{"id":10698,"date":"2023-04-07T09:00:00","date_gmt":"2023-04-07T09:00:00","guid":{"rendered":"https:\/\/newlightdigital.nldsite.com\/blog\/expertii-spun-ca-trebuie-sa-faceti-acest-lucru-dupa-lansarea-unui-nou-site-web\/"},"modified":"2023-11-28T10:16:34","modified_gmt":"2023-11-28T10:16:34","slug":"expertii-spun-ca-trebuie-sa-faceti-acest-lucru-dupa-lansarea-unui-nou-site-web","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/expertii-spun-ca-trebuie-sa-faceti-acest-lucru-dupa-lansarea-unui-nou-site-web\/","title":{"rendered":"Exper\u021bii spun c\u0103 trebuie s\u0103 face\u021bi acest lucru dup\u0103 lansarea unui nou site web"},"content":{"rendered":"\n<p>Finalizarea unei revizuiri a site-ului web sau a unei reproiect\u0103ri complete este interesant\u0103 \u0219i ofer\u0103 un mare sentiment de realizare la sf\u00e2r\u0219it. Dar apoi, pe m\u0103sur\u0103 ce v\u0103 \u00eentoarce\u021bi la operarea afacerii \u0219i planificarea campaniilor de marketing, s-ar putea s\u0103 v\u0103 \u00eentreba\u021bi acum: acum ce?<\/p>\n\n<p>Un site web conceput pentru experien\u021ba utilizatorului este primul pas \u00een cre\u0219terea prezen\u021bei dvs. online. Dar c\u00e2nd lansa\u021bi noul site web, nu a\u021bi terminat. Acum munca de asisten\u021b\u0103 \u00eencepe pentru a ajuta clien\u021bii s\u0103 v\u0103 g\u0103seasc\u0103.<\/p>\n\n<p>Iat\u0103 pa\u0219ii esen\u021biali pe care compania dvs. ar trebui s\u0103 \u00eei fac\u0103 odat\u0103 ce v\u0103 lansa\u021bi noul site web.<\/p>\n\n<h2 class=\"wp-block-heading\">Ce trebuie s\u0103 face\u021bi dup\u0103 lansarea unui nou site web<\/h2>\n\n<p>Odat\u0103 ce a\u021bi lansat un nou site web, munca dvs. nu este terminat\u0103. \u00cen schimb, urma\u021bi ace\u0219ti pa\u0219i pentru a cre\u0219te traficul \u0219i a atrage clien\u021bii.<\/p>\n\n<h3 class=\"wp-block-heading\">1. Afla\u021bi cum s\u0103 v\u0103 gestiona\u021bi site-ul web<\/h3>\n\n<p>Site-ul web nu este niciodat\u0103 complet. Nu pute\u021bi lansa un nou site web \u0219i s\u0103 v\u0103 a\u0219tepta\u021bi ca acesta s\u0103 stea acolo \u0219i s\u0103 atrag\u0103 noi clien\u021bi.  <\/p>\n\n<p>Va trebui s\u0103 actualiza\u021bi con\u021binutul \u0219i imaginile \u00een mod regulat pentru a continua s\u0103 v\u0103 adapta\u021bi prezen\u021ba online pentru a se potrivi cu publicul \u021bint\u0103. Sau pute\u021bi lansa un produs sau serviciu nou \u0219i dori\u021bi s\u0103 \u00eel lista\u021bi pe site-ul dvs.  <\/p>\n\n<p>Indiferent, trebuie s\u0103 \u0219ti\u021bi cum s\u0103 v\u0103 gestiona\u021bi site-ul web. Asta nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 urma\u021bi un curs de dezvoltare a site-ului web. Dar trebuie s\u0103 cunoa\u0219te\u021bi elementele de baz\u0103 despre cum s\u0103 naviga\u021bi \u00een partea din spate a site-ului dvs.<\/p>\n\n<p>Lua\u021bi cursuri sau viziona\u021bi videoclipuri de instruire online pentru a v\u0103 preg\u0103ti pentru schimb\u0103rile \u00een curs sau publica\u021bi con\u021binut de blog pe site-ul dvs.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-1024x683.jpg\" alt=\"Lansarea unui nou site web\" class=\"wp-image-7396\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-1024x683.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-768x512.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-1536x1024.jpg 1536w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-2048x1366.jpg 2048w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2023\/04\/Launching-a-New-Website-330x220.jpg 330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">2. Revizui\u021bi-v\u0103 cercetarea SEO \u0219i construi\u021bi un plan de marketing pentru con\u021binut<\/h3>\n\n<p>Cercetarea SEO pe care a\u021bi finalizat-o ca parte a noului dvs. site web este \u00eenc\u0103 relevant\u0103. Acum este momentul s\u0103 reface\u021bi aceast\u0103 cercetare pentru a v\u0103 planifica marketingul de con\u021binut. Videoclipurile, infografiile, podcasturile, blogurile \u0219i multe altele v\u0103 vor ajuta s\u0103 v\u0103 ridica\u021bi site-ul web \u0219i s\u0103 genera\u021bi trafic valoros c\u0103tre acesta.