{"id":13513,"date":"2024-08-22T09:59:15","date_gmt":"2024-08-22T09:59:15","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13513"},"modified":"2024-08-08T17:34:17","modified_gmt":"2024-08-08T17:34:17","slug":"seo-local-vs-seo-global","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/seo-local-vs-seo-global\/","title":{"rendered":"SEO local vs. SEO global: Alegerea strategiei potrivite"},"content":{"rendered":"\n<p>Alegerea unei strategii SEO puternice depinde de obiectivele dumneavoastr\u0103. Pe m\u0103sur\u0103 ce evalua\u021bi dac\u0103 s\u0103 utiliza\u021bi SEO local vs. SEO global, va trebui s\u0103 analiza\u021bi cu aten\u021bie structura afacerii dvs., cine sunt clien\u021bii \u0219i cum face\u021bi afaceri.<\/p>\n\n\n\n<p>\u00centreprinderile al c\u0103ror scop este de a atrage poten\u021biali clien\u021bi dintr-o anumit\u0103 zon\u0103 geografic\u0103 beneficiaz\u0103 cel mai mult de SEO local.<\/p>\n\n\n\n<p>\u00cen schimb, \u00eentreprinderile care beneficiaz\u0103 de v\u00e2nzarea bunurilor lor c\u0103tre clien\u021bi din \u00eentreaga lume consider\u0103 c\u0103 SEO global este benefic.<\/p>\n\n\n\n<p>Dac\u0103 \u00eenc\u0103 nu sunte\u021bi sigur care este cea mai bun\u0103 strategie SEO pentru afacerea dumneavoastr\u0103, citi\u021bi mai departe un ghid care prezint\u0103 diferen\u021bele dintre cele dou\u0103 \u0219i c\u00e2nd s\u0103 le folosi\u021bi pe fiecare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este SEO local?<\/h2>\n\n\n\n<p>SEO local optimizeaz\u0103 prezen\u021ba online pentru o anumit\u0103 zon\u0103 geografic\u0103 pentru a-i aduce \u00eentr-un loc fizic. \u00cen timp ce clientul caut\u0103 online informa\u021bii despre \u00eentreprinderile din apropierea sa, acesta caut\u0103 modalit\u0103\u021bi de a cump\u0103ra \u00een magazin pentru nevoile sale.<\/p>\n\n\n\n<p>Dup\u0103 cum numele tinde s\u0103 indice, SEO local se refer\u0103 la plasarea afacerii dvs. pe o hart\u0103, astfel \u00eenc\u00e2t clien\u021bii din apropiere s\u0103 poat\u0103 g\u0103si loca\u021bia fizic\u0103 a afacerii dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importan\u021ba SEO local<\/h2>\n\n\n\n<p>\u00centreprinderile cu o prezen\u021b\u0103 fizic\u0103 au nevoie \u00een continuare \u0219i de o prezen\u021b\u0103 online puternic\u0103. SEO local le ajut\u0103 s\u0103 se conecteze cu clien\u021bii care caut\u0103 informa\u021bii despre cea mai apropiat\u0103 companie din apropierea lor. Chiar \u0219i serviciile de afaceri la domiciliu pot beneficia de SEO local.<\/p>\n\n\n\n<p>Alte exemple de \u00eentreprinderi care consider\u0103 SEO local benefic includ urm\u0103toarele.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cabinete medicale<\/li>\n\n\n\n<li>Restaurante<\/li>\n\n\n\n<li>Cafenele<\/li>\n\n\n\n<li>Saloane<\/li>\n\n\n\n<li>Magazine<\/li>\n\n\n\n<li>Cabinete de avocatur\u0103<\/li>\n\n\n\n<li>Agen\u021bii de marketing<\/li>\n\n\n\n<li>Contractorii<\/li>\n<\/ul>\n\n\n\n<p>De\u0219i pute\u021bi publica anun\u021buri online pentru a intra \u00een contact cu clien\u021bii, ve\u021bi descoperi c\u0103 SEO local are un randament mai bun pe termen lung. Iat\u0103 o privire asupra celor mai conving\u0103toare motive pentru a v\u0103 angaja \u00een SEO local dac\u0103 ave\u021bi o afacere cu o loca\u021bie fizic\u0103:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vizibilitate: Google a declarat c\u0103 <a href=\"https:\/\/www.semrush.com\/local\/blog\/local-seo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% din toate c\u0103ut\u0103ri<\/a> sunt pentru a afla informa\u021bii despre serviciile \u0219i loca\u021biile din zon\u0103. Dac\u0103 v-a\u021bi f\u0103cut treaba pentru a c\u00e2\u0219tiga vizibilitate online \u00een zona dumneavoastr\u0103, ve\u021bi avea o \u0219ans\u0103 de a capta acest public.