{"id":11585,"date":"2022-11-14T12:16:27","date_gmt":"2022-11-14T12:16:27","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=11585"},"modified":"2023-12-27T13:15:35","modified_gmt":"2023-12-27T13:15:35","slug":"anunturile-google-ppc","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/anunturile-google-ppc\/","title":{"rendered":"Oamenii dau click pe anun\u021burile Google PPC?"},"content":{"rendered":"\n<p>Da, oamenii fac clic pe anun\u021burile Google pay-per-click (PPC). Unii utilizatori trec rapid peste anun\u021buri. Dar, \u00eentr-o zi obi\u0219nuit\u0103, Google prime\u0219te \u00een continuare milioane de clicuri pe anun\u021burile PPC \u00een fiecare zi, dup\u0103 cum o dovedesc veniturile pe care compania mam\u0103 a Google (Alphabet) le genereaz\u0103 anual.<\/p>\n\n\n\n<p>\u00cen primul trimestru al anului 2022, anun\u021burile Google au generat <a href=\"https:\/\/searchengineland.com\/alphabet-q1-microsoft-q3-earnings-search-advertising-383869#:~:text=Zooming%20in%20on%20Google%20search,%2431.9%20billion\" target=\"_blank\" rel=\"noreferrer noopener\">54,7 miliarde de dolari pentru Alphabet<\/a> sau 58% din veniturile totale ale companiei. Iar veniturile din reclame sunt \u00een cre\u0219tere pentru Google. \u00cen aceea\u0219i perioad\u0103 din 2021, Google a avut venituri din reclame de 44,7 miliarde de dolari.<\/p>\n\n\n\n<p>Dac\u0103 oamenii nu ar mai da click pe reclamele Google, nu a\u021bi vedea aceste rezultate. Pentru mul\u021bi clien\u021bi, ezitarea \u00een jurul rul\u0103rii anun\u021burilor Google PPC \u00eenconjoar\u0103 o ne\u00een\u021belegere a strategiei pentru aceste anun\u021buri \u0219i o concep\u021bie gre\u0219it\u0103 despre activitatea organic\u0103 vs. cea pl\u0103tit\u0103 pe motorul de c\u0103utare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/BLOG-1-22-1024x597.jpg\" alt=\"Google PPC Ads\" class=\"wp-image-7072\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/BLOG-1-22-1024x597.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/BLOG-1-22-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/BLOG-1-22-768x448.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/BLOG-1-22-370x216.jpg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/BLOG-1-22.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Activitatea organic\u0103 a motorului de c\u0103utare vs. activitatea pl\u0103tit\u0103<\/h2>\n\n\n\n<p>Multe companii cred c\u0103 consumatorii au \u00eencredere \u00een rezultatele c\u0103ut\u0103rilor organice \u00een detrimentul celor pl\u0103tite \u0219i c\u0103 vor s\u0103ri peste reclame pentru a ajunge la rezultatele organice. Cu toate acestea, cercet\u0103rile efectuate de <a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/organic-vs-ppc-view-consumer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Insights<\/a> au ar\u0103tat c\u0103 doar 28% dintre oameni cred c\u0103 rezultatele organice sunt mai demne de \u00eencredere dec\u00e2t cele pl\u0103tite.<\/p>\n\n\n\n<p>De\u0219i este adev\u0103rat c\u0103 unii oameni sar peste anun\u021burile de pe Google, acest lucru nu este at\u00e2t de r\u0103sp\u00e2ndit pe c\u00e2t cred unele companii, iar motivele care stau la baza acestui lucru variaz\u0103.<\/p>\n\n\n\n<p>O alt\u0103 confuzie pentru unele persoane este diferen\u021ba dintre SEO \u0219i PPC. Mul\u021bi cred c\u0103 ace\u0219ti termeni sunt interschimbabili \u0219i, din moment ce au investit \u00een SEO, ei cred c\u0103 nu mai au nevoie s\u0103 investeasc\u0103 \u00een PPC.<\/p>\n\n\n\n<p>SEO este un joc de lung\u0103 durat\u0103, deoarece rezultatele dureaz\u0103 adesea 6-12 luni. Iar \u00een unele industrii, acel r\u00e2vnit loc de top pentru cele mai relevante cuvinte cheie este dificil de ob\u021binut din cauza site-urilor mari ale unor ter\u021be p\u0103r\u021bi care au o autoritate enorm\u0103 \u00een domeniu ca p\u0103r\u021bi impar\u021biale. Acest lucru este obi\u0219nuit \u00een industria software din cauza unor site-uri precum Gartner \u0219i Captera, care sunt greu de detronat de pe primele pozi\u021bii ale motoarelor de c\u0103utare.