{"id":10883,"date":"2022-12-02T08:42:54","date_gmt":"2022-12-02T08:42:54","guid":{"rendered":"https:\/\/newlightdigital.nldsite.com\/blog\/cat-costa-seo\/"},"modified":"2023-11-28T09:47:25","modified_gmt":"2023-11-28T09:47:25","slug":"cat-costa-seo","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/cat-costa-seo\/","title":{"rendered":"C\u00e2t cost\u0103 SEO?"},"content":{"rendered":"\n<p>Unul dintre motivele pentru care companiile pun at\u00e2t de mult stoc \u00een SEO este c\u0103 \u00eel v\u0103d ca pe o modalitate gratuit\u0103 de a-\u0219i dezvolta afacerea. \u0218i, \u00eentr-un fel, deoarece aduce trafic organic (nepl\u0103tit) pe site-ul dvs., va trebui s\u0103 dedica\u021bi multe ore de munc\u0103 strategiei dvs. SEO, dezvolt\u0103rii con\u021binutului \u0219i analizei pentru cele mai bune rezultate.<\/p>\n\n<p>Deci, c\u00e2t cost\u0103 SEO pentru afacerea medie \u0219i merit\u0103 s\u0103 depune\u021bi at\u00e2t de mult efort pentru a genera trafic de c\u0103utare organic\u0103 pe site-ul dvs.? Iat\u0103 o privire asupra cheltuielilor SEO comune \u0219i a rentabilit\u0103\u021bii investi\u021biei poten\u021biale.  <\/p>\n\n<h2 class=\"wp-block-heading\">C\u00e2t cost\u0103 SEO?<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Blog-40-1024x597.png\" alt=\"Costul SEO\" class=\"wp-image-7107\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Blog-40-1024x597.png 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Blog-40-300x175.png 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Blog-40-768x448.png 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Blog-40-370x216.png 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Blog-40.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Dac\u0103 dori\u021bi s\u0103 aduce\u021bi munca SEO intern\u0103, ve\u021bi avea nevoie de cel pu\u021bin o persoan\u0103 cu norm\u0103 \u00eentreag\u0103 pentru a o gestiona. Asta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 planifica\u021bi minimum 60,000 USD pe an, plus cheltuiala beneficiilor.  <\/p>\n\n<p>Provocarea cu aducerea SEO intern este c\u0103 necesit\u0103 o varietate de expertiz\u0103. Ve\u021bi avea nevoie de cineva care cunoa\u0219te dezvoltarea site-ului web, este calificat la redactare, \u00een\u021belege SEO pe pagin\u0103 \u0219i este calificat \u00een analiz\u0103 \u0219i raportare. Acest lucru este greu de g\u0103sit \u00eentr-o singur\u0103 persoan\u0103, motiv pentru care multe companii \u00ee\u0219i externalizeaz\u0103 activitatea SEO.<\/p>\n\n<p>Deci, c\u00e2t cost\u0103 externalizarea activit\u0103\u021bii SEO? Chiar depinde.  <\/p>\n\n<p>Primul pas prin care va trece New Light Digital este s\u0103-\u021bi \u00eenve\u021bi obiectivele. Unele companii au obiective mari \u00een care doresc s\u0103 creasc\u0103 rapid. Ei au un buget ini\u021bial mai mare pentru a investi \u00een dezvoltarea con\u021binutului pentru a-\u0219i \u00eencepe c\u0103l\u0103toria SEO.  <\/p>\n\n<p>Al\u021bii sunt \u00eentr-un ritm mai lent \u0219i mai constant, deoarece nu au bugetul sau resursele de marketing de con\u021binut necesare pentru a prelua bloguri frecvente, post\u0103ri pe re\u021belele sociale \u0219i destina\u021bii de plasare a blogurilor pentru oaspe\u021bi.<\/p>\n\n<p>Pe baza industriei, audien\u021bei \u0219i competitivit\u0103\u021bii pie\u021bei existente, v\u0103 putem recomanda un plan care v\u0103 va ajuta s\u0103 v\u0103 atinge\u021bi obiectivele \u0219i s\u0103 vede\u021bi rezultate din SEO.