{"id":10670,"date":"2023-08-04T09:50:59","date_gmt":"2023-08-04T09:50:59","guid":{"rendered":"https:\/\/newlightdigital.nldsite.com\/blog\/3-strategii-de-marketing-win-win-pentru-orice-afacere\/"},"modified":"2023-11-28T10:20:30","modified_gmt":"2023-11-28T10:20:30","slug":"3-strategii-de-marketing-win-win-pentru-orice-afacere","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/3-strategii-de-marketing-win-win-pentru-orice-afacere\/","title":{"rendered":"3 strategii de marketing win-win pentru orice afacere"},"content":{"rendered":"\n<p>Strategiile de marketing win-win v\u0103 asigur\u0103 c\u0103 at\u00e2t afacerea dvs., c\u00e2t \u0219i clien\u021bii s\u0103i beneficiaz\u0103 de o situa\u021bie sau un aranjament. Dar, de prea multe ori, marketingul este auto-servire, conceput pentru a se concentra doar pe v\u00e2nz\u0103ri \u0219i nu pe client.<\/p>\n\n<p>Marketingul care pune clientul pe primul loc necesit\u0103 s\u0103 v\u0103 g\u00e2ndi\u021bi la v\u00e2nz\u0103ri ca fiind secundare nevoilor clientului. \u0218i c\u00e2nd face\u021bi acest lucru, ve\u021bi descoperi c\u0103 marketingul dvs. devine benefic at\u00e2t pentru dvs., c\u00e2t \u0219i pentru client. Nu numai c\u0103 \u00eei va educa, ci \u00eei va \u00eemputernici, distra \u0219i angaja pentru a-i transforma \u00een avoca\u021bi \u0219i clien\u021bi repeta\u021bi.<\/p>\n\n<p>Examina\u021bi aceste strategii principale care v\u0103 ajut\u0103 pe dvs. \u0219i pe clien\u021bii dvs. s\u0103 c\u00e2\u0219tiga\u021bi mult cu strategii de marketing mai inten\u021bionate.  <\/p>\n\n<h2 class=\"wp-block-heading\">Ce este o strategie de marketing win-win?<\/h2>\n\n<p>\u00centr-o strategie de marketing win-win, at\u00e2t dvs., c\u00e2t \u0219i clientul c\u00e2\u0219tiga\u021bi. C\u00e2teva exemple \u00een care doar un singur partid c\u00e2\u0219tig\u0103 includ:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reduceri abrupte \u00een care compania atinge pragul de rentabilitate (adesea conceput pentru a determina un client s\u0103 \u00eencerce un produs pentru a crea clien\u021bi pe termen lung)<\/li>\n\n\n\n<li>Strategii de marketing perturbatoare concepute pentru a atrage aten\u021bia clientului, dar cu informa\u021bii minime care conduc doar la v\u00e2nz\u0103ri \u0219i nu la \u00een\u021belegere sau rela\u021bii<\/li>\n\n\n\n<li>Tactici agresive de v\u00e2nzare care fac un client s\u0103 se simt\u0103 for\u021bat s\u0103 ia o decizie de cump\u0103rare<\/li>\n\n\n\n<li>Modele de abonament care nu ofer\u0103 clien\u021bilor flexibilitatea de a anula ori de c\u00e2te ori<\/li>\n\n\n\n<li>\u00cencerc\u0103ri gratuite care necesit\u0103 un card de credit \u0219i apoi taxeaz\u0103 clientul f\u0103r\u0103 notificare la \u00eencheierea perioadei de \u00eencercare<\/li>\n<\/ul>\n\n<p>Practic, dac\u0103 clientul nu ob\u021bine la fel de mult dintr-o tactic\u0103 de marketing ca afacerea, probabil c\u0103 nu este un scenariu c\u00e2\u0219tig-c\u00e2\u0219tig. Iat\u0103 o privire asupra celor mai importante trei strategii de marketing c\u00e2\u0219tig-c\u00e2\u0219tig pe care companiile le pot folosi pentru a construi rela\u021bii mai puternice cu clien\u021bii.<\/p>\n\n<h3 class=\"wp-block-heading\">1. Marketing de con\u021binut<\/h3>\n\n<p>Atunci c\u00e2nd redacta\u021bi con\u021binut, nu dori\u021bi s\u0103 ignora\u021bi apelul la ac\u021biune sau s\u0103 lua\u021bi \u00een considerare modul \u00een care acesta se leag\u0103 de produsele \u0219i serviciile dvs. Dar ar trebui s\u0103 realiza\u021bi, de asemenea, c\u0103 marketingul de con\u021binut este despre construirea de rela\u021bii \u0219i nu despre v\u00e2nzare. Deci, de\u0219i este o strategie de marketing, nu este una \u00een care afacerea elaboreaz\u0103 con\u021binut de autoservire conceput doar pentru a vinde.