{"id":13973,"date":"2020-12-16T12:00:41","date_gmt":"2020-12-16T12:00:41","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13973"},"modified":"2024-10-22T13:59:14","modified_gmt":"2024-10-22T13:59:14","slug":"marketing-de-continut-2","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/marketing-de-continut-2\/","title":{"rendered":"Ce s\u0103 introduce\u021bi \u00een planul de marketing de con\u021binut 2021"},"content":{"rendered":"\n

Sf\u00e2r\u0219itul anului este momentul \u00een care majoritatea echipelor de marketing \u0219i a \u00eentreprinderilor mici \u00ee\u0219i \u00eencep planurile pentru anul urm\u0103tor. Prin urmare, dac\u0103 evalua\u021bi ce ar trebui s\u0103 fac\u0103 parte din planul dvs. de marketing de con\u021binut<\/a> pentru 2021, am subliniat domeniile cruciale pe care nu ve\u021bi dori s\u0103 le neglija\u021bi.<\/p>\n\n\n\n

Strategia SEO evolueaz\u0103 \u00een anul urm\u0103tor. Strategia dvs. de marketing de con\u021binut va trebui s\u0103 se adapteze pentru a face fa\u021b\u0103 acestor schimb\u0103ri.<\/p>\n\n\n\n

Dar \u0219i a\u0219tept\u0103rile clien\u021bilor se schimb\u0103. Ei se a\u0219teapt\u0103 s\u0103 vad\u0103 un con\u021binut mai atractiv din punct de vedere vizual. Totodat\u0103 au nevoie de reamintiri constante despre afacerea dvs. \u00eenainte de a se sim\u021bi obliga\u021bi s\u0103 fac\u0103 o achizi\u021bie.<\/p>\n\n\n\n

Iat\u0103 o privire asupra a patru tipuri de con\u021binut care trebuie s\u0103 fac\u0103 parte din planul t\u0103u de marketing de con\u021binut 2021.<\/p>\n\n\n\n

Con\u021binut de form\u0103 lung\u0103<\/h2>\n\n\n
\n
\"content<\/figure>\n<\/div>\n\n\n

Dac\u0103 planul dvs. anterior de marketing al con\u021binutului includea doar con\u021binut de form\u0103 scurt\u0103, va trebui s\u0103 face\u021bi unele schimb\u0103ri. Con\u021binutul de form\u0103 lung\u0103 este esen\u021bial pentru o clasare bun\u0103 \u0219i pentru a reu\u0219i \u00een peisajul online de ast\u0103zi.<\/p>\n\n\n\n

Asta nu \u00eenseamn\u0103 c\u0103 ar trebui s\u0103 scrie\u021bi articole complicate, cu paragrafe groase \u0219i pu\u021bine titluri. Con\u021binutul de form\u0103 lung\u0103 trebuie s\u0103 fie extrem de u\u0219or de citit, cu puncte, liste numerotate, titluri \u0219i grafice atractive.<\/p>\n\n\n\n

Acesta v\u0103 va ajuta s\u0103 v\u0103 atrage\u021bi audien\u021ba, s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi SEO \u0219i s\u0103 v\u0103 prezenta\u021bi expertiza pe tema respectiv\u0103.<\/p>\n\n\n\n

Magne\u021bi de plumb<\/h2>\n\n\n\n

Dac\u0103 ave\u021bi deja un lead magnet pe site, lua\u021bi \u00een considerare ad\u0103ugarea altora pentru diferite servicii sau domenii de con\u021binut. Astfel, pute\u021bi afla mai multe despre ce \u00eei intereseaz\u0103 pe clien\u021bii poten\u021biali \u0219i pute\u021bi continua s\u0103 construi\u021bi p\u00e2lnii pe site.<\/p>\n\n\n\n

De\u0219i este minunat s\u0103 \u00eencepe\u021bi cu un lead magnet, crearea de parcursuri de cump\u0103rare \u0219i de p\u00e2lnii pe site \u00eenseamn\u0103 s\u0103 g\u0103si\u021bi modalit\u0103\u021bi de a evalua interesul \u0219i de a informa poten\u021bialii clien\u021bi pentru a-i determina s\u0103 fac\u0103 o achizi\u021bie.<\/p>\n\n\n\n

