{"id":13004,"date":"2021-12-13T13:00:31","date_gmt":"2021-12-13T13:00:31","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13004"},"modified":"2024-07-19T17:57:42","modified_gmt":"2024-07-19T17:57:42","slug":"marketing-de-sarbatori","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/marketing-de-sarbatori\/","title":{"rendered":"Cele mai bune practici de marketing de s\u0103rb\u0103tori"},"content":{"rendered":"\n<p>\u00centreprinderile de toate tipurile consider\u0103 c\u0103 s\u0103rb\u0103torile sunt o perioad\u0103 valoroas\u0103 \u0219i plin\u0103 de satisfac\u021bii pentru promo\u021bii. Dar, pentru c\u0103 este o perioad\u0103 at\u00e2t de intens\u0103 din punct de vedere promo\u021bional, este, de asemenea, o provocare s\u0103 p\u0103trunde\u021bi prin zgomot pentru a ajunge la clien\u021bii dvs. \u00een timp ce ace\u0219tia sunt inunda\u021bi cu materiale de marketing de s\u0103rb\u0103tori din toate p\u0103r\u021bile.<\/p>\n\n\n\n<p>Ave\u021bi nevoie de o strategie clar\u0103 \u00eenainte de a v\u0103 angaja \u00een publicitatea de s\u0103rb\u0103tori. Iat\u0103 c\u00e2teva bune practici care v\u0103 vor ajuta s\u0103 ob\u021bine\u021bi rezultate mai bune din campania dvs. de vacan\u021b\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Utiliza\u021bi o pagin\u0103 de landing<\/h2>\n\n\n\n<p>Dori\u021bi s\u0103 genera\u021bi trafic c\u0103tre site-ul dvs. web. Deci trebuie, de asemenea, s\u0103 fi\u021bi con\u0219tient de faptul c\u0103 timpul oamenilor este limitat \u00een aceast\u0103 perioad\u0103 a anului. \u00cen loc s\u0103 \u00eei determina\u021bi pe clien\u021bi s\u0103 v\u0103 viziteze site-ul, ar trebui s\u0103 crea\u021bi o pagin\u0103 de destina\u021bie personalizat\u0103 care s\u0103 \u00eei ajute s\u0103 se concentreze pe ceea ce vinde\u021bi.<\/p>\n\n\n\n<p>Cump\u0103r\u0103turile online \u0219i cercetarea sunt agitate \u00een aceast\u0103 perioad\u0103 a anului. Iar consumatorii trebuie s\u0103 \u00een\u021beleag\u0103 dintr-o privire ceea ce vinde\u021bi. De\u0219i site-ul dvs. web ar trebui s\u0103 fie optimizat pentru conversii, este posibil s\u0103 nu prezinte oferta dvs. special\u0103 de s\u0103rb\u0103tori sau propunerea unic\u0103 de valoare pe care o oferi\u021bi \u00een aceast\u0103 perioad\u0103 special\u0103.<\/p>\n\n\n\n<p>Ad\u0103ugarea unui pop-up \u00eenainte de ie\u0219ire v\u0103 poate ajuta, de asemenea, s\u0103 converti\u021bi mai mul\u021bi vizitatori. \u0218i dac\u0103 ave\u021bi o ofert\u0103 special\u0103 cu durat\u0103 limitat\u0103, lua\u021bi \u00een considerare angajarea vizitatorilor cu un cronometru de num\u0103r\u0103toare invers\u0103 care \u00eei motiveaz\u0103 s\u0103 fac\u0103 pasul urm\u0103tor cu compania dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u021ainti\u021bi SEO legate de s\u0103rb\u0103tori<\/h2>\n\n\n\n<p>Dac\u0103 continua\u021bi s\u0103 viza\u021bi acelea\u0219i cuvinte-cheie SEO \u00een timpul s\u0103rb\u0103torilor, ve\u021bi ajunge la o campanie care arat\u0103 cam la fel ca ceea ce face\u021bi \u00een alte perioade ale anului. \u00cen schimb, vede\u021bi dac\u0103 exist\u0103 cuvinte-cheie legate de s\u0103rb\u0103tori pe care ar trebui s\u0103 le viza\u021bi \u00een timpul campaniilor dvs. \u00een s\u0103pt\u0103m\u00e2nile sau chiar lunile premerg\u0103toare s\u0103rb\u0103torii.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"1080\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/SEO-1000-x-1080-px.jpg\" alt=\"Holiday Marketing\" class=\"wp-image-5105\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/SEO-1000-x-1080-px.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/SEO-1000-x-1080-px-278x300.jpg 278w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/SEO-1000-x-1080-px-948x1024.jpg 948w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/SEO-1000-x-1080-px-768x829.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/SEO-1000-x-1080-px-204x220.jpg 204w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Utiliza\u021bi hashtaguri relevante<\/h2>\n\n\n\n<p>Hashtagurile sunt \u00een continu\u0103 evolu\u021bie. Dac\u0103 nu sunte\u021bi atent la modific\u0103rile aduse hashtagurilor industriei sau produselor, pierde\u021bi oportunit\u0103\u021bi. Lua\u021bi-v\u0103 ceva timp pentru a cerceta hashtagurile relevante, \u00een special \u00een timpul s\u0103rb\u0103torilor.