<\/p>\n\n<p>Ve\u021bi avea con\u021binut care se vinde, cum ar fi serii de e-mailuri concepute pentru a atrage un client care \u0219i-a manifestat interesul fa\u021b\u0103 de produsele dvs. \u0218i \u00een timp ce aceste serii ar trebui s\u0103 includ\u0103 \u00een continuare con\u021binut benefic pentru a v\u0103 educa publicul, seria va avea probabil o copie de v\u00e2nz\u0103ri mai puternic\u0103 dec\u00e2t con\u021binutul mediu.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business-1024x556.jpeg\" alt=\"Strategii de marketing Orice afacere\" class=\"wp-image-7762\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business-1024x556.jpeg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business-300x163.jpeg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business-768x417.jpeg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business-1536x835.jpeg 1536w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business-370x201.jpeg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Marketing-Strategies-Any-Business.jpeg 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>C\u00e2teva exemple de marketing de con\u021binut win-win includ:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Bloguri: nu percepe\u021bi taxe pentru acest con\u021binut \u0219i \u00eel oferi\u021bi gratuit oricui \u00eel poate descoperi. Sper\u0103m c\u0103 ob\u021bine\u021bi noi adrese de e-mail \u0219i informa\u021bii de contact din acest con\u021binut, dar oferi\u021bi con\u021binutul \u00een mod liber, indiferent dac\u0103 clientul \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219e\u0219te informa\u021biile cu dvs. sau nu.<\/li>\n\n\n\n<li>Podcast-uri: poate c\u0103 este con\u021binut similar cu ceea ce este pe blogul dvs., dar \u00eentr-o form\u0103 audio \u00een loc de scris. \u00cen acest fel, clien\u021bii pot consuma con\u021binutul atunci c\u00e2nd este convenabil pentru ei, f\u0103r\u0103 a fi lega\u021bi de un ecran. Pe m\u0103sur\u0103 ce publicul cre\u0219te, v\u0103 pute\u021bi comercializa podcasturile \u0219i pute\u021bi c\u00e2\u0219tiga bani din reclame, dac\u0103 aceasta este direc\u021bia \u00een care dori\u021bi s\u0103 v\u0103 \u00eendrepta\u021bi. \u00cen caz contrar, asigura\u021bi-v\u0103 c\u0103 con\u021binutul audio include \u00eendemnuri puternice \u0219i claritate cu privire la modul de a lua leg\u0103tura cu dvs. dac\u0103 clientul are \u00eentreb\u0103ri.<\/li>\n\n\n\n<li>Videoclipuri: demonstra\u021bii vizuale despre cum func\u021bioneaz\u0103 un produs sau cum s\u0103 faci ceva legat de serviciile pe care le oferi pot ajuta clien\u021bii s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri \u0219i s\u0103 descopere informa\u021bii despre un subiect \u00een care e\u0219ti expert. Prezentarea expertizei v\u0103 poate ajuta s\u0103 face\u021bi afacerea preferat\u0103 pentru client, de\u0219i s-ar putea s\u0103 nu mai auzi\u021bi niciodat\u0103 de ei. Dar ve\u021bi ob\u021bine \u00een continuare vizion\u0103ri video \u0219i acces\u0103ri ale site-ului web, ceea ce v\u0103 poate ajuta s\u0103 v\u0103 dezvolta\u021bi prezen\u021ba online.<\/li>\n\n\n\n<li>Social media: clien\u021bii \u0219i poten\u021bialii clien\u021bi v\u0103 pot urm\u0103ri pe social media pentru a afla mai multe despre industria dvs. sau pentru a v\u0103 distra. Ve\u021bi cre\u0219te num\u0103rul de urm\u0103ritori, ceea ce v\u0103 poate demonstra cuno\u0219tin\u021bele pe pia\u021b\u0103 \u0219i v\u0103 poate ajuta s\u0103 v\u0103 plasa\u021bi \u00een categoria liderilor. Ve\u021bi cunoa\u0219te \u00eencet clientul \u0219i ve\u021bi avea ocazia s\u0103 r\u0103spunde\u021bi la \u00eentreb\u0103rile sale \u00een sec\u021biunea de comentarii a post\u0103rilor dvs. sau prin mesaje. Este un alt mod de a r\u0103m\u00e2ne \u00een mintea ta, indiferent dac\u0103 persoana a cump\u0103rat de la tine sau este \u00eenc\u0103 \u00een faza de considerare.