{"id":10666,"date":"2023-08-10T09:51:00","date_gmt":"2023-08-10T06:51:00","guid":{"rendered":"https:\/\/newlightdigital.nldsite.com\/blog\/este-marketingul-dvs-eficient-7-valori-de-succes-in-marketing\/"},"modified":"2025-10-30T10:55:04","modified_gmt":"2025-10-30T08:55:04","slug":"marketingul-eficient-succes-in-marketing","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/","title":{"rendered":"Este marketingul dvs. eficient? 7 Valori de succes \u00een marketing"},"content":{"rendered":"\n<p>Decizia de a continua s\u0103 faci o tactic\u0103 de marketing sau de a c\u0103uta alte op\u021biuni poate p\u0103rea confuz\u0103. C\u00e2t de reu\u0219it\u0103 este tactica \u0219i are ca rezultat un impact util pentru afacerea dvs.?<\/p>\n\n\n\n<p>Prin stabilirea obiectivelor la \u00eenceputul test\u0103rii unei noi tactici \u0219i urm\u00e2nd anumite valori, ve\u021bi elimina toate presupunerile din a \u0219ti dac\u0103 campaniile dvs. de marketing au avut succes sau nu.<\/p>\n\n\n\n<p>Examina\u021bi aceste 7 valori de succes \u00een marketing pe care fiecare afacere ar trebui s\u0103 le pun\u0103 \u00een aplicare \u00eenainte de a \u00eencepe o campanie de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7 Valori de succes \u00een marketing<\/h3>\n\n\n\n<p>Ob\u021bine\u021bi o idee clar\u0103 despre performan\u021ba campaniilor dvs. de marketing, urm\u00e2nd aceste valori de performan\u021b\u0103 \u0219i urm\u0103rindu-le \u00een compara\u021bie cu obiectivele dvs. de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Traficul site-ului web<\/h3>\n\n\n\n<p>Aceast\u0103 valoare este important\u0103 deoarece v\u0103 spune c\u00e2t de mult\u0103 con\u0219tientizare general\u0103 ob\u021bine\u021bi pentru produsele \u0219i serviciile dvs. De asemenea, poate arunca o lumin\u0103 asupra strategiei dvs. de marketing de con\u021binut, deoarece vede\u021bi ce con\u021binut ob\u021bine cel mai mult trafic \u0219i c\u0103uta\u021bi modalit\u0103\u021bi de a v\u0103 ajuta clien\u021bii s\u0103 g\u0103seasc\u0103 informa\u021bii legate de produsele \u0219i serviciile dvs. \u0219i s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri frecvente.<\/p>\n\n\n\n<p>Traficul site-ului dvs. poate fluctua din mai multe motive, deci nu dori\u021bi s\u0103 acorda\u021bi aten\u021bie doar traficului total. Ar trebui s\u0103 fi\u021bi aten\u021bi de unde provine traficul dvs. \u0219i cum se compar\u0103 cu aceea\u0219i perioad\u0103 a anului precedent. Traficul site-ului web poate avea o sezonalitate, mai ales atunci c\u00e2nd v\u0103 afla\u021bi \u00een anumite industrii.<\/p>\n\n\n\n<p>Cel mai simplu mod de a \u00eencepe urm\u0103rirea traficului site-ului dvs. web este s\u0103 configura\u021bi Google Analytics. Instrumentul gratuit ofer\u0103 date granulare despre locul de unde provine traficul dvs. Unele surse de trafic c\u0103rora trebuie s\u0103 le acorda\u021bi aten\u021bie includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u0103utare organic\u0103<\/li>\n\n\n\n<li>Anun\u0163uri<\/li>\n\n\n\n<li>Recomand\u0103ri (\u0219i ce site-uri de recomandare genereaz\u0103 cel mai mult trafic)<\/li>\n\n\n\n<li>E-mail<\/li>\n\n\n\n<li>Re\u021bele de socializare<\/li>\n<\/ul>\n\n\n\n<p>Ve\u021bi \u0219ti c\u00e2t de bine func\u021bioneaz\u0103 tacticile dvs. de marketing \u0219i ce fac poten\u021bialii \u0219i clien\u021bii pe site-ul dvs. odat\u0103 ce ajung acolo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"266\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-1024x266.png\" alt=\"Valori de succes \u00een marketing\" class=\"wp-image-7765\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-1024x266.png 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-300x78.png 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-768x200.png 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-1536x399.png 1536w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-2048x532.png 2048w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics-370x96.png 370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Conversii pe site-ul web<\/h3>\n\n\n\n<p>Odat\u0103 ce a\u021bi configurat Google Analytics pe site-ul dvs., sunte\u021bi gata pentru o tactic\u0103 mai avansat\u0103. Ar trebui s\u0103 configura\u021bi informa\u021bii despre conversii pe site-ul dvs. care s\u0103 indice Google Analytics ce este o conversie. Pentru site-urile de comer\u021b electronic, finalizeaz\u0103 o achizi\u021bie. Dar pe alte site-uri web, ar putea fi o completare a formularului sau o rezervare demo.  <\/p>\n\n\n\n<p>Traficul site-ului web v\u0103 spune doar o mic\u0103 parte din c\u0103l\u0103toria de cump\u0103rare a clientului. Trebuie s\u0103 trece\u021bi la pasul urm\u0103tor pentru a afla dac\u0103 acel trafic are ca rezultat impactul asupra afacerii. Poate c\u0103 genera\u021bi mult trafic pe site, dar, din anumite motive, vizitatorii dvs. nu convertesc. Acest lucru v\u0103 spune c\u0103 trebuie s\u0103 v\u0103 actualiza\u021bi experien\u021ba de utilizator sau s\u0103 v\u0103 consolida\u021bi apelurile la ac\u021biune pentru a v\u0103 determina clien\u021bii s\u0103 fac\u0103 pasul urm\u0103tor.<\/p>\n\n\n\n<p>Pentru a determina rata de conversie a site-ului dvs., lua\u021bi num\u0103rul total de conversii pe lun\u0103 \u0219i \u00eemp\u0103r\u021bi\u021bi-l la num\u0103rul total de vizitatori ai site-ului dvs. (asigura\u021bi-v\u0103 c\u0103 utiliza\u021bi num\u0103rul total de vizitatori \u0219i nu num\u0103rul total de vizite).<\/p>\n\n\n\n<p>Deci, dac\u0103 a\u021bi ob\u021binut 10 conversii \u00eentr-o lun\u0103 \u0219i a\u021bi experimentat 1,000 de vizitatori ai site-ului web, ave\u021bi o rat\u0103 de conversie de 1%. Rata medie de conversie a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate#:~:text=going%2520to%2520go%253F-,But%2520what%2520is%2520a%2520good%2520conversion%2520rate%253F,rates%2520of%252011.45%2525%2520or%2520higher.\" target=\"_blank\" rel=\"noreferrer noopener\">site-ului web este de 2.35%,<\/a> ceea ce \u00eenseamn\u0103 c\u0103 ave\u021bi ceva de f\u0103cut pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi rata de conversie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Atribuirea clien\u021bilor poten\u021biali<\/h3>\n\n\n\n<p>Pentru majoritatea industriilor, atribuirea clien\u021bilor poten\u021biali vine sub forma unor valori bune ale site-ului web care v\u0103 spun de unde provine conversia traficului. Dar magazinele fizice se confrunt\u0103, de asemenea, cu o provocare \u00een a \u0219ti de unde provine traficul. Solicitarea clien\u021bilor la plat\u0103 poate ajuta la atribuirea traficului pietonal unui magazin fizic.<\/p>\n\n\n\n<p>O alt\u0103 provocare cu care se confrunt\u0103 unele companii \u00een urm\u0103rirea atribuirii clien\u021bilor poten\u021biali este determinarea de unde provine un client poten\u021bial atunci c\u00e2nd vine printr-un apel telefonic. Din fericire, multe instrumente digitale simplific\u0103 acest lucru, dar dac\u0103 nu v\u0103 pute\u021bi permite \u00eenc\u0103 aceste instrumente, pute\u021bi \u00eentreba \u0219i clien\u021bii atunci c\u00e2nd sun\u0103 cu \u00eentreb\u0103ri despre locul \u00een care au aflat prima dat\u0103 despre afacerea dvs.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">4. Clasamente SEO \u0219i trafic \u0219i conversii rezultate<\/h3>\n\n\n\n<p>Atunci c\u00e2nd site-ul dvs. se claseaz\u0103 bine pe motoarele de c\u0103utare, rezult\u0103 adesea un trafic puternic al site-ului web de la p\u0103r\u021bile interesate, deoarece acestea c\u0103utau \u00een mod activ r\u0103spunsuri la \u00eentreb\u0103rile la care site-ul dvs. ar putea r\u0103spunde.<\/p>\n\n\n\n<p>Urm\u0103rirea SEO vine \u00een multe p\u0103r\u021bi. Iat\u0103 la ce ar trebui s\u0103 fii atent.