{"id":11622,"date":"2020-07-08T12:00:04","date_gmt":"2020-07-08T12:00:04","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=11622"},"modified":"2023-12-28T17:09:59","modified_gmt":"2023-12-28T17:09:59","slug":"managementul-reputatiei","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/managementul-reputatiei\/","title":{"rendered":"Lumea vorbe\u0219te, \u00eencepe\u021bi s\u0103 o asculta\u021bi cu managementul reputa\u021biei"},"content":{"rendered":"\n

Indiferent dac\u0103 crea\u021bi sau nu un forum online pentru ca oamenii s\u0103 discute despre afacerea dumneavoastr\u0103, ace\u0219tia vor vorbi despre dumneavoastr\u0103. Unele companii ezit\u0103 s\u0103 deschid\u0103 conturi \u00een re\u021belele de socializare sau s\u0103 \u00ee\u0219i listeze afacerea pe Google My Business<\/a> de team\u0103 c\u0103 vor \u00eencepe apoi s\u0103 primeasc\u0103 recenzii negative pentru afacerea lor.<\/p>\n\n\n\n

\u0218i, de\u0219i exist\u0103 un anumit risc de a atrage recenzii negative pe aceste platforme, trebuie s\u0103 \u0219ti\u021bi c\u0103 clien\u021bii \u0219i poten\u021bialii clien\u021bi vorbesc despre dvs. indiferent dac\u0103 le deschide\u021bi sau nu c\u0103ile pentru a face acest lucru.<\/p>\n\n\n\n

Gestionarea reputa\u021biei este un aspect crucial al prezen\u021bei dvs. online. Mul\u021bi oameni cred c\u0103 managementul reputa\u021biei \u00eenseamn\u0103 doar ob\u021binerea de recenzii bune, dar este mult mai mult dec\u00e2t at\u00e2t. Aceast\u0103 tactic\u0103 de marketing online \u00eenseamn\u0103 s\u0103 ascul\u021bi con\u021binutul generat de utilizatori \u0219i s\u0103 r\u0103spunzi.<\/p>\n\n\n\n

Recenziile online reprezint\u0103 doar o mic\u0103 parte a ecua\u021biei. Urm\u0103rirea articolelor de \u0219tiri, a sentimentelor \u0219i men\u021biunilor din social media \u0219i r\u0103spunsul la feedback sunt toate aspecte ale gestion\u0103rii reputa\u021biei.<\/p>\n\n\n\n

Pentru a v\u0103 gestiona reputa\u021bia online, va trebui s\u0103 tr\u0103i\u021bi dup\u0103 c\u00e2teva principii cheie ale gestion\u0103rii reputa\u021biei. Iat\u0103 cum s\u0103 \u00eencepe\u021bi s\u0103 asculta\u021bi ce au de spus oamenii despre dvs.<\/p>\n\n\n\n

1. C\u00e2\u0219tiga\u021bi respectul<\/h3>\n\n\n
\n
\"reputation<\/figure>\n<\/div>\n\n\n

Respectul vine din respectarea promisiunilor. Nu comenta\u021bi niciodat\u0103 online cu promisiuni goale sau promisiuni pe care \u0219ti\u021bi c\u0103 nu le pute\u021bi respecta. \u00cen schimb, fi\u021bi transparent, cere\u021bi-v\u0103 scuze pentru gre\u0219elile pe care le-a\u021bi f\u0103cut \u0219i lucra\u021bi pentru a deveni mai bun. Comentariile online v\u0103 ofer\u0103 o imagine destul de clar\u0103 a ceea ce trebuie s\u0103 lucra\u021bi. Dac\u0103 continua\u021bi s\u0103 observa\u021bi acelea\u0219i tendin\u021be \u00een recenziile dvs. online, este timpul s\u0103 face\u021bi o schimbare.<\/p>\n\n\n\n

2. Fi\u021bi c\u00e2t se poate de transparen\u021bi<\/h3>\n\n\n\n

Ascunderea criticilor nu v\u0103 va aduce puncte de calitate \u00een fa\u021ba clien\u021bilor dumneavoastr\u0103. Accepta\u021bi criticile \u0219i folosi\u021bi-le drept combustibil pentru a deveni mai bun \u00een ceea ce face\u021bi. Atunci c\u00e2nd ave\u021bi o performan\u021b\u0103 slab\u0103, \u00eemp\u0103rt\u0103\u0219i\u021bi ce s-a \u00eent\u00e2mplat, dac\u0103 pute\u021bi. Nu c\u0103uta\u021bi scuze, dar clarifica\u021bi faptul c\u0103 aceasta nu este o experien\u021b\u0103 normal\u0103 cu afacerea dvs. \u0219i c\u0103 clientul ar trebui s\u0103 v\u0103 mai acorde o \u0219ans\u0103. Aceast\u0103 transparen\u021b\u0103 poate contribui \u00een mare m\u0103sur\u0103 la construirea unei rela\u021bii cu clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n

