{"id":11657,"date":"2022-09-05T17:45:05","date_gmt":"2022-09-05T14:45:05","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=11657"},"modified":"2025-03-31T20:49:40","modified_gmt":"2025-03-31T17:49:40","slug":"lansarea-noului-site-web","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/lansarea-noului-site-web\/","title":{"rendered":"C\u0103uta\u021bi ace\u0219ti 20 indicatori de succes pentru lansarea unui nou site web"},"content":{"rendered":"\n

Actualizarea \u0219i reproiectarea site-ului t\u0103u web poate aduce beneficii extraordinare. Marketingul t\u0103u online \u00eencepe cu site-ul. De aici, po\u021bi planifica strategii pentru reclame, SEO<\/a>, con\u021binut, email, parteneriate \u0219i alte activit\u0103\u021bi de generare de lead-uri care s\u0103 men\u021bin\u0103 fluxul de clien\u021bi poten\u021biali \u0219i v\u00e2nz\u0103rile la un nivel ridicat.<\/p>\n\n\n\n

Totu\u0219i, exist\u0103 multe aspecte tehnice legate de lansarea unui site web pe care trebuie s\u0103 le ai \u00een vedere. O singur\u0103 gre\u0219eal\u0103 poate duce la pierderea pozi\u021biilor \u00een SEO deja c\u00e2\u0219tigate sau la \u00eentreruperea primirii emailurilor din cauza unor erori de configurare. Pentru a evita impactele negative ale lans\u0103rii unui site nou, este esen\u021bial s\u0103 evaluezi cu aten\u021bie ace\u0219ti 20 de factori de succes, ca parte a unei liste de verificare, \u00eenainte de lansare.<\/p>\n\n\n\n

\"new<\/figure>\n\n\n\n

20 de verific\u0103ri de f\u0103cut \u00eenainte de lansarea unui site web<\/h2>\n\n\n\n

Te \u00eentrebi cum vei \u0219ti dac\u0103 noul t\u0103u site web va func\u021biona corect? Colaborarea cu un expert \u00een design \u0219i dezvoltare web \u00ee\u021bi va oferi siguran\u021ba c\u0103 toate aspectele importante ale lans\u0103rii sunt acoperite. Totu\u0219i, iat\u0103 c\u00e2teva elemente esen\u021biale la care trebuie s\u0103 fii atent.<\/p>\n\n\n\n

1. G\u0103zduirea (Hosting-ul)<\/strong><\/h3>\n\n\n\n

G\u0103zduirea este unul dintre cei mai importan\u021bi factori care influen\u021beaz\u0103 performan\u021ba noului t\u0103u site web. Furnizorii de hosting ieftini duc adesea la viteze de \u00eenc\u0103rcare lente \u0219i experien\u021be slabe pentru vizitatorii site-ului t\u0103u. Dac\u0103 vrei s\u0103 evi\u021bi astfel de probleme, este important s\u0103 alegi cu aten\u021bie serviciul de g\u0103zduire. Ideal ar fi s\u0103 optezi pentru un VPS (Virtual Private Server) sau g\u0103zduire dedicat\u0103, deoarece astfel vei fi mai pu\u021bin afectat de cre\u0219terile bru\u0219te de trafic generate de alte site-uri aflate pe acela\u0219i server.<\/p>\n\n\n\n

2. Asigur\u0103-te c\u0103 domeniul t\u0103u este setat pe re\u00eennoire automat\u0103<\/strong><\/h3>\n\n\n\n

Atunci c\u00e2nd companiile colaboreaz\u0103 cu mai mul\u021bi designeri \u0219i dezvoltatori pentru site-ul lor, uneori uit\u0103 s\u0103 verifice dac\u0103 domeniul este setat s\u0103 se re\u00eennoiasc\u0103 automat. Sau, chiar dac\u0103 primesc o notificare de re\u00eennoire, o pot ignora crez\u00e2nd c\u0103 este responsabilitatea dezvoltatorului web. \u00cens\u0103, clientul este cel care gestioneaz\u0103 re\u00eennoirea domeniului. A\u0219adar, asigur\u0103-te c\u0103 informa\u021biile de facturare sunt actualizate \u00een platforma de g\u0103zduire \u0219i c\u0103 revizuie\u0219ti periodic starea domeniului pentru a evita \u00eentreruperi ale site-ului din cauza nepl\u0103\u021bii sau a expir\u0103rii domeniului.<\/p>\n\n\n\n

