{"id":13141,"date":"2021-09-24T12:42:23","date_gmt":"2021-09-24T12:42:23","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13141"},"modified":"2024-08-30T11:56:13","modified_gmt":"2024-08-30T11:56:13","slug":"ghid-de-marketing-digital-pentru-companiile-de-arhitectura","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/ghid-de-marketing-digital-pentru-companiile-de-arhitectura\/","title":{"rendered":"Ghid de marketing digital pentru companiile de arhitectur\u0103 \u0219i design"},"content":{"rendered":"\n<p>Un ghid de <a href=\"\/?page_id=10319\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital pentru companiile de arhitectur\u0103<\/a> poate fi confuz sau chiar cople\u0219itor la \u00eenceput. Marketingul necesit\u0103 o mare cantitate de \u00eenv\u0103\u021bare pentru a \u00een\u021belege diferitele canale \u0219i oportunit\u0103\u021bi.<\/p>\n\n\n\n<p>\u0218i trebuie s\u0103 \u021bine\u021bi cont de bugete \u0219i s\u0103 c\u0103uta\u021bi cele mai rentabile modalit\u0103\u021bi de a atrage \u0219i p\u0103stra clien\u021bii. Marketingul digital ofer\u0103 informa\u021bii analitice clare \u0219i o modalitate simpl\u0103 de a v\u0103 conecta cu publicul \u021bint\u0103.<\/p>\n\n\n\n<p>Pentru a ghida firmele de arhitectur\u0103 \u0219i design \u00een modalit\u0103\u021bile de a construi rela\u021bii cu clien\u021bii online, vom explica termenii cheie \u0219i strategiile de marketing pentru industria dvs. Dup\u0103 ce a\u021bi terminat de citit acest ghid, ve\u021bi fi gata s\u0103 \u00eencepe\u021bi s\u0103 v\u0103 implica\u021bi cu poten\u021bialii clien\u021bi prin tactici de generare de lead-uri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este marketingul digital?<\/h2>\n\n\n\n<p>Marketingul digital include o mare varietate de strategii \u0219i tactici de comunicare online. Acesta include toate activit\u0103\u021bile bazate pe web \u00een care firma dvs. de arhitectur\u0103 se angajeaz\u0103 pentru a ajuta la con\u0219tientizarea publicului \u021bint\u0103 cu privire la afacerea dvs., promovarea serviciilor \u0219i angajarea de noi clien\u021bi.<\/p>\n\n\n\n<p>Atunci c\u00e2nd v\u0103 angaja\u021bi online, obiectivul dvs. este s\u0103 atrage\u021bi aten\u021bia publicului \u021bint\u0103 \u0219i s\u0103 \u00eel determina\u021bi s\u0103 se angajeze cu dvs. online prin intermediul site-ului sau al altor loca\u021bii ter\u021be.<\/p>\n\n\n\n<p>Aceste activit\u0103\u021bi online sunt mult mai accesibile dec\u00e2t marketingul tradi\u021bional (de exemplu, materiale tip\u0103rite, panouri publicitare, reclame radio \u0219i TV etc.). Iar marketingul digital ofer\u0103 informa\u021bii \u0219i analize mai bune dec\u00e2t anun\u021burile tradi\u021bionale.<\/p>\n\n\n\n<p>Din punct de vedere istoric, firmele de arhitectur\u0103 foloseau urm\u0103toarele tehnici pentru a atrage noi afaceri.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recomand\u0103ri<\/li>\n\n\n\n<li>Rela\u021bii<\/li>\n\n\n\n<li>Clien\u021bi repeta\u021bi<\/li>\n<\/ul>\n\n\n\n<p>\u0218i \u00een timp ce acestea sunt modalit\u0103\u021bi excelente de a construi rela\u021bii, ele sunt pasive \u0219i necesit\u0103 s\u0103 ave\u021bi unele rela\u021bii deja construite, ceea ce nu este \u00eentotdeauna cazul pentru firmele noi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tactici de inclus \u00eentr-un ghid de marketing digital pentru arhitectur\u0103<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"608\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/digital-marketing-guide-architecture.jpg\" alt=\"Digital Marketing Guide for Architecture\" class=\"wp-image-4467\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/digital-marketing-guide-architecture.