<\/li>\n\n\n\n<li>Direc\u021bionarea c\u0103tre comunitate: pute\u021bi fi specific \u00een ceea ce prive\u0219te publicul dumneavoastr\u0103 atunci c\u00e2nd v\u0103 adapta\u021bi prezen\u021ba online la comunitatea dumneavoastr\u0103. Acest lucru v\u0103 poate cre\u0219te ratele de conversie, f\u0103c\u00e2nd clar unde \u0219i cum face\u021bi afaceri.<\/li>\n\n\n\n<li>Avantaj competitiv: pu\u021bine \u00eentreprinderi depun eforturi \u00een SEO local, ceea ce \u00eenseamn\u0103 c\u0103 ve\u021bi avea un avantaj competitiv fa\u021b\u0103 de al\u021bii din industrie atunci c\u00e2nd acorda\u021bi prioritate acestui aspect \u00een marketingul dvs.<\/li>\n\n\n\n<li>Rezultate pe termen lung: va trebui s\u0103 lucra\u021bi \u00een avans pentru a v\u0103 preg\u0103ti prezen\u021ba online pentru c\u0103ut\u0103rile locale. Dar odat\u0103 ce aceast\u0103 munc\u0103 este f\u0103cut\u0103, ve\u021bi vedea rezultatele timp de mai multe luni \u0219i ani. Acest lucru ofer\u0103 rezultate pe termen lung pe care v\u0103 pute\u021bi baza.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Elemente SEO locale<\/h2>\n\n\n\n<p>Acum \u0219ti\u021bi ce se afl\u0103 \u00een spatele SEO local. Afla\u021bi &#8222;cum&#8221; pentru a \u00eencepe s\u0103 vede\u021bi rezultatele eforturilor dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Optimiza\u021bi profilul Google My Business<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/08\/google-my-business-profile-1024x576.jpeg\" alt=\"Google My Business Profile\" class=\"wp-image-13504\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/08\/google-my-business-profile-1024x576.jpeg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/08\/google-my-business-profile-300x169.jpeg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/08\/google-my-business-profile-768x432.jpeg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/08\/google-my-business-profile-370x208.jpeg 370w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2024\/08\/google-my-business-profile.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Accesa\u021bi profilul dvs. Google My Business \u0219i revizui\u021bi informa\u021biile. Asigura\u021bi-v\u0103 c\u0103 acestea sunt complete \u0219i corecte. \u00cencerca\u021bi s\u0103 include\u021bi c\u00e2t mai multe informa\u021bii pe profilul dvs. pentru a ob\u021bine cele mai bune rezultate. Actualiza\u021bi acest lucru \u00een mod regulat. \u00cencerca\u021bi s\u0103 ad\u0103uga\u021bi v\u00e2nz\u0103ri \u0219i actualiz\u0103ri la profilul dvs. atunci c\u00e2nd este relevant pentru a-l men\u021bine proasp\u0103t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Optimizarea cuvintelor-cheie locale<\/h3>\n\n\n\n<p>Afla\u021bi care sunt cuvintele-cheie cele mai c\u0103utate \u00een zon\u0103 pentru a g\u0103si produse \u0219i servicii legate de afacerea dvs. Dedica\u021bi timp \u00een\u021belegerii inten\u021biei de c\u0103utare pentru a v\u0103 asigura c\u0103 site-ul dvs. poate rezolva aceste interog\u0103ri pentru clien\u021bi. \u00cencorpora\u021bi ace\u0219ti termeni \u00een site pentru a oferi mai multe informa\u021bii motoarelor de c\u0103utare pentru a \u00een\u021belege unde v\u0103 afla\u021bi.<\/p>\n\n\n\n<section class=\"s-block1\"> <div class=\"s-block1__inner\"> <div class=\"s-block1__body\"> <h2 class=\"s-block1__title title\">C\u0103uta\u021bi o agen\u021bie de marketing?<\/h2> <div class=\"s-block1__text t-last\">Ob\u021bine\u021bi rezultate m\u0103surabile la investi\u021bia dvs.