{"id":11639,"date":"2022-09-26T18:05:00","date_gmt":"2022-09-26T15:05:00","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=11639"},"modified":"2025-07-24T23:10:06","modified_gmt":"2025-07-24T20:10:06","slug":"succesul-site-ului","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/succesul-site-ului\/","title":{"rendered":"Succesul site-ului dvs. depinde de mai mult dec\u00e2t de SEO"},"content":{"rendered":"\n<p>Practiciile moderne de marketing pun un accent deosebit pe SEO. \u0218i, de\u0219i este cu siguran\u021b\u0103 important \u0219i puternic, succesul site\u2011ului t\u0103u depinde de mult mai mul\u021bi factori dec\u00e2t doar optimizarea pentru motoarele de c\u0103utare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115718.644-1024x597.jpg\" alt=\"Website's Success\" class=\"wp-image-6985\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115718.644-1024x597.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115718.644-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115718.644-768x448.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115718.644-370x216.jpg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115718.644.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Al\u021bi factori cheie de luat \u00een considerare includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blogging<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Optimizarea call-to-action-urilor<\/li>\n\n\n\n<li>Formulare pe site \/ con\u021binut restric\u021bionat<\/li>\n\n\n\n<li>Email marketing<\/li>\n\n\n\n<li>Scorarea lead-urilor<\/li>\n<\/ul>\n\n\n\n<p>F\u0103r\u0103 eforturi de sus\u021binere, traficul pe site ob\u021binut prin SEO nu va avea prea mare valoare. Sigur, vei ob\u021bine statistici impresionante, dar acestea nu vor conta prea mult \u00een ceea ce prive\u0219te generarea de lead-uri noi \u0219i oportunit\u0103\u021bi de afaceri.<\/p>\n\n\n\n<p>Cum sprijin\u0103 aceste activit\u0103\u021bi SEO-ul? Iat\u0103 ce trebuie s\u0103 \u0219tii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blogging<\/h2>\n\n\n\n<p>Probabil una dintre cele mai importante activit\u0103\u021bi care sus\u021bin SEO-ul este bloggingul. Site-urile care au un blog genereaz\u0103, \u00een medie, cu <a href=\"https:\/\/www.stylefactoryproductions.com\/blog\/ways-to-increase-traffic-to-your-blog\">55% mai mult trafic<\/a> dec\u00e2t cele care nu au. Motoarele de c\u0103utare apreciaz\u0103, de asemenea, site-urile care sunt actualizate frecvent \u2014 un alt avantaj major al bloggingului.<\/p>\n\n\n\n<p>Prin con\u021binutul de tip blog po\u021bi viza cuvinte cheie noi sau long-tail \u0219i po\u021bi demonstra expertiza ta aprofundat\u0103 \u00eentr-un anumit domeniu.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Re\u021bele Sociale<\/h2>\n\n\n\n<p><a href=\"https:\/\/newlightdigital.com\/ro\/servicii\/smm\/\">Re\u021belele sociale<\/a> sus\u021bin eforturile SEO oferindu-le utilizatorilor o modalitate de a r\u0103m\u00e2ne conecta\u021bi cu tine dup\u0103 ce descoper\u0103 compania ta. Po\u021bi distribui articole de blog, imagini \u0219i alte tipuri de con\u021binut pentru a interac\u021biona cu urm\u0103ritorii t\u0103i.<\/p>\n\n\n\n<p>Motoarele de c\u0103utare apreciaz\u0103 \u0219i companiile care \u00ee\u0219i men\u021bin active \u0219i actualizate paginile de social media.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimizarea Call-to-Action (CTA)<\/strong><\/h2>\n\n\n\n<p>Po\u021bi avea un site excelent \u0219i produse sau servicii remarcabile, dar tot s\u0103 nu ob\u021bii rezultatele dorite din traficul pe site dac\u0103 nu ai deloc call-to-action-uri (CTA) sau dac\u0103 acestea sunt slabe.