{"id":12921,"date":"2022-02-21T10:00:21","date_gmt":"2022-02-21T10:00:21","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12921"},"modified":"2024-07-17T11:38:42","modified_gmt":"2024-07-17T11:38:42","slug":"afacerea-in-constructii","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/afacerea-in-constructii\/","title":{"rendered":"10 moduri de a v\u0103 dezvolta afacerea \u00een domeniul construc\u021biilor"},"content":{"rendered":"\n<p>Cum s\u0103 v\u0103 dezvolta\u021bi afacerea de construc\u021bii este o \u00eentrebare la care mul\u021bi proprietari \u0219i lideri de marketing caut\u0103 r\u0103spunsuri. Industria construc\u021biilor se bazeaz\u0103 \u00een mare m\u0103sur\u0103 pe publicitatea din gur\u0103 \u00een gur\u0103. Aceasta a f\u0103cut-o s\u0103 adopte lent ini\u021biativele de marketing, cum ar fi crearea \u0219i men\u021binerea prezen\u021bei pe un <a href=\"\/?page_id=10304\" target=\"_blank\" rel=\"noreferrer noopener\">site web<\/a>.<\/p>\n\n\n\n<p>\u00cen prezent, publicitatea din gur\u0103 \u00een gur\u0103 este \u00een mare parte online. Acest fapt \u00eenseamn\u0103 c\u0103, dac\u0103 nu sunte\u021bi pe site-urile de recenzii gata s\u0103 accepta\u021bi laudele \u0219i comentariile clien\u021bilor dvs. care \u00eei ajut\u0103 pe poten\u021biali clien\u021bi s\u0103 se simt\u0103 \u00eencrez\u0103tori \u00een a v\u0103 angaja, ve\u021bi pierde oportunit\u0103\u021bi \u0219i v\u0103 ve\u021bi lupta s\u0103 face\u021bi posibil ca poten\u021bialii clien\u021bi s\u0103 v\u0103 g\u0103seasc\u0103.<\/p>\n\n\n\n<p>R\u0103spunsul la cre\u0219terea afacerii dvs. \u00een domeniul construc\u021biilor se afl\u0103 \u00een eforturile moderne de marketing digital. Majoritatea acestor ini\u021biative sunt organice, ceea ce \u00eenseamn\u0103 c\u0103 nu au niciun pre\u021b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 v\u0103 dezvolta\u021bi afacerea \u00een construc\u021bii cu ajutorul marketingului digital<\/h2>\n\n\n\n<p>Marketingul digital ofer\u0103 instrumentele necesare pentru a permite poten\u021bialilor clien\u021bi s\u0103 v\u0103 g\u0103seasc\u0103. De asemenea ajut\u0103 s\u0103 citeasc\u0103 ce au al\u021bii de spus despre colaborarea cu afacerea dvs. de construc\u021bii \u0219i s\u0103 v\u0103 contacteze imediat pentru a afla mai multe despre pre\u021burile dvs., disponibilitate \u0219i multe altele.<\/p>\n\n\n\n<p>Iat\u0103 cele 10 modalit\u0103\u021bi sigure de a v\u0103 dezvolta afacerea de construc\u021bii utiliz\u00e2nd marketingul digital.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"554\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/a6d57737b2ef217562875e-1.jpg\" alt=\"Construction Business\" class=\"wp-image-5314\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/a6d57737b2ef217562875e-1.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/a6d57737b2ef217562875e-1-300x166.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/a6d57737b2ef217562875e-1-768x425.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/a6d57737b2ef217562875e-1-370x205.jpg 370w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00cencepe\u021bi cu o ofert\u0103 de ni\u0219\u0103<\/h3>\n\n\n\n<p>Profitabilitatea se bazeaz\u0103 adesea pe concentrarea pe o ofert\u0103 de baz\u0103 de servicii pentru \u00eentreprinderile de construc\u021bii. Dar la fel se \u00eent\u00e2mpl\u0103 \u0219i cu marketingul dumneavoastr\u0103. Diferitele servicii de construc\u021bii au probabil audien\u021be diferite. Este o provocare s\u0103 v\u0103 concentra\u021bi publicitatea \u0219i s\u0103 v\u0103 viza\u021bi audien\u021ba atunci c\u00e2nd nu ave\u021bi un domeniu de interes coerent.