<\/p>\n\n<p>C\u0103uta\u021bi teme recurente \u00een cuvintele cheie \u0219i \u00eencorpora\u021bi-le \u00een ceea ce numi\u021bi &#8222;grupuri de cuvinte cheie&#8221;. De exemplu, unele cuvinte cheie care ar putea fi relevante pentru acest blog includ:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Lansarea unui nou site web<\/li>\n\n\n\n<li>Lansarea unui nou site web<\/li>\n\n\n\n<li>Noul plan de marketing al site-ului web<\/li>\n\n\n\n<li>Cum s\u0103 comercializa\u021bi un nou site web<\/li>\n\n\n\n<li>Ce urmeaz\u0103 dup\u0103 lansarea unui nou site web?<\/li>\n<\/ul>\n\n<p>Aceste cuvinte cheie ar fi separate de cuvintele cheie legate de construirea unui nou site web. \u0218i, de asemenea, cuvintele cheie de gestionare a site-urilor web ar c\u0103dea \u0219i \u00een clusterul lor de cuvinte cheie.<\/p>\n\n<p>Dup\u0103 ce a\u021bi creat clustere, \u00eencepe\u021bi s\u0103 planifica\u021bi modul \u00een care ve\u021bi dezvolta con\u021binut \u00een jurul acestor subiecte. Documenta\u021bi cuvintele cheie pentru care v-a\u021bi optimizat con\u021binutul pentru a evita canibalizarea acelui con\u021binut cu con\u021binut nou care vizeaz\u0103 acela\u0219i cuv\u00e2nt cheie \u00een viitor.<\/p>\n\n<p>Ar trebui s\u0103 publica\u021bi con\u021binut nou pe blog cel pu\u021bin lunar. Dar publicarea mai frecvent\u0103 ar putea cre\u0219te traficul \u0219i clien\u021bii poten\u021biali ai site-ului dvs. web. Dac\u0103 sunte\u021bi la \u00eenceputul planului dvs. de marketing pentru con\u021binut, pute\u021bi publica mai des pentru a completa planurile dvs. de automatizare a marketingului pentru a construi con\u021binut \u00een diferitele faze ale c\u0103l\u0103toriei de cump\u0103rare a clien\u021bilor.<\/p>\n\n<p>Companiile cu o baz\u0103 solid\u0103 de con\u021binut pot testa apoi diferite programe de publicare pentru a vedea ce ofer\u0103 cele mai bune rezultate. Un aspect important pentru programul dvs. de publicare este s\u0103 publica\u021bi doar ori de c\u00e2te ori ave\u021bi timp pentru a distribui corect con\u021binutul. Nu po\u021bi doar s\u0103 publici con\u021binut \u0219i s\u0103 te a\u0219tep\u021bi ca SEO s\u0103 fac\u0103 minuni \u00een atragerea clien\u021bilor la tine. Distribuirea con\u021binutului prin e-mail, social media, fluxuri RSS \u0219i multe altele v\u0103 poate asigura c\u0103 ob\u021bine\u021bi cea mai mare valoare din eforturile dvs.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Construi\u021bi automatizarea marketingului pe baza c\u0103l\u0103toriei de cump\u0103rare a clientului<\/h3>\n\n<p>Dup\u0103 lansarea cadrului principal al site-ului dvs., lua\u021bi \u00een considerare oportunit\u0103\u021bile de conversie pe fiecare pagin\u0103. Aceasta ar putea fi o simpl\u0103 \u00eenscriere prin e-mail sau un con\u021binut desc\u0103rcabil direc\u021bionat legat de produsul, serviciul sau subiectul de pe pagina respectiv\u0103.<\/p>\n\n<p>Lua\u021bi \u00een considerare modul \u00een care aceste formulare pot alimenta software-ul dvs. de automatizare a marketingului \u0219i pot declan\u0219a ac\u021biuni bazate pe ceea ce \u0219ti\u021bi despre poten\u021bialii \u0219i clien\u021bii dvs. Conectarea automatiz\u0103rii marketingului la site-ul dvs. web m\u0103re\u0219te con\u021binutul static pentru a-l personaliza \u00een func\u021bie de utilizator, nevoile \u0219i interesele acestuia.