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/digital-marketing-guide-architecture-300x182.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/digital-marketing-guide-architecture-768x467.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/digital-marketing-guide-architecture-362x220.jpg 362w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>Pentru a fi proactive, firmele de arhitectur\u0103 ar trebui s\u0103 se angajeze \u00een urm\u0103toarele strategii:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Marketingul con\u021binutului<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>SEM<\/li>\n\n\n\n<li>PPC<\/li>\n\n\n\n<li>Social media marketing<\/li>\n\n\n\n<li>Email marketing<\/li>\n\n\n\n<li>Genera\u021bie de lead-uri\/funnels<\/li>\n\n\n\n<li>Marketing video<\/li>\n\n\n\n<li>Automatizarea marketingului<\/li>\n\n\n\n<li>Evenimente \u0219i webinarii<\/li>\n\n\n\n<li>Liste de afaceri online<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. Marketingul de con\u021binut<\/h3>\n\n\n\n<p>Marketingul de con\u021binut v\u0103 ajut\u0103 firma s\u0103 \u00ee\u0219i prezinte expertiza. Este un termen foarte cuprinz\u0103tor care include post\u0103ri pe blog, c\u0103r\u021bi electronice, webinare, videoclipuri, e-mailuri, mesaje text \u0219i multe altele.<\/p>\n\n\n\n<p>Aceste forme diferite de con\u021binut v\u0103 pot ajuta s\u0103 implica\u021bi utilizatorii \u00een modul \u00een care ace\u0219tia doresc s\u0103 \u00eenve\u021be despre serviciile de arhitectur\u0103. Marketingul de con\u021binut ar putea fi o introducere la cine sunte\u021bi \u0219i ce face\u021bi, sau ar putea fi o modalitate prin care r\u0103m\u00e2ne\u021bi \u00een contact cu clien\u021bii existen\u021bi pentru a le reaminti de serviciile dvs. sau pentru a introduce noi servicii.<\/p>\n\n\n\n<p>Atunci c\u00e2nd v\u0103 evalua\u021bi marketingul de con\u021binut, trebuie s\u0103 c\u0103uta\u021bi modalit\u0103\u021bi de a v\u0103 implica publicul \u00een toate etapele procesului de cump\u0103rare. De prea multe ori, organiza\u021biile se g\u00e2ndesc doar la convingerea poten\u021bialilor clien\u021bi s\u0103 angajeze firma de arhitectur\u0103.<\/p>\n\n\n\n<p>\u00cen schimb, asigura\u021bi-v\u0103 c\u0103 ave\u021bi con\u021binut eficient \u0219i captivant pentru fiecare faz\u0103 a c\u0103l\u0103toriei de cump\u0103rare, de la con\u0219tientizare p\u00e2n\u0103 la angajarea firmei dvs.<\/p>\n\n\n\n<p><strong>Beneficiile marketingului de con\u021binut<\/strong>: Cre\u0219terea notoriet\u0103\u021bii brandului, construirea \u00eencrederii \u00een poten\u021bialii clien\u021bi, prezentarea expertizei \u0219i ajutor \u00een strategia SEO.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile marketingului de con\u021binut<\/strong>: Rezultatele necesit\u0103 timp. Con\u021binutul de \u00eenalt\u0103 calitate este, de asemenea, mai scump.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Optimizarea motoarelor de c\u0103utare pentru companiile de arhitectur\u0103<\/h3>\n\n\n\n<p>Optimizarea pentru motoarele de c\u0103utare (SEO) ajut\u0103 firmele de arhitectur\u0103 s\u0103 fie descoperite online atunci c\u00e2nd persoanele sau \u00eentreprinderile locale caut\u0103 servicii. Cu c\u00e2t v\u0103 pozi\u021biona\u021bi mai sus pe motoarele de c\u0103utare, cu at\u00e2t ve\u021bi avea mai multe \u0219anse s\u0103 primi\u021bi clicuri de la clien\u021bi poten\u021biali.<\/p>\n\n\n\n<p>SEO nu este la fel de simplu ca inserarea de cuvinte-cheie pe site-ul dvs. Este o strategie complicat\u0103 care include backlinking, infrastructura site-ului web, g\u0103zduire excep\u021bional\u0103 \u0219i multe altele.