{"id":13697,"date":"2021-01-27T12:00:40","date_gmt":"2021-01-27T12:00:40","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13697"},"modified":"2024-09-27T07:02:15","modified_gmt":"2024-09-27T07:02:15","slug":"marketing-de-continut","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/marketing-de-continut\/","title":{"rendered":"Planul de marketing de con\u021binut pentru un ciclu lung de v\u00e2nz\u0103ri"},"content":{"rendered":"\n<p>Confruntarea cu un ciclu de v\u00e2nz\u0103ri care dureaz\u0103 trei, \u0219ase sau chiar 12 luni poate fi o provocare. Men\u021binerea contactului cu clien\u021bii poten\u021biali de-a lungul acestor luni reprezint\u0103 o provocare unic\u0103. Un <a href=\"\/?page_id=5692\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de con\u021binut<\/a> poate ajuta la men\u021binerea contactului cu clien\u021bii poten\u021biali \u00een timpul unui ciclu lung de v\u00e2nz\u0103ri, atunci c\u00e2nd este bine executat.<\/p>\n\n\n\n<p>Pentru a preg\u0103ti con\u021binutul pentru un ciclu lung de v\u00e2nz\u0103ri, trebuie s\u0103 ave\u021bi o \u00een\u021belegere aprofundat\u0103 a dou\u0103 lucruri. Primul este ce este marketingul de con\u021binut. Al doilea este cum s\u0103 evalua\u021bi diferitele etape ale ciclului de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>V\u0103 vom ghida prin acest proces, astfel \u00eenc\u00e2t s\u0103 pute\u021bi \u00eencepe s\u0103 v\u0103 construi\u021bi planul de hr\u0103nire a poten\u021bialilor clien\u021bi \u00eentr-un ciclu lung de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este marketingul de con\u021binut?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-2.jpg\" alt=\"content marketing\" class=\"wp-image-3128\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-2.jpg 800w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-2-300x165.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-2-768x421.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-2-370x203.jpg 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Marketingul de con\u021binut este o strategie prin care crea\u021bi \u0219i distribui\u021bi con\u021binut util. Scopul marketingului de con\u021binut este de a atrage \u0219i de a p\u0103stra clien\u021bii. Exemplele de marketing de con\u021binut includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media:<\/strong> at\u00e2t con\u021binutul pl\u0103tit, c\u00e2t \u0219i cel organic de pe social media pot contribui la strategia marketingului de con\u021binut.<\/li>\n\n\n\n<li><strong>Lead Magnets:<\/strong> c\u0103r\u021bi electronice, c\u0103r\u021bi albe, infografice, videoclipuri de formare etc. toate pot servi la convingerea unui client poten\u021bial s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 informa\u021biile sale de contact. Aceste elemente de con\u021binut ar trebui s\u0103 fie de \u00eenalt\u0103 calitate \u0219i s\u0103 ofere mai mult\u0103 profunzime \u0219i informa\u021bii dec\u00e2t site-ul sau blogul dumneavoastr\u0103.<\/li>\n\n\n\n<li><strong>Orientarea SEO:<\/strong> direc\u021bioneaz\u0103 vizitatori semnificativi c\u0103tre site pe baza c\u0103ut\u0103rilor lor. Ve\u021bi dori s\u0103 lua\u021bi \u00een considerare cuvintele-cheie \u0219i c\u0103ut\u0103rile pe care utilizatorii le-ar putea efectua pe parcursul ciclului lung de v\u00e2nz\u0103ri.<\/li>\n\n\n\n<li><strong>Email marketing:<\/strong> automatiza\u021bi-v\u0103 angajamentul fa\u021b\u0103 de poten\u021biali clien\u021bi prin intermediul unei serii de email marketing personalizate. Asigura\u021bi-v\u0103 c\u0103 firma dvs. r\u0103m\u00e2ne \u00een centrul aten\u021biei pe m\u0103sur\u0103 ce clien\u021bii v\u0103 evalueaz\u0103 pe dvs. \u0219i pe concuren\u021bi.