{"id":12077,"date":"2022-08-22T11:06:00","date_gmt":"2022-08-22T11:06:00","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12077"},"modified":"2024-08-30T09:22:33","modified_gmt":"2024-08-30T09:22:33","slug":"optimizarea-ratei-de-conversie","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/optimizarea-ratei-de-conversie\/","title":{"rendered":"Ce este optimizarea ratei de conversie \u0219i cum poate ajuta afacerea mea?"},"content":{"rendered":"\n<p>Optimizarea ratei de conversie ar putea fi strategia pe care o c\u0103uta\u021bi pentru a v\u0103 stimula v\u00e2nz\u0103rile \u0219i pentru a ob\u021bine mai mult din fiecare ini\u021biativ\u0103 de marketing pe care o \u00eentreprinde\u021bi. Deja conduce\u021bi traficul c\u0103tre site-ul dvs. web. Acum trebuie doar s\u0103 face\u021bi ca acel trafic s\u0103 se transforme \u00een v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>Odat\u0103 ce gigantul SEO MOZ \u0219i-a luat ceva timp pentru a-\u0219i revizui ratele de conversie \u0219i pentru a g\u0103si oportunit\u0103\u021bile pe care nu le valorifica, compania a reu\u0219it <a href=\"https:\/\/conversion-rate-experts.com\/moz-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u0103 creasc\u0103 veniturile cu 1 milion de dolari<\/a>. Cheia a constat \u00een \u00een\u021belegerea a ceea ce clien\u021bii pl\u0103titori g\u0103seau valoros \u0219i a ceea ce clien\u021bii care nu pl\u0103teau nu \u0219tiau despre serviciu, \u00eempiedic\u00e2ndu-i s\u0103 finalizeze o achizi\u021bie.<\/p>\n\n\n\n<p>Optimizarea ratei de conversie are foarte mult de-a face cu a te pune \u00een locul clientului t\u0103u. Dar necesit\u0103, de asemenea, o evaluare onest\u0103 a designului \u0219i structurii site-ului dvs. web. A\u0219adar, ce este optimizarea ratei de conversie \u0219i care sunt beneficiile sale? Citi\u021bi mai departe pentru mai multe informa\u021bii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/BLOG-2022-07-11T104131.823-1024x597.jpg\" alt=\"Conversion Rate Optimization\" class=\"wp-image-6792\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/BLOG-2022-07-11T104131.823-1024x597.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/BLOG-2022-07-11T104131.823-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/BLOG-2022-07-11T104131.823-768x448.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/BLOG-2022-07-11T104131.823-370x216.jpg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/BLOG-2022-07-11T104131.823.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ce \u00eenseamn\u0103 optimizarea conversiei?<\/h2>\n\n\n\n<p>Din punctul de vedere al afacerii, optimizarea ratei de conversie (CRO) necesit\u0103 o analiz\u0103 atent\u0103 a site-ului dvs. web pentru a g\u0103si modalit\u0103\u021bi de a cre\u0219te num\u0103rul de utilizatori care finalizeaz\u0103 ac\u021biunile pe care le dori\u021bi. Ac\u021biunile dorite pot fi completarea unui formular, achizi\u021bionarea unui produs, ap\u0103sarea unui link etc.<\/p>\n\n\n\n<p>Dar, din punctul de vedere al clien\u021bilor, CRO se refer\u0103 la \u00een\u021belegerea motivului pentru care vizitatorii site-ului dvs. au venit la dvs. \u0219i ce ar putea s\u0103 \u00eei \u00eempiedice s\u0103 fac\u0103 ceea ce au venit s\u0103 fac\u0103 pe site-ul dvs. web.<\/p>\n\n\n\n<p>CRO care este centrat pe client se concentreaz\u0103 mai mult pe experien\u021ba utilizatorului \u0219i mai pu\u021bin pe cifrele de v\u00e2nz\u0103ri. Ve\u021bi fi uimit de c\u00e2t de mult pot cre\u0219te cifrele de v\u00e2nz\u0103ri atunci c\u00e2nd v\u0103 concentra\u021bi mai \u00eent\u00e2i pe utilizator. Dar pentru a face acest lucru \u00een mod eficient, trebuie s\u0103 \u0219ti\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce \u00eei determin\u0103 pe vizitatorii site-ului dvs. s\u0103 v\u0103 viziteze?