{"id":12755,"date":"2022-04-27T12:04:34","date_gmt":"2022-04-27T12:04:34","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12755"},"modified":"2024-06-30T15:54:53","modified_gmt":"2024-06-30T15:54:53","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/google-analytics\/","title":{"rendered":"Schimbarea major\u0103 a Google Analytics care va avea un impact asupra marketingului dvs."},"content":{"rendered":"\n<p>Confiden\u021bialitatea datelor consumatorilor a devenit un subiect fierbinte \u00een toate industriile \u0219i \u00een r\u00e2ndul furnizorilor de instrumente de marketing. Acum, Google Analytics face un pas uria\u0219 \u00een direc\u021bia \u00eembun\u0103t\u0103\u021birii confiden\u021bialit\u0103\u021bii datelor clien\u021bilor. Acest lucru ar putea avea un impact masiv asupra agen\u021bilor de publicitate \u0219i a capacit\u0103\u021bii acestora de a-\u0219i direc\u021biona publicul.<\/p>\n\n\n\n<p>\u00cen 2023, Google nu va mai \u00eenregistra adresele IP (Internet Protocol) \u00een cadrul platformei sale de analiz\u0103. Acest lucru \u00eenseamn\u0103 c\u0103 agen\u021bii de publicitate ar putea s\u0103 nu mai poat\u0103 vedea loca\u021bia vizitatorilor site-ului lor web.<\/p>\n\n\n\n<p>Adresele IP sunt identificatori unici care ajut\u0103 instrumentele digitale s\u0103 \u00een\u021beleag\u0103 mai multe despre un utilizator. De exemplu loca\u021bia acestuia, tipul de dispozitiv \u0219i utilizarea re\u021belei pot fi identificate prin adresa IP. Aceste date \u00eei ajut\u0103 pe agen\u021bii de publicitate s\u0103 ajung\u0103 la clien\u021bii potrivi\u021bi cu mesajul potrivit.<\/p>\n\n\n\n<p>Google spune c\u0103 aceast\u0103 schimbare vine ca r\u0103spuns la &#8222;o schimbare monumental\u0103 \u00een modul \u00een care oamenii se comport\u0103 pe internet \u0219i \u2026 cum m\u0103sur\u0103m acest comportament&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impactul asupra publicit\u0103\u021bii online<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1080\" height=\"630\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-7.jpg\" alt=\"Google Analytics\" class=\"wp-image-5520\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-7.jpg 1080w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-7-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-7-1024x597.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-7-768x448.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-7-370x216.jpg 370w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>\u00cen loc de cookie-uri, Google va folosi un cadru bazat pe evenimente pentru a crea un model de date pe care managerii de site-uri web \u00eel pot interoga cu u\u0219urin\u021b\u0103. Vestea bun\u0103 pentru agen\u021bii de publicitate este c\u0103 noul model va oferi informa\u021bii mai bune pe diverse platforme, cum ar fi motorul de c\u0103utare Google, YouTube, Video 360 \u0219i altele.<\/p>\n\n\n\n<p>Furnizarea unei performan\u021be mai bune \u0219i a unei posibilit\u0103\u021bi de c\u0103utare mai u\u0219oare pentru managerii de site-uri web nu reprezint\u0103 obiectivul principal al schimb\u0103rii. Google afirm\u0103 c\u0103 este vorba despre abordarea nevoilor de confiden\u021bialitate \u00een schimbare.<\/p>\n\n\n\n<p>Schimbarea are loc \u0219i \u00een alte domenii ale tehnologiei. <a href=\"https:\/\/www.cnbc.com\/2021\/11\/13\/apples-privacy-changes-show-the-power-it-holds-over-other-industries.html\" target=\"_blank\" rel=\"noreferrer noopener\">Modific\u0103rile aduse de Apple la iOS<\/a>, centrate pe confiden\u021bialitate au oferit utilizatorilor un control mai mare asupra a ceea ce aplica\u021biile mobile pot vizualiza \u0219i \u00eenregistra.