{"id":13568,"date":"2021-04-28T12:00:39","date_gmt":"2021-04-28T12:00:39","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13568"},"modified":"2024-08-21T14:55:41","modified_gmt":"2024-08-21T14:55:41","slug":"continutul-duplicat","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/continutul-duplicat\/","title":{"rendered":"Cum s\u0103 evita\u021bi paginile \u0219i con\u021binutul duplicat pe WordPress"},"content":{"rendered":"\n

Construirea de site-uri care s\u0103 aib\u0103 performan\u021be bune \u00een motoarele de c\u0103utare \u00eenseamn\u0103 crearea de con\u021binut dinamic \u0219i atractiv. Iar una dintre provoc\u0103rile cu care se confrunt\u0103 unii proprietari de site-uri debutan\u021bi este evitarea con\u021binutului duplicat<\/a>.<\/p>\n\n\n\n

Copierea \u0219i lipirea unui paragraf de con\u021binut de pe o pagin\u0103 pe alta v\u0103 poate afecta enorm SEO-ul<\/a>. Acest lucru se datoreaz\u0103 faptului c\u0103 motoarele de c\u0103utare \u00eel semnaleaz\u0103 \u0219i \u00eel v\u0103d ca pe un site de calitate slab\u0103. Vom explica ce trebuie s\u0103 \u0219ti\u021bi despre paginile \u0219i con\u021binutul duplicat \u00een WordPress \u0219i v\u0103 vom ghida \u00een evitarea acestei probleme.<\/p>\n\n\n\n

Ce este o pagin\u0103 duplicat\u0103 \u00een WordPress?<\/h2>\n\n\n\n

O pagin\u0103 duplicat\u0103 \u00een WordPress este atunci c\u00e2nd crea\u021bi o copie a unei alte pagini, dar p\u0103stra\u021bi con\u021binutul de baz\u0103. Poate c\u0103 schimba\u021bi c\u00e2teva cuvinte aici sau acolo, dar con\u021binutul general este acela\u0219i.<\/p>\n\n\n\n

Uneori, companiile fac acest lucru atunci c\u00e2nd o pagin\u0103 de destina\u021bie func\u021bioneaz\u0103 bine pentru un scop. A\u0219a c\u0103 refolosesc acel con\u021binut pentru o alt\u0103 campanie cu c\u00e2teva modific\u0103ri minore. Dar motoarele de c\u0103utare sunt inteligente \u0219i pot vedea dincolo de modific\u0103rile minore pentru a semnala con\u021binutul duplicat.<\/p>\n\n\n\n

Un alt scenariu \u00een care se \u00eent\u00e2mpl\u0103 acest lucru este atunci c\u00e2nd \u00eentreprinderile doresc s\u0103 utilizeze o pagin\u0103 ca un cadru, dar las\u0103 o copie a acesteia publicat\u0103 \u00een timp ce dezvolt\u0103 con\u021binut. Chiar dac\u0103 pagina este doar temporar\u0103, motoarele de c\u0103utare vor semnala ambele pagini \u0219i acest lucru v\u0103 poate afecta SEO.<\/p>\n\n\n\n

\u00cen schimb, asigura\u021bi-v\u0103 c\u0103 modifica\u021bi con\u021binutul \u00eenainte de publicare sau l\u0103sa\u021bi pagina \u00een modul draft \u00een timp ce dezvolta\u021bi noul con\u021binut.<\/p>\n\n\n\n

Cum s\u0103 elimina\u021bi paginile WordPress duplicate<\/h2>\n\n\n
\n
\"duplicate<\/figure>\n<\/div>\n\n\n

Odat\u0103 ce a\u021bi identificat c\u0103 ave\u021bi pagini duplicate \u00een WordPress, le pute\u021bi elimina destul de u\u0219or. Ave\u021bi dou\u0103 op\u021biuni.<\/p>\n\n\n\n

    \n
  1. Elimina\u021bi con\u021binutul de pe pagin\u0103, dar p\u0103stra\u021bi cadrul \u0219i designul care au func\u021bionat bine pentru dvs. Doar schimba\u021bi con\u021binutul pentru a-l \u00eemprosp\u0103ta \u0219i a evita duplicarea.<\/li>\n\n\n\n
  2. Elimina\u021bi pagina duplicat\u0103. Poate c\u0103 a fost o eroare sau nu v-a\u021bi dat seama c\u0103 pagina duplicat\u0103 v\u0103 va afecta SEO. Oricum ar fi, pute\u021bi merge la butoanele de editare sau editare rapid\u0103 pentru acea pagin\u0103 \u00een WordPress \u0219i face\u021bi clic pe co\u0219 de gunoi.<\/li>\n<\/ol>\n\n\n\n

    \u00cenainte de a \u0219terge o pagin\u0103, chiar dac\u0103 este con\u021binut duplicat, asigura\u021bi-v\u0103 c\u0103 configura\u021bi redirec\u021bion\u0103ri pentru a evita s\u0103 ave\u021bi linkuri rupte sau erori 404 pe site.<\/p>\n\n\n\n

    Con\u021binut duplicat \u00een meta-descrierile \u0219i titlurile paginilor<\/h2>\n\n\n\n

    Con\u021binutul paginii nu este singurul lucru pe care trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 nu \u00eel duplica\u021bi pentru a evita penaliz\u0103rile SEO. Meta-descrierile \u0219i titlurile paginilor trebuie s\u0103 fie \u0219i ele unice.<\/p>\n\n\n\n

    Uneori, titlurile paginilor sunt identice dac\u0103 o companie ofer\u0103 at\u00e2t lucr\u0103ri reziden\u021biale, c\u00e2t \u0219i comerciale. Deci, de exemplu, dac\u0103 sunte\u021bi o companie de construc\u021bii, a\u021bi putea avea o pagin\u0103 de acoperi\u0219uri pentru reziden\u021bial \u0219i o pagin\u0103 de acoperi\u0219uri pentru comercial.<\/p>\n\n\n\n

    Nu pute\u021bi duplica metadescrierea sau titlul paginii pentru aceste pagini. Va trebui s\u0103 le face\u021bi unice pe fiecare, ceea ce nu ar trebui s\u0103 fie at\u00e2t de greu. De cele mai multe ori, companiile \u00ee\u0219i duplic\u0103 accidental con\u021binutul f\u0103r\u0103 s\u0103 \u0219tie. \u00cen acest caz, existen\u021ba unui expert SEO care monitorizeaz\u0103 rapoartele \u0219i verific\u0103 con\u021binutul duplicat poate ajuta la evitarea acestor situa\u021bii.<\/p>\n\n\n\n

    New Light Digital cunoa\u0219te implica\u021biile con\u021binutului duplicat at\u00e2t asupra experien\u021bei clien\u021bilor, c\u00e2t \u0219i asupra SEO. V\u0103 ajut\u0103m s\u0103 v\u0103 construi\u021bi prezen\u021ba online \u00een mod strategic \u0219i s\u0103 o men\u021bine\u021bi \u00een timp. Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a> pentru a afla mai multe despre serviciile noastre.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Con\u021binutul duplicat pe WordPress v\u0103 poat afecta SEO \u0219i experien\u021ba clien\u021bilor pe site. Afla\u021bi cum s\u0103 evita\u021bi aceste capcane.<\/p>\n","protected":false},"author":2,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-web","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nCum s\u0103 evita\u021bi paginile \u0219i con\u021binutul duplicat pe WordPress — NLD<\/title>\n<meta name=\"description\" content=\"Con\u021binutul duplicat pe WordPress v\u0103 poat afecta SEO \u0219i experien\u021ba clien\u021bilor pe site. 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