{"id":12737,"date":"2024-06-14T13:52:23","date_gmt":"2024-06-14T13:52:23","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12737"},"modified":"2024-06-30T15:57:40","modified_gmt":"2024-06-30T15:57:40","slug":"platforme-de-automatizare-a-marketingului","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/platforme-de-automatizare-a-marketingului\/","title":{"rendered":"Platforme de automatizare a marketingului eficiente pentru \u00eentreprinderile mici"},"content":{"rendered":"\n<p>Trece\u021bi la nivelul urm\u0103tor cu ajutorul unor platforme de automatizare a marketingului. De\u0219i \u00eenseamn\u0103 c\u0103 trebuie s\u0103 pl\u0103ti\u021bi \u00eenc\u0103 un software, acestea pot elimina o parte din munca manual\u0103 pe care o face\u021bi \u00een prezent, astfel \u00eenc\u00e2t membrii echipei dvs. s\u0103 poat\u0103 petrece mai mult timp cu strategia \u0219i mai pu\u021bin timp cu alte sarcini.<\/p>\n\n\n\n<p>Cele mai bune platforme de automatizare a marketingului de pe pia\u021b\u0103 ar putea fi prea robuste sau prea scumpe pentru o afacere mic\u0103. \u00cen loc s\u0103 folosi\u021bi doar platforma despre care a\u021bi auzit multe, analiza\u021bi aceast\u0103 list\u0103 a celor mai bune platforme de automatizare a marketingului concepute special pentru \u00eentreprinderile mici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cele mai bune platforme de automatizare a marketingului pentru \u00eentreprinderile mici<\/h2>\n\n\n\n<p>Afla\u021bi care sunt cele mai bune instrumente pentru a v\u0103 automatiza activit\u0103\u021bile de marketing \u0219i pentru a ajunge la clien\u021bi la momentul potrivit, atunci c\u00e2nd ace\u0219tia sunt preg\u0103ti\u021bi s\u0103 \u00eenve\u021be sau s\u0103 cumpere de la dumneavoastr\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. HubSpot<\/h3>\n\n\n\n<p>Ve\u021bi vedea HubSpot pe aproape toate listele pentru cele mai importante sisteme de automatizare a marketingului \u0219i exist\u0103 un motiv \u00eentemeiat pentru asta. HubSpot nu se pricepe doar s\u0103 construiasc\u0103 o tehnologie intuitiv\u0103, ci a scris cu adev\u0103rat cartea despre inbound marketing \u0219i continu\u0103 s\u0103 inoveze pe baza c\u0103l\u0103toriei de cump\u0103rare a clientului pentru a ajuta companiile s\u0103 se conecteze cu clien\u021bii la un nivel mai profund.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce evalua\u021bi platformele, iat\u0103 o privire asupra caracteristicilor cheie care fac HubSpot s\u0103 fie potrivit pentru \u00eentreprinderile mici.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatizarea e-mailurilor: trimite\u021bi e-mailul potrivit la momentul potrivit pentru a spori gradul de informare \u0219i pentru a v\u0103 gestiona strategia de con\u021binut. Atunci c\u00e2nd utiliza\u021bi HubSpot at\u00e2t pentru marketingul prin e-mail, c\u00e2t \u0219i pentru g\u0103zduirea site-ului web, pute\u021bi trimite e-mailuri pe baza interac\u021biunilor de pe site \u0219i pute\u021bi ajunge la clien\u021bi \u00een momentele cheie, c\u00e2nd este mai probabil s\u0103 r\u0103spund\u0103.<\/li>\n\n\n\n<li>Segmentarea listelor: instrui\u021bi HubSpot cum arat\u0103 un lead foarte calificat \u0219i bucura\u021bi-v\u0103 de segmentarea automat\u0103. Interac\u021biona\u021bi cu clien\u021bii \u00een func\u021bie de probabilitatea ca ace\u0219tia s\u0103 se converteasc\u0103 sau de nivelul lor de interes, astfel \u00eenc\u00e2t s\u0103 nu le vinde\u021bi cu greutate celor care \u00eenc\u0103 \u00ee\u0219i exploreaz\u0103 op\u021biunile.<\/li>\n\n\n\n<li>Gestionarea clien\u021bilor poten\u021biali: \u021bine\u021bi eviden\u021ba tuturor interac\u021biunilor pe care le ave\u021bi cu clien\u021bii poten\u021biali f\u0103r\u0103 a fi nevoie s\u0103 intra\u021bi \u0219i s\u0103 face\u021bi modific\u0103ri la un profil. Gestionarea automatizat\u0103 a lead-urilor permite echipelor de v\u00e2nz\u0103ri \u0219i de marketing s\u0103 interac\u021bioneze cu clientul cum \u0219i c\u00e2nd au nevoie, \u00een timp ce urm\u0103resc automat aceste interac\u021biuni.