<\/li>\n<\/ul>\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n<h3 class=\"wp-block-heading\">2. Promo\u021bii exclusive<\/h3>\n\n<p>Cum le po\u021bi ar\u0103ta clien\u021bilor t\u0103i existen\u021bi \u0219i fideli c\u00e2t de mult \u00eei apreciezi? Oferi\u021bi-le promo\u021bii exclusive pe care nu le oferi\u021bi poten\u021bialilor. Prea des, companiile ofer\u0103 cele mai bune promo\u021bii clien\u021bilor noi pentru a-i atrage \u00een\u0103untru. \u0218i, de\u0219i acest lucru este de \u00een\u021beles, deoarece dori\u021bi s\u0103 reduce\u021bi bariera de intrare, dori\u021bi, de asemenea, s\u0103 lua\u021bi \u00een considerare modalit\u0103\u021bi de a v\u0103 p\u0103stra cei mai buni clien\u021bi \u0219i de a le ar\u0103ta c\u00e2t de mult v\u0103 pas\u0103.<\/p>\n\n<p>C\u00e2teva exemple de promo\u021bii exclusive pentru clien\u021bii existen\u021bi includ urm\u0103toarele.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Acces timpuriu la produse sau servicii noi: oferi\u021bi clien\u021bilor dvs. de \u00eencredere acces timpuriu la produse sau servicii noi. Poate chiar permite\u021bi-le s\u0103 fac\u0103 parte dintr-un grup beta care v\u0103 ajut\u0103 s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi aceste produse sau servicii \u00eenainte de a le lansa pe scar\u0103 larg\u0103.<\/li>\n\n\n\n<li>Mostre gratuite: o mic\u0103 surpriz\u0103 \u00een cutie pentru clien\u021bii existen\u021bi poate merge mult. Arunca\u021bi un e\u0219antion gratuit dintr-un produs similar sau unul care completeaz\u0103 ceea ce cump\u0103r\u0103 \u00een general clientul. V\u0103 ve\u021bi \u00eenc\u00e2nta clientul \u00eentr-un mod special. Sau include\u021bi o dimensiune de \u00eencercare a produsului achizi\u021bionat de consumator \u0219i invita\u021bi-l s\u0103 \u00eel partajeze cu un prieten pentru a v\u0103 extinde acoperirea.<\/li>\n\n\n\n<li>V\u00e2nz\u0103ri secrete: oferi\u021bi v\u00e2nz\u0103ri doar clien\u021bilor dvs. de \u00eencredere. Acest lucru v\u0103 va ajuta s\u0103 v\u0103 continua\u021bi rela\u021bia cu clientul \u0219i s\u0103 ar\u0103ta\u021bi c\u00e2t de mult aprecia\u021bi afacerea lor.<\/li>\n\n\n\n<li>Vouchere sau rabaturi: oferi\u021bi clien\u021bilor vouchere sau rabaturi speciale atunci c\u00e2nd achizi\u021bioneaz\u0103 un anumit volum de la dvs. Poate stimula un client s\u0103 cumpere mai mult de la dvs. pentru a atinge o anumit\u0103 etap\u0103 sau un anumit nivel de rabat. \u0218i, evident, acestea contribuie la \u00eencurajarea achizi\u021biilor viitoare datorit\u0103 urgen\u021bei legate de vouchere \u0219i rabaturi \u00eenainte ca acestea s\u0103 expire.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">3. Parteneriate complementare<\/h3>\n\n<p>Realizarea de parteneriate cu companii care ofer\u0103 servicii complementare poate aduce beneficii afacerii dvs. prin oportunit\u0103\u021bi de v\u00e2nzare \u00eencruci\u0219at\u0103. Clientul beneficiaz\u0103 deoarece poate face o achizi\u021bie \u00eentr-o loca\u021bie convenabil\u0103.<\/p>\n\n<p>\u00cen plus, beneficiaz\u0103 companiile cu care sunte\u021bi partener, ceea ce v\u0103 poate oferi o pozi\u021bie ferm\u0103 \u00een comunitatea dvs. ca cineva care sprijin\u0103 alte afaceri. Este o modalitate bun\u0103 de a \u00eent\u00e2lni clien\u021bi noi, de a-i servi \u0219i de a-i \u00eenc\u00e2nta \u00eentr-un mod unic pe care concuren\u021bii dvs. s-ar putea s\u0103 nu-l fac\u0103.<\/p>\n\n<p>Lua\u021bi \u00een considerare v\u00e2nzarea de produse de la companii similare pe site-ul dvs. Sau oferi\u021bi abonamente combinate cu serviciul dvs. \u0219i un alt serviciu care se integreaz\u0103 bine \u00een oferta dvs.