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clasamente lunare de cuvinte cheie (clasamentele se pot schimba de la o zi la alta, deci este mai bine s\u0103 v\u0103 uita\u021bi la rezultatele lunare care v\u0103 vor ar\u0103ta pozi\u021biile medii de rang)<\/li>\n\n\n\n<li>Pagini web care genereaz\u0103 cele mai multe rezultate de c\u0103utare<\/li>\n\n\n\n<li>Cuvinte cheie similare pentru cele mai de succes cuvinte cheie, care v\u0103 pot ajuta s\u0103 v\u0103 adresa\u021bi unor clien\u021bi poten\u021biali \u0219i clien\u021bi suplimentari<\/li>\n\n\n\n<li>Rata de conversie pentru traficul specific traficului organic \u0219i chiar cuvinte cheie individuale pentru a \u00een\u021belege mai bine ce rezoneaz\u0103 cel mai bine cu clien\u021bii dvs. \u0219i poate \u00eembun\u0103t\u0103\u021bi con\u021binutul cu performan\u021be sc\u0103zute<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Costul de achizi\u021bie al clien\u021bilor ()<\/h3>\n\n\n\n<p>Nu toate conversiile sunt egale, iar \u00een\u021belegerea costului fiec\u0103rei conversii v\u0103 va ajuta s\u0103 determina\u021bi unde s\u0103 v\u0103 pune\u021bi timpul \u0219i banii atunci c\u00e2nd planifica\u021bi campanii de marketing. Aceast\u0103 metric\u0103 este extrem de valoroas\u0103 atunci c\u00e2nd se determin\u0103 dac\u0103 o tactic\u0103 are succes sau nu.  <\/p>\n\n\n\n<p>Dac\u0103 rulezi un anun\u021b Google \u0219i ob\u021bii 10 conversii \u00eentr-o lun\u0103 \u0219i asta ai tendin\u021ba s\u0103 ob\u021bii organic de pe site-ul t\u0103u, pare un succes, deoarece \u021bi-a dublat conversiile lunare totale. Dar, pe m\u0103sur\u0103 ce privi\u021bi mai ad\u00e2nc, v\u0103 da\u021bi seama c\u0103 5 dintre conversiile dvs. au provenit dintr-o postare pe blogul oaspe\u021bilor pentru care a\u021bi pl\u0103tit doar 100 USD pentru mai mult de un an \u00een urm\u0103, ceea ce duce \u00een mod regulat la conversii lunare. Iar campania dvs. Google Ad a costat 1,000 USD pentru a ob\u021bine aceste 10 conversii.  <\/p>\n\n\n\n<p>Cunoa\u0219terea acestor date v\u0103 spune c\u0103 ar putea fi mai util s\u0103 investi\u021bi \u00een post\u0103rile oaspe\u021bilor \u00een timp ce reduce\u021bi bugetul Google Ads, pe m\u0103sur\u0103 ce lucra\u021bi la reducerea costului de achizi\u021bie a clien\u021bilor pe platforma respectiv\u0103.<\/p>\n\n\n\n<p>Pentru a calcula costul pe achizi\u021bie, pute\u021bi lua costul total al unei tactici \u0219i \u00eel pute\u021bi \u00eemp\u0103r\u021bi la num\u0103rul de conversii pe care le-a\u021bi ob\u021binut din acea tactic\u0103. Multe companii calculeaz\u0103, de asemenea, costul total de achizi\u021bie a clien\u021bilor, care v\u0103 ia \u00eentregul buget de marketing \u0219i \u00eel \u00eemparte la conversiile totale pe care le-a\u021bi primit pentru anul respectiv. Aceasta este o valoare bun\u0103 de urm\u0103rit de la an la an pentru a \u00een\u021belege mai bine marketingul \u00een ansamblu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Valoarea total\u0103 a clientului (CLV)<\/h3>\n\n\n\n<p>Odat\u0103 ce ob\u021bine\u021bi un client, c\u00e2t cheltuiesc cu afacerea dvs.? Acest lucru v\u0103 va spune c\u00e2t de mult v\u0103 pute\u021bi permite s\u0103 cheltui\u021bi pentru costurile de achizi\u021bie a clien\u021bilor. \u00centreprinderile cu un CLV mai mare \u00ee\u0219i pot permite, \u00een general, s\u0103 cheltuiasc\u0103 mai mult pentru achizi\u021bionarea de noi clien\u021bi. De asemenea, v\u0103 spune c\u00e2t de loiali sunt clien\u021bii dvs. \u0219i ar putea indica oportunit\u0103\u021bi de \u00eembun\u0103t\u0103\u021bire a loialit\u0103\u021bii.  <\/p>\n\n\n\n<p>M\u0103surarea CLV este pu\u021bin mai complex\u0103 dec\u00e2t urm\u0103rirea multor alte valori. Iat\u0103 cum se calculeaz\u0103 aceast\u0103 valoare.