<\/li>\n\n\n\n<li><strong>Bloguri:<\/strong> articolele proprii \u0219i ale invita\u021bilor sunt o parte important\u0103 a strategiei marketingului de con\u021binut. Articolele pentru invita\u021bi v\u0103 \u00eembun\u0103t\u0103\u021besc SEO \u0219i v\u0103 ajut\u0103 s\u0103 v\u0103 extinde\u021bi aria de acoperire dincolo de publicul existent, pentru a cre\u0219te gradul de con\u0219tientizare a ceea ce face\u021bi \u0219i pentru a aduce vizitatori de \u00eenalt\u0103 calitate pe site.<\/li>\n\n\n\n<li><strong>Rela\u021bii publice:<\/strong> prezenta\u021bi implicarea \u00een comunitate, progresele tehnologice \u0219i multe altele \u00een cadrul eforturilor de rela\u021bii publice. Rela\u021biile publice pot ajuta clien\u021bii poten\u021biali s\u0103 se conecteze cu dumneavoastr\u0103 la un nivel mai profund.<\/li>\n\n\n\n<li><strong>Anun\u021buri de c\u0103utare pl\u0103tite:<\/strong> sensibilizarea ini\u021bial\u0103 pentru oferta dvs. poate fi o provocare. C\u0103utarea pl\u0103tit\u0103 v\u0103 poate ajuta s\u0103 viza\u021bi utilizatorii care caut\u0103 informa\u021bii legate de produsul sau serviciul dumneavoastr\u0103.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 v\u0103 evalua\u021bi ciclul de v\u00e2nz\u0103ri<\/h2>\n\n\n\n<p>De\u0219i ciclurile de v\u00e2nz\u0103ri pot varia foarte mult ca lungime, acestea au, \u00een general, acelea\u0219i \u0219apte etape, indiferent de complexitatea a ceea ce vinde\u021bi. Iat\u0103 aceste \u0219apte etape \u0219i con\u021binutul pe care l-a\u021bi putea utiliza pentru a v\u0103 atrage utilizatorul \u00een fiecare faz\u0103 a ciclului de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Prospectarea:<\/strong> anun\u021buri pe re\u021belele sociale, anun\u021buri pe motoarele de c\u0103utare, SEO, bloguri invitate, webinarii<\/li>\n\n\n\n<li><strong>Stabilirea contactului:<\/strong> marketing prin e-mail, apeluri telefonice<\/li>\n\n\n\n<li><strong>Califica\u021bi-v\u0103 clientul poten\u021bial:<\/strong> apel de v\u00e2nz\u0103ri, demonstra\u021bie, sondaj, desc\u0103rcare de lead magnet cu \u00eentreb\u0103ri de calificare<\/li>\n\n\n\n<li><strong>Hr\u0103ni\u021bi prospectul:<\/strong> marketing prin e-mail, lead magnets, social media, bloguri<\/li>\n\n\n\n<li><strong>Prezenta\u021bi-v\u0103 oferta:<\/strong> marketing prin e-mail, apel de v\u00e2nz\u0103ri, demonstra\u021bie, interac\u021biune ulterioar\u0103<\/li>\n\n\n\n<li><strong>Dep\u0103\u0219i\u021bi obiec\u021biile:<\/strong> email marketing, lead magnets, social media, bloguri<\/li>\n\n\n\n<li><strong>\u00cencheierea v\u00e2nz\u0103rii:<\/strong> marketing prin e-mail, apel de v\u00e2nz\u0103ri, tranzac\u021bie pe site<\/li>\n<\/ol>\n\n\n\n<p>Ve\u021bi observa c\u0103 multe faze \u00eempart tactici \u00eentre ele. Acest lucru se datoreaz\u0103 faptului c\u0103 nu \u00eenceta\u021bi s\u0103 \u00eemp\u0103rt\u0103\u0219i\u021bi blogurile cu un prospect odat\u0103 ce a\u021bi trecut de faza de prospectare. Sau nu \u00eenceta\u021bi s\u0103 trimite\u021bi e-mailuri dup\u0103 ce v-a\u021bi prezentat oferta.<\/p>\n\n\n\n<p>Strategiile de marketing de con\u021binut ar trebui s\u0103 acopere \u00eentregul ciclu de v\u00e2nz\u0103ri pentru a v\u0103 ajuta s\u0103 \u00eencheia\u021bi afacerea \u0219i s\u0103 \u00eenc\u00e2nta\u021bi clientul. Iat\u0103 cum s\u0103 decide\u021bi ce con\u021binut ar putea avea nevoie prospec\u021bii \u00een fiecare faz\u0103 a ciclului lung de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adaptarea con\u021binutului pentru fazele ciclului lung de v\u00e2nz\u0103ri<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-800.jpg\" alt=\"content marketing\" class=\"wp-image-3127\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-800.jpg 801w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-800-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-800-768x512.