<\/p>\n\n\n\n<p>Acesta este locul \u00een care PPC poate merge m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu SEO pentru a v\u0103 ajuta s\u0103 pl\u0103ti\u021bi pentru paginile cu rezultate de top ale motoarelor de c\u0103utare pentru care nu a\u021bi ob\u021binut \u00eenc\u0103 pozi\u021bii de top sau unde concuren\u021ba este at\u00e2t de acerb\u0103, \u00eenc\u00e2t v\u0103 ve\u021bi lupta s\u0103 ajunge\u021bi \u00een top chiar \u0219i cu timpul.<\/p>\n\n\n\n<p>Pentru a v\u0103 pozi\u021biona pentru SEO, trebuie s\u0103 ave\u021bi autoritate \u0219i \u00eencredere, ceea ce necesit\u0103 timp pentru a se stabili \u0219i necesit\u0103 o strategie continu\u0103, inclusiv backlinking, cre\u0219terea traficului \u0219i utilizarea atent\u0103 a cuvintelor cheie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valoarea anun\u021burilor pl\u0103tite de Google<\/h2>\n\n\n\n<p>Google prime\u0219te 5 miliarde de c\u0103ut\u0103ri \u00een fiecare zi. Fiind motorul de c\u0103utare care exist\u0103 de dou\u0103 decenii, este unul \u00een care utilizatorii au \u00eencredere \u0219i pe care \u00eel folosesc frecvent pentru a g\u0103si r\u0103spunsuri la \u00eentreb\u0103ri sau pentru a face cercet\u0103ri \u00eenainte de a achizi\u021biona un produs.<\/p>\n\n\n\n<p>Av\u00e2nd o audien\u021b\u0103 mondial\u0103, Google ajut\u0103 m\u0103rcile s\u0103 ajung\u0103 la consumatorii de pretutindeni care caut\u0103 r\u0103spunsuri pe care produsul sau serviciul dvs. ar putea s\u0103 le serveasc\u0103. Dar nu v\u0103 face\u021bi griji, pute\u021bi deveni preten\u021bios \u00een ceea ce prive\u0219te zona geografic\u0103 c\u0103reia dori\u021bi s\u0103 \u00eei difuza\u021bi anun\u021burile dvs. utiliz\u00e2nd informa\u021biile de direc\u021bionare a audien\u021bei.<\/p>\n\n\n\n<p>\u00cen plus, concuren\u021bii dvs. folosesc probabil anun\u021burile Google pentru a-\u0219i atrage publicul, ceea ce \u00eenseamn\u0103 c\u0103 este mai probabil ca publicul dvs. s\u0103 v\u0103 selecteze concuren\u021ba dec\u00e2t pe dvs. deoarece nu ap\u0103re\u021bi \u00een partea de sus a rezultatelor.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Sfaturi pentru anun\u021buri Google mai eficiente<\/h2>\n\n\n\n<p>Un alt motiv pentru care unele companii cred c\u0103 reclamele Google nu func\u021bioneaz\u0103 este acela c\u0103 le-au \u00eencercat, au cheltuit mii de dolari \u0219i nu au v\u0103zut niciun rezultat. Anun\u021burile Google necesit\u0103 o targetare atent\u0103 \u0219i aten\u021bie la detalii. Pentru a deveni un expert \u00een anun\u021buri Google este nevoie de mult timp \u0219i experien\u021b\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Utiliza\u021bi termeni cheie specifici \u0219i relevan\u021bi<\/h3>\n\n\n\n<p>Testarea \u0219i efectuarea de ajust\u0103ri \u00een func\u021bie de rezultate face parte din strategiile celor mai multe companii atunci c\u00e2nd \u00eencep s\u0103 utilizeze anun\u021burile Google. \u0218i este o strategie bun\u0103 dac\u0103 \u0219tii ce faci. Dac\u0103 \u00eencepe\u021bi cu cuvinte-cheie extrem de largi va \u00eensemna, probabil, c\u0103 v\u0103 ve\u021bi epuiza rapid bugetul cu rezultate minime.<\/p>\n\n\n\n<p>Cuvintele cheie largi duc adesea la afi\u0219area anun\u021burilor c\u0103tre publicul gre\u0219it. S-ar putea s\u0103 nu v\u0103 da\u021bi seama c\u0103 exist\u0103 multe moduri diferite de a c\u0103uta ceva. De exemplu, dac\u0103 opera\u021bi o farmacie local\u0103, nu ve\u021bi dori s\u0103 ap\u0103re\u021bi \u00een rezultatele c\u0103ut\u0103rii pentru &#8222;farmacie pentru animale de companie&#8221;. Dar dac\u0103 a\u021bi \u021bintit termenul &#8222;farmacie&#8221; \u00een sens larg, ve\u021bi ap\u0103rea pentru acea interogare de c\u0103utare.