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platform\u0103 popular\u0103, cu multe resurse disponibile \u0219i profesioni\u0219ti certifica\u021bi gata s\u0103 v\u0103 ajute s\u0103 v\u0103 construi\u021bi contul<\/li>\n\n\n\n<li>Op\u021biunea de a ad\u0103uga servicii pe m\u0103sur\u0103 ce afacerea dvs. cre\u0219te, inclusiv instrumente de servicii pentru clien\u021bi \u0219i hub de v\u00e2nz\u0103ri<\/li>\n\n\n\n<li>\u00cempacheta\u021bi diverse instrumente pentru a economisi pe mai multe produse.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1-1024x655.png\" alt=\"Marketing Automation Platforms\" class=\"wp-image-12728\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1-1024x655.png 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1-300x192.png 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1-768x492.png 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1-1536x983.png 1536w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1-344x220.png 344w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/06\/marketing-automation-platforms-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dezavantaje<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contul gratuit este foarte limitat<\/li>\n\n\n\n<li>Planurile escaladeaz\u0103 rapid \u00een func\u021bie de num\u0103rul de contacte<\/li>\n\n\n\n<li>Este o provocare s\u0103 \u0219ti\u021bi ce profesioni\u0219ti certifica\u021bi sunt cei mai buni<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. ActiveCampaign<\/h2>\n\n\n\n<p>O alt\u0103 op\u021biune excelent\u0103 pentru companiile mici \u0219i mijlocii este ActiveCampaign. Ave\u021bi mai multe op\u021biuni de abonament \u00een func\u021bie de instrumentele la care ave\u021bi nevoie de acces \u0219i de activit\u0103\u021bile pe care dori\u021bi s\u0103 le realiza\u021bi cu ajutorul software-ului. Iat\u0103 o privire asupra celor mai bune caracteristici cu care se m\u00e2ndre\u0219te platforma.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vizualizarea automatiz\u0103rilor active: platforma prezint\u0103 un set clar de sarcini bazate pe automatiz\u0103rile pe care le-a\u021bi setat \u0219i v\u0103 permite s\u0103 le modifica\u021bi de pe un tablou de bord principal pentru o eficien\u021b\u0103 maxim\u0103.<\/li>\n\n\n\n<li>Segmentare: segmenteaz\u0103-\u021bi audien\u021ba pentru cele mai bune rezultate \u0219i pentru a face interac\u021biunile cu clien\u021bii t\u0103i mai valoroase. Folosi\u021bi aceste segmente pentru a v\u0103 personaliza interac\u021biunile cu clien\u021bii dvs. \u0219i pentru a genera un angajament mai bun.<\/li>\n\n\n\n<li>Fluxuri de lucru de tip drag-and-drop: nu trebuie s\u0103 fi\u021bi tehnicieni pentru a utiliza platforma. Constructorul de fluxuri de lucru drag-and-drop v\u0103 ajut\u0103 s\u0103 automatiza\u021bi activit\u0103\u021bile cu \u00eencredere \u0219i u\u0219urin\u021b\u0103.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Servicii complete de automatizare<\/li>\n\n\n\n<li>Op\u021biunea de a ad\u0103uga \u00eenv\u0103\u021bare automat\u0103, SMS, instrumente de v\u00e2nz\u0103ri, CRM \u0219i multe altele<\/li>\n\n\n\n<li>Unele automatiz\u0103ri de marketing sunt disponibile chiar \u0219i cu planurile introductive<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dezavantaje<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u0219a cum este cazul multor platforme, pute\u021bi \u00eencepe s\u0103 pl\u0103ti\u021bi taxe de abonament costisitoare pe m\u0103sur\u0103 ce ad\u0103uga\u021bi func\u021bii<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Klaviyo<\/h2>\n\n\n\n<p>O platform\u0103 care este deosebit de u\u0219or de utilizat datorit\u0103 editorului drag and drop este Klaviyo. Pute\u021bi folosi acel editor drag-and-drop pentru orice, de la fluxuri de lucru la crearea de formulare. A\u0219eza\u021bi elementele exact acolo unde dori\u021bi, f\u0103r\u0103 a fi nevoie de codare.<\/p>\n\n\n\n<p>Nu numai c\u0103 editorul drag-and-drop este remarcabil, dar \u00eentreaga experien\u021b\u0103 de utilizare este curat\u0103, ceea ce faciliteaz\u0103 \u00eenv\u0103\u021barea \u0219i \u00eenceperea gestion\u0103rii automatiz\u0103rii de marketing cu u\u0219urin\u021b\u0103.