<\/p>\n\n\n\n<p>De\u0219i este posibil s\u0103 ave\u021bi servicii suplimentare pe care le oferi\u021bi dac\u0103 un client le solicit\u0103, acest lucru nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 comercializa\u021bi aceste domenii ale afacerii dvs. \u00een acela\u0219i mod \u00een care v\u0103 comercializa\u021bi serviciile de baz\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cunoa\u0219te\u021bi-v\u0103 \u0219i viza\u021bi cu aten\u021bie audien\u021ba<\/h3>\n\n\n\n<p>Acum c\u0103 ave\u021bi o ofert\u0103 de servicii de ni\u0219\u0103, sunte\u021bi gata s\u0103 deveni\u021bi foarte specific cine este publicul dvs. \u021bint\u0103. Pune\u021bi-v\u0103 aceste \u00eentreb\u0103ri despre publicul dvs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce caut\u0103 ace\u0219tia?<\/li>\n\n\n\n<li>Ce provoc\u0103ri \u00eencearc\u0103 s\u0103 rezolve?<\/li>\n\n\n\n<li>Ce aspecte ale proiectului fac din afacerea dvs. partenerul ideal pentru proiect?<\/li>\n\n\n\n<li>Ce proiecte anterioare a\u021bi realizat pe care le pute\u021bi eviden\u021bia pentru a consolida \u00eencrederea prospectului \u00een dumneavoastr\u0103?<\/li>\n\n\n\n<li>Ce recenzii ale clien\u021bilor sunt cele mai bune pentru a eviden\u021bia oferta dvs. de servicii?<\/li>\n<\/ul>\n\n\n\n<p>Atunci c\u00e2nd v\u0103 g\u00e2ndi\u021bi la publicul \u021bint\u0103, dori\u021bi s\u0103 v\u0103 concentra\u021bi mai pu\u021bin timp pe informa\u021biile demografice. \u00cen schimb axa\u021bi-v\u0103 mai mult pe nevoile, interesele \u0219i punctele lor slabe.<\/p>\n\n\n\n<p>Informa\u021biile demografice nu v\u0103 ajut\u0103 s\u0103 vorbi\u021bi despre motivul pentru care clientul caut\u0103 serviciile dumneavoastr\u0103. Scopul dvs. aici este s\u0103 intra\u021bi \u00een mintea consumatorului dvs. pentru a-l face s\u0103 spun\u0103 \u201eAm nevoie de asta\u201d atunci c\u00e2nd cite\u0219te despre afacerea dvs.<\/p>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi acest exerci\u021biu, consulta\u021bi <a href=\"https:\/\/www.hubspot.com\/make-my-persona\" target=\"_blank\" rel=\"noreferrer noopener\">modelul de buyer persona HubSpot<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Construi\u021bi un site web dinamic \u0219i optimizat<\/h3>\n\n\n\n<p>Au disp\u0103rut zilele \u00een care crea\u021bi o pagin\u0103 de Facebook \u0219i \u00eei permite\u021bi acesteia s\u0103 serveasc\u0103 drept prezen\u021ba dvs. online. Pur \u0219i simplu nu exist\u0103 un spa\u021biu adecvat \u00een sec\u021biunea despre pentru a v\u0103 demonstra diferen\u021biatorii de marketing \u0219i pentru a v\u0103 adresa direct publicului \u021bint\u0103 \u0219i nevoilor acestuia.<\/p>\n\n\n\n<p>Pia\u021ba de ast\u0103zi necesit\u0103 un site web pentru construc\u021bii. Dar \u00eenainte de a utiliza un \u0219ablon WordPress gratuit destinat afacerilor din domeniul construc\u021biilor, realiza\u021bi c\u0103 aceste \u0219abloane au adesea structuri slabe \u0219i exces de CSS, JavaScript \u0219i HTML care le \u00eencetinesc. Site-urile web lente fr\u00e2neaz\u0103 eforturile SEO. \u00cei pot face pe vizitatorii dvs. s\u0103 sar\u0103 \u00eenainte chiar de a citi titlul site-ului dvs. web.