Lua\u021bi-v\u0103 ceva timp c\u00e2nd v\u0103 planifica\u021bi marketingul de con\u021binut 2021 pentru a lua \u00een considerare ce tipuri de con\u021binut premium a\u021bi putea ad\u0103uga pe site ca un magnet de lead care ar oferi valoare clien\u021bilor dvs. \u0219i ar continua s\u0103 v\u0103 angaja\u021bi cu ei \u00een afara a ceea ce ave\u021bi deja.<\/p>\n\n\n\n

Remarketing<\/h2>\n\n\n\n

Consumatorii au multe op\u021biuni atunci c\u00e2nd vine vorba de produsele \u0219i serviciile pe care le folosesc. Ca atare, c\u0103l\u0103toria de cump\u0103rare ar putea fi mai lung\u0103 dec\u00e2t v-a\u021bi a\u0219tepta. Acest lucru se datoreaz\u0103 faptului c\u0103 consumatorii colecteaz\u0103 mai multe informa\u021bii \u00een drumul lor c\u0103tre luarea unei decizii.<\/p>\n\n\n\n

Remarketingul este un instrument remarcabil pentru a v\u0103 ajuta afacerea s\u0103 r\u0103m\u00e2n\u0103 \u00een centrul aten\u021biei. Acesta ofer\u0103 informa\u021bii suplimentare care s\u0103 \u00eei ajute \u00een procesul de cercetare. \u00cen timp ce vizita site-ul, este posibil ca consumatorul s\u0103 fi fost distras, s\u0103 fi \u00eenchis browserul \u0219i s\u0103 fi uitat ce f\u0103cea.<\/p>\n\n\n\n

Cu ajutorul remarketing-ului, le pute\u021bi reaminti unde se aflau \u0219i \u00eei pute\u021bi ajuta s\u0103 treac\u0103 la urm\u0103toarea etap\u0103 cu afacerea dvs.<\/p>\n\n\n\n

Video<\/h2>\n\n\n
\n
\"content<\/figure>\n<\/div>\n\n\n

Video-ul<\/a> nu este cu siguran\u021b\u0103 o strategie nou\u0103 de marketing al con\u021binutului. \u00cens\u0103, cu fiecare an, importan\u021ba videoclipului cre\u0219te. \u00cen 2021, materialele video<\/a> trebuie s\u0103 fac\u0103 parte din strategia dvs. dac\u0103 spera\u021bi s\u0103 atrage\u021bi noi clien\u021bi, \u00een special din genera\u021biile tinere.<\/p>\n\n\n\n

Oferi\u021bi clien\u021bilor dvs. o modalitate diferit\u0103 de a se implica \u00een con\u021binutul dvs. ad\u0103ug\u00e2nd video la planul dvs. de marketing al con\u021binutului. Unii oameni re\u021bin informa\u021biile mai bine din video dec\u00e2t din lectur\u0103. Op\u021biunile de vizualizare a con\u021binutului v\u0103 vor ajuta s\u0103 atrage\u021bi diverse audien\u021be \u0219i s\u0103 v\u0103 implica\u021bi cu acestea.<\/p>\n\n\n\n

Construirea planului de marketing al con\u021binutului pentru 2021<\/h2>\n\n\n\n

New Light Digital este o agen\u021bie de marketing digital cu servicii complete, inclusiv marketing de con\u021binut. V\u0103 vom ajuta s\u0103 crea\u021bi un plan de con\u021binut care s\u0103 sprijine strategiile de inbound marketing, construindu-v\u0103 \u00een acela\u0219i timp valoarea SEO.<\/p>\n\n\n\n

Ob\u021bine\u021bi o ofert\u0103 gratuit\u0103<\/a> acum pentru a afla mai multe despre servicii \u0219i cum v\u0103 putem ajuta.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pe m\u0103sur\u0103 ce v\u0103 construi\u021bi planul de marketing de con\u021binut 2021, v\u0103 explic\u0103m lead magnets, a remarketing-ului \u0219i a materialelor video.<\/p>\n","protected":false},"author":2,"featured_media":2484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,154,146],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-editare-video","category-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nCe s\u0103 introduce\u021bi \u00een planul de marketing de con\u021binut 2021 — NLD<\/title>\n<meta name=\"description\" content=\"Pe m\u0103sur\u0103 ce v\u0103 construi\u021bi planul de marketing de 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