<\/p>\n\n<p>\u00cen acest scenariu, este un c\u00e2\u0219tig-c\u00e2\u0219tig-c\u00e2\u0219tig pentru toate cele trei p\u0103r\u021bi implicate. Doar asigura\u021bi-v\u0103 c\u0103 stabili\u021bi parteneriatul astfel \u00eenc\u00e2t s\u0103 beneficieze cu adev\u0103rat de to\u021bi cei implica\u021bi \u0219i s\u0103 nu fie \u00een interesul propriu. Taxarea partenerului dvs. pentru a-\u0219i lista produsele ar putea fi realist\u0103 dac\u0103 nu respect\u0103 serviciul. Dar dac\u0103 sunt reciproce, nu ar trebui s\u0103 percepe\u021bi taxe suplimentare. Clientul ar trebui s\u0103 ob\u021bin\u0103 confort din parteneriat, dar s-ar putea, de asemenea, s\u0103 arunca\u021bi c\u00e2teva economii u\u0219oare pentru a atrage achizi\u021bia mai mare.<\/p>\n\n<p>\u00cen unele industrii, este mai greu s\u0103 g\u0103se\u0219ti produse neconcurente dec\u00e2t \u00een altele. Fii creativ \u0219i g\u00e2nde\u0219te-te la ceea ce serve\u0219te cel mai bine clien\u021bilor t\u0103i, pentru c\u0103 despre asta este vorba \u00een aceste parteneriate.<\/p>\n\n<h2 class=\"wp-block-heading\">Construirea unei strategii de marketing care pune clientul pe primul loc<\/h2>\n\n<p>Marketingul care pune clientul pe primul loc v\u0103 va ajuta s\u0103 \u00eent\u00e2lni\u021bi poten\u021bialii, s\u0103-i atrage\u021bi \u00een clien\u021bi \u0219i s\u0103-i p\u0103stra\u021bi pe termen lung, \u00eenc\u00e2nt\u00e2ndu-i cu serviciile dvs. remarcabile. Dac\u0103 sunte\u021bi \u00een c\u0103utarea resurselor pentru a construi o strategie de marketing orientat\u0103 spre client, care s\u0103 atrag\u0103, s\u0103 angajeze \u0219i s\u0103 p\u0103streze poten\u021bialii clien\u021bi \u0219i clien\u021bii, <a href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa\u021bi o consultare gratuit\u0103 cu New Light Digital<\/a>.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=7707\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 anula\u021bi anun\u021burile Yelp<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7623\" target=\"_blank\" rel=\"noreferrer noopener\">Marketingul dvs. func\u021bioneaz\u0103 a\u0219a cum ar trebui? Sfaturi pentru evalu\u0103rile \u0219i ajust\u0103rile de la jum\u0103tatea anului<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7111\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 v\u0103 audita\u021bi site-ul web &#8211; o list\u0103 de verificare complet\u0103<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7071\" target=\"_blank\" rel=\"noreferrer noopener\">Oamenii fac de fapt clic pe anun\u021burile Google PPC?<\/a><\/li>\n\n\n\n<li><a href=\"\/?page_id=10283\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 atragi clien\u021bi cu Facebook\n<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7098\" target=\"_blank\" rel=\"noreferrer noopener\">Ce fac agen\u021biile de marketing?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Construi\u021bi strategii de marketing win-win care s\u0103 aduc\u0103 beneficii at\u00e2t afacerii dvs., c\u00e2t \u0219i clientului. Acestea sunt cele trei strategii care func\u021bioneaz\u0103 pentru orice companie.<\/p>\n","protected":false},"author":2,"featured_media":10005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-10670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-marketing","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 strategii de marketing win-win pentru orice afacere &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Construi\u021bi strategii de marketing win-win care s\u0103 aduc\u0103 beneficii at\u00e2t afacerii dvs., c\u00e2t \u0219i clientului. 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