{"id":10679,"date":"2025-06-13T09:12:09","date_gmt":"2025-06-13T06:12:09","guid":{"rendered":"https:\/\/newlightdigital.nldsite.com\/blog\/ce-este-un-cost-per-client-potential-bun-in-google-ads\/"},"modified":"2025-06-13T09:50:24","modified_gmt":"2025-06-13T06:50:24","slug":"ce-este-un-cost-per-client-potential-bun-in-google-ads","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/ce-este-un-cost-per-client-potential-bun-in-google-ads\/","title":{"rendered":"Care este un cost per lead bun \u00een Google Ads?"},"content":{"rendered":"\n<p>Care ar fi un cost per lead bun din reclamele dvs pe <a href=\"https:\/\/newlightdigital.com\/ro\/servicii\/agentie-google-ads\/\">Google Ads<\/a>? Este o \u00eentrebare relativ dificil\u0103. Totul depinde de pre\u021bul produsului dvs., de marjele de profit \u0219i de cheltuielile generale ale firmei dvs.<\/p>\n\n\n\n<p>Deci un cost bun per lead este diferit pentru fiecare afacere. \u0218i chiar odat\u0103 ce ajunge\u021bi la acest num\u0103r, mereu ne str\u0103duim s\u0103 reducem costul pe lead, urm\u0103rind cele mai bune practici de optimizare a campaniilor.<\/p>\n\n\n\n<p>Dar dac\u0103 dori\u021bi un punct de reper pentru a \u00een\u021belege modul \u00een care statisticile \u0219i rezultatele Google Ads se compar\u0103 cu alte companii, iat\u0103 c\u00e2teva cifre relevante.<\/p>\n\n\n\n<p>Potrivit <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/05\/18\/search-advertising-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">raportului Google Ads elaborat de WordStream<\/a>, iat\u0103 o privire asupra valorilor medii pentru anun\u021burile Google din ultimii ani.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost per click (CPC): 2.96$<\/li>\n\n\n\n<li>Cost per lead (CPL): 40.74$<\/li>\n\n\n\n<li>ROI: 2$ pentru fiecare 1$ cheltuit<\/li>\n<\/ul>\n\n\n\n<p>Dar raportul a constatat, de asemenea, o varia\u021bie imens\u0103 a acestor cifre, de la o industrie la alta. De exemplu, industria cu cel mai mic cost per lead a fost cea pentru animalele de companie, la 17.46$, iar cea mai mare a fost recrutarea, resurse umane, \u0219i ocuparea for\u021bei de munc\u0103 la 81.45$.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calcularea unui cost per lead bun din Google pentru compania dvs.<\/h2>\n\n\n\n<p>Av\u00e2nd \u00een vedere varia\u021bia at\u00e2t de mare a costului mediu per lead din Google Ads, de unde \u00eencepem cu optimizarea campaniilor? Iat\u0103 cum pute\u021bi calcula un cost per lead bun pentru afacerea dvs.<\/p>\n\n\n\n<p>Primul pas este s\u0103 calcula\u021bi c\u00e2t aduce un client mediu \u00een afacerea dvs. Dimensiunea medie a ofertei v\u0103 va spune c\u00e2t valoreaz\u0103 un client nou. Pentru a g\u0103si acest num\u0103r, lua\u021bi venitul brut total \u0219i \u00eemp\u0103r\u021bi\u021bi la num\u0103rul de clien\u021bi pe care i-a\u021bi c\u00e2\u0219tigat \u00eentr-un an. Deci, dac\u0103 a\u021bi \u00eencasat 500,000$ \u0219i a\u021bi avut 550 de clien\u021bi, tranzac\u021bia medie este de 909$.<\/p>\n\n\n\n<p>Acum trebuie s\u0103 v\u0103 da\u021bi seama de rentabilitatea investi\u021biei pentru acea v\u00e2nzare de 909$. Pentru a afla acest lucru, ve\u021bi lua venitul brut total de 500,000$ \u0219i v\u0103 ve\u021bi deduce cheltuielile. S\u0103 presupunem c\u0103 cheltuielile dvs. au fost de 300,000$, inclusiv toate cheltuielile de marketing \u0219i cheltuielile generale. Deci, acum c\u00e2\u0219tiga\u021bi 200,000$ pe an pentru 550 de clien\u021bi. Aceasta \u00eenseamn\u0103 un ROI de 363$ per tranzac\u021bie. Acum \u0219ti\u021bi c\u0103 nu pute\u021bi cheltui mai mult de 363$ pentru a c\u00e2\u0219tiga un client prin Google Ads. Dar \u00eenc\u0103 nu a\u021bi terminat cu matematica.<\/p>\n\n\n\n<p>Nu toate leadurile vor deveni clien\u021bi. Acum trebuie s\u0103 v\u0103 uita\u021bi la rata de conversie din lead \u00een client. \u00cen mediu, o companie <a href=\"https:\/\/growthorbit.com\/what-should-your-close-rate-be\/#:~:text=A%2520well%252Dknown%2520industry%2520analyst,while%2520average%2520companies%2520close%252020%2525.