<\/p>\n\n\n\n<p>Pentru a c\u00e2\u0219tiga noi clien\u021bi, trebuie s\u0103  lua\u021bi \u00een vedere urm\u0103toarele activit\u0103\u021bi legate de site-ul web:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lucra\u021bi cu un designer \u0219i un dezvoltator de site-uri web pentru a crea un site web personalizat conceput pentru vitez\u0103 \u0219i SEO<\/li>\n\n\n\n<li>Scrie\u021bi con\u021binut excelent pentru site-ul dvs. web care se concentreaz\u0103 \u00een primul r\u00e2nd pe clientul dvs. \u0219i pe nevoile acestuia. Apoi pres\u0103ra\u021bi strategia de cuvinte cheie necesar\u0103 pentru a c\u00e2\u0219tiga la SEO<\/li>\n\n\n\n<li>Asigura\u021bi-v\u0103 c\u0103 ave\u021bi apelurile corecte la ac\u021biune pe \u00eentregul site, f\u0103c\u00e2nd u\u0219or pentru poten\u021biali s\u0103 spun\u0103 ce ar trebui s\u0103 fac\u0103 \u00een continuare sau cum s\u0103 v\u0103 contacteze<\/li>\n\n\n\n<li>Ave\u021bi suficient copy pe site-ul dvs. pentru a le insufla consumatorilor \u00eencrederea c\u0103 sunte\u021bi o afacere legitim\u0103 \u0219i pentru a le oferi libertatea de a citi despre ceea ce ave\u021bi de oferit<\/li>\n\n\n\n<li>Men\u021bine\u021bi-v\u0103 site-ul actualizat cu proiecte recente \u0219i post\u0103ri pe blog pentru un aspect proasp\u0103t care ajut\u0103 la SEO \u0219i le spune clien\u021bilor c\u0103 sunte\u021bi activ \u0219i \u00een afaceri<\/li>\n<\/ul>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">4. Crea\u021bi p\u00e2lnii \u0219i formulare de contact pe site<\/h3>\n\n\n\n<p>Odat\u0103 ce a\u021bi construit un site web dinamic, optimizat pentru motoarele de c\u0103utare \u0219i suficient de rapid pentru a atrage vizitatorii, sunte\u021bi gata s\u0103 \u00eencepe\u021bi s\u0103 v\u0103 g\u00e2ndi\u021bi cum s\u0103 transforma\u021bi vizitatorii site-ului \u00een poten\u021biali clien\u021bi.<\/p>\n\n\n\n<p>P\u00e2lniile pentru poten\u021bialii clien\u021bi contribuie la acest proces prin ghidarea prospectului prin traseul de cump\u0103rare al clientului. C\u0103l\u0103toria de cump\u0103rare a clientului implic\u0103 \u00eentreb\u0103rile pe care le pun clien\u021bii poten\u021biali. Totodat\u0103 este important\u0103 \u0219i colectarea de informa\u021bii pe care o fac \u00eenainte de a lua o decizie de cump\u0103rare.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Procesul prin care trec clien\u021bii este specific industriei \u0219i produsului <\/h4>\n\n\n\n<p>Nu exist\u0103 dou\u0103 c\u0103l\u0103torii de cump\u0103rare identice. De exemplu, o municipalitate care dore\u0219te s\u0103 construiasc\u0103 o nou\u0103 sec\u021bie de poli\u021bie ar putea parcurge un traseu de cump\u0103rare al clientului care s\u0103 arate cam a\u0219a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lansarea unei invita\u021bii de participare la licita\u021bie pentru un proiect<\/li>\n\n\n\n<li>Citirea pe site-urile web ale companiilor de construc\u021bii care au depus oferte<\/li>\n\n\n\n<li>Trimite\u021bi \u00eentreb\u0103ri de urm\u0103rire cu privire la proiectele anterioare, serviciile incluse, calendarul proiectului etc.