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<p>Printre caracteristicile cheie care merit\u0103 s\u0103 fie remarcate se num\u0103r\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor drag-and-drop pentru toate aspectele automatiz\u0103rii marketingului dvs.<\/li>\n\n\n\n<li>Automatiz\u0103ri pre-construite care v\u0103 ajut\u0103 s\u0103 \u00eencepe\u021bi, cum ar fi prevenirea v\u00e2nz\u0103rilor pierdute sau stimularea noilor abona\u021bi<\/li>\n\n\n\n<li>300 de integr\u0103ri cu alte sisteme software pentru interoperabilitate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bibliotec\u0103 mare de \u0219abloane<\/li>\n\n\n\n<li>Interfa\u021b\u0103 intuitiv\u0103 pentru o \u00eenv\u0103\u021bare rapid\u0103<\/li>\n\n\n\n<li>Valoare excelent\u0103<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dezavantaje<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mai pu\u021bine fluxuri de lucru \u00een compara\u021bie cu concuren\u021bii<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Brevo<\/h2>\n\n\n\n<p>Fost\u0103 Sendinblue, Brevo ofer\u0103 marketing bazat pe cloud cu acces la o varietate de instrumente. Folosi\u021bi software-ul pentru orice, de la pagini de destina\u021bie la marketing prin SMS. Automatiza\u021bi-v\u0103 interac\u021biunile pe diverse platforme.<\/p>\n\n\n\n<p>C\u00e2teva motive pentru care a\u021bi putea alege Brevo pentru nevoile dvs. de automatizare a marketingului includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0218abloane de flux de lucru care v\u0103 ajut\u0103 s\u0103 \u00eencepe\u021bi cu automatizarea: \u00eencepe\u021bi s\u0103 v\u0103 automatiza\u021bi rapid interac\u021biunile cu ajutorul \u0219abloanelor pentru automatiz\u0103ri comune. Acestea includ e-mailuri de bun venit sau lans\u0103ri de produse noi. Personaliza\u021bi aceste fluxuri de lucru folosind editorul drag-and-drop.<\/li>\n\n\n\n<li>Fluxuri de lucru personalizate: \u00een timp ce ve\u021bi g\u0103si multe \u0219abloane \u00een software, ave\u021bi, de asemenea, controlul deplin asupra fluxurilor de lucru de care ave\u021bi nevoie pentru a v\u0103 gestiona afacerea. Crea\u021bi puncte de intrare personalizate, puncte de ie\u0219ire \u0219i tot ceea ce se afl\u0103 \u00eentre ele.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unele caracteristici de automatizare sunt standard pentru planurile de nivel inferior, inclusiv pentru cel gratuit<\/li>\n\n\n\n<li>Fluxurile de lucru personalizate v\u0103 permit s\u0103 v\u0103 gestiona\u021bi marketingul \u00een modul care v\u0103 ofer\u0103 cele mai bune rezultate<\/li>\n\n\n\n<li>Platforma este f\u0103cut\u0103 special pentru \u00eentreprinderile mici<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dezavantaje<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planurile de nivel superior necesit\u0103 oferte personalizate, ceea ce \u00eenseamn\u0103 c\u0103 ar putea deveni costisitor pe m\u0103sur\u0103 ce afacerea dvs. cre\u0219te, ceea ce v\u0103 determin\u0103 s\u0103 v\u0103 muta\u021bi mai t\u00e2rziu<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Mailchimp<\/h2>\n\n\n\n<p>\u00cen timp ce <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a> este cel mai bine cunoscut pentru serviciile sale de e-mail, este o platform\u0103 divers\u0103, cu multe instrumente care v\u0103 ajut\u0103 s\u0103 v\u0103 gestiona\u021bi automatiz\u0103rile de marketing. Platforma prietenoas\u0103 cu utilizatorul faciliteaz\u0103 \u00eenceperea. \u0218i, \u00een timp ce ve\u021bi g\u0103si multe parcursuri predefinite pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi rapid, pute\u021bi, de asemenea, s\u0103 construi\u021bi fluxuri de lucru personalizate pentru a interac\u021biona cu clien\u021bii \u00een modul care produce cele mai bune rezultate pentru afacerea dvs.