<\/p>\n\n\n\n<p>V\u0103 pute\u021bi \u00eencuraja consumatorii s\u0103 foloseasc\u0103 hashtagurile dvs. de marc\u0103 \u00een aceast\u0103 perioad\u0103 a anului. Astfel vor contribui la o mai mare con\u0219tientizare a produsului sau serviciului dvs. Oferirea de cupoane speciale sau particip\u0103ri la cadouri pentru cei care interac\u021bioneaz\u0103 cu dvs. online v\u0103 poate ajuta, de asemenea, s\u0103 ajunge\u021bi la mai multe persoane cu marketingul dvs. de s\u0103rb\u0103tori.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Pl\u0103ti\u021bi pentru anun\u021buri<\/h2>\n\n\n\n<p>\u00cen timp ce marketingul organic este un loc minunat pentru a \u00eencepe, plata pentru anun\u021buri \u00een perioada s\u0103rb\u0103torilor poate fi o modalitate bun\u0103 de a v\u0103 extinde publicul poten\u021bial \u00een timpul unei perioade a anului \u00een care consumatorii sunt preg\u0103ti\u021bi s\u0103 cheltuiasc\u0103 bani.<\/p>\n\n\n\n<p>Campaniile publicitare pl\u0103tite foarte bine direc\u021bionate pot avea un randament bun al investi\u021biei atunci c\u00e2nd sunt realizate strategic. Pentru ca anun\u021burile pl\u0103tite s\u0103 dea roade, trebuie doar s\u0103 v\u0103 \u00een\u021belege\u021bi \u00een profunzime clien\u021bii \u0219i nevoile acestora.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">5. Crea\u021bi o experien\u021b\u0103 f\u0103r\u0103 cusur pentru clien\u021bi<\/h2>\n\n\n\n<p>Experien\u021bele online greoaie pot determina consumatorii s\u0103 mearg\u0103 \u00een alt\u0103 parte pentru a-\u0219i satisface nevoile. Dac\u0103 g\u0103si\u021bi clien\u021bi noi care fac o achizi\u021bie cu compania dvs. dar au o experien\u021b\u0103 online proast\u0103 cu dvs., <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ux-statistics\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">88%<\/a> dintre ace\u0219tia nu vor reveni pe site-ul dvs. din cauza experien\u021bei proaste.<\/p>\n\n\n\n<p>Preg\u0103ti\u021bi-v\u0103 pentru cre\u0219terea traficului pe site. Optimiza\u021bi viteza site-ului dvs. \u0219i crea\u021bi metode clare de contactare a companiei dvs. pentru a crea o experien\u021b\u0103 remarcabil\u0103 pentru clien\u021bi. Aceasta \u00eei face s\u0103 revin\u0103 pentru serviciile dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Ob\u021bine\u021bi informa\u021bii de la exper\u021bii \u00een marketing<\/h2>\n\n\n\n<p>Sunte\u021bi \u00een domeniul dvs. de activitate pentru c\u0103 aceasta este pasiunea dvs. \u0219i ceea ce v\u0103 intereseaz\u0103. New Light Digital este pasionat\u0103 s\u0103 ajute companiile s\u0103 construiasc\u0103 rela\u021bii valoroase cu clien\u021bii, care s\u0103 conduc\u0103 la o valoare mai mare a vie\u021bii.<\/p>\n\n\n\n<p>Colaborarea cu un expert \u00een marketing v\u0103 poate ajuta s\u0103 ob\u021bine\u021bi mult mai mult din campania dvs. de marketing de s\u0103rb\u0103tori din acest an. Afla\u021bi cum prin <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">programarea unei consult\u0103ri cu New Light Digital<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=4459\" target=\"_blank\" rel=\"noreferrer noopener\">Un ghid de marketing digital pentru companiile de arhitectur\u0103 \u0219i design<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=4433\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 utiliza\u021bi studiile de caz pentru a cre\u0219te conversiile pe site<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3828\" target=\"_blank\" rel=\"noreferrer noopener\">Designul site-ului dvs. duce la abandonarea co\u0219ului \u0219i scade v\u00e2nz\u0103rile?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00centreprinderile de toate tipurile consider\u0103 c\u0103 s\u0103rb\u0103torile sunt o perioad\u0103 valoroas\u0103 \u0219i plin\u0103 de satisfac\u021bii pentru promo\u021bii. Dar, pentru c\u0103 este o perioad\u0103 at\u00e2t de intens\u0103 din punct de vedere promo\u021bional, este, de asemenea, o provocare s\u0103 p\u0103trunde\u021bi prin zgomot pentru a ajunge la clien\u021bii dvs. \u00een timp ce ace\u0219tia sunt inunda\u021bi cu materiale de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,146],"tags":[98],"class_list":["post-13004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-seo-ro","tag-arhitectura-si-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de s\u0103rb\u0103tori: Cele mai bune practici &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Cu cele mai bune tactici \u0219i strategii, marketingul de s\u0103rb\u0103tori v\u0103 poate cre\u0219te profitul \u00eenainte de sf\u00e2r\u0219itul anului.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/marketing-de-sarbatori\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de s\u0103rb\u0103tori: Cele mai bune practici &#8212; 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