<\/p>\n\n\n\n<p>Motoarele de c\u0103utare sunt o modalitate excelent\u0103 de a g\u0103si informa\u021bii relevante \u0219i r\u0103spunsuri la \u00eentreb\u0103ri. Clien\u021bii poten\u021biali efectueaz\u0103 cercet\u0103ri online \u00eenainte de a alege o firm\u0103 de arhitectur\u0103, ceea ce face ca Google s\u0103 fie un loc ideal pentru a viza noi clien\u021bi.<\/p>\n\n\n\n<p><strong>Beneficiile SEO<\/strong>: Cre\u0219terea traficului pe site.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile SEO<\/strong>: Este nevoie de timp pentru a \u00eencepe s\u0103 vede\u021bi rezultatele \u0219i necesit\u0103 cuno\u0219tin\u021be aprofundate \u0219i expertiz\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. SEM &#8211; Marketingul pe motoarele de c\u0103utare<\/h3>\n\n\n\n<p>Marketingul pe motoarele de c\u0103utare (SEM) v\u0103 permite s\u0103 cump\u0103ra\u021bi primele pozi\u021bii \u00een motoarele de c\u0103utare. Acest lucru este benefic \u00een special pentru companiile care \u00eenc\u0103 \u00ee\u0219i construiesc strategiile SEO \u0219i nu se claseaz\u0103 \u00eenc\u0103 \u00een primele pozi\u021bii pentru cuvintele cheie relevante.<\/p>\n\n\n\n<p>Dar achizi\u021bionarea de anun\u021buri poate fi, de asemenea, valoroas\u0103 dac\u0103 v\u0103 pozi\u021biona\u021bi bine, dar dori\u021bi s\u0103 v\u0103 extinde\u021bi raza de ac\u021biune sau s\u0103 v\u0103 angaja\u021bi cu noi clien\u021bi printr-o campanie.<\/p>\n\n\n\n<p>SEM poate fi o modalitate rentabil\u0103 de a ajunge la publicul dvs. \u021bint\u0103. Dar cheia pentru ca SEM s\u0103 func\u021bioneze bine pentru dvs. este s\u0103 fi\u021bi foarte bine orientat \u00een ceea ce prive\u0219te cuvintele-cheie \u0219i publicul pe care \u00eel viza\u021bi. De asemenea, trebuie s\u0103 analiza\u021bi cu aten\u021bie modul \u00een care \u00eei determina\u021bi pe vizitatori s\u0103 fac\u0103 urm\u0103torul pas c\u0103tre firma dumneavoastr\u0103. F\u0103r\u0103 un plan de conversie a acestor vizitatori, nu ve\u021bi vedea un randament prea mare al investi\u021biei.<\/p>\n\n\n\n<p><strong>Avantajele SEM<\/strong>: rezultate rapide.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile SEM<\/strong>: Func\u021bioneaz\u0103 doar at\u00e2t timp c\u00e2t pl\u0103ti\u021bi pentru el \u0219i s-ar putea s\u0103 v\u0103 confrunta\u021bi cu o concuren\u021b\u0103 acerb\u0103 pentru primele locuri \u00een anun\u021buri. \u00cen plus, ave\u021bi nevoie de o \u00een\u021belegere foarte clar\u0103 a ceea ce caut\u0103 clien\u021bii \u021bint\u0103.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/seo-architecture.jpg\" alt=\"seo for architecture\" class=\"wp-image-4477\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/seo-architecture.jpg 1200w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/seo-architecture-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/seo-architecture-1024x683.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/seo-architecture-768x512.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/seo-architecture-330x220.jpg 330w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">4. PPC &#8211; Publicitate pay-per-click<\/h3>\n\n\n\n<p>Marketingul prin motoare de c\u0103utare este o form\u0103 de PPC, dar pute\u021bi crea anun\u021buri pay-per-click pe o varietate de canale. Acestea pot include social media, motoarele de c\u0103utare sau anun\u021burile afi\u0219ate. Dup\u0103 cum indic\u0103 \u0219i numele, pl\u0103ti\u021bi pentru anun\u021buri atunci c\u00e2nd cineva face clic pe ele.<\/p>\n\n\n\n<p>\u00cen general, aceste anun\u021buri sunt anun\u021buri de con\u0219tientizare ini\u021bial\u0103. Una dintre provoc\u0103rile pe care unele firme le \u00eent\u00e2mpin\u0103 cu aceste anun\u021buri este c\u0103 atrag persoane care caut\u0103 servicii punctuale, cum ar fi semn\u0103tura unui arhitect pe planuri sau un plan rapid.