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2021\/01\/content-marketing-800-330x220.jpg 330w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure>\n<\/div>\n\n\n<p>Pentru a v\u0103 adapta marketingul de con\u021binut la fazele unui ciclu lung de v\u00e2nz\u0103ri, trebuie s\u0103 v\u0103 \u00een\u021belege\u021bi clien\u021bii la un nivel profund.<\/p>\n\n\n\n<p>S\u0103 \u0219ti\u021bi ce caut\u0103, provoc\u0103rile care \u00eei fac s\u0103 caute produsul sau serviciul dvs. \u0219i obstacolele cu care se vor confrunta \u00een dep\u0103\u0219irea obiec\u021biilor pentru a face o achizi\u021bie.<\/p>\n\n\n\n<p>\u00cenv\u0103\u021barea acestor informa\u021bii este una dintre cele mai dificile p\u0103r\u021bi ale construirii unui plan de marketing de con\u021binut. Probabil c\u0103 va trebui s\u0103 testa\u021bi diferite tipuri de con\u021binut pentru a afla la ce r\u0103spund prospec\u021bii \u0219i clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n<p>O modalitate bun\u0103 de a face acest lucru este prin intermediul publicit\u0103\u021bii pe re\u021belele sociale. Aceasta este o modalitate necostisitoare de a testa diferite mesaje pentru a vedea ce rezoneaz\u0103 cu publicul dumneavoastr\u0103. Utiliza\u021bi reclamele de retargetare pentru a evalua mesajele mai t\u00e2rziu \u00een procesul de cump\u0103rare.<\/p>\n\n\n\n<p>Atunci c\u00e2nd nu ob\u021bine\u021bi v\u00e2nzarea, asigura\u021bi-v\u0103 c\u0103 \u00eentreba\u021bi clien\u021bii de ce nu v\u0103 aleg. Acest lucru v\u0103 poate ajuta s\u0103 \u00een\u021belege\u021bi mai bine obiec\u021biile lor \u0219i s\u0103 pute\u021bi construi con\u021binut \u00een jurul acestor obiec\u021bii.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Planul de marketing de con\u021binut al fiec\u0103rei companii va ar\u0103ta foarte diferit<\/h4>\n\n\n\n<p>Produsul sau serviciul lor este unic. Nu v\u0103 fie team\u0103 s\u0103 face\u021bi marketingul de con\u021binut diferit de cel al concuren\u021bilor. Acest lucru este ceea ce v\u0103 face unici.<\/p>\n\n\n\n<p>Dar atunci c\u00e2nd ave\u021bi un ciclu de v\u00e2nz\u0103ri lung, asigura\u021bi-v\u0103 c\u0103 dezvolta\u021bi suficient con\u021binut pentru a acoperi acest interval de timp. Scopul dvs. este s\u0103 r\u0103m\u00e2ne\u021bi \u00een prim-planul min\u021bilor clien\u021bilor poten\u021biali \u00een timp ce ace\u0219tia caut\u0103 idei de con\u021binut. Nu pute\u021bi face acest lucru dac\u0103 con\u021binutul dvs. vizeaz\u0103 doar fazele timpurii ale c\u0103l\u0103toriei de cump\u0103rare.<\/p>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 evalua\u021bi con\u021binutul pe care \u00eel ave\u021bi \u0219i care sus\u021bine ultimele p\u0103r\u021bi ale ciclului de v\u00e2nz\u0103ri pentru a avea <a href=\"\/?p=2280\" target=\"_blank\" rel=\"noreferrer noopener\">succes cu planul de marketing al con\u021binutului<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un plan de marketing de con\u021binut v\u0103 poate ajuta compania s\u0103 atrag\u0103 clien\u021bi poten\u021biali chiar \u0219i atunci c\u00e2nd ave\u021bi un ciclu de v\u00e2nz\u0103ri lung.<\/p>\n","protected":false},"author":2,"featured_media":3126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,146,155,149],"tags":[98,102,99,100,103,101,104],"class_list":["post-13697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-seo-ro","category-local-seo-ro","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planul de marketing de con\u021binut pentru o perioad\u0103 lung\u0103<\/title>\n<meta name=\"description\" content=\"Un plan de marketing de con\u021binut v\u0103 poate ajuta compania s\u0103 atrag\u0103 clien\u021bi 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