3. \u00cenregistr\u0103rile DNS ale site-ului web<\/strong><\/h3>\n\n\n\n

Asigur\u0103-te c\u0103 \u00eenregistrarea DNS de tip A a domeniului t\u0103u indic\u0103 spre adresa IP corect\u0103. Alternativ, po\u021bi seta domeniul direct \u00een cadrul serviciului t\u0103u de g\u0103zduire. De asemenea, po\u021bi configura subdomenii folosind \u00eenregistr\u0103ri de tip CNAME.<\/p>\n\n\n\n

4. \u00cenregistr\u0103rile DNS pentru email<\/strong><\/h3>\n\n\n\n

Dac\u0103 utilizezi \u0219i un cont de email, trebuie s\u0103 te asiguri c\u0103 \u00eenregistr\u0103rile DNS de tip MX sunt direc\u021bionate c\u0103tre adresa IP a serviciului t\u0103u de email. Majoritatea furnizorilor de email ofer\u0103 documenta\u021bie detaliat\u0103 despre cum s\u0103 faci acest lucru. Iar dac\u0103 dore\u0219ti s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti livrabilitatea emailurilor, seteaz\u0103 \u0219i \u00eenregistr\u0103ri SPF \u0219i DMARC.<\/p>\n\n\n\n

5. Verific\u0103 site-ul pe mobil<\/strong><\/h3>\n\n\n\n

Dispozitivele mobile genereaz\u0103 52,79%<\/a> din toate vizitele pe site-uri web. Iar \u00een anumite industrii, acest procent este chiar mai mare. A\u0219adar, \u00eenainte de a lansa site-ul, verific\u0103-l de mai multe ori pe un telefon mobil. Comport\u0103-te ca un client care \u00eencearc\u0103 s\u0103 cumpere sau s\u0103 exploreze site-ul \u0219i acord\u0103-\u021bi timp s\u0103 identifici eventuale erori sau detalii omise \u00een timpul dezvolt\u0103rii.5. Review the Site on Mobile<\/p>\n\n\n\n

6. Configureaz\u0103 redirec\u021bion\u0103rile 301<\/strong><\/h3>\n\n\n\n

Dac\u0103 ai mutat con\u021binutul<\/a> \u00een alte loca\u021bii odat\u0103 cu noul site, asigur\u0103-te c\u0103 URL-urile vechi au redirec\u021bion\u0103ri 301. Astfel, nu vei pierde trafic \u0219i vei oferi o experien\u021b\u0103 bun\u0103 utilizatorilor. \u00cen plus, este un pas esen\u021bial pentru protejarea pozi\u021biilor tale \u00een rezultatele motoarelor de c\u0103utare.<\/p>\n\n\n

7. Completeaz\u0103 toate titlurile \u0219i meta descrierile<\/strong><\/h3>\n\n\n

\u00cenainte de lansarea site-ului, verific\u0103 dac\u0103 fiecare pagin\u0103 are un tag de titlu \u0219i o meta descriere completat\u0103. Revizuie\u0219te strategia SEO pentru a evita ca paginile s\u0103 concureze \u00eentre ele pe acelea\u0219i cuvinte cheie. Aminte\u0219te-\u021bi c\u0103 aceste elemente nu sunt utile doar pentru SEO \u2014 ele influen\u021beaz\u0103 \u0219i dac\u0103 utilizatorul va da clic pe linkul t\u0103u \u00een rezultatele de c\u0103utare.<\/p>\n\n\n\n

8. Creeaz\u0103 leg\u0103turi interne relevante<\/strong><\/h3>\n\n\n\n

Identific\u0103 oportunit\u0103\u021bi pentru linkuri interne. Nu exagera, dar construirea de leg\u0103turi relevante ajut\u0103 motoarele de c\u0103utare s\u0103 \u00een\u021beleag\u0103 structura \u0219i rela\u021biile dintre con\u021binuturi. \u00cen acela\u0219i timp, asigur\u0103-te c\u0103 linkurile folosesc URL-urile actualizate de pe noul site.<\/p>\n\n\n

9. Configureaz\u0103 analiza traficului (Analytics)<\/strong><\/h3>\n\n\n

F\u0103r\u0103 un sistem de analiz\u0103 a traficului pe site, \u00ee\u021bi va fi dificil s\u0103 detectezi probleme sau s\u0103 evaluezi succesul lans\u0103rii. Ideal este s\u0103 folose\u0219ti Google Analytics, deoarece se integreaz\u0103 bine cu alte instrumente precum Google Search Console.<\/p>\n\n\n

