{"id":12950,"date":"2022-01-25T12:21:05","date_gmt":"2022-01-25T12:21:05","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=12950"},"modified":"2024-07-18T17:10:27","modified_gmt":"2024-07-18T17:10:27","slug":"rolul-emotiilor-in-marketing","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/rolul-emotiilor-in-marketing\/","title":{"rendered":"Rolul emo\u021biilor \u00een marketing"},"content":{"rendered":"\n<p>Consumatorii sunt bombarda\u021bi cu mesaje de marketing. Rolul emo\u021biilor \u00een marketing este crucial. \u0218i toate aceste mesaje urm\u0103resc acela\u0219i lucru: s\u0103-i fac\u0103 s\u0103 cumpere un produs sau un serviciu.<\/p>\n\n\n\n<p>Ei primesc mesaje de la dentist, mecanicul auto, magazinul alimentar &#8211; spune\u021bi ce vre\u021bi, cineva le urm\u0103re\u0219te \u00eentotdeauna patronajul.<\/p>\n\n\n\n<p>A\u0219adar, cum pot mesajele dvs. s\u0103 ias\u0103 \u00een eviden\u021b\u0103, mai ales dac\u0103 sunte\u021bi nou pentru ei \u0219i ei nu au f\u0103cut \u00eenc\u0103 o achizi\u021bie de la dvs.?<\/p>\n\n\n\n<p>R\u0103spunsul este simplu: Emo\u021bia.<\/p>\n\n\n\n<p>Trebuie s\u0103 v\u0103 conecta\u021bi cu clien\u021bii \u00eentr-un mod mai semnificativ dec\u00e2t alte companii. Acesta este modul \u00een care pute\u021bi str\u0103punge zgomotul, pute\u021bi capta aten\u021bia clientului \u0219i pute\u021bi \u00eencepe s\u0103 construi\u021bi o rela\u021bie semnificativ\u0103 cu el, care spera\u021bi c\u0103 va duce \u00een cele din urm\u0103 la v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>\u00cenainte de a utiliza emo\u021biile \u00een marketing, trebuie s\u0103 \u00een\u021belege\u021bi rolul acestora, importan\u021ba \u00een\u021belegerii publicului dumneavoastr\u0103 la un nivel profund, semnificativ \u0219i modul \u00een care func\u021bioneaz\u0103 psihicul uman.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum influen\u021beaz\u0103 emo\u021biile luarea deciziilor<\/h2>\n\n\n\n<p>Atunci c\u00e2nd oamenii iau decizii de zi cu zi, ei folosesc una dintre cele dou\u0103 zone ale creierului: partea ra\u021bional\u0103 sau partea emo\u021bional\u0103. \u00cens\u0103, adesea, latura emo\u021bional\u0103 a creierului influen\u021beaz\u0103 luarea deciziilor mult mai mult dec\u00e2t latura ra\u021bional\u0103.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/inside-the-consumer-mind\/201302\/how-emotions-influence-what-we-buy\" target=\"_blank\" rel=\"noreferrer noopener\">Emo\u021bia este un ingredient \u00een majoritatea deciziilor noastre<\/a>. Un alt factor puternic de influen\u021b\u0103 este experien\u021ba anterioar\u0103.<\/p>\n\n\n\n<p>Prin urmare, dac\u0103 face\u021bi apel la emo\u021bii \u0219i eviden\u021bia\u021bi modul \u00een care produsul sau serviciul dvs. rezolv\u0103 problemele clientului, ve\u021bi c\u00e2\u0219tiga mai mul\u021bi clien\u021bi poten\u021biali \u0219i ve\u021bi converti aceste clien\u021bi poten\u021biali \u00een mai multe afaceri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rolul emo\u021biilor \u00een marketing<\/h2>\n\n\n\n<p>Marketingul emo\u021bional urm\u0103re\u0219te s\u0103 st\u00e2rneasc\u0103 un r\u0103spuns emo\u021bional din partea publicului \u021bint\u0103 pentru a \u00eencepe s\u0103 formeze o conexiune cu acesta. Aceste reclame \u00eencurajeaz\u0103 apoi o ac\u021biune din partea consumatorului.<\/p>\n\n\n\n<p>Ac\u021biunea poate fi ceva mic \u0219i introductiv, cum ar fi abonarea la buletinul dvs. informativ. Sau ar putea merge p\u00e2n\u0103 la finalizarea unei achizi\u021bii cu afacerea dumneavoastr\u0103.<\/p>\n\n\n\n<p>Apelarea la emo\u021biile clientului este deliberat\u0103 \u0219i inten\u021bionat\u0103. \u0218i pentru a ajunge \u00een acest punct, trebuie s\u0103 \u0219ti\u021bi ce \u00eei motiveaz\u0103, ceea ce \u00eenseamn\u0103 construirea unor persoane clare ale clien\u021bilor care s\u0103 demonstreze ce conteaz\u0103 pentru clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"715\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/01\/iStock-1091547286-1-1.jpg\" alt=\"Emotions in Marketing\" class=\"wp-image-5261\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/01\/iStock-1091547286-1-1.