<\/p>\n\n\n\n<p>Lua\u021bi venitul total \u0219i \u00eemp\u0103r\u021bi\u021bi-l la totalul comenzilor. Acest lucru v\u0103 spune venitul mediu pe client. Apoi, va trebui s\u0103 calcula\u021bi c\u00e2te comenzi a\u021bi primit \u00eentr-un an \u0219i s\u0103 le \u00eemp\u0103r\u021bi\u021bi la c\u00e2\u021bi clien\u021bi au plasat acele comenzi. De asemenea, va trebui s\u0103 cunoa\u0219te\u021bi durata medie de via\u021b\u0103 a clien\u021bilor sau c\u00e2t timp cump\u0103r\u0103 un client de la afacerea dvs. Apoi, pute\u021bi lua valoarea medie a clientului \u0219i o pute\u021bi \u00eenmul\u021bi cu durata total\u0103 de via\u021b\u0103 a clien\u021bilor pentru a atinge valoarea total\u0103 a clientului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Rata de renun\u021bare a clien\u021bilor<\/h3>\n\n\n\n<p>Pierderea clien\u021bilor este normal\u0103 \u0219i nu ar trebui s\u0103 v\u0103 deranjeze prea mult. Dar atunci c\u00e2nd rata de renun\u021bare a clien\u021bilor dvs. este prea mare, ar putea \u00eencerca s\u0103 v\u0103 spun\u0103 ceva despre calitatea produselor \u0219i serviciilor dvs. sau despre c\u00e2t de bine v\u0103 sprijini\u021bi clien\u021bii.<\/p>\n\n\n\n<p>Cunoa\u0219terea ratei bisericii este important\u0103, dar este, de asemenea, util s\u0103 \u0219tii de ce te p\u0103r\u0103sesc clien\u021bii t\u0103i. Completarea sondajelor clien\u021bilor \u0219i a focus grupurilor poate oferi aceste informa\u021bii.<\/p>\n\n\n\n<p>Pentru a calcula rata de renun\u021bare, ve\u021bi lua num\u0103rul total de clien\u021bi la \u00eenceputul unei perioade \u0219i apoi ve\u021bi sc\u0103dea num\u0103rul total de clien\u021bi la sf\u00e2r\u0219itul unei perioade. Pute\u021bi face acest lucru trimestrial sau anual pentru a calcula rata de renun\u021bare. De exemplu, s-ar putea s\u0103 descoperi\u021bi c\u0103, la \u00eenceputul anului, ave\u021bi 1.000 de clien\u021bi unici. Dar p\u00e2n\u0103 la 31 decembrie a acelui an, ai doar 800, ceea ce pune rata de churn la 20%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Determinarea succesului marketingului dvs.<\/h2>\n\n\n\n<p>Dac\u0103 configurarea acestor valori \u0219i determinarea succesului pare complicat\u0103, ar putea fi timpul s\u0103 aduce\u021bi un expert. New Light Digital are o vast\u0103 experien\u021b\u0103 \u00een multe industrii \u00een toate tacticile de marketing digital. \u0218tim ce echivaleaz\u0103 cu succesul \u0219i putem ajuta echipele de marketing s\u0103-\u0219i adapteze strategia pentru a asigura rezultate. Programa\u021bi o consulta\u021bie cu <a href=\"https:\/\/newlightdigital.com\/ro\/despre-noi\/\" target=\"_blank\" rel=\"noreferrer noopener\">firma de marketing Chi\u0219in\u0103u<\/a> pentru a afla mai multe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/3-strategii-de-marketing-win-win-pentru-orice-afacere\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 strategii de marketing win-win pentru orice afacere<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/cum-sa-anulati-anunturile-yelp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 anula\u021bi anun\u021burile Yelp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-dvs-functioneaza-asa-cum-ar-trebui-sfaturi-pentru-evaluarile-si-ajustarile-de-la-jumatatea-anului\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketingul dvs. func\u021bioneaz\u0103 a\u0219a cum ar trebui? Sfaturi pentru evalu\u0103rile \u0219i ajust\u0103rile de la jum\u0103tatea anului<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/cum-sa-va-auditati-site-ul-web-o-lista-de-verificare-completa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 v\u0103 audita\u021bi site-ul web &#8211; o list\u0103 de verificare complet\u0103<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/anunturile-google-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oamenii fac de fapt clic pe anun\u021burile Google PPC?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.