<\/li>\n\n\n\n<li>Exist\u0103 bariere \u00een calea vizitatorilor dvs. care \u00eei determin\u0103 s\u0103 abandoneze site-ul?<\/li>\n\n\n\n<li>A\u021bi furnizat con\u021binutul atractiv potrivit pentru a-i convinge pe vizitatorii site-ului dvs. s\u0103 ac\u021bioneze?<\/li>\n<\/ul>\n\n\n\n<p>Odat\u0103 ce ve\u021bi ajunge la r\u0103spunsul la aceste \u00eentreb\u0103ri, ve\u021bi crea o experien\u021b\u0103 de utilizare care s\u0103 ajute publicul dumneavoastr\u0103 s\u0103 \u00ee\u0219i \u00eendeplineasc\u0103 obiectivele.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Care sunt beneficiile optimiz\u0103rii ratei de conversie?<\/h2>\n\n\n\n<p>CRO are multe beneficii remarcabile, pe l\u00e2ng\u0103 cre\u0219terea v\u00e2nz\u0103rilor \u0219i generarea de noi clien\u021bi. Iat\u0103 o privire asupra c\u00e2torva dintre beneficiile pe care le pute\u021bi experimenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00cen\u021belegerea mai profund\u0103 a nevoilor clien\u021bilor<\/h3>\n\n\n\n<p>Parcurgerea exerci\u021biilor de optimizare a ratei de conversie necesit\u0103 s\u0103 v\u0103 uita\u021bi cu aten\u021bie la c\u00e2t de bine satisface\u021bi nevoile clien\u021bilor dvs. Odat\u0103 cu aceasta, vine o \u00een\u021belegere incredibil\u0103 a nevoilor lor \u0219i a ceea ce \u00eei re\u021bine s\u0103 cumpere de la dvs.<\/p>\n\n\n\n<p>Aceste informa\u021bii sunt de nepre\u021buit. Nu numai c\u0103 ve\u021bi \u0219ti ce lipse\u0219te de pe site-ul dvs. web, dar ve\u021bi ob\u021bine noi idei de bloguri, ve\u021bi \u00een\u021belege cum ar trebui s\u0103 comunice echipa dvs. de v\u00e2nz\u0103ri cu clien\u021bii dvs. \u0219i ve\u021bi ob\u021bine informa\u021bii valoroase despre cum s\u0103 retrage\u021bi \u0219i s\u0103 p\u0103stra\u021bi noi clien\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Costuri mai mici pe conversie<\/h3>\n\n\n\n<p>Nu numai c\u0103 ve\u021bi ob\u021bine mai multe conversii, dar ve\u021bi vedea cum costul pe conversie scade, deoarece \u0219ti\u021bi de ce are nevoie clientul dvs. De asemenea, ve\u021bi putea cre\u0219te ratele de vizitatori organici ai site-ului dvs. web, ceea ce v\u0103 poate oferi lead-uri gratuite \u0219i poate duce la sc\u0103derea costului total al companiei dvs. pe conversie.<\/p>\n\n\n\n<p>CRO se bazeaz\u0103 pe utilizarea traficului pe care \u00eel ave\u021bi deja. Asta \u00eenseamn\u0103 c\u0103 nu trebuie s\u0103 pl\u0103ti\u021bi pentru a cre\u0219te acel trafic. Trebuie doar s\u0103 v\u0103 ajusta\u021bi site-ul web pentru a r\u0103spunde mai bine nevoilor clien\u021bilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Cre\u0219teri ale profitului<\/h3>\n\n\n\n<p>Acesta este beneficiul pe care majoritatea companiilor \u00ee\u0219i propun s\u0103 \u00eel dob\u00e2ndeasc\u0103 atunci c\u00e2nd urm\u0103resc optimizarea ratei de conversie. \u0218i pentru c\u0103 CRO nu necesit\u0103 cheltuieli continue pentru a cre\u0219te conversiile, to\u021bi acei bani se duc \u00een profitul dumneavoastr\u0103.<\/p>\n\n\n\n<p>S\u0103 spunem c\u0103 \u00een prezent primi\u021bi 5.000 de vizite pe lun\u0103 pe site-ul dvs. web. Iar rata de conversie este de 1 la sut\u0103. Asta \u00eenseamn\u0103 c\u0103 ob\u021bine\u021bi 50 de conversii. Prin cre\u0219terea ratei de conversie la 2 la sut\u0103, v\u0103 ve\u021bi dubla conversiile site-ului dvs. web f\u0103r\u0103 a cheltui bani pe publicitate.