{"id":12863,"date":"2022-04-06T10:38:56","date_gmt":"2022-04-06T10:38:56","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12863"},"modified":"2024-07-11T16:44:51","modified_gmt":"2024-07-11T16:44:51","slug":"seo-b2b","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/seo-b2b\/","title":{"rendered":"Modul sigur de a alege o companie SEO B2B excep\u021bional\u0103"},"content":{"rendered":"\n<p>Alegerea unei companii SEO B2B de \u00eenalt\u0103 calitate este esen\u021bial\u0103. Afacerile B2B genereaz\u0103 de <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">dou\u0103 ori mai multe venituri din c\u0103utarea organic\u0103<\/a> dec\u00e2t orice alt canal de marketing. \u0218i, \u00een plus, 68% din toate experien\u021bele online \u00eencep cu o c\u0103utare online.<\/p>\n\n\n\n<p>Capitalizarea c\u0103ut\u0103rilor pe care \u00eentreprinderile le fac atunci c\u00e2nd caut\u0103 r\u0103spunsuri la provoc\u0103rile cu care se confrunt\u0103 legate de produsele \u0219i serviciile pe care le oferi\u021bi este o parte esen\u021bial\u0103 a oper\u0103rii unei afaceri B2B.<\/p>\n\n\n\n<p>Dar, odat\u0103 cu munca SEO de calitate, vine \u0219i o varietate de alte activit\u0103\u021bi de marketing. SEO nu func\u021bioneaz\u0103 pe cont propriu. De asemenea, ve\u021bi avea nevoie de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing de con\u021binut<\/li>\n\n\n\n<li>SEO local<\/li>\n\n\n\n<li>Email marketing<\/li>\n\n\n\n<li>Gestionarea reputa\u021biei<\/li>\n<\/ul>\n\n\n\n<p>De\u0219i exist\u0103 o mul\u021bime de alte activit\u0103\u021bi de marketing pe care le-a\u021bi putea utiliza, acestea sunt func\u021biile principale de marketing care merg m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu SEO.<\/p>\n\n\n\n<p>Dar g\u0103sirea unei agen\u021bii SEO care se pricepe \u00een B2B cu expertiza necesar\u0103 este o provocare. Exist\u0103 multe companii care pretind c\u0103 sunt exper\u021bi \u00een SEO \u0219i care nu \u0219tiu prea multe despre strategia complet\u0103 din spatele atragerii clien\u021bilor de afaceri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile angaj\u0103rii unei companii de SEO B2B<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1080\" height=\"630\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-12-1.jpg\" alt=\"B2B SEO Agency\" class=\"wp-image-5491\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-12-1.jpg 1080w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-12-1-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-12-1-1024x597.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-12-1-768x448.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-12-1-370x216.jpg 370w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>La suprafa\u021b\u0103, SEO nu pare prea greu. Cerceta\u021bi c\u00e2teva cuvinte-cheie, le \u00eencorpora\u021bi \u00een site-ul dvs. web \u0219i \u00eencepe\u021bi s\u0103 vede\u021bi o cre\u0219tere a traficului.<\/p>\n\n\n\n<p>Dar este mai mult dec\u00e2t at\u00e2t. SEO include, de asemenea, construirea de linkuri, produc\u021bia de con\u021binut, optimizarea site-ului, precum \u0219i selectarea, monitorizarea \u0219i analiza cuvintelor cheie. Dac\u0103 nu v\u0103 urm\u0103ri\u021bi clasamentele, nu ve\u021bi \u00een\u021belege modul \u00een care modific\u0103rile aduse site-ului dvs. afecteaz\u0103 rezultatele. Iar dac\u0103 nu v\u0103 urm\u0103ri\u021bi concuren\u021bii, nu ve\u021bi \u0219ti ce termeni de c\u0103utare emergen\u021bi exist\u0103 \u0219i ce oportunit\u0103\u021bi ave\u021bi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Beneficiile pe care le pute\u021bi experimenta f\u0103c\u00e2nd acest lucru<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Economii de timp:<\/strong> angajarea unei echipe SEO v\u0103 va economisi mult timp \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 \u00een revizuirea analizelor \u0219i ajustarea strategiei dvs. online. Acest lucru v\u0103 elibereaz\u0103 timp pentru a construi rela\u021bii cu clien\u021bii.