{"id":13473,"date":"2021-05-24T18:35:28","date_gmt":"2021-05-24T18:35:28","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13473"},"modified":"2024-09-27T09:04:38","modified_gmt":"2024-09-27T09:04:38","slug":"pay-to-play","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/pay-to-play\/","title":{"rendered":"Este Social Media acum o strategie de marketing &#8222;Pay to Play&#8221;?"},"content":{"rendered":"\n<p>\u00cen ultimul deceniu, social media a evoluat foarte mult. La \u00eenceput, \u00eentreprinderile mici aveau mai multe \u0219anse de a se face cunoscute \u0219i de a-\u0219i construi un public \u00een mod organic. Ast\u0103zi, este aproape imposibil s\u0103 face\u021bi acest lucru f\u0103r\u0103 Pay to Play.<\/p>\n\n\n\n<p>Social media cu plat\u0103 a devenit un element esen\u021bial \u00een strategia de marketing a unei \u00eentreprinderi. Cu o audien\u021b\u0103 enorm\u0103 \u0219i capacitatea de a fi foarte specific \u00een ceea ce prive\u0219te interesele, datele demografice \u0219i geografia pentru a ajunge la publicul potrivit, nu este o mare surpriz\u0103 faptul c\u0103 social media a devenit o strategie de marketing cu plat\u0103.<\/p>\n\n\n\n<p>Facebook continu\u0103 s\u0103 \u00ee\u0219i creasc\u0103 baza de utilizatori \u00een ciuda unor provoc\u0103ri \u0219i a presei negative din ultimii ani. Pe m\u0103sur\u0103 ce audien\u021ba sa a crescut, au crescut \u0219i veniturile sale.<\/p>\n\n\n\n<p>Rezultatul &#8211; este extrem de dificil s\u0103 cre\u0219ti o audien\u021b\u0103 \u00een mod organic cu Facebook, Instagram, Twitter sau chiar Pinterest \u0219i LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferen\u021ba dintre mediile sociale pl\u0103tite \u0219i organice<\/h2>\n\n\n\n<p>Pentru a \u00eencepe, vom descrie diferen\u021ba dintre expunerea organic\u0103 \u00een social media \u0219i expunerea pl\u0103tit\u0103 \u00een social media. Social media organic\u0103 const\u0103 \u00een traficul din:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post\u0103ri<\/li>\n\n\n\n<li>Hashtaguri<\/li>\n\n\n\n<li>Implicarea \u00een conversa\u021bii relevante (coment\u00e2nd la alte post\u0103ri)<\/li>\n\n\n\n<li>R\u0103spunsul la comentarii<\/li>\n\n\n\n<li>Urm\u0103rirea paginilor, persoanelor \u0219i poten\u021bialilor clien\u021bi relevan\u021bi<\/li>\n<\/ul>\n\n\n\n<p>Pe de alt\u0103 parte, social media pl\u0103tit\u0103 include tot ceea ce utilizeaz\u0103 bugetul dvs. de publicitate. Aceasta poate fi o campanie \u00een toat\u0103 regula sau poate fi sponsorizarea unei post\u0103ri. Costul campaniei dvs. este calculat, \u00een general, \u00een func\u021bie de num\u0103rul de clicuri, impresii sau clien\u021bi poten\u021biali pe care \u00eei ob\u021bine\u021bi. Pute\u021bi alege cum dori\u021bi s\u0103 gestiona\u021bi obiectivul anun\u021burilor dvs. \u0219i, prin urmare, pentru ce pl\u0103ti\u021bi.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Merit\u0103 s\u0103 pl\u0103ti\u021bi pentru a juca \u00een social media?<\/h2>\n\n\n\n<p>Chiar dac\u0103 social media pl\u0103tit\u0103 are un cost asociat, atunci c\u00e2nd este bine executat\u0103, este extrem de rentabil\u0103. De fapt, dac\u0103 v\u0103 uita\u021bi la efortul din publicitatea pl\u0103tit\u0103 fa\u021b\u0103 de cea organic\u0103, activitatea pl\u0103tit\u0103 este aproape mai rentabil\u0103 dec\u00e2t munca implicat\u0103 \u00een social media organic\u0103.