{"id":13019,"date":"2021-12-09T13:00:58","date_gmt":"2021-12-09T13:00:58","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13019"},"modified":"2024-07-22T06:33:38","modified_gmt":"2024-07-22T06:33:38","slug":"site-de-comert-electronic-bun","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/site-de-comert-electronic-bun\/","title":{"rendered":"Ce face un site de comer\u021b electronic bun?"},"content":{"rendered":"\n<p>Un site de comer\u021b electronic bun se traduce \u00een v\u00e2nz\u0103ri puternice pentru companiile care le gestioneaz\u0103. Dar ce face ca aceste site-uri s\u0103 fie at\u00e2t de bune?<\/p>\n\n\n\n<p>Acestea \u00eencep cu clientul \u00een minte, dar, de asemenea, faciliteaz\u0103 navigarea pe site, ofer\u0103 memento-uri despre articolele din co\u0219 \u0219i multe altele. Pentru a face ca site-ul dvs. de comer\u021b electronic s\u0103 fie profitabil, urma\u021bi aceste linii directoare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u00cencepe\u021bi cu experien\u021ba mobil\u0103<\/h2>\n\n\n\n<p>Designul responsiv era cuv\u00e2ntul la mod\u0103, dar proiectarea site-urilor web pentru traficul mobil \u00eenseamn\u0103 mult mai mult dec\u00e2t doar responsivitate.<\/p>\n\n\n\n<p>Site-urile web compatibile cu dispozitivele mobile fac ca experien\u021ba de plat\u0103 s\u0103 fie u\u0219oar\u0103 \u0219i f\u0103r\u0103 cusur. De exemplu, permiterea unor metode de plat\u0103 precum PayPal, Apple Pay, Google Pay sau Amazon Pay face ca consumatorul s\u0103 nu fie nevoit s\u0103 se ridice de pe canapea \u0219i s\u0103 \u00ee\u0219i caute portofelul.<\/p>\n\n\n\n<p>Aceast\u0103 mic\u0103 schimbare poate face diferen\u021ba \u00een finalizarea tranzac\u021biei de c\u0103tre consumator, \u00een loc de abandonarea co\u0219ului.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Optimiza\u021bi fiecare pagin\u0103 de produs<\/h2>\n\n\n\n<p>Site-urile eCommerce necesit\u0103 o strategie SEO atent\u0103. Fiecare produs va avea diferite cuvinte cheie asociate cu acestea care vor ajuta la direc\u021bionarea traficului consumatorilor direct c\u0103tre produsul vizat.<\/p>\n\n\n\n<p>Fiecare produs ar trebui s\u0103 aib\u0103 propria sa pagin\u0103 \u0219i ar trebui s\u0103 oferi\u021bi suficiente detalii despre acel produs pentru ca motoarele de c\u0103utare s\u0103 \u00een\u021beleag\u0103 despre ce este vorba. Av\u00e2nd pagini de produs individuale, v\u0103 va permite, de asemenea, s\u0103 partaja\u021bi con\u021binutul pe re\u021belele sociale \u0219i s\u0103 face\u021bi link direct c\u0103tre produsul la care face\u021bi referire.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/Product-Page.jpg\" alt=\"Product Page Optimization\" class=\"wp-image-5084\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/Product-Page.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/Product-Page-300x158.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/Product-Page-768x403.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/12\/Product-Page-370x194.jpg 370w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3. Co\u0219 de cump\u0103r\u0103turi \u0219i procesare simple<\/h2>\n\n\n\n<p>Cu c\u00e2t co\u0219ul de cump\u0103r\u0103turi \u0219i experien\u021ba de plat\u0103 sunt mai simplificate, cu at\u00e2t este mai probabil s\u0103 c\u00e2\u0219tiga\u021bi v\u00e2nzarea. Nu dori\u021bi s\u0103 pune\u021bi nicio barier\u0103 \u00eentre clientul dvs. \u0219i o achizi\u021bie.<\/p>\n\n\n\n<p>\u00cen procesul de checkout, include\u021bi doar c\u00e2mpurile esen\u021biale, astfel \u00eenc\u00e2t clien\u021bii s\u0103 poat\u0103 finaliza procesul rapid. \u0218i integra\u021bi op\u021biunile dvs. de plat\u0103 cu furnizori convenabili pentru a face procesul rapid.<\/p>\n\n\n\n<p>Dac\u0103 pute\u021bi, permite\u021bi utilizatorilor s\u0103 se conecteze pentru a-\u0219i completa automat informa\u021biile salvate. Acest lucru va face procesul de checkout rapid pentru a evita ca ace\u0219tia s\u0103 abandoneze experien\u021ba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Categorii de produse<\/h2>\n\n\n\n<p>Categorizarea produselor dvs. va ajuta clien\u021bii s\u0103 parcurg\u0103 site-ul dvs. \u0219i s\u0103 g\u0103seasc\u0103 ceea ce caut\u0103. \u0218i ve\u021bi putea profita de SEO pentru paginile de destina\u021bie ale categoriilor pentru a c\u00e2\u0219tiga \u0219i mai mult\u0103 notorietate pentru site-ul dvs. \u00cen plus, pute\u021bi face link c\u0103tre aceste categorii din social media \u0219i din alte mijloace de publicitate.