{"id":13212,"date":"2021-09-14T11:51:31","date_gmt":"2021-09-14T11:51:31","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13212"},"modified":"2024-08-30T09:10:37","modified_gmt":"2024-08-30T09:10:37","slug":"analiza-concurentilor-seo-locali","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/analiza-concurentilor-seo-locali\/","title":{"rendered":"Ce este o analiz\u0103 SEO a concuren\u021bilor \u0219i de ce este important\u0103?"},"content":{"rendered":"\n<p>Analiza concuren\u021bilor SEO locali. Patru cuvinte mici care sunt adesea ne\u00een\u021belese, dar care, atunci c\u00e2nd sunt utilizate corect, ar putea fi o min\u0103 de aur pentru strategia dvs. de marketing digital. Nu uita\u021bi, clasamentele motoarelor de c\u0103utare nu sunt ve\u0219nice. Un concurent v\u0103 poate \u00eendep\u0103rta cu u\u0219urin\u021b\u0103 de pe prima pozi\u021bie. V\u0103 poate l\u0103sa cu rezultate slabe la c\u0103ut\u0103ri, fiind mai de\u0219tept dec\u00e2t dumneavoastr\u0103. Iar cu timpul, v\u0103 ve\u021bi confrunta cu noi concuren\u021bi care vor face tot posibilul s\u0103 dep\u0103\u0219easc\u0103 pozi\u021bia de top de care v\u0103 bucura\u021bi \u00een prezent.<\/p>\n\n\n\n<p>Acesta este motivul pentru care trebuie s\u0103 efectua\u021bi \u00een mod regulat analize SEO competitive. Nu v\u0103 g\u00e2ndi\u021bi c\u0103, odat\u0103 ce a\u021bi f\u0103cut o analiz\u0103 a concuren\u021bei, a\u021bi terminat \u0219i nu mai trebuie s\u0103 o face\u021bi din nou. Aceasta este o activitate regulat\u0103 \u00een care ar trebui s\u0103 v\u0103 implica\u021bi pentru a c\u0103uta noi oportunit\u0103\u021bi \u0219i pentru a v\u0103 p\u0103stra pozi\u021biile actuale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este analiza SEO a concuren\u021bilor?<\/h2>\n\n\n\n<p>O analiz\u0103 SEO a concuren\u021bilor arunc\u0103 o privire la companiile de top care se claseaz\u0103 pentru cuvinte-cheie relevante pentru afacerea dvs. pe motoarele de c\u0103utare. O analiz\u0103 SEO local\u0103 a concuren\u021bilor face acela\u0219i lucru, dar se uit\u0103 doar la factorii de clasificare locali, cum ar fi coeren\u021ba NAP, eforturile locale de link-building \u0219i clasificarea pentru cuvinte cheie cu inten\u021bie local\u0103 (adic\u0103 fraze cheie care con\u021bin \u201el\u00e2ng\u0103 mine\u201d, \u201e\u00een apropiere\u201d etc.). \u00cen acest fel, pute\u021bi \u00een\u021belege alte cuvinte-cheie pe care nu le viza\u021bi \u00een prezent \u0219i pute\u021bi fi aten\u021bi la schimb\u0103rile din strategiile de cuvinte-cheie ale concuren\u021bilor dumneavoastr\u0103.<\/p>\n\n\n\n<p>Atunci c\u00e2nd v\u0103 evalua\u021bi concuren\u021bii, locali sau de alt\u0103 natur\u0103, ve\u021bi avea \u00een vedere patru domenii-cheie de interes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Concuren\u021ba cuvintelor-cheie<\/li>\n\n\n\n<li>Analiza backlink-urilor<\/li>\n\n\n\n<li>Analiza decalajelor dintre cuvintele-cheie<\/li>\n\n\n\n<li>Con\u021binutul<\/li>\n<\/ol>\n\n\n\n<p>Un motiv important pentru a face aceste analize este s\u0103 v\u0103 ajute s\u0103 \u00eencepe\u021bi rapid cu cercetarea SEO. \u00cen acest fel, nu porni\u021bi de la zero, ci ave\u021bi o baz\u0103 bun\u0103 pentru \u00een\u021belegerea cuvintelor cheie \u0219i a industriei dvs. pentru a v\u0103 \u00eencepe rapid eforturile SEO.<\/p>\n\n\n\n<p>O modalitate u\u0219oar\u0103 de a face aceast\u0103 analiz\u0103 este s\u0103 utiliza\u021bi un instrument de analiz\u0103, cum ar fi SEMRush, Ahrefs sau MOZ. Majoritatea acestor servicii au, de asemenea, instrumente pentru a investiga semnalele SEO locale. Aceste instrumente fac mai simpl\u0103 completarea unei analize a concuren\u021bilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pa\u0219i pentru a finaliza o analiz\u0103 SEO a concuren\u021bei<\/h2>\n\n\n\n<p>Acum sunte\u021bi gata s\u0103 completa\u021bi o analiz\u0103 SEO a concuren\u021bilor. Ar trebui s\u0103 completa\u021bi aceast\u0103 activitate regulat \u0219i s\u0103 actualiza\u021bi lista concuren\u021bilor pe care \u00eei include\u021bi \u00een analiza dvs.