<\/p>\n\n\n\n<p>Rata medie de conversie pentru <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/02\/28\/facebook-advertising-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">reclamele de pe Facebook este de 9,21 la sut\u0103<\/a>. Aceasta \u00eenseamn\u0103 c\u0103 aproape una din 10 persoane care dau clic pe anun\u021bul dvs. se va converti \u00eentr-o v\u00e2nzare sau va deveni un lider. Aceasta este o valoare ridicat\u0103 dac\u0103 o compara\u021bi cu alte activit\u0103\u021bi de marketing. Acest lucru variaz\u0103 \u00een func\u021bie de industrie, dar arat\u0103 cum pay-to-play poate fi extrem de eficient.<\/p>\n\n\n\n<p>Un alt lucru care face ca media social\u0103 pl\u0103tit\u0103 s\u0103 merite pre\u021bul este faptul c\u0103 este excelent\u0103 pentru cre\u0219terea notoriet\u0103\u021bii. Plata unei reclame TV sau a unui panou publicitar va fi costisitoare, iar targetarea publicului pentru aceste tactici este limitat\u0103.<\/p>\n\n\n\n<p>\u00cen schimb, costul ob\u021binerii a 1.000 de impresii pe social media este \u00een medie de 4,33 USD. A\u0219adar, pute\u021bi ob\u021bine o sensibilizare mare cu un singur anun\u021b.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce reach-ul organic scade pe toate platformele de social media, socializarea pl\u0103tit\u0103 v\u0103 permite s\u0103 v\u0103 m\u0103ri\u021bi reach-ul. De\u0219i este groaznic c\u0103 reach-ul organic este at\u00e2t de sc\u0103zut \u00een acest moment, costul de a ajunge la publicul \u021bint\u0103 este \u00eenc\u0103 un chilipir pe aceste platforme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sfaturi pentru \u00eembun\u0103t\u0103\u021birea performan\u021bei anun\u021burilor din social media<\/h2>\n\n\n\n<p>Chiar dac\u0103 pl\u0103ti\u021bi aceste platforme de social media pentru expunere, asta nu \u00eenseamn\u0103 c\u0103 ave\u021bi garan\u021bia unor rezultate excelente. Trebuie totu\u0219i s\u0103 \u00een\u021belege\u021bi ce face\u021bi \u0219i cum s\u0103 o face\u021bi bine. Iat\u0103 c\u00e2teva sfaturi de baz\u0103 pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi performan\u021ba anun\u021burilor pe re\u021belele sociale:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00cembun\u0103t\u0103\u021bi\u021bi calitatea con\u021binutului dvs. f\u0103r\u0103 un text de anun\u021b \u0219i o crea\u021bie captivant\u0103, v\u0103 ve\u021bi str\u0103dui s\u0103 ob\u021bine\u021bi rezultate din anun\u021bul dvs.<\/li>\n\n\n\n<li>Efectua\u021bi c\u00e2teva teste A\/B pentru a vedea ce rezoneaz\u0103 cu publicul dumneavoastr\u0103. Chiar dac\u0103 crede\u021bi c\u0103 v\u0103 cunoa\u0219te\u021bi foarte bine publicul, probabil c\u0103 exist\u0103 loc de \u00eembun\u0103t\u0103\u021biri. Face\u021bi un test A\/B pentru a vedea ce func\u021bioneaz\u0103 cel mai bine cu publicul dumneavoastr\u0103.<\/li>\n\n\n\n<li>\u021aine\u021bi cont de dispozitivele mobile atunci c\u00e2nd v\u0103 concepe\u021bi anun\u021burile. Cea mai mare parte a traficului social media provine de pe un dispozitiv mobil. Prin urmare, asigura\u021bi-v\u0103 c\u0103 clipurile video au subtitr\u0103ri, prezenta\u021bi detaliile produselor de aproape \u00een fotografii \u0219i p\u0103stra\u021bi textul anun\u021bului scurt \u0219i u\u0219or de citit.