<\/li>\n\n\n\n<li><strong>Libertatea de a pivota atunci c\u00e2nd este necesar:<\/strong> SEO este \u00een continu\u0103 schimbare. O schimbare de algoritm ar putea avea implica\u021bii uria\u0219e pentru SEO-ul t\u0103u. Ave\u021bi nevoie de libertatea de a v\u0103 schimba rapid strategia, ceea ce \u00eenseamn\u0103 s\u0103 ave\u021bi resursele necesare pentru a face acest lucru. O companie SEO v\u0103 poate ajuta s\u0103 face\u021bi acest lucru.<\/li>\n\n\n\n<li><strong>ROI mai mare:<\/strong> Ve\u021bi vedea cele mai mari rezultate din SEO atunci c\u00e2nd pune\u021bi \u00een aplicare cea mai bun\u0103 strategie. \u0218i pentru a face acest lucru, ave\u021bi nevoie de o \u00een\u021belegere aprofundat\u0103 a modului \u00een care func\u021bioneaz\u0103 SEO \u0219i cum s\u0103 v\u0103 angaja\u021bi cel mai bine \u00een acesta. Cu c\u00e2t strategia dvs. este mai bun\u0103, cu at\u00e2t ROI-ul dvs. va fi mai mare.<\/li>\n\n\n\n<li><strong>Expertiza:<\/strong> Companiile SEO dispun de profesioni\u0219ti care se pricep la dezvoltarea de site-uri web, crearea de con\u021binut, cercetarea cuvintelor cheie \u0219i o serie de alte specialit\u0103\u021bi. Nu ob\u021bine\u021bi doar o echip\u0103 de exper\u021bi SEO, ci toate tipurile de marketing pentru a avea o abordare holistic\u0103 a ceea ce face\u021bi.<\/li>\n\n\n\n<li><strong>Insights:<\/strong> Una dintre provoc\u0103rile cu care se confrunt\u0103 companiile \u00een ob\u021binerea succesului SEO este c\u0103 nu \u0219tiu ce m\u0103sur\u0103tori s\u0103 urm\u0103reasc\u0103 sau ce le spun acele m\u0103sur\u0103tori despre succesul lor sau despre zonele de oportunitate. Cu o companie care \u00een\u021belege \u0219i este dedicat\u0103 SEO, ve\u021bi \u0219ti cum func\u021bioneaz\u0103 SEO-ul dvs. \u0219i ce \u00eenseamn\u0103 acest lucru.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">5 moduri sigure de a selecta cea mai bun\u0103 agen\u021bie SEO B2B<\/h2>\n\n\n\n<p>Cea mai bun\u0103 agen\u021bie pentru o companie B2B ar putea s\u0103 nu fie cea mai bun\u0103 pentru o alt\u0103 companie B2B. Nu exist\u0103 o solu\u021bie universal\u0103 pentru a reu\u0219i \u00een SEO. \u0218i odat\u0103 cu asta vine \u0219i provocarea de a \u0219ti c\u00e2nd a\u021bi g\u0103sit compania potrivit\u0103 pentru dumneavoastr\u0103.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva modalit\u0103\u021bi sigure de a g\u0103si cea mai bun\u0103 companie \u00een func\u021bie de nevoile \u0219i caracteristicile dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Experien\u021ba \u00een industrie<\/h3>\n\n\n\n<p>Odat\u0103 ce o companie SEO a avut succes cu o afacere similar\u0103, poate aplica aceste \u00eenv\u0103\u021b\u0103minte la strategia dvs. Fiecare industrie are nuan\u021bele sale. \u00cen timp ce nu dori\u021bi o companie SEO care serve\u0219te \u0219i concuren\u021bii dvs. direc\u021bi, dori\u021bi ca ace\u0219tia s\u0103 cunoasc\u0103 tactici de succes dovedite \u00een cadrul industriei dvs.<\/p>\n\n\n\n<p>De exemplu, companiile de construc\u021bii comerciale vor viza un tip foarte diferit de afaceri dec\u00e2t o companie SaaS care ofer\u0103 software de contabilitate pentru \u00eentreprinderi. Astfel, de\u0219i ambele companii v\u00e2nd B2B, pia\u021ba lor \u021bint\u0103 \u0219i tipul de industrie sunt extrem de diferite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Abilit\u0103\u021bi de analiz\u0103 \u0219i raportare<\/h3>\n\n\n\n<p>Nu ar trebui s\u0103 v\u0103 \u00eentreba\u021bi unde ave\u021bi succes cu SEO. Ar trebui s\u0103 \u0219ti\u021bi cu o claritate incredibil\u0103 cuvintele cheie care ofer\u0103 un ROI real pentru compania dvs. \u0219i zonele de oportunitate \u00een care echipa dvs. SEO se va concentra \u00een lunile urm\u0103toare pentru a oferi rezultate \u0219i mai mari.