{"id":12498,"date":"2024-04-20T16:45:00","date_gmt":"2024-04-20T16:45:00","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12498"},"modified":"2024-06-30T15:55:20","modified_gmt":"2024-06-30T15:55:20","slug":"impactul-vitezei-site-ului-web","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/impactul-vitezei-site-ului-web\/","title":{"rendered":"Impactul vitezei site-ului web asupra experien\u021bei utilizatorului \u0219i a SEO"},"content":{"rendered":"\n<p>Consumatorii din ziua de azi sunt obi\u0219nui\u021bi cu o vitez\u0103 incredibil\u0103. Impactul vitezei site-ului web este crucial. Informa\u021biile \u0219i r\u0103spunsurile sunt la doar un clic distan\u021b\u0103. Iar dac\u0103 site-ul dvs. web e lent, se vor duce \u00een alt\u0103 parte, deoarece realitatea este c\u0103 pot g\u0103si aceste informa\u021bii \u00een multe alte locuri. Nu va conta c\u0103 site-ul dvs. este cea mai bun\u0103 sau complet\u0103 surs\u0103 de informa\u021bii dac\u0103 este lent, pe baza standardelor moderne.<\/p>\n\n\n\n<p>Viteza paginii influen\u021beaz\u0103 puternic at\u00e2t experien\u021ba utilizatorului, c\u00e2t \u0219i SEO. Afla\u021bi mai multe despre acest impact \u0219i de ce viteza paginii site-ului dvs. web ar trebui s\u0103 fie un aspect c\u0103ruia s\u0103 \u00eei acorda\u021bi aten\u021bie imediat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este viteza paginii?<\/h2>\n\n\n\n<p>Viteza paginii se refer\u0103 la c\u00e2t de repede se \u00eencarc\u0103 pagina dvs. web. Mul\u021bi factori influen\u021beaz\u0103 viteza paginii, cum ar fi gazda site-ului dvs. web, dimensiunea paginii \u0219i modul \u00een care gestiona\u021bi fotografiile.<\/p>\n\n\n\n<p>Atunci c\u00e2nd evalueaz\u0103 viteza paginii, instrumentele \u0219i motoarele de c\u0103utare evalueaz\u0103 at\u00e2t versiunile mobile, c\u00e2t \u0219i cele desktop ale site-ului dvs. Viteza se bazeaz\u0103 pe timpul necesar pentru ca o pagin\u0103 s\u0103 afi\u0219eze complet con\u021binutul pentru utilizator. Exper\u021bii o m\u0103soar\u0103 \u00een secunde.<\/p>\n\n\n\n<p>M\u0103surarea vitezei paginilor este oarecum complex\u0103, deoarece este o matrice de m\u0103sur\u0103tori. Ace\u0219ti parametri includ urm\u0103toarele.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Timpul p\u00e2n\u0103 la primul octet (TTFB): m\u0103soar\u0103 c\u00e2t timp este nevoie pentru ca pagina s\u0103 \u00eenceap\u0103 s\u0103 se \u00eencarce.<\/li>\n\n\n\n<li>First Contentful Paint (FCP): timpul necesar pentru ca utilizatorul s\u0103 vad\u0103 un element, cum ar fi o imagine sau un titlu.<\/li>\n\n\n\n<li>Onload Time (Timp la \u00eenc\u0103rcare): timpul scurs p\u00e2n\u0103 c\u00e2nd pagina este \u00eenc\u0103rcat\u0103 complet cu tot con\u021binutul.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Viteza paginii \u0219i SEO<\/h2>\n\n\n\n<p>Motoarele de c\u0103utare au subliniat de multe ori importan\u021ba vitezei paginilor. Au f\u0103cut-o at\u00e2t pentru utilizatorii de dispozitive mobile, c\u00e2t \u0219i pentru cei de pe desktop. A\u0219adar, cu c\u00e2t site-ul dvs. se \u00eencarc\u0103 mai repede \u00een compara\u021bie cu concuren\u021bii dvs., cu at\u00e2t va fi mai bine clasat.<\/p>\n\n\n\n<p>Motivul pentru care motoarele de c\u0103utare se preocup\u0103 de viteza paginii este cel\u0103lalt punct al acestui articol: experien\u021ba utilizatorului. Motoarele de c\u0103utare doresc ca utilizatorii s\u0103 aib\u0103 o experien\u021b\u0103 bun\u0103 la linkurile c\u0103tre care \u00eei conduc, astfel \u00eenc\u00e2t ace\u0219tia s\u0103 revin\u0103 \u00een continuare pentru r\u0103spunsuri la \u00eentreb\u0103rile lor.