{"id":13064,"date":"2021-11-15T09:00:29","date_gmt":"2021-11-15T09:00:29","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13064"},"modified":"2024-07-31T18:49:25","modified_gmt":"2024-07-31T18:49:25","slug":"reproiectarea-site-ului","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/reproiectarea-site-ului\/","title":{"rendered":"4 capcane comune \u00een reproiectarea site-ului"},"content":{"rendered":"\n<p>Reproiectarea site-ului ofer\u0103 o mare oportunitate de a g\u0103si noi modalit\u0103\u021bi de a intra \u00een contact cu clien\u021bii. Cu toate acestea, multe organiza\u021bii cad \u00een 4 capcane comune. Acestea limiteaz\u0103 impactul pe care reproiectarea site-ului web \u00eel are asupra organiza\u021biei lor.<\/p>\n\n\n\n<p>Aceste proiecte nu se rezum\u0103 doar la actualizarea navig\u0103rii \u0219i a designului site-ului dvs. web. Este, de asemenea, o oportunitate de a v\u0103 concentra mai mult pe generarea \u0219i conversia de lead-uri. Acest fapt v\u0103 ajut\u0103 s\u0103 comunica\u021bi mai bine clien\u021bilor valoarea pe care o oferi\u021bi \u0219i motivul pentru care s\u0103 v\u0103 aleag\u0103.<\/p>\n\n\n\n<p>Site-urile care se concentreaz\u0103 pe client \u0219i pe nevoile sale sunt cele care tind s\u0103 aib\u0103 cele mai bune rezultate. A\u0219adar, pentru a v\u0103 asigura c\u0103 ob\u021bine\u021bi maximum din reproiectarea site-ului dvs. web, iat\u0103 care sunt capcanele comune care limiteaz\u0103 impactul pe care un nou site web \u00eel poate avea asupra organiza\u021biei dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Obiectivele reproiect\u0103rii site-ului web nu sunt axate pe analiz\u0103 \u0219i KPI<\/h2>\n\n\n\n<p>\u00cenainte de a v\u0103 \u00eembarca \u00eentr-o reproiectare a site-ului web, ar trebui s\u0103 v\u0103 a\u0219eza\u021bi \u0219i s\u0103 stabili\u021bi c\u00e2teva obiective. Da, dori\u021bi ca acesta s\u0103 arate mai bine \u0219i s\u0103 func\u021bioneze pe baza standardelor moderne. Dar dac\u0103 acestea sunt singurele dvs. obiective, este posibil s\u0103 pierde\u021bi din vedere unele aspecte esen\u021biale pe care ar trebui s\u0103 v\u0103 concentra\u021bi, inclusiv analiza \u0219i <a href=\"https:\/\/www.kpi.org\/kpi-basics\/#:~:text=Key%20Performance%20Indicators%20(KPIs)%20are,attention%20on%20what%20matters%20most.\" target=\"_blank\" rel=\"noreferrer noopener\">KPI-urile<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/website-redesign.jpg\" alt=\"website redesign\" class=\"wp-image-4949\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/website-redesign.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/website-redesign-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/website-redesign-768x512.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/website-redesign-330x220.jpg 330w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>Pentru a remedia aceast\u0103 capcan\u0103, acorda\u021bi ceva timp pentru a stabili ce spera\u021bi s\u0103 ob\u021bine\u021bi de pe urma site-ului dvs. Evalua\u021bi analizele existente \u0219i ratele de conversie pentru a g\u0103si domenii de \u00eembun\u0103t\u0103\u021bire. Compara\u021bi rezultatele cu standardele din industrie pentru a v\u0103 ghida \u00een stabilirea obiectivelor.<\/p>\n\n\n\n<p>Stabili\u021bi obiective pentru 30, 60 \u0219i 90 de zile pentru noul dvs. site web. \u00cen acest fel, ve\u021bi \u0219ti c\u00e2t de bine reu\u0219i\u021bi s\u0103 atinge\u021bi aceste obiective pe m\u0103sur\u0103 ce \u00eencepe\u021bi s\u0103 lucra\u021bi cu noul dvs. site web.