<\/p>\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n<p>Exist\u0103 trei faze principale \u00een c\u0103l\u0103toria de cump\u0103rare a clientului:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Con\u0219tiin\u021b\u0103<\/li>\n\n\n\n<li>Considera\u021bie<\/li>\n\n\n\n<li>Decizie<\/li>\n<\/ol>\n\n<p>Planifica\u021bi ce con\u021binut se refer\u0103 cel mai bine la aceste diferite faze ale c\u0103l\u0103toriei de cump\u0103rare. De exemplu, ve\u021bi avea nevoie de con\u021binut care s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103rile frecvente cu care se confrunt\u0103 clien\u021bii la \u00eenceputul fazei de c\u0103utare a r\u0103spunsurilor legate de provoc\u0103rile comune sau punctele dureroase cu care se confrunt\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Stabili\u021bi obiective Analytics<\/h3>\n\n<p>Nu ve\u021bi \u0219ti c\u00e2t de reu\u0219it este site-ul dvs. p\u00e2n\u0103 c\u00e2nd nu stabili\u021bi obiective pentru trafic, rate de conversie \u0219i volum de clien\u021bi poten\u021biali \u00een fiecare lun\u0103. Asigura\u021bi-v\u0103 c\u0103 ave\u021bi instalat un software de analiz\u0103 pe site-ul dvs. web \u0219i configura\u021bi-l \u00een func\u021bie de ceea ce este o conversie pentru site-ul dvs. web.<\/p>\n\n<p>Pe m\u0103sur\u0103 ce revizui\u021bi analizele \u00een fiecare lun\u0103, lua\u021bi \u00een considerare monitorizarea acestor statistici.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Trafic total<\/li>\n\n\n\n<li>Principalele surse de trafic (de exemplu, recomand\u0103ri de pe re\u021belele sociale, clien\u021bi poten\u021biali ter\u021bi etc.)<\/li>\n\n\n\n<li>C\u00e2t timp r\u0103m\u00e2n utilizatorii pe site-ul dvs.?<\/li>\n\n\n\n<li>Ce pagini au cea mai mare rat\u0103 de respingere?<\/li>\n<\/ul>\n\n<p>\u00cen\u021belegerea acestor statistici v\u0103 va spune domeniile dvs. de oportunitate. De exemplu, dac\u0103 majoritatea respingerilor provin dintr-o anumit\u0103 pagin\u0103, este un semn c\u0103 nu ai un \u00eendemn puternic sau eficient pe pagina respectiv\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Verifica\u021bi \u00eenregistr\u0103rile de companii pentru consecven\u021b\u0103<\/h3>\n\n<p>Site-ul dvs. web este doar un element al prezen\u021bei dvs. online. Listarea site-ului dvs. pe site-uri precum Google My Business, TripAdvisor, Yelp, Angi, HomeAdvisor, Healthgrades etc. va cre\u0219te vizibilitatea site-ului dvs. web.<\/p>\n\n<p>Cheia atunci c\u00e2nd v\u0103 lista\u021bi compania pe site-uri web ter\u021be este c\u0103 informa\u021biile sunt consecvente. De exemplu, adresa dvs. ar trebui s\u0103 scrie &#8222;unitate&#8221; sau s\u0103 o abrevieze pe toate site-urile web. Nu dori\u021bi s\u0103-l abrevia\u021bi uneori \u0219i s\u0103-l scrie\u021bi altora. Sau dac\u0103 include\u021bi LLC sau Inc. \u00een numele companiei dvs., asigura\u021bi-v\u0103 c\u0103 este prezent peste tot sau c\u0103 aceste site-uri web ter\u021be le-ar putea vedea ca intr\u0103ri diferite.<\/p>\n\n<p>Edita\u021bi \u0219i actualiza\u021bi listele \u00een consecin\u021b\u0103. \u00cen unele cazuri, acesta este un proces \u00eendelungat, deoarece implic\u0103 revendicarea afacerii \u0219i verificarea faptului c\u0103 sunte\u021bi proprietarul. Timpul este bine petrecut \u0219i merit\u0103.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Construi\u021bi backlink-uri valoroase<\/h3>\n\n<p>Cand vine vorba de backlink-uri, calitatea castiga in fata cantitatii in fiecare zi. Nu cump\u0103ra\u021bi un pachet de la cineva care pretinde c\u0103 este expert \u0219i care v\u0103 va primi 1.000 de linkuri noi \u00een prima lun\u0103 a unui contract. Dac\u0103 sun\u0103 prea bine pentru a fi adev\u0103rat, probabil c\u0103 este.<\/p>\n\n<p>\u00cen schimb, iat\u0103 c\u00e2teva modalit\u0103\u021bi inteligente de a construi leg\u0103turi valoroase \u0219i de \u00eenalt\u0103 calitate.