{"id":13573,"date":"2021-04-21T12:00:51","date_gmt":"2021-04-21T12:00:51","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13573"},"modified":"2024-09-27T09:13:33","modified_gmt":"2024-09-27T09:13:33","slug":"strategia-de-date","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/strategia-de-date\/","title":{"rendered":"Cum s\u0103 gestiona\u021bi datele organiza\u021biei pentru rezultate optime"},"content":{"rendered":"\n<p>Cu c\u00e2t sunte\u021bi mai organizat \u00een strategia de date a companiei, cu at\u00e2t mai valoroase vor fi aceste informa\u021bii pentru dvs. Reunirea diferitelor puncte de date v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi mai bine ciclul de via\u021b\u0103 al unui client \u0219i modul \u00een care eforturile de marketing influen\u021beaz\u0103 acest ciclu de via\u021b\u0103.<\/p>\n\n\n\n<p>Colectarea, stocarea \u0219i \u00eentre\u021binerea datelor sunt activit\u0103\u021bi esen\u021biale pentru a beneficia la maximum de datele dumneavoastr\u0103.<\/p>\n\n\n\n<p>A\u0219adar, dedica\u021bi ceva timp \u0219i elabora\u021bi strategia de date care s\u0103 v\u0103 ghideze \u00een \u00een\u021belegerea mai complet\u0103 a clien\u021bilor dumneavoastr\u0103. Alege\u021bi instrumente care interac\u021bioneaz\u0103 \u00eentre ele, astfel \u00eenc\u00e2t s\u0103 pute\u021bi conecta indicatori precum traficul de pe site la campaniile PPC. \u00cen acest fel, urm\u0103ri\u021bi lead-urile din momentul \u00een care v\u0103 g\u0103sesc organiza\u021bia dintr-un anun\u021b p\u00e2n\u0103 \u00een momentul \u00een care devin un nou client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce ave\u021bi nevoie de strategia de date<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800.jpg\" alt=\"data strategy\" class=\"wp-image-3707\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800.jpg 800w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-300x225.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-768x576.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-293x220.jpg 293w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Cu c\u00e2t \u00eencepe\u021bi mai devreme s\u0103 v\u0103 gestiona\u021bi datele, cu at\u00e2t mai bine. Va fi mai u\u0219or s\u0103 conecta\u021bi diverse puncte de date dac\u0103 v\u0103 \u00eencepe\u021bi activitatea cu o baz\u0103 solid\u0103 de luare \u00een considerare a strategiei de gestionare a datelor.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce ad\u0103uga\u021bi noi aplica\u021bii, ve\u021bi planifica automat modul \u00een care acestea se integreaz\u0103 cu celelalte aplica\u021bii din strategia principal\u0103.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva motive importante pentru care ave\u021bi nevoie de o strategie de gestionare a datelor:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aceasta furnizeaz\u0103 informa\u021bii fiabile pentru afacere<\/li>\n\n\n\n<li>Datele care sunt revizuite \u0219i actualizate \u00een mod regulat sunt mai valoroase \u0219i mai exacte<\/li>\n\n\n\n<li>V\u0103 ve\u021bi asigura c\u0103 respecta\u021bi toate standardele etice pentru utilizarea datelor clien\u021bilor (cum ar fi GDPR)<\/li>\n\n\n\n<li>Datele sunt mai u\u0219or de ac\u021bionat, deoarece ve\u021bi avea obiective \u0219i standarde ata\u0219ate acestora<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Ce include strategia de date?<\/h2>\n\n\n\n<p>O strategie privind datele include luarea \u00een considerare a modului \u00een care ve\u021bi colecta \u0219i men\u021bine datele pe toat\u0103 durata utilit\u0103\u021bii lor. Pe m\u0103sur\u0103 ce lucra\u021bi la elaborarea strategiei, lua\u021bi \u00een considerare aceste activit\u0103\u021bi cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colectarea<\/li>\n\n\n\n<li>Stocarea<\/li>\n\n\n\n<li>\u00centre\u021binerea<\/li>\n\n\n\n<li>Integrarea<\/li>\n\n\n\n<li>\u00cendep\u0103rtarea\/cur\u0103\u021barea<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Utilizare \u0219i raportare<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-1.jpg\" alt=\"data strategy\" class=\"wp-image-3708\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-1.jpg 800w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-1-300x169.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-1-768x432.