<\/p>\n\n\n\n<p>Amplasarea, formularea \u0219i designul CTA\u2011urilor influen\u021beaz\u0103 decizia unui utilizator de a face clic. La fel de important este \u0219i num\u0103rul lor pe o pagin\u0103. Prea mult con\u021binut aglomerat poate \u00eengreuna navigarea \u0219i face dificil pentru vizitatori s\u0103 g\u0103seasc\u0103 ceea ce conteaz\u0103 cu adev\u0103rat.<\/p>\n\n\n\n<p>A\u0219adar, chiar dac\u0103 ai atras clientul pe site prin eforturile tale SEO, s\u2011ar putea s\u0103 nu reu\u0219e\u0219ti s\u0103\u2011l convingi s\u0103 fac\u0103 urm\u0103torul pas dac\u0103 site\u2011ul t\u0103u nu are instrumentele necesare pentru a\u2011i capta aten\u021bia.<\/p>\n\n\n\n<p>Dac\u0103 rata medie de clic este de 2%, <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/02\/conversion-rate-statistics\">site\u2011urile de top ajung s\u0103 aib\u0103 de 3\u20115 ori mai mult<\/a>. Pentru a ajunge \u00een aceast\u0103 categorie, trebuie s\u0103\u2011\u021bi optimizezi site\u2011ul pentru conversii \u2013 ceea ce implic\u0103 timp, analiz\u0103 \u0219i o \u00een\u021belegere profund\u0103 a publicului t\u0103u. <a href=\"https:\/\/newlightdigital.com\/ro\/servicii\/optimizarea-ratei-de-conversie\/\">Optimizarea ratei de conversie<\/a> te poate ajuta s\u0103 intri \u00een r\u00e2ndul site\u2011urilor performante.\u00a0<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Cau\u021bi o agen\u021bie de marketing digital?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programeaz\u0103 o consulta\u021bie<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Formulare pe site \/ Con\u021binut cu acces restric\u021bionat (Gated Content)<\/h2>\n\n\n\n<p>Formularele de pe site ar trebui s\u0103 reflecte diferite niveluri de interes \u2013 de la un interes sc\u0103zut p\u00e2n\u0103 la unul ridicat. Iat\u0103 c\u00e2teva exemple care ilustreaz\u0103 aceste niveluri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abonare la newsletter:<\/strong> indic\u0103 un interes u\u0219or, \u00een care utilizatorul dore\u0219te doar s\u0103 r\u0103m\u00e2n\u0103 la curent sau s\u0103 fie notificat despre con\u021binutul nou publicat pe blog.<\/li>\n\n\n\n<li><strong>Whitepaper sau alt tip de con\u021binut desc\u0103rcabil:<\/strong> denot\u0103 un interes moderat, cu dorin\u021ba de a \u00een\u021belege mai profund industria sau subiectul abordat de site-ul t\u0103u.<\/li>\n\n\n\n<li><strong>Contacteaz\u0103-ne:<\/strong> \u00een acest punct, clientul este probabil deja destul de interesat de ceea ce oferi \u0219i are \u00eentreb\u0103ri specifice pentru care caut\u0103 r\u0103spunsuri.<\/li>\n<\/ul>\n\n\n\n<p>Desigur, po\u021bi include o varietate de alte formulare pe site. Dac\u0103 oferi software, de exemplu, po\u021bi include un formular pentru programarea unei demonstra\u021bii live sau pentru accesarea unei demo pre\u00eenregistrate, astfel \u00eenc\u00e2t s\u0103 \u0219tii cine vizioneaz\u0103 materialul.<\/p>\n\n\n\n<p>Este important ca formularele de pe site s\u0103 fie adaptate \u00een func\u021bie de specificul companiei tale \u0219i de traseul clien\u021bilor prin p\u00e2lnia de conversie \u2013 \u00een func\u021bie de fazele parcursului de cump\u0103rare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115831.690-1024x597.jpg\" alt=\"Website's Success\" class=\"wp-image-6986\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115831.690-1024x597.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115831.690-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115831.690-768x448.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115831.690-370x216.jpg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/09\/Blog-2022-09-05T115831.690.