<\/p>\n\n\n\n<p>Obiectivele dvs. ar trebui s\u0103 fie peste \u0219i dincolo de ceea ce vede\u021bi \u00een prezent cu site-ul dvs. Unele obiective comune includ urm\u0103toarele.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cre\u0219terea num\u0103rului de cuvinte-cheie pentru care v\u0103 pozi\u021biona\u021bi pe prima pagin\u0103 a rezultatelor c\u0103ut\u0103rii<\/li>\n\n\n\n<li>Ob\u021bine\u021bi mai mult trafic c\u0103tre site-ul dvs. web<\/li>\n\n\n\n<li>S\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi rata de conversie<\/li>\n\n\n\n<li>Ad\u0103uga\u021bi pagini esen\u021biale care lipsesc \u00een prezent din sitemap-ul dvs.<\/li>\n\n\n\n<li>Mic\u0219ora\u021bi rata de respingere a site-ului dvs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Concentra\u021bi-v\u0103 proiectul pe caracteristicile \u0219i con\u021binutul de ad\u0103ugat<\/h2>\n\n\n\n<p>Atunci c\u00e2nd v\u0103 concentra\u021bi pe caracteristicile care crede\u021bi c\u0103 lipsesc de pe site-ul dvs. \u0219i v\u0103 g\u00e2ndi\u021bi la con\u021binutul pe care dori\u021bi s\u0103 \u00eel scrie\u021bi pentru noul dvs. site, omite\u021bi un pas crucial. \u00cenainte de a lua \u00een considerare ce con\u021binut lipse\u0219te \u0219i ce caracteristici dori\u021bi s\u0103 ad\u0103uga\u021bi, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi mai \u00eent\u00e2i la clientul dvs.<\/p>\n\n\n\n<p>O abordare a site-ului dvs. centrat\u0103 pe client \u00eenseamn\u0103 s\u0103 \u00eencepe\u021bi cu ceea ce au nevoie clien\u021bii dvs. \u0219i s\u0103 v\u0103 adapta\u021bi site-ul pentru a r\u0103spunde acestor nevoi. Nu s\u0103ri\u021bi peste acest pas crucial de a face cercet\u0103ri \u0219i de a afla mai multe despre publicul dvs. \u021bint\u0103.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">3. Planului dvs. de proiect \u00eei lipsesc sarcinile SEO<\/h2>\n\n\n\n<p>Lansarea unui nou site web va avea un impact uria\u0219 asupra clas\u0103rii dvs. pe motoarele de c\u0103utare. Exist\u0103 mai multe m\u0103suri pe care le pute\u021bi lua pentru a limita aceste impacturi, dar companiile uit\u0103 adesea s\u0103 se angajeze \u00een ace\u0219ti pa\u0219i importan\u021bi.<\/p>\n\n\n\n<p>A\u021bi investit deja ceva capital \u00een construirea unei prezen\u021be \u00een c\u0103utare. Chiar dac\u0103 nu v\u0103 pozi\u021biona\u021bi la fel de bine pe c\u00e2t v-a\u021bi dori \u0219i unul dintre obiectivele dvs. majore pentru proiectul de reproiectare a site-ului dvs. web este de a rezolva acest lucru, trebuie s\u0103 v\u0103 concentra\u021bi asupra p\u0103str\u0103rii a ceea ce a\u021bi construit cu site-ul dvs. web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/action-plan-4.jpg\" alt=\"action plan\" class=\"wp-image-4950\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/action-plan-4.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/action-plan-4-300x142.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/action-plan-4-768x363.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/11\/action-plan-4-370x175.jpg 370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u00cen\u021belege\u021bi c\u0103 men\u021binerea valorii SEO a site-ului dvs. este esen\u021bial\u0103, indiferent de c\u00e2t de bine v\u0103 pozi\u021biona\u021bi \u00een prezent. A\u021bi putea pierde p\u00e2n\u0103 la 50 % din traficul dvs. organic dac\u0103 omite\u021bi acest pas.