<\/div> <div class=\"s-block1__btn\"> <a class=\"btn\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Colabora\u021bi cu noi<\/a> <\/div> <\/div> <div class=\"s-block1__pic\"><\/div> <\/div> <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lista\u021bi-v\u0103 afacerea \u00een directoare online<\/h3>\n\n\n\n<p>G\u0103si\u021bi cele mai populare directoare din zona dvs. Apoi lista\u021bi-v\u0103 afacerea \u00een aceste directoare. Fi\u021bi foarte aten\u021bi s\u0103 v\u0103 asigura\u021bi c\u0103 folosi\u021bi acela\u0219i nume, num\u0103r de telefon \u0219i adres\u0103 \u00een toate listele. \u00cen acest fel, este consecvent \u0219i u\u0219or pentru motoarele de c\u0103utare s\u0103 se raporteze la dumneavoastr\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u00cencuraja\u021bi recenziile online<\/h3>\n\n\n\n<p>\u00centreprinderile cu mai multe recenzii tind s\u0103 se claseze mai sus. \u0218i nu numai at\u00e2t, odat\u0103 ce ap\u0103re\u021bi \u00een rezultatele c\u0103ut\u0103rii, clien\u021bii se vor sim\u021bi obliga\u021bi s\u0103 v\u0103 viziteze afacerea, deoarece vor \u0219ti c\u0103 le satisface\u021bi nevoile din moment ce a\u021bi satisf\u0103cut nevoile altor clien\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Scrie\u021bi con\u021binut local<\/h3>\n\n\n\n<p>V\u0103 cunoa\u0219te\u021bi zona \u0219i comunitatea ca nimeni altul. Demonstreaz\u0103-\u021bi acest know-how cu con\u021binut local care va rezona cu publicul t\u0103u. Lua\u021bi \u00een considerare diferite tipuri de con\u021binut, inclusiv bloguri, social media, videoclipuri \u0219i podcasturi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Crea\u021bi pagini de loca\u021bie<\/h3>\n\n\n\n<p>Dac\u0103 ave\u021bi mai multe loca\u021bii, s-ar putea s\u0103 descoperi\u021bi c\u0103 existen\u021ba unor pagini cu loca\u021bii ajut\u0103 la ob\u021binerea unor rezultate mai bune pentru afacerea dvs. deoarece va fi mai clar pentru motoarele de c\u0103utare de ce acestea v\u0103d mai multe loca\u021bii pentru afacerea dvs. \u0219i va aduce aceste loca\u021bii \u00een prim-planul strategiei SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este SEO global?<\/h2>\n\n\n\n<p>De\u0219i SEO local ofer\u0103 o valoare deosebit\u0103, acesta nu este pentru orice afacere. SEO global, cunoscut \u0219i sub denumirea de SEO interna\u021bional, v\u0103 ajut\u0103 s\u0103 v\u0103 optimiza\u021bi site-ul pentru a primi vizitatori din toate col\u021burile lumii. S-ar putea s\u0103 v\u0103 oferi\u021bi site-ul \u00een mai multe limbi pentru persoane de diferite na\u021bionalit\u0103\u021bi.<\/p>\n\n\n\n<p>SEO global este ideal pentru companiile care ofer\u0103 comer\u021b na\u021bional sau interna\u021bional. Atunci c\u00e2nd produsele dvs. sau con\u021binutul de pe site atrag persoane de pretutindeni, v\u0103 pute\u021bi concentra eforturile pe SEO global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importan\u021ba SEO global<\/h2>\n\n\n\n<p>Companiile cu o baz\u0103 de clien\u021bi care se extinde cu mult dincolo de loca\u021bia sa constat\u0103 c\u0103 SEO global le avantajeaz\u0103 afacerea.<\/p>\n\n\n\n<p>Unele motive pentru a lua \u00een considerare SEO global includ urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atingere mai mare: atunci c\u00e2nd dori\u021bi s\u0103 ajunge\u021bi dincolo de loca\u021bia fizic\u0103 a companiei dvs. pentru a ajunge la o baz\u0103 mai mare de public, ve\u021bi g\u0103si rezultate cu SEO global.<\/li>\n\n\n\n<li>Extindere: cre\u0219te\u021bi-v\u0103 afacerea cu o baz\u0103 mai larg\u0103 de clien\u021bi. Pute\u021bi ob\u021bine o vizibilitate mai mare pentru produsele \u0219i serviciile dvs. atunci c\u00e2nd v\u0103 extinde\u021bi raza de ac\u021biune c\u0103tre alte zone geografice.<\/li>\n\n\n\n<li>Diversificare: indiferent dac\u0103 ave\u021bi o loca\u021bie fizic\u0103 \u00een care primi\u021bi clien\u021bi, ob\u021binerea unui public online larg pentru produsele dvs. v\u0103 va ajuta s\u0103 v\u0103 diversifica\u021bi afacerea prin noi segmente de public.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Elemente SEO globale<\/h2>\n\n\n\n<p>Sunte\u021bi gata acum s\u0103 v\u0103 ocupa\u021bi de o audien\u021b\u0103 global\u0103 mai mare. Iat\u0103 ce pute\u021bi executa pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi SEO-ul global.