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/newlightdigital.com\/ro\/servicii\/automatizarea-marketingului\/\">Email marketingul <\/a>este o parte esen\u021bial\u0103 a construirii unei rela\u021bii de durat\u0103 cu clien\u021bii. A\u0219adar, odat\u0103 ce ai atras trafic pe site prin SEO \u0219i ai ob\u021binut o conversie printr-un formular, ce faci mai departe cu acele contacte?<\/p>\n\n\n\n<p>Urm\u0103torul pas nu ar trebui s\u0103 fie un apel de v\u00e2nzare. Cel mai probabil, ar fi prea devreme pentru client \u2013 cu excep\u021bia cazului \u00een care acesta a solicitat \u00een mod expres un astfel de contact. \u00cen schimb, este recomandat s\u0103 introduci contactul \u00eentr-un flux automatizat de emailuri, care s\u0103 prezinte \u00een continuare ce face compania ta, cum func\u021bioneaz\u0103 serviciile oferite \u0219i ce te diferen\u021biaz\u0103 de concuren\u021b\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scorarea Lead-urilor (Lead Scoring)<\/h2>\n\n\n\n<p>Este important s\u0103 \u0219tii unde s\u0103-\u021bi concentrezi eforturile. Scorarea lead-urilor te ajut\u0103 s\u0103 identifici pe cine ar trebui s\u0103 contactezi mai \u00eent\u00e2i \u0219i ce tip de interac\u021biune este potrivit\u0103, \u00een func\u021bie de modul \u00een care fiecare lead a interac\u021bionat cu compania ta.<\/p>\n\n\n\n<p>Pentru a aplica scorarea lead-urilor, trebuie s\u0103 \u00een\u021belegi c\u00e2t de valoroase sunt diferitele tipuri de interac\u021biuni ale unui utilizator cu afacerea ta, astfel \u00eenc\u00e2t s\u0103 le po\u021bi atribui o valoare numeric\u0103. Este o func\u021bie avansat\u0103 de marketing \u0219i necesit\u0103 acces la un CRM de marketing performant, cu func\u021bionalitate de lead scoring integrat\u0103.<\/p>\n\n\n\n<p>SEO aduce beneficii importante companiilor, dar pentru a transforma vizitatorii site-ului \u00een poten\u021biali clien\u021bi \u0219i apoi \u00een clien\u021bi activi, ai nevoie de ini\u021biative de marketing complementare. Dac\u0103 dore\u0219ti s\u0103 \u00ee\u021bi evaluezi strategia de marketing \u0219i s\u0103 identifici eventualele lacune, <a href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">contacteaz\u0103 echipa New Light Digital<\/a>. Te vom ajuta s\u0103 sus\u021bii eforturile SEO printr-un marketing eficient \u0219i bine coordonat.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Afl\u0103 mai mult:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/lansarea-noului-site-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cele 20 indicatori de succes pentru lansarea unui nou site web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/site-web-wireframe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ce este un site web Wireframe?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/continut-excelent\/\">Care este diferen\u021ba dintre un con\u021binut bun \u0219i un con\u021binut excelent?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Afla\u021bi cum succesul site-ului dvs. web se bazeaz\u0103 pe faptul c\u0103 face\u021bi mai mult dec\u00e2t s\u0103 v\u0103 concentra\u021bi toate eforturile pe SEO. Ve\u021bi avea nevoie de aceste eforturi de marketing de sus\u021binere.<\/p>\n","protected":false},"author":2,"featured_media":9706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,148,149,94],"tags":[98,102,99,100,101,97,104],"class_list":["post-11639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-optimizarea-ratei-de-conversie","category-managementul-retelelor-sociale","category-strategie-de-marketing","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Succesul site-ului dvs. depinde de mai mult dec\u00e2t de SEO &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Afla\u021bi cum succesul site-ului dvs. web se bazeaz\u0103 pe faptul c\u0103 face\u021bi mai mult dec\u00e2t s\u0103 v\u0103 concentra\u021bi toate eforturile pe SEO. 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