<\/p>\n\n<p>Aceste planuri pot fi oriunde de la 500 USD la 10,000 USD, de\u0219i v\u0103 recomand\u0103m s\u0103 \u00eencepe\u021bi cu planuri \u00een intervalul 4,000-6,000 USD, deoarece acestea vor fi multi-canal \u0219i v\u0103 vor oferi con\u021binutul pentru a asigura generarea de con\u021binut consecvent\u0103 \u0219i optimizat\u0103 pentru cele mai bune rezultate.  <\/p>\n\n<p>Nu dori\u021bi s\u0103 vede\u021bi SEO ca o tactic\u0103 independent\u0103. \u00cen schimb, sus\u021bine tot ceea ce face\u021bi cu marketingul prin e-mail, social media, dezvoltarea \u0219i gestionarea site-urilor web, PPC, gestionarea reputa\u021biei etc.<\/p>\n\n<p>Con\u021binutul pe care \u00eel dezvolta\u021bi pentru SEO este valoros pentru a fi trimis la lista dvs. de e-mail pentru a r\u0103m\u00e2ne \u00een contact cu clien\u021bii \u0219i poten\u021bialii clien\u021bi care au manifestat un interes pentru produsele sau serviciile dvs.  <\/p>\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n<h2 class=\"wp-block-heading\">Care este rentabilitatea medie a investi\u021biei SEO?<\/h2>\n\n<p>Rentabilitatea medie a investi\u021biei SEO va varia \u00een func\u021bie de industria dvs. \u0219i de locul \u00een care v\u0103 afla\u021bi \u00een maturitatea companiei dvs. Unele companii trebuie s\u0103 \u00eenceap\u0103 de la zero cu un nou site web din cauza infrastructurii slabe de pe site-ul lor existent. Altii au o fundatie solida si au nevoie de upgrade-uri minore si optimizare pentru a-si incepe calatoria SEO.<\/p>\n\n<p>Deci, costul ini\u021bial al SEO va varia, iar upgrade-urile site-ului dvs. web vor avea impact asupra altor domenii ale afacerii dvs., cum ar fi experien\u021ba utilizatorului, ceea ce poate face mai dificil\u0103 m\u0103surarea costului doar SEO \u0219i a banilor pe care \u00eei c\u00e2\u0219tiga\u021bi ca rezultat.<\/p>\n\n<p>Ini\u021biativele de marketing online sunt at\u00e2t de interconectate \u00eenc\u00e2t nu pute\u021bi vedea niciuna singur\u0103. Cu toate acestea, exper\u021bii spun c\u0103 pentru companiile de comer\u021b electronic, un <a href=\"https:\/\/moz.com\/blog\/the-roi-of-seo\" target=\"_blank\" rel=\"noreferrer noopener\">ROI de 2,75 USD per dolar investit<\/a> este un bun punct de referin\u021b\u0103.<\/p>\n\n<p>Lucrul provocator despre SEO este c\u0103 este nevoie de timp pentru a vedea rezultate. Deci, \u00een timp ce a\u021bi putea investi 5,000 USD \u00een prima lun\u0103, nu v\u0103 a\u0219tepta\u021bi s\u0103 vede\u021bi 13,750 USD \u00een linia de jos din cauza acestor eforturi. Avem un blog care acoper\u0103 r\u0103spunsul la \u00eentrebarea: <a href=\"https:\/\/newlightdigital.com\/blog\/seo-strategy-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e2nd ar trebui s\u0103 \u00eencep s\u0103 v\u0103d rezultate din strategia mea SEO<\/a>? Pe scurt, va trebui s\u0103 a\u0219tepta\u021bi 9-10 luni \u00eenainte de a face un apel de judecat\u0103 dac\u0103 strategia dvs. SEO func\u021bioneaz\u0103.<\/p>\n\n<p>Urm\u0103torii factori vor influen\u021ba, de asemenea, cronologia pentru momentul \u00een care vede\u021bi rezultatele.