<\/li>\n\n\n\n<li>Analiza\u021bi proiectele \u0219i studiile de caz de pe site-ul web al companiei de construc\u021bii<\/li>\n\n\n\n<li>Suna\u021bi persoane de referin\u021b\u0103 care au lucrat cu firma de construc\u021bii pentru o idee mai bun\u0103 despre rela\u021biile de lucru<\/li>\n\n\n\n<li>\u00cent\u00e2lni\u021bi-v\u0103 \u00een cadrul unei comisii pentru a selecta compania de construc\u021bii pentru proiect<\/li>\n<\/ul>\n\n\n\n<p>Ve\u021bi observa c\u0103 municipalitatea oscileaz\u0103 \u00eentre cercetarea independent\u0103 \u0219i interac\u021biunea cu societatea de construc\u021bii. De-a lungul c\u0103l\u0103toriei, ace\u0219tia analizeaz\u0103 online informa\u021bii despre afacerea dvs. \u00een timp ce evalueaz\u0103 informa\u021biile privind oferta pentru proiect \u0219i discut\u0103 cu al\u021bi clien\u021bi.<\/p>\n\n\n\n<p>Av\u00e2nd informa\u021biile corecte disponibile online \u0219i \u00een planurile campaniei dvs. de e-mail pentru a sprijini descoperirea clien\u021bilor, v\u0103 va ajuta s\u0103 c\u00e2\u0219tiga\u021bi mai multe proiecte pentru a v\u0103 dezvolta afacerea de construc\u021bii. Dar pentru a face acest lucru, trebuie s\u0103 g\u00e2ndi\u021bi ca un client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Dezvolta\u021bi campanii de e-mail pentru diferite faze ale clien\u021bilor \u0219i prospec\u021bilor<\/h3>\n\n\n\n<p>Campaniile de e-mail sus\u021bin prezen\u021ba dvs. online. Ele consolideaz\u0103 ceea ce un client cite\u0219te despre dvs. online \u0219i servesc ca o reamintire a ceea ce ave\u021bi de oferit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pe m\u0103sur\u0103 ce v\u0103 g\u00e2ndi\u021bi la campaniile dvs., ar trebui s\u0103 crea\u021bi urm\u0103toarele campanii automate care vizeaz\u0103 diverse activit\u0103\u021bi pe care le finalizeaz\u0103 clientul:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanie de bun venit pentru atunci c\u00e2nd un poten\u021bial client se \u00eenscrie pe lista dvs. de e-mailuri. Aceste e-mailuri ar trebui s\u0103 serveasc\u0103 drept o prezentare general\u0103 a serviciilor dvs. De asemenea trebuie s\u0103 r\u0103spund\u0103 la \u00eentrebarea de ce clientul are nevoie de ceea ce ave\u021bi de oferit.<\/li>\n\n\n\n<li>Urm\u0103rirea ofertei clientului, dup\u0103 ce echipa dvs. de v\u00e2nz\u0103ri viziteaz\u0103 un client \u0219i propune o ofert\u0103 pentru un proiect de construc\u021bie. Acesta ar trebui s\u0103 fie mai personal \u0219i s\u0103 mul\u021bumeasc\u0103 clientului pentru oportunitatea de a se \u00eent\u00e2lni cu el. Aceasta ar putea include unele oportunit\u0103\u021bi pentru client de a pune \u00eentreb\u0103ri de urm\u0103rire la c\u00e2teva zile sau chiar s\u0103pt\u0103m\u00e2ni dup\u0103 \u00eent\u00e2lnire, dac\u0103 clientul nu a achizi\u021bionat \u00eenc\u0103 servicii. Iar dac\u0103 trec luni de zile f\u0103r\u0103 un r\u0103spuns, clientul ar putea fi inclus \u00eentr-o list\u0103 de remarketing care prezint\u0103 noi studii de caz sau eviden\u021biere a proiectelor pentru a reangaja clientul \u00een cazul \u00een care acesta a devenit latent.<\/li>\n\n\n\n<li>Campanii de reangajare care v\u0103 ajut\u0103 s\u0103 eviden\u021bia\u021bi con\u021binut nou pentru a consolida rela\u021biile cu clien\u021bii sau clien\u021bii poten\u021biali care nu au mai intrat \u00een contact cu compania sau con\u021binutul dvs. de ceva timp. Va trebui s\u0103 revizui\u021bi aceste campanii \u00een mod regulat, deoarece acestea vor trebui s\u0103 r\u0103m\u00e2n\u0103 proaspete pentru a oferi informa\u021bii \u0219i con\u021binut nou care s\u0103 r\u0103spund\u0103 nevoilor prospec\u021bilor.