<\/p>\n\n\n\n<p>Ahrefs ofer\u0103 un <a href=\"https:\/\/ahrefs.com\/blog\/seo-competitor-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0219ablon pentru completarea unei analize a concuren\u021bilor<\/a> pentru a simplifica procesul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Enumera\u021bi principalii dvs. concuren\u021bi<\/h3>\n\n\n\n<p>Pentru a executa o analiz\u0103 SEO a concuren\u021bei, trebuie s\u0103 \u0219ti\u021bi care sunt concuren\u021bii dvs. cei mai apropia\u021bi \u00eenrudi\u021bi. Doar pentru c\u0103 un site se claseaz\u0103 mai sus dec\u00e2t al dvs. nu \u00eenseamn\u0103 c\u0103 acesta este un concurent.<\/p>\n\n\n\n<p>Fi\u021bi minu\u021bios atunci c\u00e2nd v\u0103 evalua\u021bi concuren\u021bii, dar, de asemenea, nu \u00eencerca\u021bi s\u0103 dep\u0103\u0219i\u021bi industria dvs. sau companiile relevante. <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a> v\u0103 permite s\u0103 tasta\u021bi un cuv\u00e2nt-cheie pentru a vedea o list\u0103 de linkuri \u0219i domenii de top pentru cuv\u00e2ntul-cheie respectiv.<\/p>\n\n\n\n<p>Trebuie doar s\u0103 \u0219ti\u021bi c\u0103 num\u0103rul de c\u0103ut\u0103ri pe care le pute\u021bi efectua gratuit este limitat. A\u0219adar, fi\u021bi deosebit de atent \u0219i strategic \u00een c\u0103ut\u0103rile pe care le completa\u021bi, \u00een special \u00een industriile locale.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">2. Efectua\u021bi o analiz\u0103 a paginilor<\/h3>\n\n\n\n<p>Acum c\u0103 \u0219ti\u021bi ce domenii au pagini concurente \u0219i cu performan\u021be de top, trebuie s\u0103 analiza\u021bi acele pagini pentru a vedea de ce se descurc\u0103 at\u00e2t de bine.<\/p>\n\n\n\n<p>Afla\u021bi cuvintele-cheie pe care compania le utilizeaz\u0103 pe pagina respectiv\u0103 \u0219i modul \u00een care \u00eencorporeaz\u0103 cuvintele-cheie \u00een con\u021binutul lor. Acest proces se nume\u0219te analiz\u0103 a lacunelor cuvintelor-cheie.<\/p>\n\n\n\n<p>Procesul \u00ee\u0219i trage numele de la faptul c\u0103 c\u0103uta\u021bi s\u0103 vede\u021bi care sunt cuvintele-cheie pentru care concurentul se claseaz\u0103 \u0219i pentru care dumneavoastr\u0103 nu v\u0103 clasa\u021bi sau pentru care v\u0103 clasa\u021bi prost. Odat\u0103 ce \u00een\u021belege\u021bi aceste cuvinte cheie care lipsesc de pe site-ul dvs., pute\u021bi g\u0103si modalit\u0103\u021bi strategice de a le \u00eencorpora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Completa\u021bi o analiz\u0103 a backlink-urilor concuren\u021bilor<\/h3>\n\n\n\n<p>Pe m\u0103sur\u0103 ce v\u0103 uita\u021bi la cuvintele cheie pentru care concuren\u021bii dvs. se claseaz\u0103, arunca\u021bi o privire \u0219i la backlink-urile pe care le au. Acest lucru v\u0103 poate ar\u0103ta oportunit\u0103\u021bi \u00een care pute\u021bi c\u0103uta, de asemenea, backlink-uri de calitate.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce analiza\u021bi backlink-urile concuren\u021bilor dumneavoastr\u0103, evalua\u021bi aceste trei aspecte:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Num\u0103rul total de backlink-uri<\/li>\n\n\n\n<li>Autoritatea de domeniu a site-urilor de leg\u0103tur\u0103<\/li>\n\n\n\n<li>C\u00e2t de relevante sunt site-urile web de leg\u0103tur\u0103<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">4. Viza\u021bi cuvintele-cheie cu cel mai mare poten\u021bial de randament al investi\u021biei<\/h3>\n\n\n\n<p>Acum, c\u0103 \u0219ti\u021bi unde se afl\u0103 oportunit\u0103\u021bile \u00een strategia de cuvinte-cheie, dori\u021bi s\u0103 c\u0103uta\u021bi s\u0103 v\u0103 pozi\u021biona\u021bi pentru cuvintele-cheie cu cel mai mare poten\u021bial ROI. Unele modalit\u0103\u021bi de a face acest lucru sunt clasarea cuvintelor cheie \u00een func\u021bie de relevan\u021ba pentru afacere \u0219i apoi \u00een func\u021bie de volumul lunar de c\u0103utare. Pentru c\u0103ut\u0103rile locale, g\u00e2ndi\u021bi-v\u0103 la inten\u021bia utilizatorului \u0219i elabora\u021bi o list\u0103 de cuvinte-cheie \u0219i fraze-cheie pe care utilizatorii dvs. le vor aplica cel mai probabil atunci c\u00e2nd caut\u0103 produsul sau serviciul dvs.