<\/li>\n\n\n\n<li>Alege\u021bi platforma de social media potrivit\u0103 pentru anun\u021bul dvs. Publicul dumneavoastr\u0103 va influen\u021ba platforma de social media care func\u021bioneaz\u0103 cel mai bine pentru anun\u021burile dumneavoastr\u0103. Lua\u021bi \u00een considerare informa\u021biile demografice ale acestora \u00eenainte de a selecta unde s\u0103 plasa\u021bi un anun\u021b pentru a v\u0103 asigura c\u0103 se potrive\u0219te.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Asisten\u021b\u0103 pentru gestionarea PPC \u0219i a re\u021belelor sociale<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/pay-to-play2.jpg\" alt=\"\" class=\"wp-image-6894\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/pay-to-play2.jpg 800w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/pay-to-play2-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/pay-to-play2-768x512.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/pay-to-play2-330x220.jpg 330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Dac\u0103 nu vede\u021bi o performan\u021b\u0103 optim\u0103 a anun\u021burilor dvs. pe re\u021belele sociale, chiar \u0219i dup\u0103 utilizarea acestor sfaturi, ar putea fi timpul s\u0103 angaja\u021bi un expert. New Light Digital este o agen\u021bie de marketing digital cu servicii complete. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Ob\u021bine\u021bi acum o ofert\u0103 de servicii<\/a> pentru a face urm\u0103torul pas c\u0103tre \u00eembun\u0103t\u0103\u021birea rezultatelor anun\u021burilor at\u00e2t pentru social media, c\u00e2t \u0219i pentru alte forme de publicitate pay-per-click.<\/p>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=2431\" target=\"_blank\" rel=\"noreferrer noopener\">Tendin\u021be \u00een managementul reputa\u021biei pentru 2021<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=1923\" target=\"_blank\" rel=\"noreferrer noopener\">Designul site-ului poate face sau desface v\u00e2nzarea<\/a><\/li>\n\n\n\n<li><a href=\"\/?page_id=6670\" target=\"_blank\" rel=\"noreferrer noopener\">Ghidul complet pentru prospectarea v\u00e2nz\u0103rilor<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=2058\" target=\"_blank\" rel=\"noreferrer noopener\">Cum influen\u021beaz\u0103 designul site-ului implicarea eficient\u0103 a clien\u021bilor<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimul deceniu, social media a evoluat foarte mult. La \u00eenceput, \u00eentreprinderile mici aveau mai multe \u0219anse de a se face cunoscute \u0219i de a-\u0219i construi un public \u00een mod organic. Ast\u0103zi, este aproape imposibil s\u0103 face\u021bi acest lucru f\u0103r\u0103 Pay to Play. Social media cu plat\u0103 a devenit un element esen\u021bial \u00een strategia de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[148,147,149],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizarea-ratei-de-conversie","category-ppc-ro","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media - o strategie de marketing \u201cPay to Play\u201d<\/title>\n<meta name=\"description\" content=\"Nevoia de reclame pl\u0103tite continu\u0103 s\u0103 creasc\u0103 pe m\u0103sur\u0103 ce social media se dezvolt\u0103. Iat\u0103 de ce aceasta e o tactic\u0103 de marketing pay to play.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/pay-to-play\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media - o strategie de marketing \u201cPay to Play\u201d\" \/>\n<meta property=\"og:description\" content=\"Nevoia de reclame pl\u0103tite continu\u0103 s\u0103 creasc\u0103 pe m\u0103sur\u0103 ce social media se dezvolt\u0103. 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