<\/p>\n\n\n\n<p>P\u0103strarea valorii SEO necesit\u0103 o anumit\u0103 expertiz\u0103. Este o idee bun\u0103 s\u0103 c\u0103uta\u021bi speciali\u0219ti care \u00een\u021beleg aceast\u0103 parte a reproiect\u0103rii unui site web. Echipa noastr\u0103 de la New Light Digital include \u00eentotdeauna acest lucru ca o sarcin\u0103 \u00eentr-un plan de proiect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Pl\u0103nui\u021bi s\u0103 angaja\u021bi o firm\u0103 de dezvoltare de site-uri web \u0219i nu o firm\u0103 de marketing<\/h2>\n\n\n\n<p>Firmelor de dezvoltare de site-uri web de sine st\u0103t\u0103toare le lipse\u0219te o \u00een\u021belegere crucial\u0103 a marketingului digital \u0219i a modului \u00een care site-ul dvs. se potrive\u0219te cu o strategie de marketing digital complet\u0103. \u00cen timp ce o firm\u0103 de dezvoltare de site-uri web poate finaliza reproiectarea, probabil c\u0103 nu v\u0103 va pune \u00eentreb\u0103ri importante despre strategia dvs. digital\u0103 general\u0103.<\/p>\n\n\n\n<p>Acesta este marele beneficiu al angaj\u0103rii unei firme de marketing digital cu servicii complete, care v\u0103 poate ajuta s\u0103 dezvolta\u021bi o strategie de generare de clien\u021bi poten\u021biali, de marketing de con\u021binut \u0219i online, care se \u00eembin\u0103 pentru a face ca eforturile dvs. de marketing s\u0103 merite.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi vinovat de aceste capcane comune ale unei reproiect\u0103ri a unui site web, <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">contacta\u021bi New Light Digital<\/a>. V\u0103 putem ajuta s\u0103 v\u0103 readuce\u021bi proiectul pe drumul cel bun \u0219i s\u0103 v\u0103 ajut\u0103m \u00een exerci\u021biile de stabilire a obiectivelor care asigur\u0103 cel mai bun rezultat pentru proiectul dumneavoastr\u0103.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=4715\" target=\"_blank\" rel=\"noreferrer noopener\">De ce site-ul dvs. WordPress are nevoie de pagini de destina\u021bie de categorie pentru SEO<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=4101\" target=\"_blank\" rel=\"noreferrer noopener\">Strategia de backlinking SEO conform Google<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=4049\" target=\"_blank\" rel=\"noreferrer noopener\">Rolul wireframes \u00een designul \u0219i dezvoltarea web<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=2255\" target=\"_blank\" rel=\"noreferrer noopener\">De ce WordPress este superior altor platforme de bricolaj?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Reproiectarea site-ului ofer\u0103 o mare oportunitate de a g\u0103si noi modalit\u0103\u021bi de a intra \u00een contact cu clien\u021bii. Cu toate acestea, multe organiza\u021bii cad \u00een 4 capcane comune. Acestea limiteaz\u0103 impactul pe care reproiectarea site-ului web \u00eel are asupra organiza\u021biei lor. Aceste proiecte nu se rezum\u0103 doar la actualizarea navig\u0103rii \u0219i a designului site-ului dvs. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150,151,146],"tags":[],"class_list":["post-13064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creare-site-web","category-dezvoltare-web","category-seo-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 capcane comune \u00een reproiectarea site-ului &#8212;<\/title>\n<meta name=\"description\" content=\"Reproiectarea site-ului poat aduce \u00eembun\u0103t\u0103\u021biri excelente prezen\u021bei dvs. online. Aceste capcane comune pot afecta produsul final.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/reproiectarea-site-ului\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 capcane comune \u00een reproiectarea site-ului &#8212;\" \/>\n<meta property=\"og:description\" content=\"Reproiectarea site-ului poat aduce \u00eembun\u0103t\u0103\u021biri excelente prezen\u021bei dvs. online. 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