<\/p>\n","protected":false},"author":2,"featured_media":10011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,94],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-10666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generarea-de-leaduri","category-strategie-de-marketing","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Este marketingul dvs. eficient? Cum ob\u021bii succes \u00een marketing<\/title>\n<meta name=\"description\" content=\"Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Este marketingul dvs. eficient? Cum ob\u021bii succes \u00een marketing\" \/>\n<meta property=\"og:description\" content=\"Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"New Light Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/newlightdigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T06:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T08:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"newlightdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@newlightdigital\" \/>\n<meta name=\"twitter:site\" content=\"@newlightdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"newlightdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/\"},\"author\":{\"name\":\"newlightdigital\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/person\\\/ee701cfa5184213317438409e2c2461a\"},\"headline\":\"Este marketingul dvs. eficient? 7 Valori de succes \u00een marketing\",\"datePublished\":\"2023-08-10T06:51:00+00:00\",\"dateModified\":\"2025-10-30T08:55:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/\"},\"wordCount\":1796,\"publisher\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Marketing-Success-Metrics.jpeg\",\"keywords\":[\"Arhitectur\u0103 \u0219i design\",\"Asigurare\",\"Construc\u021bie\",\"Finan\u0163e\",\"IT \u0219i SAAS\",\"Ospitalitate\",\"Restaurante\",\"Telecom\"],\"articleSection\":[\"Generare de leaduri\",\"Strategie de marketing\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/\",\"name\":\"Este marketingul dvs. eficient? Cum ob\u021bii succes \u00een marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Marketing-Success-Metrics.jpeg\",\"datePublished\":\"2023-08-10T06:51:00+00:00\",\"dateModified\":\"2025-10-30T08:55:04+00:00\",\"description\":\"Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Marketing-Success-Metrics.jpeg\",\"contentUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Marketing-Success-Metrics.jpeg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/marketingul-eficient-succes-in-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Este marketingul dvs. eficient? 7 Valori de succes \u00een marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/\",\"name\":\"New Light Digital\",\"description\":\"Reap Tangible Results from Your Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\",\"name\":\"New Light Digital\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo_red.png\",\"contentUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo_red.png\",\"width\":338,\"height\":85,\"caption\":\"New Light Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/newlightdigital\",\"https:\\\/\\\/x.com\\\/newlightdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/29347636\\\/admin\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/newlightdigital\\\/\",\"https:\\\/\\\/www.instagram.com\\\/newlightdigital\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/person\\\/ee701cfa5184213317438409e2c2461a\",\"name\":\"newlightdigital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g\",\"caption\":\"newlightdigital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Este marketingul dvs. eficient? Cum ob\u021bii succes \u00een marketing","description":"Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/","og_locale":"ro_RO","og_type":"article","og_title":"Este marketingul dvs. eficient? Cum ob\u021bii succes \u00een marketing","og_description":"Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.","og_url":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/","og_site_name":"New Light Digital","article_publisher":"https:\/\/www.facebook.com\/newlightdigital","article_published_time":"2023-08-10T06:51:00+00:00","article_modified_time":"2025-10-30T08:55:04+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics.jpeg","type":"image\/jpeg"}],"author":"newlightdigital","twitter_card":"summary_large_image","twitter_creator":"@newlightdigital","twitter_site":"@newlightdigital","twitter_misc":{"Scris de":"newlightdigital","Timp estimat pentru citire":"15 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#article","isPartOf":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/"},"author":{"name":"newlightdigital","@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/person\/ee701cfa5184213317438409e2c2461a"},"headline":"Este marketingul dvs. eficient? 