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/04\/data-org-800-1-370x208.jpg 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>\u00cen elaborarea strategiei, ve\u021bi lua lucrurile pas cu pas. Aceasta \u00eenseamn\u0103 c\u0103 ve\u021bi \u00eencepe prin a lua \u00een considerare modul \u00een care ve\u021bi colecta \u0219i stoca datele. Av\u00e2nd \u00een vedere c\u0103 este vorba de informa\u021bii despre clien\u021bi, nu uita\u021bi s\u0103 v\u0103 g\u00e2ndi\u021bi cum s\u0103 p\u0103stra\u021bi aceste date \u00een siguran\u021b\u0103, pentru a evita o \u00eenc\u0103lcare \u0219i amenzi costisitoare.<\/p>\n\n\n\n<p>Apoi, ave\u021bi nevoie de o modalitate de a men\u021bine aceste date, ceea ce \u00eenseamn\u0103 s\u0103 le asigura\u021bi acurate\u021bea. Permiterea utilizatorilor s\u0103 \u00ee\u0219i actualizeze profilurile pentru a furniza noi adrese de e-mail sau o adres\u0103 po\u0219tal\u0103 va contribui la asigurarea integrit\u0103\u021bii datelor.<\/p>\n\n\n\n<p>Acum g\u00e2ndi\u021bi-v\u0103 la modul \u00een care v\u0103 ve\u021bi integra datele. Probabil c\u0103 ve\u021bi avea informa\u021bii provenind din diverse surse \u0219i loca\u021bii. Prin reunirea acestora, ve\u021bi \u00een\u021belege modul \u00een care clien\u021bii interac\u021bioneaz\u0103 cu dvs. \u00een diferite loca\u021bii.<\/p>\n\n\n\n<p>Apoi, trebuie s\u0103 lua\u021bi \u00een considerare modul \u00een care ve\u021bi p\u0103stra datele curate \u0219i un plan pentru eliminarea datelor neutilizate \u0219i a celor care nu mai sunt utile.<\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, g\u00e2ndi\u021bi-v\u0103 cum ve\u021bi utiliza datele pe care le ave\u021bi. Legile \u0219i reglement\u0103rile v\u0103 asigur\u0103 c\u0103 nu utiliza\u021bi datele \u00een mod abuziv, deci va trebui s\u0103 respecta\u021bi aceste reguli. \u00cen acest sens, trebuie s\u0103 lua\u021bi \u00een considerare modul \u00een care configura\u021bi raportarea datelor pentru a fundamenta procesul decizional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipuri de date care pot fi valoroase<\/h2>\n\n\n\n<p>S\u0103 \u0219ti\u021bi de unde s\u0103 \u00eencepe\u021bi colectarea \u0219i organizarea datelor poate p\u0103rea cople\u0219itor. \u00cen cele din urm\u0103, cel mai bun loc pentru a \u00eencepe este s\u0103 lua\u021bi \u00een considerare de unde provin datele dumneavoastr\u0103. Acestea ar putea include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads<\/li>\n\n\n\n<li>Informa\u021bii despre site<\/li>\n\n\n\n<li>Date de pia\u021b\u0103<\/li>\n\n\n\n<li>Datele de contact ale clien\u021bilor<\/li>\n\n\n\n<li>Interac\u021biuni pe social media<\/li>\n\n\n\n<li>Informa\u021bii despre produse<\/li>\n\n\n\n<li>Contacte de v\u00e2nz\u0103ri<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un partener \u00een analize \u0219i rapoarte mai bune<\/h2>\n\n\n\n<p>Dac\u0103 concepte precum o strategie de date v\u0103 cople\u0219esc, g\u0103si\u021bi un partener bun precum New Light Digital care s\u0103 v\u0103 furnizeze rapoarte \u0219i interpret\u0103ri regulate. Uneori, organiza\u021biile urm\u0103resc metrici gre\u0219ite care nu ajut\u0103 la informarea procesului decizional \u0219i a pa\u0219ilor urm\u0103tori.<\/p>\n\n\n\n<p>Atunci c\u00e2nd lucra\u021bi cu noi, v\u0103 ghid\u0103m \u00een urm\u0103rirea metricilor valoroase \u0219i cum s\u0103 utiliza\u021bi aceste date pentru a informa pa\u0219ii urm\u0103tori pentru organiza\u021bia dvs. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Programa\u021bi o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe despre serviciile noastre extinse de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afla\u021bi ce trebuie s\u0103 \u0219ti\u021bi despre strategia de date pentru a v\u0103 informa \u00een luarea deciziilor de marketing \u0219i a proteja datele clien\u021bilor.<\/p>\n","protected":false},"author":2,"featured_media":3706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-web","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Construi\u021bi strategia de date a organiza\u021biei pentru rezultate optime<\/title>\n<meta name=\"description\" content=\"Afla\u021bi ce trebuie s\u0103 \u0219ti\u021bi despre strategia de date pentru a v\u0103 informa \u00een luarea deciziilor de marketing \u0219i a proteja datele 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