10. Activeaz\u0103 Google Search Console<\/strong><\/h3>\n\n\n

Google Search Console \u00ee\u021bi ofer\u0103 un start bun pentru clasarea \u00een rezultatele Google. Po\u021bi trimite sitemap-ul site-ului \u0219i s\u0103 monitorizezi traficul organic \u0219i performan\u021ba. Verific\u0103 periodic eventualele erori \u0219i urm\u0103re\u0219te modific\u0103rile \u00een timp.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Cau\u021bi o agen\u021bie de marketing digital?<\/h2>\n\n\n\n
\n
Programeaz\u0103 o consulta\u021bie<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

11. Actualizeaz\u0103 sau adaug\u0103 pixeli de urm\u0103rire<\/strong><\/h3>\n\n\n\n

Pixelii de urm\u0103rire, cum ar fi cei de la Google sau Facebook, te pot ajuta s\u0103 ob\u021bii mai mult de la campaniile tale publicitare. Ad\u0103ugarea acestor etichete ofer\u0103 informa\u021bii valoroase despre cine \u00ee\u021bi viziteaz\u0103 site-ul \u0219i c\u00e2nd. De asemenea, permit remarketingul \u0219i te ajut\u0103 s\u0103 urm\u0103re\u0219ti rentabilitatea investi\u021biilor \u00een marketing.<\/p>\n\n\n\n

12. Activeaz\u0103 indexarea pe noul site<\/strong><\/h3>\n\n\n\n

\u00cen timpul dezvolt\u0103rii site-ului, cel mai probabil ai avut indexarea dezactivat\u0103 pentru a preveni ca motoarele de c\u0103utare s\u0103 indexeze at\u00e2t versiunea veche, c\u00e2t \u0219i cea \u00een lucru. Dup\u0103 lansarea noului site, nu uita s\u0103 modifici set\u0103rile pentru a permite indexarea, altfel po\u021bi afecta grav vizibilitatea \u00een c\u0103ut\u0103rile Google.<\/p>\n\n\n

13. Trimite sitemap-ul<\/strong><\/h3>\n\n\n

Sitemap-urile sunt ca ni\u0219te schi\u021be care arat\u0103 motoarelor de c\u0103utare structura con\u021binutului t\u0103u \u0219i rela\u021biile dintre pagini. Trimite sitemap-ul c\u0103tre motoarele de c\u0103utare principale. Dac\u0103 folose\u0219ti WordPress, pluginuri precum Yoast SEO sau altele similare te pot ajuta cu aceast\u0103 sarcin\u0103.<\/p>\n\n\n

14. Verific\u0103 viteza de \u00eenc\u0103rcare a paginilor<\/strong><\/h3>\n\n\n

Site-urile lente vor avea dificult\u0103\u021bi \u00een a se clasa bine \u00een SEO \u0219i, \u00een plus, vor \u00eenregistra rate mari de abandon \u2014 utilizatorii nu au r\u0103bdare s\u0103 a\u0219tepte. \u00cenainte de lansare, ruleaz\u0103 teste de vitez\u0103 pentru a identifica ce \u00eencetine\u0219te \u00eenc\u0103rcarea \u0219i aplic\u0103 optimiz\u0103rile necesare pentru ca site-ul t\u0103u s\u0103 fie competitiv \u00eenc\u0103 de la \u00eenceput.<\/p>\n\n\n

15. Testeaz\u0103 formularele de contact<\/strong><\/h3>\n\n\n

Erorile de trimitere a formularelor pot avea consecin\u021be grave, deoarece \u00eenseamn\u0103 c\u0103 mesajele clien\u021bilor nu ajung la persoanele responsabile. Testeaz\u0103 toate formularele \u0219i asigur\u0103-te c\u0103 func\u021bioneaz\u0103 conform planului \u00eenainte de lansarea oficial\u0103 a site-ului.<\/p>\n\n\n