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<p>Dac\u0103 analiza \u0219i raportarea cost\u0103 suplimentar sau reprezint\u0103 un serviciu suplimentar op\u021bional, ve\u021bi \u0219ti c\u0103 acesta nu este un domeniu de interes pentru agen\u021bia SEO. C\u0103uta\u021bi o companie care promite actualiz\u0103ri regulate ale rapoartelor, al\u0103turi de explica\u021bii privind semnifica\u021bia diagramelor circulare \u0219i a graficelor de bare \u00een fiecare lun\u0103 \u0219i modul \u00een care serviciile pentru care a\u021bi pl\u0103tit au avut un impact asupra acestor rezultate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. U\u0219urin\u021ba comunic\u0103rii<\/h3>\n\n\n\n<p>Ar trebui s\u0103 pute\u021bi r\u0103spunde la acele e-mailuri de analiz\u0103 cu \u00eentreb\u0103ri sau clarific\u0103ri f\u0103r\u0103 a suporta costuri suplimentare. A ajunge la agen\u021bia dvs. SEO nu ar trebui s\u0103 fie o provocare. Ar trebui s\u0103 ave\u021bi parte de un serviciu clien\u021bi excep\u021bional din partea echipei.<\/p>\n\n\n\n<p>Fie c\u0103 ave\u021bi nevoie de c\u00e2teva edit\u0103ri rapide pe marketingul de con\u021binut pe care echipa de scriere l-a produs, fie c\u0103 sunte\u021bi \u00een c\u0103utarea unei noi cercet\u0103ri a cuvintelor cheie \u00een jurul unui subiect emergent \u00een industria dvs., comunicarea ar trebui s\u0103 se simt\u0103 f\u0103r\u0103 cusur \u0219i u\u0219oar\u0103.<\/p>\n\n\n\n<p>Compania SEO ar trebui s\u0103 fie ca o extensie a echipei dvs. care se simte ca o parte a echipei. Echipa SEO ar trebui s\u0103 fie receptiv\u0103, util\u0103 \u0219i disponibil\u0103 pentru dvs. \u00een orice moment.<\/p>\n\n\n\n<p>O modalitate de a \u0219ti dac\u0103 agen\u021bia pe care o evalua\u021bi va func\u021biona \u00een acest fel este prin citirea recenziilor online despre companie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. F\u0103r\u0103 promisiuni exagerate de rezultate<\/h3>\n\n\n\n<p>Mul\u021bi profesioni\u0219ti SEO promit rezultate rapide, cum ar fi 10 cuvinte cheie \u00een top 10 \u00een decurs de o lun\u0103. Aceste promisiuni nu sunt realiste. Trebuie s\u0103 \u00een\u021belege\u021bi c\u0103 SEO este un joc de lung\u0103 durat\u0103. Stabilirea site-ului dvs. \u00een cadrul motoarelor de c\u0103utare necesit\u0103 timp.<\/p>\n\n\n\n<p>Feri\u021bi-v\u0103 de companiile care promit sute de backlink-uri \u00een doar c\u00e2teva s\u0103pt\u0103m\u00e2ni. \u00cen general, acestea nu sunt backlink-uri de \u00eenalt\u0103 calitate \u0219i ar putea face mai mult r\u0103u dec\u00e2t bine. \u00cencet \u0219i constant c\u00e2\u0219tig\u0103 cu adev\u0103rat cursa cu SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Servicii care se extind dincolo de SEO<\/h3>\n\n\n\n<p>\u00cen mod ideal, nu dori\u021bi s\u0103 ave\u021bi de gestionat mai multe rela\u021bii cu agen\u021bii. Av\u00e2nd o companie care se ocup\u0103 de un tip de marketing \u0219i o companie SEO care se ocup\u0103 de alte tipuri de marketing va face lucrurile mai complicate \u0219i poate reduce valoarea total\u0103 a rezultatelor pe care le experimenta\u021bi.<\/p>\n\n\n\n<p>G\u0103sirea unei companii SEO B2B care se poate angaja \u00een servicii de marketing suplimentare prin intermediul unor exper\u021bi de \u00eenalt\u0103 calitate va oferi beneficii incredibile pentru compania dvs. \u0219i va conduce la cele mai bune rezultate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1080\" height=\"630\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-13-1.png\" alt=\"B2B SEO Agency\" class=\"wp-image-5492\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-13-1.png 1080w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-13-1-300x175.png 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-13-1-1024x597.png 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-13-1-768x448.png 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/04\/BLOG-13-1-370x216.png 370w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Red flag-uri la care trebuie s\u0103 fi\u021bi aten\u021bi atunci c\u00e2nd intervieva\u021bi exper\u021bi SEO<\/h2>\n\n\n\n<p>Pe m\u0103sur\u0103 ce intervieva\u021bi exper\u021bi SEO, fi\u021bi aten\u021bi la companiile care prezint\u0103 aceste stegule\u021be ro\u0219ii.