{"id":13636,"date":"2021-03-10T12:00:14","date_gmt":"2021-03-10T12:00:14","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13636"},"modified":"2024-08-30T11:56:32","modified_gmt":"2024-08-30T11:56:32","slug":"grup-pe-facebook","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/grup-pe-facebook\/","title":{"rendered":"De ce s\u0103 ave\u021bi un grup pe Facebook \u0219i un ghid de crearea acestuia"},"content":{"rendered":"\n

Grupurile Facebook au o putere uimitoare de a conecta oameni cu interese similare. Fie c\u0103 sunte\u021bi \u00een c\u0103utarea unor noi prieteni de alergare sau dori\u021bi s\u0103 \u00eencepe\u021bi o re\u021bea online, o pute\u021bi g\u0103si pe Facebook.<\/p>\n\n\n\n

Dar cele mai multe grupuri de pe Facebook provin de la cineva care a avut o idee despre cum s\u0103 fac\u0103 cunoscut\u0103 afacerea sa \u00eentr-un mod nou. De exemplu, un restaurant din ora\u0219ul New York ar putea crea un grup Facebook numit: Unde s\u0103 m\u0103n\u00e2nci \u00een New York City. \u00cen timp ce grupul serve\u0219te scopului de a ajuta c\u0103l\u0103torii s\u0103 g\u0103seasc\u0103 un loc minunat unde s\u0103 m\u0103n\u00e2nce, acesta serve\u0219te \u0219i ca o bro\u0219ur\u0103 online pentru restaurantul care a creat grupul.<\/p>\n\n\n\n

Pe m\u0103sur\u0103 ce reach-ul organic al Facebook continu\u0103 s\u0103 scad\u0103, popularitatea grupurilor a crescut. Membrii grupului primesc notific\u0103ri atunci c\u00e2nd cineva posteaz\u0103 ceva. Acest fapt \u00eel face o modalitate foarte eficient\u0103 de a ajunge la publicul dvs. \u00cen plus, grupurile apar \u00een fluxul de \u0219tiri mai mult dec\u00e2t post\u0103rile de pe pagin\u0103.<\/p>\n\n\n\n

Grupurile Facebook creeaz\u0103 o comunitate \u0219i \u00eencurajeaz\u0103 interac\u021biunea<\/h2>\n\n\n
\n
\"fb<\/figure>\n<\/div>\n\n\n

Unul dintre cele mai mari avantaje ale grupurilor Facebook<\/a> este c\u0103 sunt interactive. Paginile sunt mai mult unidirec\u021bionale, deoarece afacerea posteaz\u0103 informa\u021bii \u0219i apoi oamenii pot comenta. Dar \u00een grupuri, persoanele \u00ee\u0219i pot \u00eemp\u0103rt\u0103\u0219i g\u00e2ndurile \u0219i \u00eentr-o postare, pentru a contribui la crearea unei interac\u021biuni suplimentare.<\/p>\n\n\n\n

\u00cen calitate de proprietar al grupului, pute\u021bi alege s\u0103 modera\u021bi comentariile pentru a evita orice conversa\u021bii negative sau nepotrivite. Grupul poate servi ca un loc de dezvoltare a comunit\u0103\u021bii. Acesta r\u0103spunde la \u00eentreb\u0103rile clien\u021bilor \u0219i \u00eei \u00eendrum\u0103 c\u0103tre solu\u021bii la problemele lor – chiar dac\u0103 solu\u021bia nu este afacerea dvs.<\/p>\n\n\n\n

Ar trebui ca afacerea mea s\u0103 creeze un grup Facebook?<\/h2>\n\n\n\n

Lua\u021bi \u00een considerare subiecte legate de afacerea dvs. Majoritatea grupurilor nu sunt denumite \u00een func\u021bie de afacerile care le conduc. Revenind la exemplul New York City Restaurant, ve\u021bi observa c\u0103 numele grupului nu este cel al restaurantului. Spre deosebire de pagini, obiectivul dvs. este s\u0103 atrage\u021bi persoane prin interese, nu prin numele companiei dvs.<\/p>\n\n\n\n