<\/li>\n<\/ul>\n\n\n\n<p>Campaniile de e-mail pe care le dezvolta\u021bi se vor baza pe compania dumneavoastr\u0103, pe serviciile \u0219i pe parcursul unic de cump\u0103rare al clien\u021bilor. Dar aceast\u0103 scurt\u0103 list\u0103 v\u0103 ofer\u0103 o idee despre unele oportunit\u0103\u021bi de conectare cu clien\u021bii \u0219i prospec\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Crea\u021bi profiluri online<\/h3>\n\n\n\n<p>Cu un site web care este gata s\u0103 \u00eenceap\u0103 s\u0103 capteze clien\u021bi poten\u021biali, trebuie s\u0103 ad\u0103uga\u021bi profiluri care duc spre acel site. Lua\u021bi \u00een considerare crearea de profiluri pe urm\u0103toarele liste online.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google My Business<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Yelp<\/li>\n\n\n\n<li>Angi<\/li>\n\n\n\n<li>Better Business Bureau<\/li>\n\n\n\n<li>HomeAdvisor<\/li>\n<\/ul>\n\n\n\n<p>Exist\u0103 o mul\u021bime de alte locuri \u00een care s\u0103 v\u0103 lista\u021bi afacerea. Examina\u021bi \u0219i oportunit\u0103\u021bile locale din apropiere. Deschide\u021bi recenzii pe site-urile de top pentru a v\u0103 \u00eencepe publicitatea online din gur\u0103 \u00een gur\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/AdobeStock_218593946-min-scaled-1.jpg\" alt=\"Online profile\" class=\"wp-image-5315\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/AdobeStock_218593946-min-scaled-1.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/AdobeStock_218593946-min-scaled-1-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/AdobeStock_218593946-min-scaled-1-768x511.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/AdobeStock_218593946-min-scaled-1-330x220.jpg 330w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Solicita\u021bi recenzii online atunci c\u00e2nd finaliza\u021bi un proiect<\/h3>\n\n\n\n<p>V\u0103 place sau nu, recenziile online au un rol important \u00een a v\u0103 ajuta s\u0103 atrage\u021bi noi clien\u021bi. Procesul nu este perfect. Clien\u021bii pentru care a\u021bi f\u0103cut o treab\u0103 excelent\u0103 s-ar putea pl\u00e2nge de mici aspecte ale proiectului sau de domenii \u00een care au considerat c\u0103 a\u021bi fi putut \u00eembun\u0103t\u0103\u021bi. Dar realitatea este c\u0103 recenziile online au un rol crucial \u00een procesul de cump\u0103rare al clien\u021bilor.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Majoritatea clien\u021bilor (88%) au \u00eencredere \u00een recenziile online<\/a> la fel de mult ca \u00een recomand\u0103rile personale. 90% dintre clien\u021bi citesc recenziile online \u00eenainte de a lua \u00een considerare o afacere. \u00cen esen\u021b\u0103, recenziile online sunt esen\u021biale pentru toate \u00eentreprinderile.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere acest lucru, trebuie s\u0103 crea\u021bi un proces de solicitare a recenziilor online dup\u0103 finalizarea unui proiect. Ar trebui s\u0103 ave\u021bi automatiz\u0103ri de e-mail care se declan\u0219eaz\u0103 odat\u0103 ce \u00eencheia\u021bi lucrarea. O parte a acelei serii ar putea fi un sondaj printre clien\u021bi, astfel \u00eenc\u00e2t s\u0103 pute\u021bi afla despre zonele de \u00eembun\u0103t\u0103\u021bire. O alt\u0103 parte ar trebui s\u0103 fie solicitarea de recenzii online pentru a atrage noi clien\u021bi pentru afacerea \u00een construc\u021bii.