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ce agen\u021bie alege\u021bi pentru munca dvs. SEO<\/li>\n\n\n\n<li>Orele pe care le achizi\u021biona\u021bi pentru munca SEO<\/li>\n\n\n\n<li>Strategia pe care o foloseste agentia ta SEO<\/li>\n\n\n\n<li>Cat de multa munca are nevoie site-ul dvs. inainte de a fi pregatit din punct de vedere fundamental pentru SEO<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Cum se calculeaz\u0103 rentabilitatea investi\u021biei SEO<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Depositphotos_124570682_xl-2015-scaled-1-1024x683.png\" alt=\"Costul SEO\" class=\"wp-image-7108\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Depositphotos_124570682_xl-2015-scaled-1-1024x683.png 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Depositphotos_124570682_xl-2015-scaled-1-300x200.png 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Depositphotos_124570682_xl-2015-scaled-1-768x512.png 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Depositphotos_124570682_xl-2015-scaled-1-330x220.png 330w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/12\/Depositphotos_124570682_xl-2015-scaled-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Din nou, calcularea rentabilit\u0103\u021bii investi\u021biei SEO este dificil\u0103, deoarece strategiile de marketing online sunt at\u00e2t de interconectate. Dar o modalitate prin care pute\u021bi calcula rentabilitatea investi\u021biei SEO-ului dvs. este prin clien\u021bi poten\u021biali \u0219i v\u00e2nz\u0103ri din traficul de c\u0103utare organic\u0103.<\/p>\n\n<p>Acesta este un alt motiv pentru care angajarea unei agentii SEO poate fi benefica. Ei vor pune \u00een aplicare urm\u0103rirea pentru a m\u0103sura eficacitatea site-ului dvs. web \u0219i pentru a trimite rapoarte regulate, astfel \u00eenc\u00e2t s\u0103 \u0219ti\u021bi cum v\u0103 descurca\u021bi.<\/p>\n\n<p>Dar dac\u0103 \u00eencerca\u021bi s\u0103 calcula\u021bi rentabilitatea investi\u021biei exclusiv pe baza SEO, iat\u0103 cum pute\u021bi face acest lucru.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Urm\u0103ri\u021bi vizitele lunare de c\u0103utare organic\u0103.  <\/li>\n\n\n\n<li>Semnala\u021bi clien\u021bii poten\u021biali \u0219i v\u00e2nz\u0103rile care provin din traficul de c\u0103utare organic\u0103.<\/li>\n\n\n\n<li>Calcula\u021bi valoarea v\u00e2nz\u0103rilor care provin din traficul de c\u0103utare organic\u0103 sau din v\u00e2nz\u0103rile la fa\u021ba locului.<\/li>\n\n\n\n<li>M\u0103sura\u021bi valoarea v\u00e2nz\u0103rilor din traficul de c\u0103utare organic\u0103 \u00een raport cu cheltuielile SEO pentru anul respectiv.<\/li>\n<\/ol>\n\n<p>\u00cen timp ce ve\u021bi dori s\u0103 m\u0103sura\u021bi traficul de c\u0103utare organic\u0103 \u0219i clien\u021bii poten\u021biali pe tot parcursul anului, nu pute\u021bi fi sigur dac\u0103 SEO d\u0103 roade p\u00e2n\u0103 c\u00e2nd nu i-a\u021bi acordat ceva timp, aproximativ un an. \u0218i \u00een acel prim an, s-ar putea s\u0103 vede\u021bi un ROI mic, deoarece v\u0103 afla\u021bi \u00een faza de construc\u021bie. Al doilea an ar trebui s\u0103 fie plin de ROI semnificativ \u0219i rezultate de afaceri dac\u0103 executa\u021bi strategia \u00een mod eficient.<\/p>\n\n<h2 class=\"wp-block-heading\">Riscurile angajarii unor agentii SEO ieftine<\/h2>\n\n<p>Exist\u0103 o mul\u021bime de oameni pe internet care pretind a fi exper\u021bi SEO cu pu\u021bin\u0103 sau deloc experien\u021b\u0103 \u00een domeniu. \u00cen loc s\u0103 ofere rezultate, acestea ar putea chiar s\u0103 v\u0103 afecteze \u0219ansele pe termen lung de a v\u0103 clasa pentru SEO din cauza strategiilor slabe care implic\u0103 backlink-uri spam sau con\u021binut de calitate sc\u0103zut\u0103.<\/p>\n\n<p>Dac\u0103 pre\u021bul pare prea bun pentru a fi adev\u0103rat, probabil c\u0103 este. Ati putea ajunge sa cheltuiti mult mai mult timp si bani pentru a curata mizeria pe care o agentie SEO slaba o face decat ati trebui sa angajati un expert cu experienta prima data.