7 Valori de succes \u00een marketing","datePublished":"2023-08-10T06:51:00+00:00","dateModified":"2025-10-30T08:55:04+00:00","mainEntityOfPage":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/"},"wordCount":1796,"publisher":{"@id":"https:\/\/newlightdigital.com\/ro\/#organization"},"image":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics.jpeg","keywords":["Arhitectur\u0103 \u0219i design","Asigurare","Construc\u021bie","Finan\u0163e","IT \u0219i SAAS","Ospitalitate","Restaurante","Telecom"],"articleSection":["Generare de leaduri","Strategie de marketing"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/","url":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/","name":"Este marketingul dvs. eficient? Cum ob\u021bii succes \u00een marketing","isPartOf":{"@id":"https:\/\/newlightdigital.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#primaryimage"},"image":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics.jpeg","datePublished":"2023-08-10T06:51:00+00:00","dateModified":"2025-10-30T08:55:04+00:00","description":"Afla\u021bi cele 7 valori ale succesului \u00een marketing care v\u0103 ajut\u0103 s\u0103 determina\u021bi dac\u0103 marketingul dvs. este eficient. \u00cencepe\u021bi s\u0103 calcula\u021bi succesul marketingului acum.","breadcrumb":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#primaryimage","url":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics.jpeg","contentUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Success-Metrics.jpeg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-eficient-succes-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newlightdigital.com\/ro\/"},{"@type":"ListItem","position":2,"name":"Este marketingul dvs. eficient? 7 Valori de succes \u00een marketing"}]},{"@type":"WebSite","@id":"https:\/\/newlightdigital.com\/ro\/#website","url":"https:\/\/newlightdigital.com\/ro\/","name":"New Light Digital","description":"Reap Tangible Results from Your Marketing","publisher":{"@id":"https:\/\/newlightdigital.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newlightdigital.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/newlightdigital.com\/ro\/#organization","name":"New Light Digital","url":"https:\/\/newlightdigital.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/07\/logo_red.png","contentUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/07\/logo_red.png","width":338,"height":85,"caption":"New Light Digital"},"image":{"@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/newlightdigital","https:\/\/x.com\/newlightdigital","https:\/\/www.linkedin.com\/company\/29347636\/admin\/","https:\/\/www.pinterest.com\/newlightdigital\/","https:\/\/www.instagram.com\/newlightdigital\/"]},{"@type":"Person","@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/person\/ee701cfa5184213317438409e2c2461a","name":"newlightdigital","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g","caption":"newlightdigital"}}]}},"_links":{"self":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts\/10666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/comments?post=10666"}],"version-history":[{"count":2,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts\/10666\/revisions"}],"predecessor-version":[{"id":16174,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts\/10666\/revisions\/16174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/media\/10011"}],"wp:attachment":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/media?parent=10666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/categories?post=10666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/tags?post=10666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}