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/01\/iStock-1091547286-1-1-300x215.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/01\/iStock-1091547286-1-1-768x549.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/01\/iStock-1091547286-1-1-308x220.jpg 308w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pa\u0219i pentru a \u00eencepe s\u0103 utiliza\u021bi emo\u021biile \u00een marketingul dvs.<\/h2>\n\n\n\n<p>Pentru a \u00eencepe s\u0103 folosi\u021bi emo\u021biile \u00een marketingul dumneavoastr\u0103, trebuie s\u0103 parcurge\u021bi mai mul\u021bi pa\u0219i. Nu exist\u0103 un comutator simplu de ap\u0103sat pentru a recurge brusc la utilizarea emo\u021biilor. Trebuie s\u0103 munci\u021bi pentru asta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00cen\u021belege-\u021bi audien\u021ba \u00eentr-un mod mai profund<\/h3>\n\n\n\n<p>Atunci c\u00e2nd \u00eentreprinderile \u00ee\u0219i \u00eencep activitatea, deseori doresc s\u0103 arunce o plas\u0103 larg\u0103 \u0219i s\u0103 atrag\u0103 pe oricine s\u0103 le fie client. Fiind mai pu\u021bin preten\u021bioase, ele cred c\u0103 vor avea succes mai repede. Dar cu aceast\u0103 abordare, mesajele dvs. vor fi lipsite de direc\u021bionalitate \u0219i nu vor apela cu adev\u0103rat la emo\u021biile nim\u0103nui.<\/p>\n\n\n\n<p>Este mult mai bine s\u0103 v\u0103 crea\u021bi segmente de public \u0219i s\u0103 \u00eencerca\u021bi s\u0103 alege\u021bi cel mai puternic dintre ele pentru a fi cel principal. De aici \u00eencepe\u021bi prin a crea mesaje care rezoneaz\u0103 cu emo\u021biile publicului respectiv. Pe m\u0103sur\u0103 ce ob\u021bine\u021bi succes, pute\u021bi viza subgrupuri ale publicului dumneavoastr\u0103.<\/p>\n\n\n\n<p>Atunci c\u00e2nd v\u0103 dezvolta\u021bi publicul \u021bint\u0103, trebuie s\u0103 v\u0103 concentra\u021bi mai mult asupra aspectelor psihografice &#8211; g\u00e2nduri, emo\u021bii, motive &#8211; dec\u00e2t asupra aspectelor demografice, care includ v\u00e2rsta, venitul, locuin\u021ba. Psihografiile v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi mai bine de ce un client caut\u0103 solu\u021biile dvs. \u0219i nu doar caracteristicile vie\u021bii sale.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">2. Evalua\u021bi nevoile clien\u021bilor dvs. \u021bint\u0103<\/h3>\n\n\n\n<p>Acum c\u0103 \u0219ti\u021bi cine sunt clien\u021bii dvs. \u021bint\u0103, pute\u021bi evalua ce \u00eei determin\u0103 s\u0103 caute solu\u021bii ca ale dvs. \u00cen\u021belegerea a ceea ce \u00eei motiveaz\u0103 \u0219i a tipurilor de mesaje care ar putea rezona cu ei v\u0103 va ajuta s\u0103 integra\u021bi emo\u021biile \u00een marketingul dvs. \u00eentr-un mod semnificativ.<\/p>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi, iat\u0103 c\u00e2teva dintre lucrurile care i-ar putea motiva pe consumatorii dvs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dorin\u021ba de a apar\u021bine<\/li>\n\n\n\n<li>Teama, cum ar fi teama de a nu pierde ceva sau teama de ceea ce s-ar putea \u00eent\u00e2mpla dac\u0103 nu iau m\u0103suri<\/li>\n\n\n\n<li>Vinov\u0103\u021bie<\/li>\n\n\n\n<li>\u00cencredere<\/li>\n\n\n\n<li>Triste\u021be<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">3. Integreaz\u0103 emo\u021bia \u00een marketingul t\u0103u<\/h3>\n\n\n\n<p>\u00cen\u021beleg\u00e2nd clar cine este clientul dvs. \u0219i ce \u00eel motiveaz\u0103, sunte\u021bi preg\u0103tit s\u0103 \u00eencepe\u021bi s\u0103 apela\u021bi la emo\u021biile acestuia \u00een mesajele dvs. de marketing \u0219i publicitate.<\/p>\n\n\n\n<p>Un element important pentru a face apel la emo\u021biile clien\u021bilor este de a face un bun brand storytelling.<br>Clien\u021bii care au o \u00een\u021belegere \u0219i o leg\u0103tur\u0103 mai profund\u0103 cu ceea ce sunte\u021bi se vor sim\u021bi mai \u00eendemna\u021bi s\u0103 cumpere de la dumneavoastr\u0103.