<\/p>\n\n\n\n<p>La fel ca \u00een cazul SEM, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi cum s\u0103 determina\u021bi aceste persoane s\u0103 fac\u0103 pasul urm\u0103tor cu firma dvs. pentru a face ca costul acestor anun\u021buri s\u0103 fie valoros.<\/p>\n\n\n\n<p><strong>Avantajele PPC<\/strong>: genereaz\u0103 trafic web direc\u021bionat.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile PPC<\/strong>: Necesit\u0103 optimizarea periodic\u0103 a anun\u021burilor pe baza rezultatelor. Pre\u021b foarte ridicat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marketing pe re\u021belele sociale<\/h3>\n\n\n\n<p>Marketingul pe social media pentru firmele de arhitectur\u0103 include multe eforturi pe care s\u0103 le depune\u021bi. Acestea pot fi organice sau pl\u0103tite \u0219i includ v\u00e2nzarea social\u0103 pe site-uri precum LinkedIn. Crearea de con\u021binut personalizat care rezoneaz\u0103 cu publicul dvs. este cheia succesului \u00een marketingul pe social media.<\/p>\n\n\n\n<p>Elementele vizuale captivante vor fi esen\u021biale pentru a v\u0103 prezenta munca \u0219i valoarea pe care o aduce\u021bi. Marketingul pe social media ar trebui s\u0103 includ\u0103, de asemenea, angajarea utilizatorilor cu alte forme de marketing de con\u021binut, cum ar fi white papers sau c\u0103r\u021bi electronice pentru a-i ghida pe parcursul procesului de cump\u0103rare. Nicio tactic\u0103 de marketing digital nu func\u021bioneaz\u0103 pe cont propriu pentru firmele de arhitectur\u0103.<\/p>\n\n\n\n<p>Nu v\u0103 l\u0103sa\u021bi prin\u0219i \u00een a avea un profil pe fiecare canal social media existent. \u00cen schimb, concentra\u021bi-v\u0103 asupra canalelor care sunt cele mai potrivite \u00een func\u021bie de publicul dumneavoastr\u0103. Scopul este calitatea \u00een detrimentul cantit\u0103\u021bii. Dar lua\u021bi \u00eentotdeauna \u00een considerare alte tactici din acest ghid de marketing digital pentru arhitectur\u0103 pentru a le combina cu eforturile dvs. din social media.<\/p>\n\n\n\n<p><strong>Beneficiile marketingului social media<\/strong>: Generarea con\u0219tientiz\u0103rii m\u0103rcii.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile marketingului social media<\/strong>: Necesit\u0103 tactici suplimentare pentru a converti utilizatorii din poten\u021biali clien\u021bi \u00een clien\u021bi.<\/p>\n\n\n\n<p>Citi\u021bi postarea noastr\u0103 de blog dedicat\u0103 acestui subiect: <a href=\"\/?p=2367\" target=\"_blank\" rel=\"noreferrer noopener\">Sfaturi pentru Social Media Marketing pentru arhitec\u021bi ><\/a><\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">6. Marketing prin e-mail<\/h3>\n\n\n\n<p>Marketingul prin e-mail este un canal esen\u021bial pentru a ajuta clien\u021bii s\u0103 avanseze \u00een procesul de cump\u0103rare. Capturarea unei adrese de e-mail de la un vizitator al site-ului v\u0103 poate ajuta s\u0103 construi\u021bi o rela\u021bie continu\u0103 cu acesta.<\/p>\n\n\n\n<p>E-mailul este o modalitate excelent\u0103 de a r\u0103m\u00e2ne \u00een contact cu poten\u021bialii clien\u021bi \u0219i cu clien\u021bii anteriori pentru a-i men\u021bine implica\u021bi. Dar, deoarece e-mailul este o tactic\u0103 de marketing foarte utilizat\u0103, ob\u021binerea de deschideri \u0219i clicuri pe e-mail poate fi o provocare. Este nevoie de o analiz\u0103 atent\u0103 pentru a v\u0103 asigura c\u0103 trimite\u021bi mesajele potrivite pentru ca publicul dvs. s\u0103 v\u0103 citeasc\u0103 mesajele.