{"id":13983,"date":"2020-12-09T12:00:36","date_gmt":"2020-12-09T12:00:36","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=13983"},"modified":"2024-10-23T07:29:14","modified_gmt":"2024-10-23T07:29:14","slug":"strategia-social-media","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/strategia-social-media\/","title":{"rendered":"Strategia Social Media: Vede\u021bi noile trenduri"},"content":{"rendered":"\n

\u00cen fiecare an, noi tendin\u021be \u00een domeniul social media apar \u0219i dispar. Totodat\u0103 altele au un efect de durat\u0103. Poate fi o provocare s\u0103 \u0219ti\u021bi care sunt tendin\u021bele de durat\u0103 pentru a \u0219ti ce s\u0103 urmezi \u0219i ce s\u0103 evita\u021bi. Dar dac\u0103 strategia de social media nu s-a schimbat \u00een ultimii c\u00e2\u021biva ani, este timpul s\u0103 o reevalua\u021bi.<\/p>\n\n\n\n

De la un accent sporit pe con\u021binutul vizual la un storytelling \u00eembun\u0103t\u0103\u021bit, strategia dvs. de con\u021binut social media trebuie s\u0103 se adapteze. Dar la fel trebuie s\u0103 se \u00eent\u00e2mple \u0219i cu accentul pus pe interac\u021biunea cu alte pagini \u0219i persoane fizice. Nu poate fi un canal de comunicare unidirec\u021bional \u00een care doar distribui\u021bi con\u021binut tot timpul.<\/p>\n\n\n\n

Strategia de social media \u00een 2021<\/h2>\n\n\n\n

Iat\u0103 c\u00e2teva domenii ale strategiei dvs. de social media pe care ar trebui s\u0103 le revizui\u021bi pentru anul viitor.<\/p>\n\n\n\n

1. Utilizarea elementelor vizuale \u00een post\u0103ri<\/h3>\n\n\n
\n
\"social<\/figure>\n<\/div>\n\n\n

Elementele vizuale sunt mai importante ca niciodat\u0103. Pe m\u0103sur\u0103 ce alte \u00eentreprinderi \u00ee\u0219i sporesc creativitatea cu imagini noi \u0219i \u00eembun\u0103t\u0103\u021bite, post\u0103rile dvs. trebuie s\u0103 urmeze exemplul. \u00cen loc s\u0103 posta\u021bi post\u0103ri doar cu text sau cu linkuri, crea\u021bi un grafic unic pentru fiecare dintre acestea, pentru a atrage cititorul.<\/p>\n\n\n\n

Videoclipurile \u0219i gif-urile sunt, de asemenea, o modalitate popular\u0103 de a atrage aten\u021bia oamenilor. Lua\u021bi \u00een considerare o gam\u0103 larg\u0103 de tipuri diferite de grafic\u0103 pentru a v\u0103 men\u021bine publicul implicat.<\/p>\n\n\n\n

2. Storytelling<\/h3>\n\n\n\n

Followerii se bucur\u0103 de oportunitatea de a se conecta emo\u021bional cu brandurile. O modalitate excelent\u0103 de a face acest lucru este s\u0103 spune\u021bi pove\u0219ti care v\u0103 prezint\u0103 personalitatea \u0219i valorile brandului. Acest lucru va ajuta utilizatorii s\u0103 se simt\u0103 conecta\u021bi la dvs. cu mai mult dec\u00e2t doar produsele \u0219i serviciile dvs.<\/p>\n\n\n\n

3. Con\u021binut generat de consumatori<\/h3>\n\n\n\n

Nu pute\u021bi fi singurul care vorbe\u0219te despre c\u00e2t de grozave sunt produsele \u0219i serviciile dvs. Mesajul acesta nu are acela\u0219i impact ca \u0219i faptul c\u0103 al\u021bi clien\u021bi vorbesc despre c\u00e2t de grozav sunte\u021bi.<\/p>\n\n\n\n

Con\u021binutul generat de consumatori este unul dintre principalele motive pentru care influencerii din social media au devenit un mod at\u00e2t de popular de a face publicitate.<\/p>\n\n\n\n

Atunci c\u00e2nd utilizatorii posteaz\u0103 informa\u021bii despre compania sau produsele dvs., distribui\u021bi aceste informa\u021bii pe canalele dvs. de social media pentru a le ar\u0103ta altor consumatori cum este s\u0103 v\u0103 foloseasc\u0103 produsele. Acest lucru ajut\u0103 la construirea \u00eencrederii \u0219i a \u00eencrederii \u00een achizi\u021bionarea cu dvs.<\/p>\n\n\n\n