<\/p>\n\n\n\n<p>Aceste caracteristici o fac atractiv\u0103 pentru mul\u021bi proprietari de afaceri mici \u0219i pentru echipele lor de marketing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u0103l\u0103toriile predefinite acoper\u0103 totul, de la campanii de reangajare a clien\u021bilor la e-mailuri pentru co\u0219uri abandonate<\/li>\n\n\n\n<li>Programarea automat\u0103 a campaniilor pe baza celui mai bun moment pentru fiecare destinatar<\/li>\n\n\n\n<li>Automatiza\u021bi trimiterea con\u021binutului dvs. prin RSS<\/li>\n\n\n\n<li>Trimite\u021bi mesaje \u00een func\u021bie de comportament<\/li>\n\n\n\n<li>Gestiona\u021bi e-mailurile tranzac\u021bionale de pe aceea\u0219i platform\u0103<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Maximizarea software-ului dumneavoastr\u0103 de automatizare a marketingului<\/h4>\n\n\n\n<p>Odat\u0103 ce \u00eencepe\u021bi s\u0103 pl\u0103ti\u021bi pentru o platform\u0103 de automatizare a marketingului:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00e2ndi\u021bi ca un client:<\/strong> nu trimite\u021bi doar mesaje care v\u0103 avantajeaz\u0103. Lua\u021bi \u00een considerare ce are nevoie \u0219i ce vrea s\u0103 \u0219tie un client. \u00cen acest fel, v\u0103 concentra\u021bi pe mesaje centrate pe client \u0219i nu doar pe v\u00e2nz\u0103ri.<\/li>\n\n\n\n<li><strong>Interac\u021biona\u021bi \u0219i cu clien\u021bii existen\u021bi:<\/strong> uneori, speciali\u0219tii \u00een marketing trec cu vederea clien\u021bii existen\u021bi \u00een \u00eencercarea lor de a atrage noi clien\u021bi poten\u021biali, de a-i \u00eengriji \u0219i de a-i converti. Dar \u0219i clien\u021bii existen\u021bi au nevoie de automatiz\u0103ri. Ar\u0103ta\u021bi-le c\u00e2t de mult aprecia\u021bi afacerea \u0219i sprijinul lor prin interac\u021biuni continue.<\/li>\n\n\n\n<li><strong>Lucra\u021bi cu un profesionist<\/strong>: profesioni\u0219tii \u00een automatizarea marketingului \u00ee\u0219i petrec zilele analiz\u00e2nd parcursul de cump\u0103rare al clien\u021bilor \u0219i configur\u00e2nd automatiz\u0103ri care se potrivesc cu acest parcurs. Ei cunosc fluxurile de lucru comune care trebuie create pentru a le ura bun venit noilor clien\u021bi, pentru a-i \u00eent\u00e2mpina acolo unde se afl\u0103 \u0219i pentru a-i duce la urm\u0103torul pas din c\u0103l\u0103torie. New Light Digital este un expert \u00een marketing digital care v\u0103 poate ajuta s\u0103 crea\u021bi automatiz\u0103ri cu un ajutor complet \u00een toate domeniile, de la marketingul de con\u021binut p\u00e2n\u0103 la SEO tehnic. Construi\u021bi p\u00e2lnii de marketing inbound \u0219i nurturing care func\u021bioneaz\u0103 cu exper\u021bii de la New Light Digital. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programeaz\u0103-\u021bi acum o consulta\u021bie gratuit\u0103<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o consulta\u021bie gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Citirea ulterioar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=12712\" target=\"_blank\" rel=\"noreferrer noopener\">Auditurile SEO: Un ghid pas cu pas pentru optimizarea site-ului dvs.<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12571\" target=\"_blank\" rel=\"noreferrer noopener\">Elemente esen\u021biale ale site-ului: Ce ar trebui s\u0103 includ\u0103 fiecare site de afaceri<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12545\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizarea c\u0103ut\u0103rii vocale: Adaptarea la noile obiceiuri de c\u0103utare<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12498\" target=\"_blank\" rel=\"noreferrer noopener\">Impactul vitezei site-ului web asupra experien\u021bei utilizatorului \u0219i a SEO<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acestea sunt cele mai bune 5 platforme de automatizare a marketingului pentru \u00eentreprinderile mici. Afla\u021bi cum s\u0103 ob\u021bine\u021bi cel mai bun ROI.<\/p>\n","protected":false},"author":2,"featured_media":12726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[98,102,99,100,103,101,160,97,104],"class_list":["post-12737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizare-de-marketing","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-staffing-recruiting-ro","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Platforme de automatizare a marketingului eficiente pentru afaceri<\/title>\n<meta name=\"description\" content=\"Acestea sunt cele mai bune 5 platforme de automatizare a marketingului pentru \u00eentreprinderile mici. 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