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lipsa studiilor de caz sau a clien\u021bilor mul\u021bumi\u021bi:<\/strong> ar trebui s\u0103 pute\u021bi g\u0103si cu u\u0219urin\u021b\u0103 recenzii ale clien\u021bilor de la persoane reale verificate. \u0218i dac\u0103 nu pute\u021bi, cere\u021bi companiei c\u00e2teva contacte pentru clien\u021bii existen\u021bi. \u00cen acest fel, pute\u021bi verifica munca pe care agen\u021bia SEO a f\u0103cut-o \u0219i valoarea pe care o ofer\u0103.<\/li>\n\n\n\n<li><strong>Optimizarea sau performan\u021ba slab\u0103 a site-ului web din partea companiei SEO:<\/strong> aceste companii trebuie s\u0103 demonstreze c\u0103 pot pune \u00een practic\u0103 ceea ce propov\u0103duiesc. Dac\u0103 ajunge\u021bi pe site-ul lor \u0219i paginile se \u00eencarc\u0103 lent, au apeluri la ac\u021biune teribile sau nu apar \u00een rezultatele c\u0103ut\u0103rilor bazate pe domeniile lor de expertiz\u0103 \u0219i pe localizarea geografic\u0103, este timpul s\u0103 merge\u021bi \u00een alt\u0103 parte. Supune\u021bi site-ul lor unui test <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> pentru a vedea c\u00e2t de bine se comport\u0103 compania.<\/li>\n\n\n\n<li><strong>Companiei \u00eei lipsesc acredit\u0103rile \u0219i certific\u0103rile:<\/strong> Profesioni\u0219tii SEO \u00ee\u0219i fac timp pentru a ob\u021bine acredit\u0103ri \u0219i certific\u0103ri pentru a-\u0219i ar\u0103ta priceperea \u00een meseria lor. Dac\u0103 da\u021bi peste o agen\u021bie care nu are niciuna dintre aceste acredit\u0103ri sau certific\u0103ri, merge\u021bi \u00een alt\u0103 parte.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">O echip\u0103 SEO B2B de \u00eenalt\u0103 performan\u021b\u0103<\/h2>\n\n\n\n<p>Dac\u0103 sunte\u021bi \u00een c\u0103utarea unui partener SEO B2B, lua\u021bi \u00een considerare New Light Digital. Echipa noastr\u0103 a demonstrat rezultate dovedite pentru o varietate de clien\u021bi \u0219i este preg\u0103tit\u0103 \u0219i gata s\u0103 fac\u0103 acela\u0219i lucru pentru dumneavoastr\u0103. Programeaz\u0103-\u021bi <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">consulta\u021bia gratuit\u0103<\/a> acum pentru a afla mai multe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=5352\" target=\"_blank\" rel=\"noreferrer noopener\">Utilizarea Account Based Marketing Vs Inbound Marketing pentru a \u00eent\u00e2lni \u0219i angaja poten\u021biali clien\u021bi<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5362\" target=\"_blank\" rel=\"noreferrer noopener\">6 sfaturi de gestionare a site-urilor web pentru \u00eentreprinderile mici care economisesc timp<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5387\" target=\"_blank\" rel=\"noreferrer noopener\">Ar trebui s\u0103 permit comentariile pe blogul meu WordPress?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Companiile care \u00ee\u0219i v\u00e2nd produsele \u0219i serviciile altor companii se confrunt\u0103 cu provoc\u0103ri unice. Afla\u021bi cum s\u0103 le dep\u0103\u0219i\u021bi folosind SEO B2B.<\/p>\n","protected":false},"author":2,"featured_media":5494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-12863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modul sigur de a alege o companie SEO B2B excep\u021bional\u0103 &#8212; New Light Digital<\/title>\n<meta name=\"description\" content=\"Companiile care \u00ee\u0219i v\u00e2nd produsele \u0219i serviciile altor companii se confrunt\u0103 cu provoc\u0103ri unice. 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