{"id":13546,"date":"2021-05-12T12:00:19","date_gmt":"2021-05-12T12:00:19","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13546"},"modified":"2024-08-30T11:53:20","modified_gmt":"2024-08-30T11:53:20","slug":"cheltuieli-publicitare","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/cheltuieli-publicitare\/","title":{"rendered":"Ghid pentru \u00eembun\u0103t\u0103\u021birea rentabilit\u0103\u021bii de cheltuieli publicitare"},"content":{"rendered":"\n<p>Una dintre cele mai bune modalit\u0103\u021bi de a v\u0103 \u00eembun\u0103t\u0103\u021bi performan\u021ba publicitar\u0103 este s\u0103 \u0219ti\u021bi ce m\u0103sur\u0103tori s\u0103 urm\u0103ri\u021bi. Unii indicatori v\u0103 spun doar c\u00e2nd textul publicitar atrage aten\u021bia. Altele v\u0103 spun despre traficul c\u0103tre site. Dar cel mai important parametru pe care \u00eel pute\u021bi urm\u0103ri este randamentul de cheltuieli publicitare.<\/p>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare v\u0103 spune c\u00e2t de reu\u0219it\u0103 este cu adev\u0103rat campania dumneavoastr\u0103. V\u0103 spune c\u00e2\u021bi bani genereaz\u0103 campaniile.<\/p>\n\n\n\n<p>Randamentul cheltuielilor publicitare este o m\u0103sur\u0103 mai bun\u0103 dec\u00e2t costul per conversie, deoarece analizeaz\u0103 valoarea total\u0103 a unui client \u0219i nu doar valoarea primei sale comenzi din anun\u021b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este rentabilitatea cheltuielilor publicitare (ROAS)?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/05\/roas.jpg\" alt=\"roas\" class=\"wp-image-3791\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/05\/roas.jpg 1200w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/05\/roas-300x225.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/05\/roas-1024x768.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/05\/roas-768x576.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/05\/roas-293x220.jpg 293w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Calcularea rentabilit\u0103\u021bii cheltuielilor publicitare v\u0103 va indica valoarea pe care o anumit\u0103 reclam\u0103 sau campanie v-o aduce. \u00cen general, comercian\u021bii folosesc un raport pentru a descrie rentabilitatea cheltuielilor publicitare, cum ar fi 5:1. \u00cen acest exemplu, compania dvs. a c\u00e2\u0219tigat 5 $ pentru fiecare 1 $ cheltuit pe reclame.<\/p>\n\n\n\n<p>Exist\u0103 o anumit\u0103 flexibilitate \u00een ceea ce prive\u0219te modul de calcul al randamentului investi\u021biilor. Pute\u021bi include \u00een calcul mai multe anun\u021buri, un singur anun\u021b sau mai multe campanii publicitare.<\/p>\n\n\n\n<p>De exemplu, a\u021bi putea m\u0103sura un nou parteneriat de blogging care include mai multe post\u0103ri sponsorizate. Dar randamentul cheltuielilor publicitare nu se refer\u0103 la toate parteneriatele de blogging. Se uit\u0103 la unul anume.<\/p>\n\n\n\n<p>Unul dintre aspectele grozave ale randamentului cheltuielilor publicitare este faptul c\u0103 este holistic \u00een timp \u0219i nu doar comanda ini\u021bial\u0103 de la un client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se calculeaz\u0103 rentabilitatea cheltuielilor publicitare<\/h2>\n\n\n\n<p>Pentru a calcula randamentul cheltuielilor publicitare, pur \u0219i simplu \u00eemp\u0103r\u021bi\u021bi venitul total al campaniei la banii pe care i-a\u021bi cheltuit pentru campania publicitar\u0103.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 a\u021bi cheltuit 500 de dolari pe reclame \u0219i a\u021bi generat 1 000 de dolari, randamentul investi\u021biei dvs. ar fi de 2:1.<\/p>\n\n\n\n<p>\u00cenainte de a finaliza acest calcul, trebuie s\u0103 cunoa\u0219te\u021bi costul total al campaniei. Nu uita\u021bi de cheltuielile din afara a ceea ce a\u021bi cheltuit pentru a ob\u021bine trafic c\u0103tre site. Iat\u0103 c\u00e2teva dintre cheltuielile pe care ar trebui s\u0103 le lua\u021bi \u00een considerare \u00een calculul rentabilit\u0103\u021bii cheltuielilor publicitare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cheltuieli cu furnizorii:<\/strong> cum ar fi designeri, redactori etc.<\/li>\n\n\n\n<li><strong>Salarii:<\/strong> angaja\u021bii interni care v\u0103 deruleaz\u0103 campaniile<\/li>\n\n\n\n<li><strong>Comisioane:<\/strong> unii advertiseri pl\u0103tesc comisioane de afiliere pentru a c\u00e2\u0219tiga trafic<\/li>\n\n\n\n<li><strong>Cheltuieli generale:<\/strong> costul echipamentelor pe care le utilizeaz\u0103 echipa de marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cum \u0219tiu care este un raport bun?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/ratio-1024x617.jpg\" alt=\"\" class=\"wp-image-6896\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/ratio-1024x617.jpg 1024w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/ratio-300x181.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/ratio-768x463.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/ratio-365x220.jpg 365w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/08\/ratio.