<\/p>\n\n\n\n<p>Cu toate acestea, ve\u021bi dori s\u0103 monitoriza\u021bi cu aten\u021bie procesul pentru aceast\u0103 automatizare. Nu dori\u021bi ca acele e-mailuri s\u0103 ajung\u0103 la clien\u021bi pentru proiecte \u00een care clientul v-a concediat din proiect sau \u00een care s-a \u00eent\u00e2mplat ceva critic. Ve\u021bi cunoa\u0219te deja zonele de \u00eembun\u0103t\u0103\u021bire pentru acele proiecte \u0219i nu dori\u021bi s\u0103 invita\u021bi aceast\u0103 negativitate pe site-urile dvs. de recenzii, de\u0219i s-ar putea \u00eent\u00e2mpla oricum. Acesta este motivul pentru care urm\u0103torul pas \u00een prezen\u021ba dvs. online este at\u00e2t de important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. R\u0103spunde\u021bi la recenziile online<\/h3>\n\n\n\n<p>Indiferent dac\u0103 recenziile postate de clien\u021bi despre dvs. sunt bune sau rele, trebuie s\u0103 r\u0103spunde\u021bi la ceea ce au de spus clien\u021bii. R\u0103spunsul arat\u0103 c\u0103 v\u0103 pas\u0103 \u0219i c\u0103 v\u0103 angaja\u021bi s\u0103 \u00eendrepta\u021bi gre\u0219elile &#8211; indiferent dac\u0103 gre\u0219elile sunt pur \u0219i simplu percep\u021bia clientului asupra situa\u021biei sau pa\u0219ii gre\u0219i\u021bi reali pe care i-a\u021bi f\u0103cut de-a lungul timpului.<\/p>\n\n\n\n<p>\u00cen r\u0103spunsurile dumneavoastr\u0103, obiectivul este de a muta conversa\u021biile pe canale private, cum ar fi chat-ul, e-mailul sau telefonul. Dar dori\u021bi, de asemenea, s\u0103 fi\u021bi prietenos, ospitalier \u0219i gata s\u0103 colabora\u021bi cu clientul pentru a rezolva problema.<\/p>\n\n\n\n<p>Nu fi\u021bi defensiv \u00een r\u0103spunsurile dvs. la recenziile negative online. Demonstra\u021bi ce a\u021bi f\u0103cut pentru a rezolva problema \u0219i ce v\u0103 angaja\u021bi s\u0103 face\u021bi pentru client \u00een continuare.<\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, nu copia\u021bi \u0219i lipi\u021bi acela\u0219i r\u0103spuns la fiecare recenzie. G\u0103si\u021bi modalit\u0103\u021bi diferite de a spune acela\u0219i lucru. R\u0103spunsurile copiate v\u0103 fac s\u0103 p\u0103re\u021bi robotic, dezinteresat de client \u0219i ca \u0219i cum nu a\u021bi fi citit cu adev\u0103rat recenzia complet\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Crea\u021bi o strategie direc\u021bionat\u0103 pentru social media<\/h3>\n\n\n\n<p>Social media v-ar putea consuma \u00eentreaga zi dac\u0103 a\u021bi fi pe fiecare platform\u0103 \u0219i a\u021bi angaja fiecare prospect acolo. \u00cen schimb, deveni\u021bi foarte direc\u021bionat \u00een ceea ce prive\u0219te platformele pe care v\u0103 angaja\u021bi pentru a economisi timp \u0219i a face din aceasta o activitate c\u00e2t mai valoroas\u0103 posibil.<\/p>\n\n\n\n<p>Pentru industria construc\u021biilor, trebuie s\u0103 evalua\u021bi mai \u00eent\u00e2i dac\u0103 v\u0103 adresa\u021bi proprietarilor de locuin\u021be sau altor \u00eentreprinderi. Acest lucru v\u0103 va informa care sunt platformele cele mai bune pentru dumneavoastr\u0103. Pentru \u00eentreprinderile comerciale de construc\u021bii \u00eenclinate, ar trebui s\u0103 evalua\u021bi Facebook, LinkedIn \u0219i Twitter ca platforme sociale. \u00centreprinderile de construc\u021bii reziden\u021biale ar trebui s\u0103 se concentreze pe Facebook, Instagram \u0219i, eventual, Pinterest pentru a posta articole practice \u0219i idei de decorare.