3. R\u0103spunde\u021bi rapid, dar \u00een mod chibzuit<\/h3>\n\n\n\n

Cu c\u00e2t mai mult timp l\u0103sa\u021bi recenziile negative sau criticile online s\u0103 z\u0103boveasc\u0103 f\u0103r\u0103 un r\u0103spuns, cu at\u00e2t mai mul\u021bi oameni sunt susceptibili s\u0103 le vad\u0103 \u0219i s\u0103 \u00ee\u0219i formeze o p\u0103rere despre compania dvs. pe care probabil nu dori\u021bi s\u0103 o aib\u0103.<\/p>\n\n\n\n

Gestionarea reputa\u021biei \u00eenseamn\u0103 elaborarea unui r\u0103spuns bine g\u00e2ndit \u00eentr-un interval de timp scurt.<\/p>\n\n\n\n

Nu vre\u021bi ca aceste comentarii s\u0103 r\u0103m\u00e2n\u0103 acolo pentru mult timp, dar nici nu vre\u021bi s\u0103 elabora\u021bi un r\u0103spuns cu jum\u0103tate de inim\u0103 care s\u0103 fac\u0103 mai mult r\u0103u dec\u00e2t bine. A\u0219adar, acorda\u021bi-v\u0103 suficient timp pentru a p\u0103rea inteligent, f\u0103r\u0103 a v\u0103 afecta reputa\u021bia permi\u021b\u00e2nd comentariilor s\u0103 r\u0103m\u00e2n\u0103 f\u0103r\u0103 r\u0103spuns.<\/p>\n\n\n\n

4. Trata\u021bi-v\u0103 prezen\u021ba online ca pe o carte de vizit\u0103<\/h3>\n\n\n
\n
\"reputation<\/figure>\n<\/div>\n\n\n

Opri\u021bi-v\u0103 pentru un moment \u0219i face\u021bi o c\u0103utare online pentru afacerea dumneavoastr\u0103. Primele rezultate vor fi primele impresii pe care clien\u021bii le vor avea despre afacerea dumneavoastr\u0103. A\u0219adar, dac\u0103 pagina 1 a rezultatelor Google include informa\u021bii despre afacerea dvs., numind-o o \u00een\u0219el\u0103torie sau o fars\u0103 sau sf\u0103tuindu-i pe al\u021bii s\u0103 nu lucreze niciodat\u0103 cu dvs., este timpul s\u0103 face\u021bi o schimbare. Un partener de management al reputa\u021biei v\u0103 va ajuta s\u0103 ajusta\u021bi aceste rezultate \u0219i s\u0103 reformula\u021bi aceste recenzii \u0219i critici, astfel \u00eenc\u00e2t primele impresii online s\u0103 fie bune.<\/p>\n\n\n\n

5. Face\u021bi s\u0103 fie eliminat con\u021binutul fals<\/h3>\n\n\n\n

Din p\u0103cate, unii oameni apeleaz\u0103 la internet pentru a face r\u0103u \u00eentreprinderilor. Postarea de recenzii sau comentarii false despre o companie atunci c\u00e2nd nu au avut niciodat\u0103 o interac\u021biune cu tine se poate \u00eent\u00e2mpla \u0219i trebuie s\u0103 fii preg\u0103tit s\u0103 r\u0103spunzi. O parte a gestion\u0103rii reputa\u021biei const\u0103 \u00een a semnala informa\u021biile necorespunz\u0103toare sau false despre dvs. online \u0219i \u00een a le face s\u0103 fie eliminate.<\/p>\n\n\n\n

Dac\u0103 sunte\u021bi \u00een c\u0103utarea unui partener de management al reputa\u021biei care s\u0103 v\u0103 ajute s\u0103 face\u021bi o impresie bun\u0103 \u0219i s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi prezen\u021ba online, contacta\u021bi-ne<\/a>. New Light Digital are o experien\u021b\u0103 vast\u0103 \u00een transformarea reputa\u021biei online a unei companii.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fie c\u0103 deschide\u021bi sau nu recenzii online, forumuri pentru ca clien\u021bii s\u0103 \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 experien\u021ba, ace\u0219tia vor vorbi despre afacere. Afla\u021bi despre managementul reputa\u021biei.<\/p>\n","protected":false},"author":2,"featured_media":8021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152,149],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-11622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managementul-reputatiei","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nLumea vorbe\u0219te, \u00eencepe\u021bi s\u0103 o asculta\u021bi cu managementul reputa\u021biei — NLD<\/title>\n<meta name=\"description\" content=\"Fie c\u0103 deschide\u021bi sau nu recenzii online, forumuri pentru ca clien\u021bii s\u0103 \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 experien\u021ba, ace\u0219tia vor vorbi despre afacere. 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