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Construi\u021bi site-ul dvs. pe domenii specifice fiec\u0103rei \u021b\u0103ri<\/h3>\n\n\n\n<p>Utilizarea domeniilor specifice fiec\u0103rei \u021b\u0103ri v\u0103 va ajuta s\u0103 v\u0103 comercializa\u021bi afacerea \u00een acele \u021b\u0103ri. Pute\u021bi personaliza con\u021binutul \u00een func\u021bie de publicul din \u021bara respectiv\u0103 pentru a v\u0103 asigura c\u0103 acesta rezoneaz\u0103 cu clien\u021bii dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Utiliza\u021bi etichetele Hreflang<\/h3>\n\n\n\n<p>Acest lucru \u00eei spune lui Google \u00een ce limb\u0103 va fi con\u021binutul dvs. pe fiecare pagin\u0103 a site-ului. \u00cen acest fel, v\u0103 pute\u021bi prezenta con\u021binutul unei variet\u0103\u021bi de audien\u021be \u00een limba lor matern\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Completa\u021bi cercetarea interna\u021bional\u0103 a cuvintelor cheie<\/h3>\n\n\n\n<p>Completa\u021bi cercetarea cuvintelor cheie \u00eentr-o varietate de limbi pentru a viza \u021b\u0103rile \u00een care desf\u0103\u0219ura\u021bi activit\u0103\u021bi comerciale. \u00cen acest fel, v\u0103 asigura\u021bi c\u0103 site-ul dvs. este relevant \u00een diferitele locuri \u00een care dori\u021bi s\u0103 v\u0103 servi\u021bi clien\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Crea\u021bi con\u021binut local<\/h3>\n\n\n\n<p>Include\u021bi con\u021binut local \u00een planurile de marketing. \u00cen acest fel, pute\u021bi \u00eencorpora elemente culturale \u0219i informa\u021bii pentru diferitele audien\u021be pe care le servi\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u0103sirea expertizei SEO locale \u0219i globale<\/h2>\n\n\n\n<p>SEO este complicat \u0219i necesit\u0103 o munc\u0103 continu\u0103 pentru a ob\u021bine rezultatele pe care le c\u0103uta\u021bi. Iar dac\u0103 nu mai lucra\u021bi la SEO, rezultatele s-ar putea diminua cu timpul.<\/p>\n\n\n\n<p>New Light Digital ofer\u0103 o echip\u0103 de exper\u021bi \u00een toate domeniile, de la SEO la con\u021binut, pentru a v\u0103 ajuta s\u0103 v\u0103 face\u021bi con\u021binutul s\u0103 rezoneze cu publicul dvs. \u0219i s\u0103 v\u0103 atinge\u021bi obiectivele. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programa\u021bi acum o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe despre serviciile noastre SEO locale \u0219i globale.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=13529\" target=\"_blank\" rel=\"noreferrer noopener\">Tendin\u021be \u00een marketingul de con\u021binut: Ce este la mod\u0103 \u00een 2024<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12848\" target=\"_blank\" rel=\"noreferrer noopener\">Reproiectarea strategic\u0103 a site-ului: Consolidarea prezen\u021bei m\u0103rcii<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12821\" target=\"_blank\" rel=\"noreferrer noopener\">Integrarea ChatGPT: \u00cembun\u0103t\u0103\u021birea interac\u021biunii cu utilizatorii pe site<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=12737\" target=\"_blank\" rel=\"noreferrer noopener\">Platforme eficiente de automatizare a marketingului pentru \u00eentreprinderile mici<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pe m\u0103sur\u0103 ce evalua\u021bi SEO local vs. SEO global, citi\u021bi despre elementele principale ale fiec\u0103ruia \u0219i afacerile potrivite fiec\u0103rei metode SEO.<\/p>\n","protected":false},"author":2,"featured_media":13501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155],"tags":[98,102,99,100,103,101,160,97,104],"class_list":["post-13513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-staffing-recruiting-ro","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO local vs. SEO global: Alegerea strategiei potrivite &#8212; 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