<\/p>\n\n\n\n<p>Paginile web care dureaz\u0103 mai mult de trei secunde pentru a se \u00eenc\u0103rca au o probabilitate de trei ori mai mare de respingere dec\u00e2t site-urile web care se \u00eencarc\u0103 \u00een mai pu\u021bin de trei secunde.<\/p>\n\n\n\n<p>Viteza paginilor are un impact direct asupra acestor factori lega\u021bi de SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Rata de respingere<\/h3>\n\n\n\n<p>Cu c\u00e2t rata de respingere este mai mare, cu at\u00e2t mai pu\u021bin v\u0103 vor clasifica motoarele de c\u0103utare, deoarece spune ceva despre c\u00e2t de bine satisface\u021bi nevoile clien\u021bilor. Utilizatorii de site-uri web renun\u021b\u0103 atunci c\u00e2nd intr\u0103 pe o pagin\u0103 web, aceasta dureaz\u0103 prea mult s\u0103 se \u00eencarce sau nu sunt mul\u021bumi\u021bi de rezultate \u0219i apas\u0103 butonul \u00eenapoi sau \u00eenchid fereastra browserului pentru a pleca.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce rata de respingere cre\u0219te, s-ar putea s\u0103 vede\u021bi o corela\u021bie direct\u0103 cu o clasare mai slab\u0103 a rezultatelor de c\u0103utare. Site-urile web mai lente duc adesea la reducerea traficului din cauza implic\u0103rii \u0219i a conversiilor slabe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Optimizarea mobil\u0103<\/h3>\n\n\n\n<p>Vizitele mobile reprezint\u0103 <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noreferrer noopener\">58,67% din traficul global al site-urilor web<\/a>. Aceast\u0103 m\u0103sur\u0103 a crescut constant din 2015, c\u00e2nd reprezenta doar 31% din traficul global al site-urilor web. Acum, c\u00e2nd mobilul este majoritar, se pune mai mult accent pe crearea unei experien\u021be bune pentru ace\u0219ti utilizatori.<\/p>\n\n\n\n<p>\u00cen plus, vizitatorii site-urilor web mobile au o putere de procesare \u0219i o l\u0103\u021bime de band\u0103 limitate, ceea ce \u00eenseamn\u0103 c\u0103 au nevoie de o experien\u021b\u0103 rapid\u0103 \u0219i f\u0103r\u0103 \u00eentreruperi.<\/p>\n\n\n\n<p>Google a declarat c\u0103 folose\u0219te indexarea mobile-first ca m\u0103sur\u0103tor. Astfel a \u00eencurajat \u0219i mai mult companiile s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 viteza pentru a ajunge \u00een fa\u021ba celor aproape 60 la sut\u0103 dintre vizitatorii de site-uri web care vin de pe mobil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed-1024x683.jpeg\" alt=\"Impact of Website Speed\" class=\"wp-image-12481\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed-1024x683.jpeg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed-300x200.jpeg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed-768x512.jpeg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed-1536x1024.jpeg 1536w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed-330x220.jpeg 330w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/04\/impact-of-website-speed.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Capacitatea de accesare<\/h3>\n\n\n\n<p>Site-urile web nu apar pur \u0219i simplu ca prin magie \u00een rezultatele c\u0103ut\u0103rilor. Totodat\u0103 unele \u00eentreprinderi ar putea avea aceast\u0103 impresie. Motorul de c\u0103utare r\u0103scole\u0219te \u00een mod constant site-urile web cu ajutorul robo\u021bilor. Aceast\u0103 c\u0103utare duce la indexarea con\u021binutului.