<\/p>\n\n\n\n<p>Acum, probabil c\u0103 ve\u021bi petrece timp \u0219i resurse \u00een faza de cercetare pentru a afla mai multe despre ceea ce \u00eei \u00eempiedic\u0103 pe vizitatorii site-ului web s\u0103 converteasc\u0103, a\u0219a c\u0103 va exista probabil un cost ini\u021bial asociat cu acest exerci\u021biu. Dar majoritatea companiilor v\u0103d c\u0103 acest lucru se amortizeaz\u0103 \u00een c\u00e2teva luni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mai mul\u021bi bani de investit \u00een marketing<\/h3>\n\n\n\n<p>Pe m\u0103sur\u0103 ce v\u0103 cre\u0219te\u021bi veniturile, ve\u021bi avea mai multe resurse pentru a investi \u00een ini\u021biativele de marketing. Iar aceasta este o veste excelent\u0103 pentru companiile aflate pe o cale de cre\u0219tere rapid\u0103. Atunci c\u00e2nd cresc veniturile, cresc \u0219i bugetele de marketing. Cu un buget de marketing mai mare, pute\u021bi cre\u0219te num\u0103rul de clien\u021bi poten\u021biali, traficul pe site \u0219i, prin urmare, v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p>Dar, \u00eenainte de a investi mai mult \u00een marketing, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 a\u021bi optimizat toate p\u0103r\u021bile p\u00e2lniei de v\u00e2nz\u0103ri pentru cele mai bune rezultate. Munca nu se termin\u0103 niciodat\u0103 cu CRO. \u00cen schimb, va trebui s\u0103 v\u0103 concentra\u021bi \u00een mod regulat asupra noilor oportunit\u0103\u021bi \u0219i modalit\u0103\u021bi prin care pute\u021bi satisface nevoile noilor clien\u021bi \u0219i prospec\u021bi.<\/p>\n\n\n\n<p>Pentru o echip\u0103 de exper\u021bi care poate monitoriza analizele site-ului dvs. web \u0219i v\u0103 poate oferi informa\u021bii detaliate despre clien\u021bii dvs. \u0219i nevoile lor, <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">programa\u021bi o consulta\u021bie gratuit\u0103 cu New Light Digital.<\/a> Oferim o suit\u0103 de servicii de marketing digital care ajut\u0103 afacerile de toate tipurile s\u0103 creasc\u0103.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o consulta\u021bie gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Citi\u021bi mai departe:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=12068\" target=\"_blank\" rel=\"noreferrer noopener\">Cel mai bun CRM de marketing \u0219i v\u00e2nz\u0103ri este gratuit \u0219i v\u0103 vom \u00eenv\u0103\u021ba cum s\u0103 \u00eel folosi\u021bi<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=6771\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 ad\u0103uga\u021bi CMS la un site web existent<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5499\" target=\"_blank\" rel=\"noreferrer noopener\">Am un buget foarte mic. Pot totu\u0219i s\u0103 fac marketing digital pentru afacerea mea?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Optimizarea ratei de conversie necesit\u0103 \u00een\u021belegerea nevoilor clien\u021bilor dumneavoastr\u0103 \u0219i a barierelor care ar putea \u00eempiedica o v\u00e2nzare.<\/p>\n","protected":false},"author":2,"featured_media":9649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,148,146,94],"tags":[102,99],"class_list":["post-12077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizare-de-marketing","category-optimizarea-ratei-de-conversie","category-seo-ro","category-strategie-de-marketing","tag-asigurare","tag-constructie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimizarea 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