<\/p>\n\n\n\n<p>Categoriile sunt un instrument simplu pentru a v\u0103 concentra asupra clientului \u0219i pentru a-l ajuta s\u0103 \u00ee\u0219i petreac\u0103 eficient timpul petrecut pe site-ul dvs<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">5. Oportunit\u0103\u021bi de abonare la e-mail<\/h2>\n\n\n\n<p>Simplifica\u021bi-le clien\u021bilor dvs. s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 adresele lor de e-mail. Astfel, \u00eei ve\u021bi putea determina s\u0103 revin\u0103 pe site-ul dvs. pentru nevoi suplimentare. Ar trebui s\u0103 face\u021bi un plan de includere a acestor e-mailuri \u00een experien\u021ba clien\u021bilor dvs. \u0219i de conectare a acestor e-mailuri la site-ul dvs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mail de bun venit: anun\u021ba\u021bi-v\u0103 clien\u021bii c\u00e2nd i-a\u021bi ad\u0103ugat \u00een list\u0103, astfel \u00eenc\u00e2t s\u0103 nu fie surprin\u0219i de e-mailurile viitoare.<\/li>\n\n\n\n<li>E-mailuri de abandonare a co\u0219ului: e-mailurile de abandonare a co\u0219ului au o <a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">rat\u0103 de deschidere de 40%<\/a> \u0219i pot avea un impact surprinz\u0103tor asupra ratelor de conversie.<\/li>\n\n\n\n<li>E-mailuri aniversare: e-mailurile trimise de ziua de na\u0219tere a clien\u021bilor \u00eei pot ajuta s\u0103 se simt\u0103 speciali \u0219i importan\u021bi. Ad\u0103ugarea unui cupon special poate oferi consumatorului un motiv s\u0103 cumpere de la dumneavoastr\u0103.<\/li>\n\n\n\n<li>Newsletter\/E-mailuri promo\u021bionale: men\u021bine\u021bi-v\u0103 publicul informat \u0219i oferi\u021bi-i un motiv s\u0103 revin\u0103 pe site-ul dvs. de comer\u021b electronic cu actualiz\u0103ri regulate de la compania dvs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Proiectare \u0219i dezvoltare de site-uri de comer\u021b electronic<\/h2>\n\n\n\n<p>New Light Digital ofer\u0103 design \u0219i dezvoltare de site-uri moderne, cu randament ridicat. Vom lucra cu dvs. pentru a crea un site web care corespunde nevoilor clien\u021bilor dvs. \u0219i creeaz\u0103 o baz\u0103 solid\u0103 pentru strategia SEO. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programa\u021bi-v\u0103 acum consulta\u021bia gratuit\u0103<\/a> pentru a afla mai multe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=4916\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 construi\u021bi site-uri excelente pentru companiile de construc\u021bii<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=4433\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 utiliza\u021bi studiile de caz pentru a cre\u0219te conversiile pe site<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3828\" target=\"_blank\" rel=\"noreferrer noopener\">Designul site-ului duce la abandonarea co\u0219ului \u0219i scade v\u00e2nz\u0103rile?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un site de comer\u021b electronic bun se traduce \u00een v\u00e2nz\u0103ri puternice pentru companiile care le gestioneaz\u0103. Dar ce face ca aceste site-uri s\u0103 fie at\u00e2t de bune? Acestea \u00eencep cu clientul \u00een minte, dar, de asemenea, faciliteaz\u0103 navigarea pe site, ofer\u0103 memento-uri despre articolele din co\u0219 \u0219i multe altele. Pentru a face ca site-ul dvs. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150,151],"tags":[],"class_list":["post-13019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creare-site-web","category-dezvoltare-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce face un site de comer\u021b electronic bun? &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Un site de comer\u021b electronic bun duce la rate ridicate de cump\u0103rare. Iat\u0103 cum s\u0103 asigura\u021bi o experien\u021b\u0103 de calitate clien\u021bilor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/site-de-comert-electronic-bun\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce face un site de comer\u021b electronic bun? &#8212; NLD\" \/>\n<meta property=\"og:description\" content=\"Un site de comer\u021b electronic bun duce la rate ridicate de cump\u0103rare. 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