<\/p>\n\n\n\n<p>Dori\u021bi cuvinte-cheie extrem de relevante, cu volume de c\u0103utare ridicate \u0219i concuren\u021b\u0103 sc\u0103zut\u0103. Acestea sunt mai susceptibile de a v\u0103 c\u00e2\u0219tiga locuri de top pe motoarele de c\u0103utare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Elabora\u021bi un plan de con\u021binut<\/h3>\n\n\n\n<p>Evita\u021bi umplutura atunci c\u00e2nd lucra\u021bi pentru a \u00eencorpora cuvintele cheie pe care le-a\u021bi descoperit din analiza lacunelor. Aceasta \u00eenseamn\u0103 crearea unui plan de con\u021binut strategic pentru modul de utilizare a acestor cuvinte cheie \u00eentr-un mod semnificativ. Astfel, v\u0103 va ajuta s\u0103 v\u0103 conecta\u021bi cu clien\u021bii dvs.<\/p>\n\n\n\n<p>A\u021bi putea viza unele cuvinte cheie peste c\u00e2teva luni cu post\u0103ri pe blog, studii de caz sau produse noi care le necesit\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Monitoriza\u021bi progresul continuu<\/h3>\n\n\n\n<p>Fi\u021bi cu ochii pe clasamentele cuvintelor cheie pentru a observa schimb\u0103rile \u00een paginile dvs. care se afl\u0103 \u00een prezent \u00een clasament \u0219i \u00een cele pe care \u00eencerca\u021bi s\u0103 le aduce\u021bi \u00een prima pagin\u0103 a rezultatelor. Urm\u0103rirea \u00eendeaproape a schimb\u0103rilor \u00een clasamente v\u0103 poate ajuta s\u0103 observa\u021bi schimb\u0103rile concuren\u021biale, at\u00e2t oportunit\u0103\u021bi, c\u00e2t \u0219i amenin\u021b\u0103ri.<\/p>\n\n\n\n<p>SEO necesit\u0103 foarte mult timp \u0219i aten\u021bie. Dac\u0103 ave\u021bi nevoie de un expert care s\u0103 v\u0103 ajute pe parcursul acestui proces, <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">contacta\u021bi New Light Digital<\/a>. Vom completa o analiz\u0103 competitiv\u0103 \u0219i un plan pe termen lung pentru a v\u0103 ajuta s\u0103 v\u0103 men\u021bine\u021bi clasamentele actuale \u0219i s\u0103 ob\u021bine\u021bi noi clas\u0103ri ale cuvintelor cheie.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=2058\" target=\"_blank\" rel=\"noreferrer noopener\">Cum influen\u021beaz\u0103 designul site-ului implicarea eficient\u0103 a clien\u021bilor<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=1753\" target=\"_blank\" rel=\"noreferrer noopener\">Tactici pentru cre\u0219terea unei companii de construc\u021bii<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=2367\" target=\"_blank\" rel=\"noreferrer noopener\">Sfaturi pentru social media marketing pentru arhitec\u021bi<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=2280\" target=\"_blank\" rel=\"noreferrer noopener\">Cele mai mari amenin\u021b\u0103ri la succesul marketingului de con\u021binut \u0219i cum s\u0103 le evita\u021bi<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Analiza concuren\u021bilor SEO locali. Patru cuvinte mici care sunt adesea ne\u00een\u021belese, dar care, atunci c\u00e2nd sunt utilizate corect, ar putea fi o min\u0103 de aur pentru strategia dvs. de marketing digital. Nu uita\u021bi, clasamentele motoarelor de c\u0103utare nu sunt ve\u0219nice. Un concurent v\u0103 poate \u00eendep\u0103rta cu u\u0219urin\u021b\u0103 de pe prima pozi\u021bie. V\u0103 poate l\u0103sa cu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analiza concuren\u021bilor SEO locali &#8212; Pentru ce \u0219i cum s\u0103 o folosi\u021bi?<\/title>\n<meta name=\"description\" content=\"Analiza concuren\u021bilor SEO locali v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi zonele de oportunitate pentru a ajusta strategia \u00eenainte de a v\u0103 pierde locul de top \u00een motoarele de c\u0103utare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/analiza-concurentilor-seo-locali\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analiza concuren\u021bilor SEO locali &#8212; 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