<\/p>\n\n\n\n<p>Cel mai important lucru atunci c\u00e2nd vine vorba de social media este s\u0103 v\u0103 orienta\u021bi \u0219i s\u0103 fi\u021bi strategici \u00een eforturile dumneavoastr\u0103. Post\u0103rile \u0219i r\u0103spunsurile nu ar trebui s\u0103 fie niciodat\u0103 sporadice. \u00cen schimb, construi\u021bi un calendar de con\u021binut \u0219i rezerva\u021bi 10-15 minute pe zi pentru a r\u0103spunde clien\u021bilor \u0219i poten\u021bialilor clien\u021bi care se angajeaz\u0103 cu dvs. online sau cu care dori\u021bi s\u0103 v\u0103 angaja\u021bi pe paginile lor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Construi\u021bi o strategie de marketing al con\u021binutului<\/h3>\n\n\n\n<p>Marketingul de con\u021binut ofer\u0103 noi oportunit\u0103\u021bi de a v\u0103 conecta cu clien\u021bii \u0219i prospec\u021bii \u0219i de a demonstra ce face\u021bi \u0219i de ce o face\u021bi. Pe m\u0103sur\u0103 ce v\u0103 g\u00e2ndi\u021bi la strategia dvs. de marketing de con\u021binut, nu uita\u021bi s\u0103 o privi\u021bi prin ochii clientului. Nu scrie\u021bi folosind prea des persoana \u00eent\u00e2i (de exemplu, noi, noi, nostru). Ar trebui s\u0103 v\u0103 concentra\u021bi \u00een schimb pe abordarea clientului \u0219i a nevoilor sale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"584\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/iStock-700980994-1.jpg\" alt=\"Content Marketing Strategy\" class=\"wp-image-5316\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/iStock-700980994-1.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/iStock-700980994-1-300x175.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/iStock-700980994-1-768x449.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/02\/iStock-700980994-1-370x216.jpg 370w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Pe m\u0103sur\u0103 ce v\u0103 construi\u021bi strategia de marketing al con\u021binutului, asigura\u021bi-v\u0103 c\u0103 include\u021bi urm\u0103toarele tipuri de con\u021binut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media<\/li>\n\n\n\n<li>Blogging<\/li>\n\n\n\n<li>Marketing prin e-mail<\/li>\n\n\n\n<li>Actualiz\u0103ri ale site-ului web<\/li>\n\n\n\n<li>Studii de caz<\/li>\n\n\n\n<li>Prezentare general\u0103 a proiectelor<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing digital pentru afaceri \u00een domeniul construc\u021biilor &#8211; \u00eentreb\u0103ri frecvente<\/h2>\n\n\n\n<p>Pe m\u0103sur\u0103 ce c\u0103uta\u021bi modalit\u0103\u021bi de a v\u0103 dezvolta afacerea \u00een domeniul construc\u021biilor prin marketing digital, consulta\u021bi aceste \u00eentreb\u0103ri frecvente pentru a \u0219ti la ce s\u0103 v\u0103 a\u0219tepta\u021bi de la acest proces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum este utilizat marketingul digital \u00een industria construc\u021biilor?