<\/p>\n\n\n\n<p>Dac\u0103 robo\u021bii nu v\u0103 pot parcurge site-ul web, paginile dvs. nu vor fi indexate. A\u0219adar, nu ar trebui s\u0103 face\u021bi nimic care s\u0103 \u00eempiedice robo\u021bii s\u0103 v\u0103 r\u0103scoleasc\u0103 \u0219i s\u0103 v\u0103 indexeze paginile, pentru c\u0103, dac\u0103 o face\u021bi, probabil c\u0103 nu ve\u021bi avea vizibilitate \u00een rezultatele c\u0103ut\u0103rii. Asigura\u021bi-v\u0103 c\u0103 site-ul dvs. este u\u0219or accesibil at\u00e2t pentru utilizatori, c\u00e2t \u0219i pentru robo\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Viteza paginii \u0219i experien\u021ba utilizatorului<\/h2>\n\n\n\n<p>Prea des, oamenii vorbesc despre viteza paginilor exclusiv ca o m\u0103sur\u0103toare SEO. Dar este mult mai mult dec\u00e2t at\u00e2t. Experien\u021ba utilizatorului este crucial\u0103. Aceasta nu afecteaz\u0103 doar utilizatorii care v\u0103 g\u0103sesc site-ul web organic prin intermediul motoarelor de c\u0103utare, ci \u0219i pe cei pe care i-a\u021bi pl\u0103tit pentru a ajunge pe site-ul dvs. web prin reclame, parteneriate pentru evenimente sau colabor\u0103ri cu ter\u021be p\u0103r\u021bi.<\/p>\n\n\n\n<p>Dac\u0103 ave\u021bi o experien\u021b\u0103 de utilizator slab\u0103 pe site-ul dvs. web, nu va conta de unde vine utilizatorul pentru a ajunge pe site-ul dvs., acesta va c\u0103uta informa\u021biile respective \u00een alt\u0103 parte. C\u00e2nd vine vorba de experien\u021ba utilizatorului, iat\u0103 de ce viteza paginii este esen\u021bial\u0103 pentru a v\u0103 pune \u00een valoare.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">1. Prima impresie<\/h3>\n\n\n\n<p>Viteza de \u00eenc\u0103rcare a site-ului este prima interac\u021biune pe care un consumator o va avea cu afacerea dvs. Un site web lent este frustrant \u0219i \u00eei poate determina pe utilizatori s\u0103 se g\u00e2ndeasc\u0103 la dumneavoastr\u0103 \u00eentr-o lumin\u0103 negativ\u0103. Chiar dac\u0103 cineva a recomandat afacerea dvs. consumatorului, acesta ar putea s\u0103ri f\u0103r\u0103 s\u0103 \u00eei pese, deoarece a\u021bi pus o fric\u021biune \u00eentre dvs. \u0219i acel utilizator.<\/p>\n\n\n\n<p>Un site web care se \u00eencarc\u0103 rapid creeaz\u0103 o prim\u0103 impresie excelent\u0103 \u0219i \u00ee\u0219i respect\u0103 promisiunile pe care le-a\u021bi f\u0103cut \u00een reclame, \u00een re\u021belele de networking la evenimente prin experien\u021be remarcabile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Reten\u021bia<\/h3>\n\n\n\n<p>Construirea unor rela\u021bii puternice cu clien\u021bii \u0219i p\u0103strarea acestora an de an necesit\u0103 experien\u021be bune. Experien\u021ba utilizatorului include mul\u021bi factori. Ace\u0219tea sunt con\u021binutul cu valoare ad\u0103ugat\u0103, calitatea produselor \u0219i serviciilor, interac\u021biunile pl\u0103cute cu reprezentan\u021bii companiei \u0219i multe altele.<\/p>\n\n\n\n<p>Dac\u0103 v\u0103 vinde\u021bi produsele \u0219i serviciile prin intermediul site-ului dvs. web, lua\u021bi \u00een considerare posibilitatea de a v\u0103 acorda ceva timp pentru a parcurge procesul de plat\u0103. C\u0103uta\u021bi zonele de fric\u021biune care reduc experien\u021ba utilizatorului. Lua\u021bi \u00een considerare dac\u0103 solicita\u021bi mai multe informa\u021bii dec\u00e2t cele de care ave\u021bi cu adev\u0103rat nevoie pentru a v\u0103 livra produsele, \u00eencetinind procesul.<\/p>\n\n\n\n<p>Uita\u021bi-v\u0103 c\u00e2t de clar este s\u0103 face\u021bi urm\u0103torul pas pentru a finaliza o achizi\u021bie. \u0218i c\u00e2t de u\u0219or este s\u0103 introduce\u021bi informa\u021biile de plat\u0103.<\/p>\n\n\n\n<p>Dar nu v\u0103 concentra\u021bi doar pe c\u00e2t de u\u0219or este s\u0103 cump\u0103ra\u021bi de la compania dumneavoastr\u0103. Cere\u021bi unei ter\u021be p\u0103r\u021bi impar\u021biale s\u0103 v\u0103 viziteze site-ul web pentru a c\u0103uta asisten\u021b\u0103 pentru clien\u021bi sau r\u0103spunsuri la \u00eentreb\u0103ri frecvente. M\u0103sura\u021bi c\u00e2t de repede pot g\u0103si informa\u021biile \u0219i dac\u0103 mai au \u00eentreb\u0103ri dup\u0103 ce au terminat.