<\/p>\n\n<p>Cum iti poti da seama ce este o agentie SEO ieftina fata de una de inalta calitate? Iat\u0103 o list\u0103 de moduri de a face diferen\u021ba.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Consulta\u021bi recenziile agen\u021biei online.<\/li>\n\n\n\n<li>\u00centreba\u021bi expertul despre experien\u021ba lor \u0219i unde \u0219i-au \u00eenv\u0103\u021bat abilit\u0103\u021bile SEO. Unii ar putea avea pu\u021bine r\u0103spunsuri la acest lucru, ceea ce \u00eenseamn\u0103 c\u0103 au pu\u021bin\u0103 experien\u021b\u0103 sau sunt slab preg\u0103ti\u021bi pentru interac\u021biunile cu clien\u021bii.<\/li>\n\n\n\n<li>Cere\u021bi s\u0103 vede\u021bi rezultatele de la al\u021bi clien\u021bi. Mul\u021bi pot \u00eemp\u0103rt\u0103\u0219i analize \u0219i feedback de la clien\u021bii existen\u021bi sau anteriori pentru a-\u0219i ar\u0103ta expertiza \u0219i rezultatele pe care le pot oferi.<\/li>\n\n\n\n<li>Introduce\u021bi o clauz\u0103 \u00een contract care v\u0103 permite s\u0103 renun\u021ba\u021bi cu un preaviz de 30 de zile.  <\/li>\n\n\n\n<li>P\u0103stra\u021bi filele pe con\u021binutul pe care compania \u00eel public\u0103. Asigura\u021bi-v\u0103 c\u0103 con\u021binutul s\u0103u este u\u0219or de citit \u0219i ofer\u0103 valoare clien\u021bilor dvs. Dac\u0103 nu este, s-ar putea s\u0103 v\u0103 d\u0103uneze SEO.  <\/li>\n<\/ol>\n\n<p>\u00cen timp ce costul ini\u021bial al SEO este dificil de justificat pentru unele companii la \u00eenceput, plata vine mai t\u00e2rziu \u0219i poate avea impact dac\u0103 a\u021bi angajat agen\u021bia SEO potrivit\u0103. Pentru un partener de \u00eencredere \u00een strategia ta de marketing online, <a href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">programeaz\u0103 o consulta\u021bie gratuit\u0103<\/a> cu New Light Digital. Vom face mai mult dec\u00e2t s\u0103 construim o strategie SEO. \u00cel vom integra cu alte tactici pentru a-l face mai valoros pentru dvs.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103<\/a><\/div>\n<\/div>\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=6998\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e2t de des ar trebui s\u0103 public bloguri pentru cele mai bune rezultate SEO?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7071\" target=\"_blank\" rel=\"noreferrer noopener\">Oamenii fac de fapt clic pe anun\u021burile Google PPC?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=10881\" target=\"_blank\" rel=\"noreferrer noopener\">Ce fac agen\u021biile de marketing?<\/a><\/li>\n\n\n\n<li><a href=\"\/?page_id=10306\">Cum s\u0103 v\u0103 cre\u0219te\u021bi traficul SEO \u00een 30 de zile<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e2t cost\u0103 SEO de \u00eenalt\u0103 calitate? Descompunem diferen\u021ba dintre angajarea unui nou membru al personalului \u0219i alegerea unei agen\u021bii SEO.<\/p>\n","protected":false},"author":2,"featured_media":9779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,155,94],"tags":[98,102,99,100,101,97],"class_list":["post-10883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro","category-local-seo-ro","category-strategie-de-marketing","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-ospitalitate","tag-restaurante"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00e2t cost\u0103 SEO? &#8212; NLD<\/title>\n<meta name=\"description\" content=\"C\u00e2t cost\u0103 SEO de \u00eenalt\u0103 calitate? 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