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Publica\u021bi cercetarea<\/li>\n\n\n\n<li>Genera\u021bi leadership de g\u00e2ndire care merit\u0103 s\u0103 v\u0103 conecta\u021bi<\/li>\n\n\n\n<li>Colabora\u021bi cu alte companii locale pentru a face schimb de linkuri relevante<\/li>\n\n\n\n<li>Investiga\u021bi oportunit\u0103\u021bile de blogging pentru oaspe\u021bi de calitate \u0219i nu v\u0103 fie fric\u0103 s\u0103 pl\u0103ti\u021bi pentru ele<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">7. Lua\u021bi \u00een considerare reputa\u021bia dvs. online<\/h3>\n\n<p>Managementul reputa\u021biei este un aspect adesea trecut cu vederea al construirii unei prezen\u021be online. Dar este valoros \u00een a ar\u0103ta c\u0103 v\u0103 pas\u0103 de clien\u021bii dvs. \u0219i v\u0103 poate ajuta s\u0103 atrage\u021bi noi perspective.<\/p>\n\n<p>Permite\u021bi clien\u021bilor s\u0103 lase recenzii despre compania dvs. \u0219i produsele sale. Utilizarea site-urilor web ter\u021be poate ad\u0103uga credibilitate recenziilor dvs. Dar \u00eenainte de a investi \u00eentr-un site web ter\u021b, citi\u021bi acest blog:  <a href=\"https:\/\/newlightdigital.com\/blog\/results-yelp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nu vede\u021bi rezultate din anun\u021burile Yelp, Angi sau HomeAdvisor? Iat\u0103 de ce \u0219i o op\u021biune alternativ\u0103<\/a><\/p>\n\n<p>Managementul reputa\u021biei v\u0103 ajut\u0103 s\u0103 forma\u021bi nara\u021biunea \u00een jurul companiei dvs. Majoritatea cump\u0103r\u0103torilor completeaz\u0103 cercetarea online \u00eenainte de a cump\u0103ra un produs, chiar dac\u0103 achizi\u021bia este \u00een magazin. Trebuie s\u0103 \u0219ti\u021bi ce spun clien\u021bii despre dvs., iar r\u0103spunsul v\u0103 poate ajuta s\u0103 ar\u0103ta\u021bi c\u0103 v\u0103 pas\u0103 de client \u0219i de experien\u021ba acestuia cu organiza\u021bia dvs.<\/p>\n\n<h2 class=\"wp-block-heading\">Suport pentru construirea unui plan de marketing<\/h2>\n\n<p>Dac\u0103 sunte\u021bi gata s\u0103 construi\u021bi un plan de marketing pentru a v\u0103 sus\u021bine noul site web, <a href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">contacta\u021bi New Light Digital ast\u0103zi<\/a>. Ve\u021bi ob\u021bine o echip\u0103 de speciali\u0219ti \u00een marketing digital cu experien\u021b\u0103 gata s\u0103 v\u0103 ajute s\u0103 v\u0103 duce\u021bi marketingul la nivelul urm\u0103tor.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=7111\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 v\u0103 audita\u021bi site-ul web &#8211; o list\u0103 de verificare complet\u0103<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7071\" target=\"_blank\" rel=\"noreferrer noopener\">Oamenii fac de fapt clic pe anun\u021burile Google PPC?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7098\" target=\"_blank\" rel=\"noreferrer noopener\">Ce fac agen\u021biile de marketing?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7106\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e2t cost\u0103 SEO?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Clien\u021bii nu vor \u00eencepe automat s\u0103 se \u00eenghesuie pe site-ul dvs. doar pentru c\u0103 a\u021bi lansat un design nou \u0219i scump. Vede\u021bi ce trebuie s\u0103 face\u021bi \u00een continuare.<\/p>\n","protected":false},"author":2,"featured_media":9859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-10698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websiteuri","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trebuie s\u0103 face\u021bi dup\u0103 lansarea unui nou site web - New Light Digital<\/title>\n<meta name=\"description\" content=\"Clien\u021bii nu vor \u00eencepe automat s\u0103 se \u00eenghesuie pe site-ul dvs. doar pentru c\u0103 a\u021bi lansat un design nou \u0219i scump. 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