<\/p>\n\n\n\n<p>Creierul uman este programat s\u0103 aprecieze pove\u0219tile \u0219i personajele adorabile. Scopul dvs. este s\u0103 face\u021bi din marca dvs. un personaj \u00eendr\u0103git pe care consumatorul \u00eel poate sus\u021bine.<\/p>\n\n\n\n<p>\u00cen plus, trebuie s\u0103 face\u021bi din marketingul dumneavoastr\u0103 o experien\u021b\u0103 senzorial\u0103 pentru clien\u021bii dumneavoastr\u0103. Designul creativ utilizeaz\u0103 culorile \u0219i experien\u021bele senzoriale pentru a atrage aten\u021bia \u0219i a crea leg\u0103turi semnificative cu consumatorii.<\/p>\n\n\n\n<p>Dar nu uita\u021bi de importan\u021ba copywriting-ului. Cuvintele pe care le folosi\u021bi trebuie s\u0103 fie extrem de inten\u021bionate \u0219i s\u0103 vizeze tot ceea ce a\u021bi aflat despre publicul dumneavoastr\u0103. Scruta\u021bi fiecare cuv\u00e2nt \u0219i evita\u021bi jargonul care v\u0103 va \u00eendep\u0103rta clien\u021bii sau \u00eei va deruta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Verifica\u021bi autenticitatea<\/h3>\n\n\n\n<p>Clien\u021bii vor vedea prin mesajele neautentice. Ave\u021bi grij\u0103 s\u0103 nu spune\u021bi doar ceea ce crede\u021bi c\u0103 \u00eei va atrage pe clien\u021bi. Trebuie s\u0103 vorbi\u021bi serios \u0219i s\u0103 v\u0103 sus\u021bine\u021bi afirma\u021biile.<\/p>\n\n\n\n<p>F\u0103r\u0103 autenticitate, a\u021bi putea reu\u0219i doar s\u0103 v\u0103 atrage\u021bi publicul \u021bint\u0103. Dar nu ve\u021bi ob\u021bine un r\u0103spuns din partea acestora dac\u0103 mesajele sunt neautentice.<\/p>\n\n\n\n<p>Crearea unor mesaje de marketing care s\u0103 fie atr\u0103g\u0103toare, emo\u021bionale \u0219i s\u0103 st\u00e2rneasc\u0103 un r\u0103spuns este o provocare \u0219i necesit\u0103 o expertiz\u0103 incredibil\u0103. New Light Digital ajut\u0103 brandurile s\u0103 se conecteze cu clien\u021bii prin site-uri web dinamice, strategii SEO, content marketing, managementul reputa\u021biei \u0219i multe altele. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programa\u021bi o consulta\u021bie gratuit\u0103<\/a> ast\u0103zi pentru a afla mai multe despre modul \u00een care v\u0103 putem ajuta s\u0103 apela\u021bi la emo\u021biile publicului dvs. \u021bint\u0103.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=5245\" target=\"_blank\" rel=\"noreferrer noopener\">Cel mai bun CMS pentru startup-uri<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=5234\" target=\"_blank\" rel=\"noreferrer noopener\">Tendin\u021bele 2023 \u00een marketingul social media pentru arhitec\u021bi<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3863\" target=\"_blank\" rel=\"noreferrer noopener\">Pot anun\u021burile pl\u0103tite s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 loialitatea clien\u021bilor?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Consumatorii sunt bombarda\u021bi cu mesaje de marketing. Rolul emo\u021biilor \u00een marketing este crucial. \u0218i toate aceste mesaje urm\u0103resc acela\u0219i lucru: s\u0103-i fac\u0103 s\u0103 cumpere un produs sau un serviciu. Ei primesc mesaje de la dentist, mecanicul auto, magazinul alimentar &#8211; spune\u021bi ce vre\u021bi, cineva le urm\u0103re\u0219te \u00eentotdeauna patronajul. A\u0219adar, cum pot mesajele dvs. s\u0103 ias\u0103 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-12950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rolul emo\u021biilor \u00een marketing &#8212; New Light Digital<\/title>\n<meta name=\"description\" content=\"Rolul emo\u021biilor \u00een marketing sunt cruciale \u00een marketing, deoarece v\u0103 ajut\u0103 brandul s\u0103 se conecteze cu publicul s\u0103u \u021bint\u0103 semnificativ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/rolul-emotiilor-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolul emo\u021biilor \u00een marketing &#8212; 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