16. Adaug\u0103 CAPTCHA la formulare<\/strong><\/h3>\n\n\n

Complet\u0103rile de formular generate de robo\u021bi sunt frustrante \u0219i consumatoare de timp. Ad\u0103ugarea unui sistem CAPTCHA te ajut\u0103 s\u0103 faci diferen\u021ba \u00eentre utilizatori reali \u0219i robo\u021bi, reduc\u00e2nd volumul de spam \u0219i permi\u021b\u00e2ndu-\u021bi s\u0103 te concentrezi pe clien\u021bii reali.<\/p>\n\n\n

17. Adaug\u0103 un favicon<\/strong><\/h3>\n\n\n

Ai observat c\u0103 unele site-uri au o mic\u0103 pictogram\u0103 l\u00e2ng\u0103 numele lor \u00een bara de adrese a browserului? Aceasta se nume\u0219te favicon. Ea apare \u0219i \u00een lista de bookmarkuri \u0219i \u00een rezultatele c\u0103ut\u0103rilor. Ad\u0103ugarea unui favicon contribuie la branding \u0219i ajut\u0103 utilizatorii s\u0103-\u021bi recunoasc\u0103 \u0219i s\u0103-\u021bi re\u021bin\u0103 mai u\u0219or brandul.<\/p>\n\n\n\n

18. Configureaz\u0103 monitorizarea cuvintelor cheie<\/h3>\n\n\n\n
\"new<\/figure>\n\n\n\n

Utilizarea unor platforme precum SEMRush<\/strong> te poate ajuta s\u0103 monitorizezi performan\u021ba SEO dup\u0103 lansarea noului site. De asemenea, po\u021bi urm\u0103ri concuren\u021bii \u0219i cuvintele cheie noi pe care le folosesc clien\u021bii pentru a c\u0103uta informa\u021bii legate de produsele sau serviciile tale. Astfel, vei \u0219ti dac\u0103 ob\u021bii pozi\u021bion\u0103ri mai bune datorit\u0103 noului site sau dac\u0103 ai pierdut din clas\u0103ri, caz \u00een care vei putea ac\u021biona rapid pentru a le recupera.<\/p>\n\n\n\n

19. Dezactiveaz\u0103 comentariile pe blog<\/strong><\/h3>\n\n\n\n

Pe majoritatea site-urilor, sec\u021biunea de comentarii a blogului este mai degrab\u0103 o surs\u0103 de distragere, fiind adesea invadat\u0103 de spam. Dac\u0103 nu ai un blog axat pe interac\u021biune activ\u0103 cu cititorii, este mai bine s\u0103 dezactivezi comentariile. Astfel, nu vei pierde timp monitoriz\u00e2nd sau moder\u00e2nd con\u021binut irelevant.<\/p>\n\n\n\n

20. Efectueaz\u0103 un audit tehnic<\/strong><\/h3>\n\n\n\n

Folosind SEMRush, po\u021bi realiza un audit tehnic complet pentru a identifica erori, con\u021binut duplicat, informa\u021bii lips\u0103 \u0219i al\u021bi factori care ar putea afecta SEO-ul site-ului t\u0103u. Dac\u0103 nu dore\u0219ti s\u0103 achizi\u021bionezi acest software sau s\u0103 \u00eenve\u021bi cum s\u0103 \u00eel folose\u0219ti, cel mai bine este s\u0103 colaborezi cu o echip\u0103 de dezvoltare web care \u00een\u021belege SEO \u0219i poate livra rezultate durabile \u00een clasamente.<\/p>\n\n\n\n

Lansarea noului t\u0103u site web este doar \u00eenceputul. Men\u021bine performan\u021ba optim\u0103 a site-ului cu ajutorul New Light Digital<\/strong>. Oferim servicii de marketing de con\u021binut, SEO, design web \u0219i multe altele pentru a sus\u021bine interac\u021biuni online dinamice. Programeaz\u0103 o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe.<\/p>\n\n\n\n

\n
Solicit\u0103 o ofert\u0103<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0218ti\u021bi ce face ca lansarea unui nou site web s\u0103 aib\u0103 succes? Citi\u021bi despre ace\u0219ti 20 de marcatori pentru a v\u0103 asigura c\u0103 site-ul dvs. este optimizat pentru vizitatori.<\/p>\n","protected":false},"author":2,"featured_media":9688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[98,102,99,100,101,97,104],"class_list":["post-11657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-web","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nLansarea unui nou site web: 20 indicatori de succes<\/title>\n<meta name=\"description\" content=\"\u0218ti\u021bi ce face ca lansarea unui nou site web s\u0103 aib\u0103 succes? 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