<\/p>\n\n\n\n<p>Atunci c\u00e2nd este bine utilizat, marketingul prin e-mail v\u0103 ajut\u0103 s\u0103 v\u0103 prezenta\u021bi expertiza, construind \u00een acela\u0219i timp rela\u021bii valoroase. Totu\u0219i, asigura\u021bi-v\u0103 c\u0103 colecta\u021bi \u00eenscrieri op\u021bionalei bune pentru lista dvs. de e-mailuri \u00een loc s\u0103 cump\u0103ra\u021bi liste de e-mailuri sau s\u0103 c\u0103uta\u021bi adrese de e-mail pe site-uri publice.<\/p>\n\n\n\n<p><strong>Beneficiile marketingului prin e-mail<\/strong>: \u00cengrijirea clien\u021bilor poten\u021biali, construirea de rela\u021bii \u0219i c\u00e2\u0219tigarea de afaceri repetate de la clien\u021bii existen\u021bi.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile marketingului prin e-mail<\/strong>: Multe organiza\u021bii nu sunt consecvente sau strategice \u00een segmentarea listelor lor. \u00cen schimb, ele doar arunc\u0103 \u00een aer lista lor complet\u0103 cu orice veste, iar acest lucru \u00eei face pe unii oameni de pe list\u0103 s\u0103 se deconecteze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Generarea de lead-uri\/Funnels<\/h3>\n\n\n\n<p>A\u021bi putea avea o strategie remarcabil\u0103 de social media, PPC \u0219i SEM, dar s\u0103 nu vede\u021bi niciodat\u0103 conversii din acestea f\u0103r\u0103 o strategie clar\u0103 de generare de lead-uri. Ob\u021binerea de trafic c\u0103tre site este doar primul pas \u00een angajarea de noi clien\u021bi pe site-ul dvs.<\/p>\n\n\n\n<p>P\u00e2lniile de lead-uri includ mai multe etape, inclusiv urm\u0103toarele.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Con\u0219tientizarea<\/li>\n\n\n\n<li>Interesul<\/li>\n\n\n\n<li>Decizia<\/li>\n\n\n\n<li>Ac\u021biunea<\/li>\n<\/ol>\n\n\n\n<p>Cele mai eficiente p\u00e2lnii au elemente de marketing de con\u021binut pentru fiecare faz\u0103 a parcursului de cump\u0103rare. Aceasta \u00eenseamn\u0103 c\u0103 fiecare element de marketing de con\u021binut nu va \u00eempinge poten\u021bialii clien\u021bi s\u0103 devin\u0103 clien\u021bi, ci \u00eei va \u00eendemna s\u0103 treac\u0103 la urm\u0103toarea faz\u0103 a p\u00e2lniei.<\/p>\n\n\n\n<p><strong>Beneficiile Lead Generation\/Funnels<\/strong>: \u021aintirea publicului ideal \u0219i transformarea acestuia \u00een clien\u021bi.<\/p>\n\n\n\n<p><strong>Provoc\u0103ri ale Lead Generation\/Funnels<\/strong>: Angajarea unui public \u021bint\u0103 larg. Necesit\u0103 o \u00een\u021belegere clar\u0103 a modului de deplasare a oamenilor pe parcursul unei c\u0103l\u0103torii de cump\u0103rare \u0219i o \u00een\u021belegere a motivelor pentru care ace\u0219tia ar putea s\u0103 nu treac\u0103 de la o etap\u0103 la alta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Marketingul video<\/h3>\n\n\n\n<p>Marketingul video este o alt\u0103 form\u0103 de marketing de con\u021binut care v\u0103 ajut\u0103 s\u0103 v\u0103 angaja\u021bi cu un prospect \u00een modul \u00een care acesta dore\u0219te s\u0103 se angajeze. Persoanele care vizioneaz\u0103 <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">videoclipuri tind s\u0103 re\u021bin\u0103 95% din mesaj<\/a>, comparativ cu o re\u021binere de doar 10% la citirea textului.<\/p>\n\n\n\n<p>Videoclipurile sunt, de asemenea, excelente pentru a prezenta un proces sau un produs care este greu de explicat f\u0103r\u0103 imagini. Unele platforme de social media ofer\u0103, de asemenea, posibilitatea de a participa la videoclipuri live, cum ar fi pe Facebook sau YouTube. Utilizarea acestor tactici v\u0103 poate ajuta s\u0103 \u00eei \u00eendemna\u021bi pe clien\u021bi s\u0103 vizioneze cu teama de a nu pierde sau vizionarea pe timp limitat.<\/p>\n\n\n\n<p><strong>Beneficiile marketingului video<\/strong>: \u00cembun\u0103t\u0103\u021birea implic\u0103rii \u0219i a atingerii pe re\u021belele sociale, site-uri, etc.