Pentru a r\u0103spunde la \u00eentrebarea dac\u0103 afacerea dvs. ar trebui s\u0103 creeze un grup Facebook, ar trebui s\u0103 evalua\u021bi ce ave\u021bi de oferit \u00een crearea unei comunit\u0103\u021bi.<\/p>\n\n\n\n

HubSpot a creat un grup numit Marketer to Marketer pentru a facilita conversa\u021biile \u00eentre marketeri. Beneficiul evident este c\u0103 HubSpot are acum o comunitate dedicat\u0103 de oameni. Ace\u0219tea totodat\u0103 ar putea fi interesa\u021bi de produsul lor.<\/p>\n\n\n\n

Scopul principal al grupului nu este at\u00e2t de mult comercializarea HubSpot, ci este o modalitate excelent\u0103 de a ob\u021bine o expunere mai mare.<\/p>\n\n\n\n

Nu ar trebui s\u0103 crea\u021bi un grup dac\u0103 inten\u021biona\u021bi s\u0103 \u00eel utiliza\u021bi doar ca loc de promovare a produselor \u0219i serviciilor sau pentru nout\u0103\u021bi.<\/p>\n\n\n

\n
\"facebook<\/figure>\n<\/div>\n\n\n

Procesul de creare a unui grup Facebook pentru afacere este destul de simplu \u0219i dureaz\u0103 doar cinci pa\u0219i:<\/p>\n\n\n\n

    \n
  1. Din pagina de pornire a companiei selecta\u021bi Grupuri din meniul din st\u00e2nga.<\/li>\n\n\n\n
  2. Face\u021bi clic pe butonul marcat cu \u201eCrea\u021bi un grup nou\u201d.<\/li>\n\n\n\n
  3. Alege\u021bi numele grupului dvs. \u0219i decide\u021bi dac\u0103 grupul dvs. va fi public sau privat. Invita\u021bi c\u00e2\u021biva prieteni \u00een grup \u0219i apoi face\u021bi clic pe \u201eCreare\u201d.<\/li>\n\n\n\n
  4. Face\u021bi clic pe butonul de editare de pe fotografia de copert\u0103 a grupului pentru a selecta o fotografie personalizat\u0103 sau alege\u021bi din op\u021biunile Facebook.<\/li>\n\n\n\n
  5. Ad\u0103uga\u021bi o descriere grupului astfel \u00eenc\u00e2t vizitatorii s\u0103 \u0219tie mai multe despre ce s\u0103 se a\u0219tepte de la grup.<\/li>\n<\/ol>\n\n\n\n

    Acum Grupul dvs. este gata s\u0103 accepte membri \u0219i s\u0103 \u00eenceap\u0103 s\u0103 \u00eencurajeze interac\u021biunile din comunitate.<\/p>\n\n\n\n

    Agen\u021bie de marketing digital pentru social media<\/h2>\n\n\n\n

    Dac\u0103 nu vede\u021bi rezultatele pe care vi le-a\u021bi dori din social media, lua\u021bi leg\u0103tura cu New Light Digital. Suntem o agen\u021bie de marketing digital care \u0219tie cum s\u0103 integreze eforturile online pentru a vedea rezultate durabile. Programa\u021bi o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe informa\u021bii despre motivul pentru care dvs.<\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u0103 \u00eentreba\u021bi cum s\u0103 v\u0103 duce\u021bi social media la nivelul urm\u0103tor? V\u0103 explic\u0103m rolul unui grup pe Facebook \u0219i cum s\u0103 crea\u021bi unul.<\/p>\n","protected":false},"author":2,"featured_media":3661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152,149],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managementul-reputatiei","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nGhid pentru crearea unui grup pe Facebook pentru afacerea dvs.<\/title>\n<meta name=\"description\" content=\"V\u0103 \u00eentreba\u021bi cum s\u0103 v\u0103 duce\u021bi social media la nivelul urm\u0103tor? 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