<\/p>\n\n\n\n<p>Aloca\u021bi-v\u0103 timp \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 pentru a analiza termenii cheie pentru care se afi\u0219eaz\u0103 anun\u021bul dvs. \u0219i ad\u0103uga\u021bi cuvinte cheie negative sau schimba\u021bi cuvintele cheie largi cu altele mai specifice dup\u0103 ce afla\u021bi mai multe.<\/p>\n\n\n\n<p>Atunci c\u00e2nd introduce\u021bi cuvinte-cheie, ave\u021bi la dispozi\u021bie patru tipuri de potrivire din care pute\u021bi alege. Acestea includ urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potrivire larg\u0103, care este setarea implicit\u0103 \u00een anun\u021burile Google. Aceasta \u00eenseamn\u0103 c\u0103 cuvintele din fraz\u0103 pot fi \u00een orice ordine sau configura\u021bie.<\/li>\n\n\n\n<li>Potrivirea larg\u0103 modificat\u0103 v\u0103 ofer\u0103 un pic mai mult control asupra potrivirii cuvintelor cheie, permi\u021b\u00e2ndu-v\u0103 s\u0103 pune\u021bi un semn + \u00een fa\u021ba oric\u0103rui cuv\u00e2nt din fraza cheie pentru a v\u0103 asigura c\u0103 acel cuv\u00e2nt nu este omis din termenul de c\u0103utare. De exemplu, dac\u0103 a\u021bi folosit termenul &#8222;p\u0103l\u0103rie ro\u0219ie&#8221;, termenul de c\u0103utare ar trebui s\u0103 includ\u0103 &#8222;p\u0103l\u0103rie&#8221;, dar nu neap\u0103rat \u00een ordinea &#8222;p\u0103l\u0103rie ro\u0219ie&#8221; \u00een acea orientare specific\u0103.<\/li>\n\n\n\n<li>Potrivirea frazei asigur\u0103 faptul c\u0103 interog\u0103rile includ fraza de cuvinte cheie pe care o viza\u021bi \u00een ordinea exact\u0103 \u00een care a\u021bi vizat-o. Astfel, fraza cheie &#8222;p\u0103l\u0103rie ro\u0219ie&#8221; nu poate spune &#8222;hain\u0103 \u0219i p\u0103l\u0103rie ro\u0219ie&#8221;, deoarece aceasta nu are cuvintele ro\u0219u \u0219i p\u0103l\u0103rie unul l\u00e2ng\u0103 cel\u0103lalt ca fraz\u0103, a\u0219a cum a\u021bi subliniat \u00een cadrul direc\u021bion\u0103rii cuvintelor cheie.<\/li>\n\n\n\n<li>Potrivirea exact\u0103 p\u0103streaz\u0103 frazele de cuvinte cheie a\u0219a cum sunt scrise. Acesta este cel mai bine \u021bintit mod de a rula anun\u021burile Google, dar poate fi prea specific \u00een anumite circumstan\u021be, ceea ce poate duce la rate de clic mai mici.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Rula\u021bi anun\u021buri relevante<\/h3>\n\n\n\n<p>Trebuie s\u0103 g\u00e2ndi\u021bi mai \u00eent\u00e2i ca \u0219i clien\u021bii dvs. pentru a decide inten\u021bia lor. \u00cen acest fel, v\u0103 pute\u021bi construi textul anun\u021bului \u00een jurul acelei inten\u021bii. Ar trebui s\u0103 v\u0103 potrivi\u021bi titlul \u0219i textul anun\u021bului cu cuvintele cheie pentru care licita\u021bi. Dar nu umple\u021bi aceste zone de con\u021binut doar cu cuvinte cheie. \u00cen schimb, g\u00e2ndi\u021bi-v\u0103 la punctele de durere cu care se confrunt\u0103 poten\u021bialul dvs. client \u0219i apoi pres\u0103ra\u021bi cuvintele cheie dup\u0103 cum este necesar.<\/p>\n\n\n\n<p>A\u0219adar, mai \u00eent\u00e2i g\u00e2ndi\u021bi ca un client \u0219i apoi ad\u0103uga\u021bi cuvinte cheie. Este acela\u0219i lucru pe care ar trebui s\u0103 \u00eel face\u021bi \u0219i cu celelalte texte de marketing. Cuvintele cheie nu ar trebui s\u0103 aib\u0103 niciodat\u0103 prioritate fa\u021b\u0103 de conectarea cu clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Revizui\u021bi scorul de calitate \u0219i c\u0103uta\u021bi modalit\u0103\u021bi de a-l \u00eembun\u0103t\u0103\u021bi<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/Blog-9-1024x597.png\" alt=\"Google PPC Ads\" class=\"wp-image-7073\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/Blog-9-1024x597.png 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/Blog-9-300x175.png 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/Blog-9-768x448.png 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/Blog-9-370x216.png 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/11\/Blog-9.