4. Crearea de conversa\u021bii<\/h3>\n\n\n\n

Termenul social media implic\u0103 un sentiment de comunicare \u0219i interac\u021biune. Deci, dac\u0103 tot ce face\u021bi \u00een prezent este s\u0103 ie\u0219i\u021bi \u0219i s\u0103 vorbi\u021bi despre dumneavoastr\u0103, pierde\u021bi o mare oportunitate de a v\u0103 cunoa\u0219te cu adev\u0103rat clien\u021bii.<\/p>\n\n\n\n

Social media poate contribui la transformarea consumatorilor \u00een sus\u021bin\u0103tori ai m\u0103rcii dvs. Atunci c\u00e2nd un consumator iube\u0219te produsele dvs., s-ar putea s\u0103 fie at\u00e2t de pasionat \u00eenc\u00e2t s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103rile altor utilizatori. De asemenea, ar putea comenta post\u0103rile dvs. \u0219i s\u0103 \u00eenceap\u0103 o conversa\u021bie cu dvs.<\/p>\n\n\n\n

Consumatorii care simt c\u0103 se pot adresa unei companii sunt mai pu\u021bin predispu\u0219i s\u0103 intre online \u0219i s\u0103 spun\u0103 lucruri ur\u00e2te despre dvs. dec\u00e2t ar face-o dac\u0103 nu v\u0103 pot aborda direct cu o problem\u0103. Atunci c\u00e2nd acesta este cazul, gestionarea reputa\u021biei este, de asemenea, mai u\u0219oar\u0103.<\/p>\n\n\n\n

5. Social Media este mai orientat\u0103 c\u0103tre un scop anume<\/h3>\n\n\n
\n
\"social<\/figure>\n<\/div>\n\n\n

Num\u0103rul post\u0103rilor personale pe social media a sc\u0103zut \u00een ultimii ani. Odat\u0103 cu aceasta a ap\u0103rut \u0219i o cre\u0219tere a post\u0103rilor orientate c\u0103tre un scop anume. Consumatorii doresc ca vocea lor s\u0103 fie auzit\u0103, a\u0219a c\u0103 \u00eemp\u0103rt\u0103\u0219esc informa\u021bii despre cauzele care \u00eei intereseaz\u0103 \u0219i despre problemele sociale care \u00eei privesc.<\/p>\n\n\n\n

Acesta este un domeniu \u00een care m\u0103rcile trebuie s\u0103 fie prudente. Nu dori\u021bi neap\u0103rat s\u0103 v\u0103 implica\u021bi prea mult \u00een politic\u0103 sau \u00een chestiuni sociale complicate. Cu toate acestea, pute\u021bi fi mai transparent cu privire la persoanele pe care organiza\u021bia dvs. le ajut\u0103 \u0219i la cauzele pe care le sus\u021bine\u021bi.<\/p>\n\n\n\n

O deschidere \u0219i o transparen\u021b\u0103 cu privire la cine sunte\u021bi \u0219i ce sus\u021bine\u021bi pot construi bun\u0103voin\u021b\u0103 cu adep\u021bii dvs. \u0219i v\u0103 pot cre\u0219te afacerea.<\/p>\n\n\n\n

Construirea unei strategii Social Media pentru 2021<\/h2>\n\n\n\n

Dac\u0103 sunte\u021bi \u00een c\u0103utarea de expertiz\u0103 \u00een construirea strategiei dvs. de social media pentru anul viitor, New Light Digital este gata s\u0103 v\u0103 ajute. Suntem o agen\u021bie de marketing digital cu servicii complete, cu abilit\u0103\u021bi \u0219i capacit\u0103\u021bi diverse. Echipa noastr\u0103 va lucra cu dvs. pentru a v\u0103 moderniza strategia \u0219i pentru a implica mai mul\u021bi adep\u021bi.<\/p>\n\n\n\n

Pentru a \u00eencepe, solicita\u021bi o ofert\u0103<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategia social media \u00een 2021 trebuie s\u0103 evolueze pentru a r\u0103spunde tendin\u021belor din acest an. Afla\u021bi care sunt cele cinci tendin\u021be \u00een 2021.<\/p>\n","protected":false},"author":2,"featured_media":2485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,149],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-13983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nStrategia Social Media: Vede\u021bi noile trenduri — NLD<\/title>\n<meta name=\"description\" content=\"Strategia social media \u00een 2021 trebuie s\u0103 evolueze pentru a r\u0103spunde tendin\u021belor din acest an. 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