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile marketingului video<\/strong>: Nu ve\u021bi vedea rezultate instantanee. Costul de produc\u021bie poate fi destul de mare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Automatizarea marketingului<\/h3>\n\n\n\n<p>Niciun ghid de marketing digital pentru firmele de arhitectur\u0103 \u0219i design nu ar fi complet f\u0103r\u0103 automatizarea marketingului. Automatizarea marketingului v\u0103 ajut\u0103 s\u0103 reduce\u021bi sarcinile repetitive. Software-ul ajut\u0103 la declan\u0219area activit\u0103\u021bilor de marketing pe baza ac\u021biunilor pe care le face un prospect sau un client. Acest lucru ar putea \u00eensemna trimiterea de memento-uri persoanelor care au \u00eenceput procesul de \u00eenregistrare pentru webinarele dvs. dar nu au ajuns la sf\u00e2r\u0219itul formularului.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/marketing-automation.jpg\" alt=\"marketing automation for architects\" class=\"wp-image-4479\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/marketing-automation.jpg 1000w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/marketing-automation-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/marketing-automation-768x511.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/09\/marketing-automation-330x220.jpg 330w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>Sau ar putea \u00eensemna s\u0103 contacta\u021bi din nou o persoan\u0103 dup\u0103 ce a\u021bi cotat un proiect sau dup\u0103 ce aceasta a solicitat o ofert\u0103 pe site-ul dvs. web.<\/p>\n\n\n\n<p>\u00cen general, sistemele de automatizare a marketingului se sincronizeaz\u0103 cu managerii rela\u021biilor cu clien\u021bii (CRM). Pute\u021bi conecta software-ul de automatizare la platformele de social media sau de publicitate pl\u0103tit\u0103 pentru a ad\u0103uga o valoare suplimentar\u0103 ac\u021biunilor pe care le declan\u0219eaz\u0103.<\/p>\n\n\n\n<p><strong>Beneficiile automatiz\u0103rii marketingului<\/strong>: Economie de timp \u0219i r\u0103spunsuri mai rapide la solicit\u0103rile comune ale clien\u021bilor.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile automatiz\u0103rii marketingului<\/strong>: Implementarea necesit\u0103 timp, deoarece necesit\u0103 conexiuni la diverse platforme tehnologice \u0219i anumite cuno\u0219tin\u021be tehnice. Instrumentele necesare sunt costisitoare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Evenimente \u0219i webinarii<\/h3>\n\n\n\n<p>Evenimentele, fie \u00een persoan\u0103, fie online, v\u0103 ajut\u0103 s\u0103 construi\u021bi o rela\u021bie cu clien\u021bii dvs. sau cu poten\u021bialii clien\u021bi. Evenimentele virtuale sunt deosebit de populare, deoarece necesit\u0103 mai pu\u021bin timp \u0219i angajament at\u00e2t din partea dumneavoastr\u0103, c\u00e2t \u0219i a participan\u021bilor.<\/p>\n\n\n\n<p>Pute\u021bi g\u0103zdui sesiuni de \u00eentreb\u0103ri \u0219i r\u0103spunsuri pentru a explica procesele sau noile reglement\u0103ri din zona dumneavoastr\u0103. Oricum ar fi, evenimentele pot oferi noi perspective \u0219i pot cre\u0219te gradul de con\u0219tientizare pentru firma dvs. de marketing.<\/p>\n\n\n\n<p><strong>Beneficiile evenimentelor \u0219i ale webinariilor<\/strong>: Construirea de rela\u021bii \u0219i cre\u0219terea razei dvs. de ac\u021biune.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile evenimentelor \u0219i webinarelor<\/strong>: Va trebui s\u0103 investi\u021bi timp \u0219i efort serios \u00eentr-un eveniment sau webinar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Listele de afaceri online<\/h3>\n\n\n\n<p>\u00cenchiderea ghidului nostru de marketing digital pentru firmele de arhitectur\u0103 \u0219i design este conceptul de creare de liste. Crearea de profiluri pe diverse platforme \u0219i directoare va contribui la cre\u0219terea notoriet\u0103\u021bii pentru afacerea dvs. \u0219i va ajuta la strategia dvs. SEO. Pentru a ob\u021bine cele mai bune rezultate, va trebui s\u0103 v\u0103 asigura\u021bi c\u0103 intr\u0103rile dvs. sunt coerente pe toate platformele.