<\/p>\n\n\n\n<p>Google spune c\u0103 schimbarea vine \u00eentr-o perioad\u0103 \u00een care urm\u0103rirea IP pur \u0219i simplu nu mai este necesar\u0103. Av\u00e2nd \u00een vedere noile tehnologii disponibile \u0219i modalit\u0103\u021bile prin care putem afla \u00een continuare informa\u021bii despre clien\u021bi f\u0103r\u0103 a le invada intimitatea, aceast\u0103 mi\u0219care este oportun\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Schimbarea peisajelor de confiden\u021bialitate<\/h2>\n\n\n\n<p>Regulamentul general al UE privind protec\u021bia datelor (GDPR) a transformat urm\u0103rirea \u0219i analizele de marketing a\u0219a cum le cunoa\u0219tem. Odat\u0103 cu acest regulament, multe state din SUA au \u00eenceput s\u0103 adopte o pozi\u021bie mai serioas\u0103 cu privire la confiden\u021bialitatea datelor.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<p>Companiile au fost deja nevoite s\u0103 schimbe modul \u00een care \u00ee\u0219i fac publicitate. Acestea ofer\u0103 vizitatorilor site-urilor web mai multe op\u021biuni \u00een ceea ce prive\u0219te urm\u0103rirea cookie-urilor \u0219i utilizarea informa\u021biilor acestora. Schimbarea Google Analytics va continua pur \u0219i simplu s\u0103 orienteze marketingul online c\u0103tre noi moduri de a face lucrurile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce ar trebui s\u0103 face\u021bi pentru a v\u0103 preg\u0103ti<\/h2>\n\n\n\n<p>Anun\u021bul privind \u00eentreruperea adreselor IP de c\u0103tre Google Analytics este \u00eenc\u0103 destul de nou \u0219i nu va intra \u00een vigoare dec\u00e2t peste c\u00e2teva luni. Nu exist\u0103 acum m\u0103suri reale pentru agen\u021bii de publicitate online.<\/p>\n\n\n\n<p>Dar subliniaz\u0103 importan\u021ba de a lucra cu exper\u021bi califica\u021bi care \u0219tiu cum s\u0103 se descurce cu astfel de schimb\u0103ri. Dac\u0103 agen\u021bia dvs. de marketing digital nu vorbe\u0219te despre aceast\u0103 schimbare \u0219i despre modul \u00een care publicitatea dvs. ar putea fi afectat\u0103, ar fi bine s\u0103 v\u0103 g\u00e2ndi\u021bi s\u0103 angaja\u021bi o nou\u0103 agen\u021bie. Aceasta trebuie s\u0103 v\u0103 asigure c\u0103 sunte\u021bi la zi \u0219i c\u0103 respecta\u021bi toate legile \u0219i reglement\u0103rile privind confiden\u021bialitatea datelor.<\/p>\n\n\n\n<p>New Light Digital este o agen\u021bie de marketing digital cu servicii complete. E preg\u0103tit\u0103 s\u0103 v\u0103 ajute s\u0103 ajunge\u021bi la clien\u021bii dvs. \u00een ciuda schimb\u0103rilor privind confiden\u021bialitatea datelor \u0219i urm\u0103rirea adreselor IP. Vom folosi o abordare modern\u0103 pentru a v\u0103 ajuta s\u0103 ajunge\u021bi la cine trebuie s\u0103 ajunge\u021bi, atunci c\u00e2nd trebuie s\u0103 ajunge\u021bi la ei.<\/p>\n\n\n\n<p><a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programeaz\u0103-\u021bi acum o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Mai multe informa\u021bii:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=5488\" target=\"_blank\" rel=\"noreferrer noopener\">Modalitatea sigur\u0103 de a alege o companie SEO B2B de excep\u021bie<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5499\" target=\"_blank\" rel=\"noreferrer noopener\">5 motive pentru care afacerea dvs. de c\u0103r\u0103mid\u0103 \u0219i metalic\u0103 are nevoie de marketing digital<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5508\" target=\"_blank\" rel=\"noreferrer noopener\">Aloc\u0103ri de bugete de marketing cu buget redus cu un ROI remarcabil<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics va \u00eentrerupe urm\u0103rirea adreselor IP \u00een 2023. Afla\u021bi ce impact va avea asupra activit\u0103\u021bilor dvs. de marketing \u0219i publicitate.<\/p>\n","protected":false},"author":2,"featured_media":5521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[99],"class_list":["post-12755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-de-marketing","tag-constructie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schimbarea recent\u0103 a Google Analytics va avea un impact major<\/title>\n<meta name=\"description\" content=\"Google Analytics va \u00eentrerupe urm\u0103rirea adreselor IP \u00een 2023. 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