<\/p>\n\n\n\n<p>Accentuarea reten\u021biei v\u0103 va ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 nu ave\u021bi tone de clien\u021bi de prima dat\u0103 care nu se mai \u00eentorc niciodat\u0103 pe site-ul dvs. web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Angajament<\/h3>\n\n\n\n<p>Experien\u021ba utilizatorului nu se refer\u0103 doar la vitez\u0103. Ea evalueaz\u0103, de asemenea, c\u00e2t de captivant este site-ul dvs. web. Lua\u021bi \u00een considerare c\u00e2t de repede se \u00eencarc\u0103 sec\u021biunile dvs. interactive. A\u0219a pute\u021bi ajuta la angajarea publicului dvs. s\u0103 petreac\u0103 ceva timp explor\u00e2ndu-v\u0103 afacerea.<\/p>\n\n\n\n<p>C\u00e2nd piesele interactive dureaz\u0103 prea mult s\u0103 se \u00eencarce, utilizatorii se pot plictisi \u0219i pot trece mai departe. Poate c\u0103 asta \u00eenseamn\u0103 s\u0103 p\u0103r\u0103seasc\u0103 o pagin\u0103 tranzac\u021bional\u0103 \u00een care pot afla despre produsele dvs. \u0219i s\u0103 le adauge \u00een co\u0219ul de cump\u0103r\u0103turi pentru a explora alte sec\u021biuni ale site-ului dvs. web, sau poate c\u0103 \u00eenseamn\u0103 s\u0103 plece cu totul. Indiferent, nu este o ac\u021biune pe care dori\u021bi s\u0103 o \u00eencuraja\u021bi.<\/p>\n\n\n\n<p>Vizita\u021bi-v\u0103 site-ul dvs. web de pe diverse dispozitive, pe diverse browsere \u0219i uita\u021bi-v\u0103 atent la ce se \u00eencarc\u0103 mai \u00eent\u00e2i. Lua\u021bi \u00een considerare dac\u0103 cel mai bun \u0219i mai interactiv con\u021binut al dvs. este ultimul care se picteaz\u0103 pe pagin\u0103 \u0219i dac\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi acest lucru cu o anumit\u0103 optimizare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizarea vitezei paginilor de la exper\u021bi<\/h2>\n\n\n\n<p>Atunci c\u00e2nd nu sunte\u021bi sigur cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi SEO \u0219i experien\u021ba utilizatorului cu optimizarea vitezei paginilor, apela\u021bi la exper\u021bi. New Light Digital se pricepe s\u0103 creeze experien\u021be online captivante pentru afaceri de toate tipurile. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programeaz\u0103-\u021bi acum o consulta\u021bie gratuit\u0103<\/a> pentru a \u00eencepe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o consulta\u021bie gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=12468\" target=\"_blank\" rel=\"noreferrer noopener\">Sfaturi SEO Local pentru \u00eentreprinderi mici: Cum s\u0103 fi\u021bi g\u0103sit la nivel local<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12443\" target=\"_blank\" rel=\"noreferrer noopener\">Strategii de generare de lead-uri inovatoare pentru marketingul B2B<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12382\" target=\"_blank\" rel=\"noreferrer noopener\">Construirea prezen\u021bei pe Social Media: Sfaturi pentru afacerile noi<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12251\" target=\"_blank\" rel=\"noreferrer noopener\">Tactici de generare de lead-uri: Transformarea clicurilor \u00een conversii<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Crede\u021bi c\u0103 impactul vitezei site-ului web nu este at\u00e2t de important? Vezi cum aceasta marcheaz\u0103 experien\u021ba utilizatorului \u0219i asupra SEO.<\/p>\n","protected":false},"author":2,"featured_media":12491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[98,102,99,100,103,101,160,97,104],"class_list":["post-12498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websiteuri","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-staffing-recruiting-ro","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impactul vitezei site-ului web asupra SEO<\/title>\n<meta name=\"description\" content=\"Crede\u021bi c\u0103 impactul vitezei site-ului web nu este at\u00e2t de important? 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