{"id":14012,"date":"2020-11-11T12:00:26","date_gmt":"2020-11-11T10:00:26","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14012"},"modified":"2024-10-24T11:04:01","modified_gmt":"2024-10-24T11:04:01","slug":"lucruri-pe-care-trebuie-sa-le-stiti-despre-seo","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/lucruri-pe-care-trebuie-sa-le-stiti-despre-seo\/","title":{"rendered":"10 lucruri pe care trebuie s\u0103 le \u0219ti\u021bi despre SEO"},"content":{"rendered":"\n

\u00cen calitate de proprietar de afacere, probabil c\u0103 a\u021bi auzit despre SEO \u0219i despre importan\u021ba sa \u00een direc\u021bionarea traficului organic c\u0103tre site. Dar, av\u00e2nd at\u00e2t de multe lucruri de care trebuie s\u0103 v\u0103 face\u021bi griji c\u00e2nd vine vorba de gestionarea unei afaceri, este posibil s\u0103 nu \u00een\u021belege\u021bi pe deplin SEO \u0219i importan\u021ba sa. Pentru ca proprietarii de afaceri s\u0103 \u00eenve\u021be mai u\u0219or despre SEO, am compilat o list\u0103 cu 10 lucruri pe care trebuie s\u0103 le \u0219ti\u021bi despre SEO. Acestea v\u0103 pot ajuta s\u0103 ave\u021bi conversa\u021bii informate cu consultan\u021bii de marketing \u0219i speciali\u0219tii SEO.<\/p>\n\n\n\n

1. Ce \u00eenseamn\u0103 SEO?<\/h3>\n\n\n\n

S\u0103 \u00eencepem cu elementele de baz\u0103. SEO \u00eenseamn\u0103 optimizarea pentru motoarele de c\u0103utare. Termenul \u00eenseamn\u0103 literalmente s\u0103 v\u0103 face\u021bi site-ul u\u0219or de citit \u0219i de \u00een\u021beles pentru motoarele de c\u0103utare. Este o tactic\u0103 nepl\u0103tit\u0103 care difer\u0103 de campaniile de c\u0103utare pl\u0103tite.<\/p>\n\n\n\n

De\u0219i poate p\u0103rea simplu la suprafa\u021b\u0103, SEO este o strategie complicat\u0103 care include crearea unei liste de cuvinte-cheie de focalizare pentru site \u0219i optimizarea diferitelor elemente ale site-ului respectiv pentru aceste cuvinte-cheie.<\/p>\n\n\n\n

2. Anun\u021burile pay-per-click sunt separate de SEO<\/h3>\n\n\n\n

Unii proprietari de afaceri devin pu\u021bin confuzi cu privire la diferen\u021ba dintre SEO \u0219i anun\u021burile pay-per-click. Acestea sunt dou\u0103 tactici de marketing distincte, fiecare cu propriul set de beneficii \u0219i provoc\u0103ri. \u00cen timp ce anun\u021burile pay-per-click v\u0103 pot ajuta strategia SEO din punctul de vedere al furniz\u0103rii de trafic c\u0103tre site, acestea nu fac multe alte lucruri pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi clasamentul \u00een c\u0103ut\u0103ri. Num\u0103rul total de vizite pe pagin\u0103 \u0219i timpul petrecut pe site v\u0103 pot afecta SEO, iar anun\u021burile pay-per-click pot aduce trafic de calitate pe site pentru a \u00eembun\u0103t\u0103\u021bi aceste m\u0103sur\u0103tori \u00een timp ce lucra\u021bi pentru a v\u0103 construi traficul organic.<\/p>\n\n\n\n

3. Strategia cuvintelor cheie este esen\u021bial\u0103<\/h3>\n\n\n
\n
\"things<\/figure>\n<\/div>\n\n\n

\u00cenainte de a optimiza site-ul, trebuie s\u0103 alege\u021bi cuvintele-cheie care se potrivesc con\u021binutului \u0219i strategiei dvs. de marketing. Cuvintele-cheie potrivite pot face diferen\u021ba \u00een succesul sau e\u0219ecul strategiei dvs. SEO. Scopul este de a g\u0103si cuvinte cheie de ni\u0219\u0103 pentru care concuren\u021bii dvs. nu se claseaz\u0103 \u00eenc\u0103, lucr\u00e2nd \u00een acela\u0219i timp pentru a v\u0103 construi clasamentul pentru cuvintele cheie existente, cu trafic mare \u0219i concuren\u021b\u0103 mare.<\/p>\n\n\n\n

4. Pute\u021bi exagera cu cuvintele-cheie<\/h3>\n\n\n\n

C\u00e2nd strategiile SEO erau la \u00eenceput, exista o tactic\u0103 numit\u0103 \u201ekeyword stuffing\u201d. Practic, managerii de site-uri foloseau cuv\u00e2ntul cheie de c\u00e2t mai multe ori posibil pe o pagin\u0103. Ast\u0103zi, motoarele de c\u0103utare sunt mult mai sofisticate. Algoritmii lor se uit\u0103 la context \u0219i \u00ee\u0219i pot da seama c\u00e2nd un cuv\u00e2nt-cheie este folosit \u00eentr-un mod nefiresc. Prea multe cuvinte cheie pe o pagin\u0103 poate \u00eensemna c\u0103 ve\u021bi r\u0103m\u00e2ne cu rezultate SEO slabe, deoarece motoarele de c\u0103utare \u0219tiu c\u0103 con\u021binutul dvs. este nenatural sau prost scris.<\/p>\n\n\n\n