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Scorul de calitate al anun\u021bului dvs. este important, deoarece dicteaz\u0103 locul \u00een care se vor clasifica anun\u021burile dvs. Anun\u021burile cu un QS mai mare primesc plasamente mai bune, \u00een special atunci c\u00e2nd exist\u0103 o concuren\u021b\u0103 mare pentru cuvintele cheie pentru care licitezi.<\/p>\n\n\n\n<p>Anun\u021burile cu scoruri de calitate sc\u0103zute primesc pur \u0219i simplu mai pu\u021bine priviri \u0219i rate de conversie mai mici dec\u00e2t anun\u021burile cu scoruri de calitate mai mari.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Optimiza\u021bi pagina de destina\u021bie c\u0103tre care indic\u0103 anun\u021bul dvs.<\/h3>\n\n\n\n<p>Atunci c\u00e2nd redacta\u021bi texte pentru anun\u021burile Google, nu uita\u021bi de pagina de destina\u021bie. Con\u021binutul de acolo este la fel de important ca \u0219i textul anun\u021bului dumneavoastr\u0103. Vre\u021bi s\u0103 asigura\u021bi o experien\u021b\u0103 puternic\u0103 pentru utilizator odat\u0103 ce clientul face clic. G\u00e2ndi\u021bi-v\u0103 c\u00e2t de bine r\u0103spunde con\u021binutul la punctele de durere sau la \u00eentreb\u0103rile la care a vorbit textul anun\u021bului dvs.<\/p>\n\n\n\n<p>Ar trebui s\u0103 existe o tranzi\u021bie perfect\u0103 \u00eentre textul anun\u021bului \u0219i con\u021binutul paginii de destina\u021bie. Deconect\u0103rile dintre cele dou\u0103 vor sc\u0103dea ratele de conversie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construirea unei strategii Google PPC eficiente<\/h2>\n\n\n\n<p>Dac\u0103 nu a\u021bi desf\u0103\u0219urat niciodat\u0103 o campanie de anun\u021buri Google, toate acestea ar putea p\u0103rea cople\u0219itoare \u0219i s-ar putea s\u0103 v\u0103 \u00eentreba\u021bi \u00eenc\u0103 de ce campania dvs. anterioar\u0103 nu a avut succes. \u00cen acest caz, cel mai bine este s\u0103 angaja\u021bi un expert. New Light Digital a ajutat companii dintr-o varietate de industrii s\u0103 aib\u0103 succes cu anun\u021burile Google. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programa\u021bi o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Mai multe informa\u021bii:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=6978\" target=\"_blank\" rel=\"noreferrer noopener\">Care este diferen\u021ba dintre un con\u021binut bun \u0219i un con\u021binut excelent?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=6998\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e2t de des ar trebui s\u0103 public bloguri pentru cele mai bune rezultate SEO?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=7064\" target=\"_blank\" rel=\"noreferrer noopener\">Nu vede\u021bi rezultate din anun\u021burile Yelp, Angi sau HomeAdvisor? Iat\u0103 de ce \u0219i o op\u021biune alternativ\u0103<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 a\u021bi derulat o campanie de anun\u021buri Google PPC nereu\u0219it\u0103, poate v\u0103 \u00eentreba\u021bi dac\u0103 oamenii chiar dau click pe anun\u021burile Google PPC? Iat\u0103 r\u0103spunsul bazat pe date.<\/p>\n","protected":false},"author":2,"featured_media":9753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147],"tags":[98,102,99,100,101],"class_list":["post-11585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-ospitalitate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oamenii dau click pe anun\u021burile Google PPC? &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Dac\u0103 a\u021bi derulat o campanie de anun\u021buri Google PPC nereu\u0219it\u0103, poate v\u0103 \u00eentreba\u021bi dac\u0103 oamenii chiar dau click pe anun\u021burile Google PPC?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/anunturile-google-ppc\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oamenii dau click pe anun\u021burile Google PPC? 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