>\n\n\n\n<li>Campanii de generare de clien\u021bi poten\u021biali: genera\u021bi clien\u021bi poten\u021biali prin anun\u021buri PPC pentru a v\u0103 ajuta s\u0103 v\u0103 men\u021bine\u021bi p\u00e2lnia plin\u0103 \u00een mod regulat sau pentru a valorifica o anumit\u0103 campanie, cum ar fi o ofert\u0103 special\u0103.<\/li>\n\n\n\n<li>Extinderea pie\u021bei: atunci c\u00e2nd intra\u021bi pe pie\u021be noi, PPC v\u0103 poate ajuta s\u0103 testa\u021bi mesajele \u0219i s\u0103 vede\u021bi ce rezoneaz\u0103 cel mai bine cu clien\u021bii dvs.<\/li>\n\n\n\n<li>Evenimente: ob\u021bine\u021bi o expunere mai mare pentru evenimentele dvs. prin anun\u021buri PPC. Ob\u021bine\u021bi cel mai mare ROI posibil de la evenimentele dvs. umpl\u00e2nd sala.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce sunt anun\u021burile grafice?<\/h2>\n\n\n\n<p>Anun\u021burile grafice includ imagini, videoclipuri sau gif-uri \u00eentr-o re\u021bea de site-uri sau aplica\u021bii. Nu va trebui s\u0103 v\u0103 asocia\u021bi cu fiecare site web individual sau s\u0103 semna\u021bi acorduri cu ace\u0219tia pentru a \u00eencepe publicitatea. \u00cen general, ave\u021bi acces la aceste site-uri de la un partener de publicitate important, cum ar fi Google.<\/p>\n\n\n\n<p>Multe anun\u021buri grafice sunt taxate \u00een continuare pe baza unui cost pe clic, oferindu-v\u0103 op\u021biuni pentru crearea unei strategii de licitare \u0219i stabilirea unui buget.<\/p>\n\n\n\n<p>La fel ca PPC, pute\u021bi utiliza aceste anun\u021buri \u0219i pentru a redirec\u021biona clien\u021bii care v\u0103 viziteaz\u0103 site-ul. Comercian\u021bii cu am\u0103nuntul folosesc adesea aceste anun\u021buri pentru a reaminti unui utilizator co\u0219ul abandonat sau un produs pe care l-a vizualizat \u00een timpul navig\u0103rii.  <\/p>\n\n\n\n<p>Pute\u021bi alege dintr-o varietate de formate, inclusiv:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anun\u021buri banner<\/li>\n\n\n\n<li>Anun\u021buri intercalate<\/li>\n\n\n\n<li>Con\u021binut media \u00eembog\u0103\u021bit<\/li>\n\n\n\n<li>Anun\u021buri video<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile anun\u021burilor grafice<\/h2>\n\n\n\n<p>Anun\u021burile grafice ofer\u0103 multe beneficii remarcabile pentru advertiseri. Iat\u0103 ce poate oferi companiei dvs. o strategie puternic\u0103 privind anun\u021burile grafice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Formate diverse<\/h3>\n\n\n\n<p>Nu \u0219tii niciodat\u0103 ce format de reclam\u0103 va rezona cel mai bine cu publicul t\u0103u \u021bint\u0103. Cea mai bun\u0103 modalitate de a afla este s\u0103 experimenta\u021bi diverse formate de anun\u021buri grafice. Aceasta diversitate ofera un element vizual pe care multe anunturi PPC nu il ajuta sa ajunga la prospecti intr-un mod nou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Acoperire<\/h3>\n\n\n\n<p>Ob\u021bine\u021bi acces la milioane de site-uri web care acoper\u0103 multe domenii de interes pentru a ajunge la clien\u021bi acolo unde navigheaz\u0103 \u00een mod natural pe web. Acest lucru v\u0103 ofer\u0103 control deplin asupra modului \u00een care v\u0103 viza\u021bi poten\u021bialul \u0219i interesele acestuia. \u0218i simplific\u0103 procesul de a ajunge la mii de oameni \u0219i segmente de public de pe o singur\u0103 platform\u0103 central\u0103 de publicitate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Direc\u021bionarea profund\u0103 a publicului<\/h3>\n\n\n\n<p>Fi\u021bi foarte precis cu privire la publicul vizat \u0219i la interesele acestuia prin direc\u021bionarea \u00een func\u021bie de public \u00een profunzime, disponibil\u0103 \u00een re\u021belele publicitare grafice. Pute\u021bi alege publicul \u00een func\u021bie de date demografice, geografie, interese etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Rezultate m\u0103surabile<\/h3>\n\n\n\n<p>Valorile privind anun\u021burile grafice ofer\u0103 statistici \u00een timp real despre rezultatele anun\u021burilor, astfel \u00eenc\u00e2t s\u0103 pute\u021bi optimiza anun\u021burile \u00een mod regulat \u0219i s\u0103 genera\u021bi rapoarte cu privire la rezultate. Vede\u021bi detalii detaliate despre performan\u021ba anun\u021burilor dvs. \u0219i continua\u021bi de acolo.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cazuri de utilizare a anun\u021burilor grafice<\/h2>\n\n\n\n<p>Lua\u021bi \u00een considerare aceste cazuri de utilizare de top pentru c\u00e2nd s\u0103 utiliza\u021bi anun\u021buri grafice vs. anun\u021buri PPC.