5. Include\u021bi \u00eentotdeauna text Alt pe imaginile dvs.<\/h3>\n\n\n\n

Textul Alt ofer\u0103 motoarelor de c\u0103utare informa\u021bii suplimentare despre fotografiile tale. Motoarele de c\u0103utare nu pot citi con\u021binutul fotografiilor f\u0103r\u0103 acest text util. \u00cen plus, textul alt face \u00een a\u0219a fel \u00eenc\u00e2t persoanele cu deficien\u021be de vedere s\u0103 poat\u0103 naviga \u00een continuare pe site-ul dvs. \u0219i s\u0103 \u00een\u021beleag\u0103 con\u021binutul acestuia, inclusiv fotografiile. \u00cen plus, dac\u0103 o fotografie nu reu\u0219e\u0219te s\u0103 se \u00eencarce pe o pagin\u0103, textul alt ofer\u0103 contextul pentru ca acei vizitatori s\u0103 \u0219tie ce ar trebui s\u0103 fie acolo.<\/p>\n\n\n\n

6. Backlink-urile de la alte site-uri ofer\u0103 credibilitate<\/h3>\n\n\n\n

Atunci c\u00e2nd alte site-uri respectate creeaz\u0103 linkuri c\u0103tre site-ul dvs., acesta ofer\u0103 mai mult\u0103 credibilitate site-ului dvs. Este ca \u0219i cum ai primi o recomandare de la un prieten. \u0218tiind c\u0103 prietenul dvs. a avut o experien\u021b\u0103 bun\u0103 cu acea companie v\u0103 face s\u0103 v\u0103 sim\u021bi\u021bi confortabil \u0219i \u00eencrez\u0103tor \u00een utilizarea acelei companii. Acela\u0219i lucru este valabil \u0219i pentru motoarele de c\u0103utare atunci c\u00e2nd site-urile de \u00eencredere au link c\u0103tre site-ul dvs.<\/p>\n\n\n\n

7. Backlink-urile sunt importante, dar la fel sunt \u0219i leg\u0103turile interne<\/h3>\n\n\n
\n
\"things<\/figure>\n<\/div>\n\n\n

Leg\u0103turile interne<\/a> – leg\u0103turi de la o pagin\u0103 a site-ului dvs. la alta – v\u0103 pot stimula SEO. Asigura\u021bi-v\u0103 c\u0103 textul pe care \u00eel lega\u021bi este relevant \u0219i utilizeaz\u0103 cuvinte-cheie care au leg\u0103tur\u0103 cu pagina respectiv\u0103. Cu c\u00e2t pute\u021bi oferi mai multe detalii motoarelor de c\u0103utare cu privire la rela\u021bia dintre paginile site-ului dvs., cu at\u00e2t mai bine.<\/p>\n\n\n\n

8. O prezen\u021b\u0103 \u00een social media v\u0103 poate dezvolta SEO<\/h3>\n\n\n\n

Generarea de con\u021binut de calitate pe principalele platforme de social media poate, de asemenea, s\u0103 v\u0103 stimuleze SEO. Acest lucru se datoreaz\u0103 faptului c\u0103 acel con\u021binut reitereaz\u0103 cuvintele dvs. cheie \u0219i ajut\u0103 motoarele de c\u0103utare s\u0103 \u0219tie c\u0103 acesta este domeniul de interes pentru site-ul dvs. web. \u00cen plus, ve\u021bi genera trafic valoros c\u0103tre site-ul dvs. pentru a construi \u00een continuare aceste analize.<\/p>\n\n\n\n

9. Actualizarea con\u021binutului site-ului este important\u0103<\/h3>\n\n\n\n

Site-urile stagnante tind s\u0103 nu func\u021bioneze la fel de bine ca cele cu con\u021binut proasp\u0103t regulat. O modalitate simpl\u0103 de a men\u021bine con\u021binutul proasp\u0103t este de a avea un blog pe site. Acesta este probabil motivul pentru care a\u021bi auzit at\u00e2t de mult despre bloguri \u0219i importan\u021ba lor \u00een strategia SEO.<\/p>\n\n\n\n

10. Angajarea unui consultant SEO \u00eembun\u0103t\u0103\u021be\u0219te foarte mult rezultatele<\/h3>\n\n\n\n

Proprietarii de afaceri au multe lucruri de care s\u0103 se \u00eengrijoreze, iar \u00eembun\u0103t\u0103\u021birea SEO poate consuma tone de timp \u00een fiecare zi. \u00cen loc s\u0103 \u00eencerca\u021bi s\u0103 face\u021bi totul singuri, angaja\u021bi un consultant SEO \u0219i s\u0103 afla\u021bi mai multe lucruri pe care trebuie s\u0103 le \u0219ti\u021bi despre SEO. New Light Digital este o agen\u021bie complet\u0103 de marketing digital care ofer\u0103 expertiz\u0103 \u00eentr-o varietate de domenii, inclusiv SEO. Solicita\u021bi o ofert\u0103<\/a> pentru a afla mai multe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Antreprenorii se simt cople\u0219i\u021bi de termeni \u0219i strategii SEO. Ob\u021bine\u021bi informa\u021bii despre lucruri pe care trebuie s\u0103 le \u0219ti\u021bi despre SEO.<\/p>\n","protected":false},"author":2,"featured_media":2415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\n10 lucruri pe care trebuie s\u0103 le \u0219ti\u021bi despre SEO — New Light Digital<\/title>\n<meta name=\"description\" content=\"Antreprenorii se simt cople\u0219i\u021bi de termeni \u0219i strategii SEO. 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