<\/h3>\n\n\n\n<p>Marketingul digital v\u0103 ajut\u0103 s\u0103 v\u0103 prezenta\u021bi afacerea poten\u021bialilor clien\u021bi \u0219i s\u0103 le reaminti\u021bi clien\u021bilor existen\u021bi despre afacerea dvs. \u0219i despre ceea ce ave\u021bi de oferit. \u00centreprinderile din domeniul construc\u021biilor utilizeaz\u0103 marketingul digital pentru a-\u0219i extinde re\u021beaua \u0219i a-\u0219i cre\u0219te num\u0103rul de clien\u021bi pentru a ob\u021bine mai multe proiecte \u0219i pentru a demonstra valoarea pe care o ofer\u0103 clien\u021bilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Companiile de construc\u021bii au nevoie de marketing digital?<\/h3>\n\n\n\n<p>Da, marketingul digital ajut\u0103 companiile de construc\u021bii s\u0103 concureze \u0219i s\u0103 ias\u0103 \u00een eviden\u021b\u0103 \u00een r\u00e2ndul concuren\u021bilor lor. Pe m\u0103sur\u0103 ce consumatorii acceseaz\u0103 din ce \u00een ce mai mult internetul pentru a g\u0103si r\u0103spunsuri la \u00eentreb\u0103ri comune \u0219i pentru a c\u0103uta op\u021biuni pentru servicii \u0219i produse, marketingul digital v\u0103 ajut\u0103 s\u0103 v\u0103 prezenta\u021bi afacerea unor noi oportunit\u0103\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Care este cel mai bun mod de a face publicitate unei \u00eentreprinderi de construc\u021bii?<\/h3>\n\n\n\n<p>Nu exist\u0103 o singur\u0103 strategie dovedit\u0103 pentru a face publicitate unei afaceri \u00een domeniul construc\u021biilor. \u00cen schimb, trebuie s\u0103 v\u0103 angaja\u021bi \u00een mai multe ini\u021biative de marketing digital care func\u021bioneaz\u0103 \u00eempreun\u0103 pentru a construi rela\u021bii cu clien\u021bii \u0219i clien\u021bii poten\u021biali, pentru a v\u0103 ajuta s\u0103 v\u0103 dezvolta\u021bi afacerea \u00een domeniul construc\u021biilor.<\/p>\n\n\n\n<p>Dac\u0103 afacerea dvs. de construc\u021bii caut\u0103 un partener de marketing digital care s\u0103 v\u0103 ajute cu aceste ini\u021biative, <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">programa\u021bi o consultare gratuit\u0103<\/a> cu New Light Digital. Suntem o agen\u021bie de marketing digital cu servicii complete care ofer\u0103 expertiz\u0103 \u00een gestionarea site-urilor web, e-mail, con\u021binut \u0219i reputa\u021bie.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=5282\" target=\"_blank\" rel=\"noreferrer noopener\">Ave\u021bi nevoie de mai multe vizualiz\u0103ri pe blogul WordPress?<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5257\" target=\"_blank\" rel=\"noreferrer noopener\">Rolul emo\u021biilor \u00een marketing<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3863\" target=\"_blank\" rel=\"noreferrer noopener\">Pot anun\u021burile pl\u0103tite s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 loialitatea clien\u021bilor?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 a\u021bi c\u0103utat cum s\u0103 v\u0103 dezvolta\u021bi afacerea \u00een construc\u021bii, aceast\u0103 list\u0103 de top 10 este pentru dvs. Iat\u0103 cum s\u0103 v\u0103 dezvolta\u021bi afacerea.<\/p>\n","protected":false},"author":2,"featured_media":5317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,151,146],"tags":[99],"class_list":["post-12921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-dezvoltare-web","category-seo-ro","tag-constructie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum s\u0103 v\u0103 dezvolta\u021bi afacerea \u00een construc\u021bii &#8212; 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