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Randamentul bun al cheltuielilor publicitare va varia \u00een func\u021bie de campanie. \u0218i ave\u021bi grij\u0103 s\u0103 compara\u021bi raportul dvs. cu cel al altor \u00eentreprinderi, deoarece rentabilitatea cheltuielilor de publicitate difer\u0103 de la \u00eentreprindere la \u00eentreprindere.<\/p>\n\n\n\n<p>Dac\u0103 obiectivul \u00een publicitate este con\u0219tientizarea, a\u021bi putea vedea un raport sc\u0103zut. Dar obiectivul major pentru raportul dvs. este 4:1. Cu toate acestea, s\u0103 \u0219ti\u021bi c\u0103 un raport de 2:1 este considerat mediu.<\/p>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 rentabilitatea de cheltuieli publicitare nu este o m\u0103sur\u0103 pe care o pute\u021bi utiliza singur\u0103. Trebuie s\u0103 lua\u021bi \u00een considerare toate statisticile pe care le ave\u021bi la dispozi\u021bie pentru a v\u0103 optimiza bugetul de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modalit\u0103\u021bi de \u00eembun\u0103t\u0103\u021bire a rentabilit\u0103\u021bii de cheltuieli publicitare<\/h2>\n\n\n\n<p>Toate campaniile publicitare trebuie optimizate \u00een mod regulat. Nu pute\u021bi configura un anun\u021b \u0219i apoi s\u0103 \u00eel l\u0103sa\u021bi a\u0219a. \u00cen schimb, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 o optimiza\u021bi constant. Dac\u0103 nu sunte\u021bi mul\u021bumit de rezultatele unui anun\u021b, iat\u0103 c\u00e2teva modalit\u0103\u021bi de a v\u0103 \u00eembun\u0103t\u0103\u021bi randamentul investi\u021biilor \u00een loc s\u0103 renun\u021ba\u021bi pur \u0219i simplu la \u00eentreaga campanie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Schimba\u021bi plasarea anun\u021bului:<\/strong> diferite plas\u0103ri ale anun\u021bului pot avea rezultate diferite \u00een func\u021bie de anun\u021b \u0219i de obiectivele acestuia.<\/li>\n\n\n\n<li><strong>Ajusta\u021bi-v\u0103 \u021bintirea publicului:<\/strong> deveni\u021bi c\u00e2t mai specific \u0219i local \u00een marketingul dvs. Acest lucru v\u0103 va ajuta s\u0103 v\u0103 atinge\u021bi publicul specific.<\/li>\n\n\n\n<li><strong>Rafinarea cuvintelor cheie:<\/strong> nu merge\u021bi prea larg \u00een cuvintele cheie \u0219i termenii pentru anun\u021bul dvs. \u00cen schimb, concentra\u021bi-v\u0103 foarte bine pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi conversiile \u0219i randamentul cheltuielilor pentru anun\u021buri.<\/li>\n\n\n\n<li><strong>Lua\u021bi \u00een considerare factorii externi:<\/strong> uneori nu anun\u021bul este problema. Poate c\u0103 site-ul dvs. \u00eei face pe vizitatori s\u0103 sar\u0103 rapid. Sau, produsul dvs. are un pre\u021b prea mic, astfel \u00eenc\u00e2t nu are costuri de achizi\u021bie a clien\u021bilor \u00eencorporate. Analiza\u021bi m\u0103sur\u0103tori precum abandonul co\u0219ului \u0219i alte m\u0103sur\u0103tori externe pentru a c\u0103uta oportunit\u0103\u021bi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Asisten\u021b\u0103 de specialitate din partea unei agen\u021bii PPC<\/h2>\n\n\n\n<p>La suprafa\u021b\u0103, pare u\u0219or \u0219i simplu s\u0103 gestionezi campaniile publicitare. Dar, \u00een realitate, pentru a ob\u021bine cele mai bune rezultate din acestea, trebuie s\u0103 apela\u021bi la exper\u021bi. Nu v\u0103 vom permite s\u0103 v\u0103 l\u0103sa\u021bi p\u0103c\u0103li\u021bi de m\u0103sur\u0103tori vanitoase care nu spun \u00eentreaga poveste. New Light Digital este o agen\u021bie PPC care v\u0103 ajut\u0103 s\u0103 cre\u0219te\u021bi conversiile \u00een timp ce reduce\u021bi cheltuielile. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Ob\u021bine\u021bi o ofert\u0103 gratuit\u0103<\/a> pentru mai multe informa\u021bii.<\/p>\n\n\n\n<p><strong>Lectur\u0103 suplimentar\u0103:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/?p=2474\" target=\"_blank\" rel=\"noreferrer noopener\">10 pericole ale site-urilor gratuite<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3491\" target=\"_blank\" rel=\"noreferrer noopener\">Ghidul final pentru anun\u021burile Google Shopping<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=2058\" target=\"_blank\" rel=\"noreferrer noopener\">Cum influen\u021beaz\u0103 designul site-ului implicarea eficient\u0103 a clien\u021bilor<\/a><\/li>\n\n\n\n<li><a href=\"\/?p=3828\" target=\"_blank\" rel=\"noreferrer noopener\">Designul site-ului duce la abandonarea co\u0219ului \u0219i scade v\u00e2nz\u0103rile?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Randamentul de cheltuieli publicitare este o m\u0103sur\u0103 fantastic\u0103 pentru a \u00een\u021belege valoarea pe care anun\u021burile o aduc organiza\u021biei.<\/p>\n","protected":false},"author":2,"featured_media":6705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[148,147],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizarea-ratei-de-conversie","category-ppc-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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