\" target=\"_blank\" rel=\"noreferrer noopener\">\u00eenchide aproximativ 20% din toate clien\u021bii poten\u021biali<\/a> (este o rat\u0103 optimist\u0103 de succes). Asta \u00eenseamn\u0103 c\u0103 va trebui s\u0103 ob\u021bine\u021bi cinci clien\u021bi poten\u021biali pentru a c\u00e2\u0219tiga acei 363$ per client. \u00cemp\u0103r\u021bi\u021bi 363$ la cinci \u0219i ve\u021bi ob\u021bine 72$. \u00cen acest scenariu, at\u00e2ta timp c\u00e2t costul pe lead este mai mic de 72$, \u0219ti\u021bi c\u0103 ve\u021bi c\u00e2\u0219tiga bani dintr-un lead.<\/p>\n\n\n\n<p>Acest calcul se bazeaz\u0103 doar pe un cost bun per lead din venitul ini\u021bial din tranzac\u021bie. De asemenea, ar trebui s\u0103 lua\u021bi \u00een considerare valoarea total\u0103 a unui client pe durata \u00eentreag\u0103 a unei colabor\u0103rii. Deci, chiar dac\u0103 \u00een primul an doar v\u0103 acoperi\u021bi costurile cu un client nou, este posibil c\u0103 adev\u0103ratul ROI vine \u00een anul doi, la re\u00eennoirea contractului sau c\u00e2nd plaseaz\u0103 a doua comand\u0103 la compania dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reducerea costului per lead \u00een Google Ads<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Good-Cost-Per-Lead-1-1-1024x499.jpeg\" alt=\"Cost bun per lead\" class=\"wp-image-7774\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Good-Cost-Per-Lead-1-1-1024x499.jpeg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Good-Cost-Per-Lead-1-1-300x146.jpeg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Good-Cost-Per-Lead-1-1-768x374.jpeg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Good-Cost-Per-Lead-1-1-370x180.jpeg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/08\/Good-Cost-Per-Lead-1-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dac\u0103 \u00een urma calculelor descoperi\u021bi c\u0103 pl\u0103ti\u021bi prea mult per lead \u00een Google Ads, ar trebui s\u0103 evalua\u021bi cea mai bun\u0103 modalitate de a reduce acest cost. Faptul c\u0103 pre\u021bul per lead este prea mare acum, nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 renun\u021ba\u021bi la Google Ads \u0219i s\u0103 investi\u021bi bugetul \u00een alt\u0103 parte. \u00censeamn\u0103 doar c\u0103 ar putea fi util s\u0103 v\u0103 reevalua\u021bi strategia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Campaniile dvs. sunt limitate de buget?<\/h3>\n\n\n\n<p>\u00cen timp ce analiza\u021bi contul dvs. de Google Ads, este posibil s\u0103 observa\u021bi c\u0103 unele seturi de anun\u021buri au un avertisment care spune \u201elimitat de buget\u201d. Asta \u00eenseamn\u0103 c\u0103 ofertele dvs. sunt suficient de mari pentru a intra \u00een licita\u021bia pentru un loc pe Google, dar din cauza limit\u0103rilor de buget impuse, anun\u021burile nu vor participa la un num\u0103r mare de licita\u021bii zilnic.<\/p>\n\n\n\n<p>\u00cen acest caz, pute\u021bi lua \u00een considerare urm\u0103toarele ac\u021biuni.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cre\u0219te\u021bi bugetul: dac\u0103 v\u0103 permite\u021bi s\u0103 investi\u021bi mai mult \u00een aceast\u0103 campanie, ve\u021bi avea mult mai multe oportunit\u0103\u021bi de a ap\u0103rea \u00een fa\u021ba poten\u021bialilor clien\u021bi prin cre\u0219terea bugetului.<\/li>\n\n\n\n<li>Reduce\u021bi costul per clic (CPC): proced\u00e2nd astfel, ve\u021bi participa la licita\u021bii cu un cost mai mic. \u00cen acest mod, pute\u021bi ap\u0103rea \u00een mai multe licita\u021bii \u0219i ajunge \u00een fa\u021ba unui num\u0103r mai mare de poten\u021biali clien\u021bi.<\/li>\n<\/ul>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u00cembun\u0103t\u0103\u021bi\u021bi scorul de calitate (Quality Score)<\/h3>\n\n\n\n<p>Advertiserii cu un scor de calitate mai mare pot c\u00e2\u0219tiga licita\u021bia chiar \u0219i cu biduri mai mici. Iar cu c\u00e2t costul pentru c\u00e2\u0219tigarea pozi\u021biei este mai mic, cu at\u00e2t va fi mai redus \u0219i costul per lead.