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adresa\u021bi-v\u0103 clien\u021bilor \u00eenainte ca ace\u0219tia s\u0103 \u0219tie s\u0103 v\u0103 caute produsele sau serviciile: atunci c\u00e2nd afi\u0219eaz\u0103 anun\u021buri \u00een re\u021belele de c\u0103utare, clien\u021bii poten\u021biali trebuie s\u0103 \u0219tie s\u0103 v\u0103 caute produsele sau serviciile. Asta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 \u0219tie c\u0103 au o problem\u0103 \u0219i au nevoie de o solu\u021bie, ceea ce \u00eei plaseaz\u0103 mai jos \u00een p\u00e2lnie dec\u00e2t persoanele la care pute\u021bi ajunge cu anun\u021buri grafice \u00een timp ce navigheaz\u0103 ocazional pe alte site-uri web.<\/li>\n\n\n\n<li>Ar\u0103ta\u021bi cum func\u021bioneaz\u0103 produsul cu elementele vizuale: aspectul vizual al anun\u021burilor grafice le transform\u0103 \u00eentr-un avantaj pentru a demonstra cum func\u021bioneaz\u0103 un produs sau pentru a le reaminti clien\u021bilor despre produsele pe care le-a v\u0103zut atunci c\u00e2nd v-a accesat site-ul.  <\/li>\n\n\n\n<li>Sus\u021bine\u021bi un ciclu lung de v\u00e2nz\u0103ri: companiile cu cicluri lungi de v\u00e2nz\u0103ri trebuie adesea s\u0103 se angajeze \u00eentr-o varietate de marketing cross-channel \u0219i omni-canal pentru a-\u0219i atrage clien\u021bii. Acest lucru se datoreaz\u0103 faptului c\u0103 poten\u021bialul client nu este preg\u0103tit s\u0103 fac\u0103 o achizi\u021bie dup\u0103 o interac\u021biune. Reclamele de retargeting te pot ajuta s\u0103 r\u0103m\u00e2i \u00een topul min\u021bii, \u00een ciuda faptului c\u0103 clientul are nevoie de luni de zile pentru a alege ce produs este cel mai potrivit pentru el.<\/li>\n\n\n\n<li>Pentru pie\u021bele de ni\u0219\u0103: pie\u021bele \u021bint\u0103 super specifice \u0219i ni\u0219a pot fi mai greu de atins. Anun\u021burile grafice \u00eei ajut\u0103 pe advertiseri s\u0103 ajung\u0103 la aceste segmente de public \u00een func\u021bie de interese, pentru a le ajunge \u00een mod eficient.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Crearea unei strategii pentru reclame pl\u0103tite<\/h2>\n\n\n\n<p>\u00cen cele din urm\u0103, strategia corect\u0103 de anun\u021buri pl\u0103tite va varia de la o afacere la alta. \u0218tiind dac\u0103 PPC vs. anun\u021burile grafice sunt potrivite pentru afacerea dvs. va depinde de obiectivele dvs. Colabora\u021bi cu New Light Digital pentru a profita la maximum de strategia dvs. de anun\u021buri pl\u0103tite. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programeaz\u0103-\u021bi consulta\u021bia gratuit\u0103 acum<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o consulta\u021bie gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=10667\" target=\"_blank\" rel=\"noreferrer noopener\">SEO de c\u0103utare vocal\u0103: strategii de optimizare pentru dispozitivele activate vocal<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=10659\" target=\"_blank\" rel=\"noreferrer noopener\">Video SEO: Optimizarea con\u021binutului video pentru motoarele de c\u0103utare \u0219i YouTube<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=10658\" target=\"_blank\" rel=\"noreferrer noopener\">Publicitatea de comer\u021b electronic: adaptarea strategiilor pl\u0103tite pentru comercian\u021bii cu am\u0103nuntul online<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=10679\" target=\"_blank\" rel=\"noreferrer noopener\">Ce este un cost per client poten\u021bial bun \u00een Google Ads?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=10662\" target=\"_blank\" rel=\"noreferrer noopener\">Clien\u021bii organici \u2013 de ce sunt considera\u021bi cei mai valoro\u0219i clien\u021bi<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ave\u021bi \u00een vedere PPC vs. anun\u021buri grafice pentru afacerea dvs.? Iat\u0103 cum s\u0103 alege\u021bi abordarea corect\u0103 pe baza obiectivelor \u0219i a rezultatelor dorite.<\/p>\n","protected":false},"author":2,"featured_media":10097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,94],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-10663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-ro","category-strategie-de-marketing","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC vs. Display Ads: Care este abordarea corect\u0103 a publicit\u0103\u021bii pl\u0103tite<\/title>\n<meta name=\"description\" content=\"Ave\u021bi \u00een vedere PPC vs. anun\u021buri grafice pentru afacerea dvs.? 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