{"id":13716,"date":"2021-01-13T12:00:11","date_gmt":"2021-01-13T12:00:11","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13716"},"modified":"2024-09-27T09:13:05","modified_gmt":"2024-09-27T09:13:05","slug":"raportul-anual","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/raportul-anual\/","title":{"rendered":"Iat\u0103 cum s\u0103 v\u0103 integra\u021bi raportul anual \u00een planul de marketing"},"content":{"rendered":"\n

Pentru multe organiza\u021bii, noul an \u00eenseamn\u0103 s\u0103 planifice raportul anual. \u0218i nu, rapoartele anuale nu sunt doar pentru organiza\u021biile nonprofit. \u0218i alte organiza\u021bii pot beneficia de pe urma \u00eemp\u0103rt\u0103\u0219irii anuale a detaliilor despre compania lor.<\/p>\n\n\n\n

Odat\u0103 ce a\u021bi trecut prin sarcina de a crea un raport anual, ar trebui s\u0103 integra\u021bi raportul \u00een planul de marketing<\/a>. V\u0103 oferim sugestii pentru a profita la maximum de raportul dvs. anual.<\/p>\n\n\n\n

Emite\u021bi un comunicat de pres\u0103 local<\/h2>\n\n\n\n

Este pu\u021bin probabil ca marile institu\u021bii media <\/a>s\u0103 fie interesate de comunicatul dvs. de pres\u0103 referitor la raportul anual. Cu toate acestea, posturile de \u0219tiri locale ar putea fi interesate de impactul dvs. asupra comunit\u0103\u021bii.<\/p>\n\n\n\n

Asigura\u021bi-v\u0103 c\u0103 \u00een raportul anual nu sunt incluse doar datele financiare ale companiei. Prezenta\u021bi impactul \u0219i ceea ce face\u021bi \u00een afara activit\u0103\u021bii dvs. pentru a face raportul interesant pentru cei din comunitate.<\/p>\n\n\n\n

\u00cen comunicatul de pres\u0103, concentra\u021bi-v\u0103 mai pu\u021bin pe datele financiare din raportul dvs. anual \u0219i mai mult pe impact. Fie c\u0103 este vorba de banii pe care i-a\u021bi donat organiza\u021biilor locale, de noile locuri de munc\u0103 pe care le-a\u021bi generat pentru zon\u0103 sau de orele de serviciu \u00een folosul comunit\u0103\u021bii pe care le-au f\u0103cut angaja\u021bii \u00een timpul programului.<\/p>\n\n\n\n

Asigura\u021bi-v\u0103 c\u0103 comunicatul de pres\u0103 are un caracter local pentru a cre\u0219te probabilitatea ca un post local de \u0219tiri s\u0103 se intereseze de comunicat.<\/p>\n\n\n\n

Scoate\u021bi graficele pentru a le folosi pe re\u021belele sociale<\/h2>\n\n\n\n

Un raport anual bun include grafice, infografice \u0219i alte elemente vizuale atractive. Utiliza\u021bi aceste grafice pe re\u021belele de socializare pentru a v\u0103 implica publicul pe tot parcursul anului.<\/p>\n\n\n\n

Crea\u021bi grafice care sunt dimensionate pentru a se potrivi dimensiunilor comune ale re\u021belelor de socializare odat\u0103 ce a\u021bi finalizat cu un raport anual. Apoi, pres\u0103ra\u021bi acest con\u021binut pe tot parcursul anului.<\/p>\n\n\n\n

Nu dori\u021bi ca toate post\u0103rile pe re\u021belele de socializare din urm\u0103toarele s\u0103pt\u0103m\u00e2ni s\u0103 se refere numai la raportul dvs. anual. \u00cen schimb, distribui\u021bi-le astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi eviden\u021bia impactul asupra comunit\u0103\u021bii pe tot parcursul anului.<\/p>\n\n\n\n

Ad\u0103uga\u021bi raportul anual pe site<\/h2>\n\n\n
\n
\"annual<\/figure>\n<\/div>\n\n\n

Multe organiza\u021bii \u00eenc\u0103 trimit prin po\u0219t\u0103 copii tip\u0103rite ale raportului lor anual p\u0103r\u021bilor interesate importante. De\u0219i aceasta este o modalitate mai personalizat\u0103 de a distribui un raport anual, g\u00e2ndi\u021bi-v\u0103 \u0219i cum \u00eel ve\u021bi distribui altor persoane care ar putea fi interesate.<\/p>\n\n\n\n

Donatorii sau clien\u021bii ocazionali ar putea fi \u00een continuare interesa\u021bi s\u0103 afle mai multe despre impactul dvs. din acest an. Pune\u021bi raportul anual la dispozi\u021bie pentru desc\u0103rcare sau vizualizare online. Noii clien\u021bi pe care \u00eei achizi\u021biona\u021bi mai t\u00e2rziu \u00een cursul anului ar putea g\u0103si raportul dvs. anual o lectur\u0103 interesant\u0103.<\/p>\n\n\n\n

Trimite\u021bi-l prin e-mail p\u0103r\u021bilor interesate cheie<\/h2>\n\n\n\n

Deoarece raportul dvs. anual se afl\u0103 \u00een mod convenabil pe site, ar trebui s\u0103 \u00eel utiliza\u021bi la maximum. Aceasta este o ocazie excelent\u0103 de a intra \u00een leg\u0103tur\u0103 cu clien\u021bii sau donatorii. Chiar dac\u0103 nu a\u021bi mai interac\u021bionat cu ei de ceva timp, raportul dvs. anual serve\u0219te drept scuz\u0103 pentru a face acest lucru.<\/p>\n\n\n\n

Arunca\u021bi o privire la \u00eentreaga list\u0103 de e-mail pentru a evalua cine ar putea beneficia de primirea raportului dvs. anual. Sau, include\u021bi raportul anual ca element \u00een urm\u0103torul buletin informativ pentru lista de e-mail.<\/p>\n\n\n\n

Strategia \u0219i planificarea de marketing este un aspect important al tuturor organiza\u021biilor. L\u0103sa\u021bi echipa de la New Light Digital s\u0103 v\u0103 arate cum s\u0103 ob\u021bine\u021bi cele mai multe beneficii din materialele de marketing pe care le crea\u021bi. Suntem o agen\u021bie de marketing digital cu servicii complete, care analizeaz\u0103 marketingul ca un \u00eentreg, astfel \u00eenc\u00e2t s\u0103 pute\u021bi ob\u021bine cele mai multe beneficii din acesta.<\/p>\n\n\n\n

Ob\u021bine\u021bi o ofert\u0103 acum<\/a> pentru a afla mai multe despre cum putem crea un plan de marketing pentru dvs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Iat\u0103 cum s\u0103 ob\u021bine\u021bi cele mai multe beneficii din raportul anual prin integrarea acestuia \u00een planul dvs. anual de marketing.<\/p>\n","protected":false},"author":2,"featured_media":2535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,151,146],"tags":[98,99,100,103,101,97,104],"class_list":["post-13716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-dezvoltare-web","category-seo-ro","tag-arhitectura-si-design","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nIntegra\u021bi raportul anual \u00een planul de marketing<\/title>\n<meta name=\"description\" content=\"Iat\u0103 cum s\u0103 ob\u021bine\u021bi cele mai multe beneficii din raportul anual prin integrarea acestuia \u00een planul dvs. anual de 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