<\/p>\n\n\n\n<p>Licita\u021biile Google recompenseaz\u0103 anun\u021burile de calitate cu un cost mai mic per click, deoarece aceste anun\u021buri ofer\u0103 o experien\u021b\u0103 mai bun\u0103 utilizatorilor \u0219i le r\u0103spund mai eficient la inten\u021biile de c\u0103utare. Pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi scorul de calitate, lua\u021bi \u00een considerare urm\u0103toarele ac\u021biuni:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Alege\u021bi cuvinte cheie relevante: cu c\u00e2t cuvintele cheie pe care le targeta\u021bi sunt mai relevante, cu at\u00e2t scorul de calitate va fi mai mare. Google analizeaz\u0103 cuvintele cheie din textul anun\u021bului \u0219i din pagina de destina\u021bie (landing page) pentru a determina c\u00e2t de relevant este anun\u021bul fa\u021b\u0103 de termenii de c\u0103utare, \u0219i folose\u0219te aceste date pentru a stabili scorul de calitate.<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba pe pagina de destina\u021bie (landing page): cu c\u00e2t pagina este mai de \u00eencredere, u\u0219or de navigat \u0219i se \u00eencarc\u0103 mai rapid, cu at\u00e2t experien\u021ba utilizatorului va fi mai bun\u0103. Iar o experien\u021b\u0103 mai bun\u0103 va cre\u0219te \u0219ansele ca Google s\u0103 v\u0103 ofere un loc mai bun \u00een rezultatele sponsorizate.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">3. Simplifica\u021bi structura contului<\/h3>\n\n\n\n<p>Conturile dezordonate din Google Ads duc la dificult\u0103\u021bi \u00een gestionarea anun\u021burilor. Dac\u0103 nu pute\u021bi vedea clar anun\u021burile, este dificil s\u0103 identifica\u021bi ce func\u021bioneaz\u0103 bine \u0219i unde exist\u0103 poten\u021bial de cre\u0219tere. Este important s\u0103 alinia\u021bi grupurile de anun\u021buri \u00een func\u021bie de relevan\u021b\u0103.<\/p>\n\n\n\n<p>A\u0219adar, fiecare grup de anun\u021buri (ad group) care promoveaz\u0103 un produs diferit ar trebui s\u0103 fie \u00eentr-un grup separat. Tematiza\u021bi grupurile, da\u021bi-le denumiri clare \u0219i p\u0103stra\u021bi contul organizat pentru a-l face mai u\u0219or de gestionat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Revizui\u021bi strategia de licitare<\/h3>\n\n\n\n<p>Set\u0103rile campaniei \u0219i op\u021biunile de targetare sunt esen\u021biale pentru a ob\u021bine un cost per lead mai mic, f\u0103r\u0103 a sacrifica calitatea poten\u021bialilor clien\u021bi. Pe m\u0103sur\u0103 ce analiza\u021bi set\u0103rile anun\u021burilor, ajusta\u021bi licita\u021biile \u00een func\u021bie de urm\u0103torii factori.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dispozitiv:<\/strong> unii advertiseri observ\u0103 diferen\u021be de performan\u021b\u0103 \u00een func\u021bie de tipul dispozitivului utilizat \u2013 mobil, tablet\u0103 sau desktop.<\/li>\n\n\n\n<li><strong>Date demografice:<\/strong> de\u0219i este posibil s\u0103 fi \u00eenceput campaniile cu o audien\u021b\u0103 mai larg\u0103, acum este momentul s\u0103 o restr\u00e2nge\u021bi, \u00een func\u021bie de locurile \u00een care anun\u021burile performeaz\u0103 cel mai bine. Targeta\u021bi dup\u0103 v\u00e2rst\u0103, gen, loca\u021bie etc.<\/li>\n\n\n\n<li><strong>Re\u021bele:<\/strong> \u00een Google Ads ave\u021bi multe op\u021biuni pentru modul \u0219i locul \u00een care sunt afi\u0219ate anun\u021burile. De exemplu, pute\u021bi afi\u0219a anun\u021burile \u00een motoarele de c\u0103utare sau \u00een re\u021beaua de display. Revizui\u021bi ce func\u021bioneaz\u0103 cel mai bine \u0219i aloca\u021bi mai mult din buget acolo.<\/li>\n\n\n\n<li><strong>Ora din zi:<\/strong> dac\u0103 nu ob\u021bine\u021bi leaduri \u00een anumite momente ale zilei, cum ar fi noaptea t\u00e2rziu sau dup\u0103-amiaza, reduce\u021bi cheltuielile publicitare \u00een acele intervale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Revizui\u021bi cuvintele cheie pe care le targeta\u021bi<\/h3>\n\n\n\n<p>Multe campanii \u00eencep cu un target mai larg pentru a testa ce func\u021bioneaz\u0103 cel mai bine. \u00cens\u0103, pe m\u0103sur\u0103 ce identifica\u021bi cuvintele cheie cu performan\u021b\u0103 ridicat\u0103, devine logic s\u0103 elimina\u021bi cuvintele cheie slabe pentru a aloca mai mult buget celor care aduc rezultate.