<\/p>\n\n\n\n<p>Fi\u021bi strategic \u00een ceea ce prive\u0219te platformele pe care le viza\u021bi \u0219i asigura\u021bi-v\u0103 c\u0103 acestea au un nivel sc\u0103zut de spam \u00een scopuri SEO pentru a v\u0103 asigura c\u0103 aceste list\u0103ri nu se \u00eentorc \u00eempotriva dumneavoastr\u0103.<\/p>\n\n\n\n<p>Crearea de liste poate oferi clien\u021bilor oportunitatea de a \u00eemp\u0103rt\u0103\u0219i recenzii despre compania dumneavoastr\u0103. Aceast\u0103 publicitate din gur\u0103 \u00een gur\u0103 poate consolida \u0219i mai mult firma dvs. \u00een mintea poten\u021bialilor clien\u021bi ca fiind una de dorit \u0219i de \u00eencredere.<\/p>\n\n\n\n<p><strong>Beneficiile listelor de afaceri online<\/strong>: Stimularea SEO, recenzii online \u0219i coeren\u021ba m\u0103rcii.<\/p>\n\n\n\n<p><strong>Provoc\u0103rile listelor de afaceri online:<\/strong> Nu ve\u021bi intra \u00een contact direct cu clien\u021bii poten\u021biali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie de marketing digital pentru firmele de arhitectur\u0103 \u0219i design<\/h2>\n\n\n\n<p>Dac\u0103 ave\u021bi nevoie de o strategie de marketing digital pentru firma dvs. de arhitectur\u0103, <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">contacta\u021bi New Light Digital<\/a>. Avem expertiz\u0103 \u00een industrie \u0219i \u0219tim cum s\u0103 ajut\u0103m firmele s\u0103 c\u00e2\u0219tige notorietate \u0219i s\u0103 transforme prospec\u021bii \u00een clien\u021bi.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=2367\" target=\"_blank\" rel=\"noreferrer noopener\">Sfaturi pentru social media marketing pentru arhitec\u021bi<\/a><\/li>\n\n\n\n<li><a href=\"\/?page_id=10208\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de verificare \u00een 25 de puncte a utilizabilit\u0103\u021bii site-ului<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3876\" target=\"_blank\" rel=\"noreferrer noopener\">Ghidul complet pentru SEO DIY<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=2058\" target=\"_blank\" rel=\"noreferrer noopener\">Cum influen\u021beaz\u0103 designul site-ului implicarea eficient\u0103 a clien\u021bilor<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un ghid de marketing digital pentru companiile de arhitectur\u0103 poate fi confuz sau chiar cople\u0219itor la \u00eenceput. Marketingul necesit\u0103 o mare cantitate de \u00eenv\u0103\u021bare pentru a \u00een\u021belege diferitele canale \u0219i oportunit\u0103\u021bi. \u0218i trebuie s\u0103 \u021bine\u021bi cont de bugete \u0219i s\u0103 c\u0103uta\u021bi cele mai rentabile modalit\u0103\u021bi de a atrage \u0219i p\u0103stra clien\u021bii. Marketingul digital ofer\u0103 informa\u021bii [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,65,150,151,154,152,148,147,146,155,149],"tags":[98,99],"class_list":["post-13141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizare-de-marketing","category-uncategorized-ro","category-creare-site-web","category-dezvoltare-web","category-editare-video","category-managementul-reputatiei","category-optimizarea-ratei-de-conversie","category-ppc-ro","category-seo-ro","category-local-seo-ro","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-constructie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Digital pentru companiile de 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