<\/p>\n\n\n\n<p>Cele mai valoroase cuvinte cheie sunt cele cu un cost per lead sc\u0103zut. Acestea sunt cele care rezoneaz\u0103 cel mai bine cu publicul dvs.<\/p>\n\n\n\n<p>Chiar dac\u0103 un cuv\u00e2nt cheie genereaz\u0103 multe clickuri, nu \u00eenseamn\u0103 neap\u0103rat c\u0103 merit\u0103 s\u0103 investi\u021bi \u00een continuare \u00een el, mai ales dac\u0103 are o rat\u0103 de conversie sc\u0103zut\u0103. Nu v\u0103 l\u0103sa\u021bi p\u0103c\u0103li\u021bi de impresiile mari sau de ratele ridicate de click. Trebuie s\u0103 v\u0103 concentra\u021bi pe rezultate, nu doar pe metricii ini\u021biali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recomand\u0103ri \u0219i expertiz\u0103 Google Ads<\/h2>\n\n\n\n<p>Optimizarea Google Ads pentru a reduce costul per lead poate fi o provocare. S\u0103 setezi o campanie e una, dar monitorizarea, gestionarea \u0219i optimizarea eficient\u0103 sunt abilit\u0103\u021bi avansate care se dezvolt\u0103 \u00een timp. New Light Digital cunoa\u0219te cele mai eficiente tactici pentru a maximiza rezultatele din Google Ads \u0219i pentru a v\u0103 ajuta s\u0103 reduce\u021bi costul per lead. <a href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programa\u021bi acum o consulta\u021bie gratuit\u0103 pentru a afla mai multe<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o consulta\u021bie gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Cite\u0219te \u0219i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/clientii-organici-de-ce-sunt-considerati-cei-mai-valorosi-clienti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clien\u021bii organici \u2013 de ce sunt considera\u021bi cei mai valoro\u0219i clien\u021bi?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/este-marketingul-dvs-eficient-7-valori-de-succes-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Este eficient marketingul dvs.? 7 valori de succes \u00een marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/3-strategii-de-marketing-win-win-pentru-orice-afacere\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 strategii de marketing win-win pentru orice afacere<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-dvs-functioneaza-asa-cum-ar-trebui-sfaturi-pentru-evaluarile-si-ajustarile-de-la-jumatatea-anului\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketingul dvs. func\u021bioneaz\u0103 a\u0219a cum ar trebui? Sfaturi pentru evalu\u0103rile \u0219i ajust\u0103rile de la jum\u0103tatea anului<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/cum-sa-va-auditati-site-ul-web-o-lista-de-verificare-completa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 v\u0103 audita\u021bi site-ul web &#8211; o list\u0103 de verificare complet\u0103<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Calcularea unui cost per lead bun din Google Ads necesit\u0103 o evaluare atent\u0103 \u0219i este diferit\u0103 pentru diferite companii din diferite industrii. Analiz\u0103m \u00eempreun\u0103 cum s\u0103 \u00een\u021belegem pre\u021bul optim pentru compania dvs.<\/p>\n","protected":false},"author":2,"featured_media":10081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,148,147],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-10679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generarea-de-leaduri","category-optimizarea-ratei-de-conversie","category-ppc-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Care este un cost per lead bun \u00een Google Ads? &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Calcularea unui cost per lead bun \u00een Google Ads necesit\u0103 o evaluare atent\u0103 \u0219i este diferit\u0103 pentru toat\u0103 lumea. 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