{"id":14022,"date":"2020-11-04T12:00:29","date_gmt":"2020-11-04T12:00:29","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14022"},"modified":"2024-10-24T15:11:27","modified_gmt":"2024-10-24T15:11:27","slug":"impactul-structurii-url","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/impactul-structurii-url\/","title":{"rendered":"Impactul structurii URL asupra SEO"},"content":{"rendered":"\n<p>Impactul structurii URL poate fi unul dintre cele mai neglijate oportunit\u0103\u021bi SEO. Oamenii depun efort \u00een optimiz\u0103rile on-page \u0219i off-page, dar uit\u0103 de importan\u021ba URL-urilor eficiente.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi \u00een c\u0103utarea unor modalit\u0103\u021bi de a cre\u0219te \u0219i de a \u00eembun\u0103t\u0103\u021bi traficul organic pe site, lua\u021bi ceva timp pentru a revizui structurile URL. Vom face c\u00e2teva recomand\u0103ri pentru structuri bune \u0219i probleme la care s\u0103 fi\u021bi aten\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principiile de baz\u0103 ale structurilor URL favorabile SEO<\/h3>\n\n\n\n<p>URL-urile site-ului ofer\u0103 mai multe detalii pentru a informa motoarele de c\u0103utare cu privire la con\u021binutul paginilor dvs. Structurile URL slabe utilizeaz\u0103 o serie de numere sau litere f\u0103r\u0103 o semnifica\u021bie real\u0103, ceea ce face ca motoarele de c\u0103utare s\u0103 le \u00een\u021beleag\u0103 greu. Sau, le lipse\u0219te o ierarhie puternic\u0103 pentru a oferi mai multe detalii despre con\u021binutul paginii.<\/p>\n\n\n\n<p>Iat\u0103 o privire asupra unor elemente importante de care trebuie s\u0103 \u021bine\u021bi cont pentru URL-urile dvs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliza\u021bi \u00eentotdeauna HTTPS, deoarece motoarele de c\u0103utare consider\u0103 c\u0103 acest lucru este mai demn de \u00eencredere pentru a trimite vizitatorii lor.<\/li>\n\n\n\n<li>Asigura\u021bi-v\u0103 c\u0103 principalul dvs. cuv\u00e2nt-cheie face parte din calea URL.<\/li>\n\n\n\n<li>Paginile specifice loca\u021biei trebuie s\u0103 includ\u0103 loca\u021bia respectiv\u0103 ca parte a c\u0103ii URL.<\/li>\n\n\n\n<li>Include\u021bi informa\u021bii despre pagina p\u0103rinte \u00een calea URL. De exemplu, URL-ul pentru o pereche de blugi pentru b\u0103rba\u021bi ar putea ar\u0103ta astfel: myapparrelwebsite.com\/mens\/pants\/jeans\/low-rise-classic<\/li>\n\n\n\n<li>P\u0103stra\u021bi URL-urile scurte \u0219i concise acolo unde este posibil. Acest lucru este valabil mai ales pentru articolele de blog cu titluri lungi. Lua\u021bi \u00een considerare utilizarea frazei-cheie principale a blogului \u00een loc de numele complet al articolului.<\/li>\n\n\n\n<li>Evita\u021bi s\u0103 include\u021bi numere sau caractere speciale \u00een URL-uri, deoarece acestea pot deruta motoarele de c\u0103utare sau v\u0103 pot aglomera URL-urile \u00een mod inutil.<\/li>\n\n\n\n<li>Folosi\u021bi toate literele minuscule pentru URL-ul dvs.<\/li>\n\n\n\n<li>Scrie\u021bi corect cuvintele \u00een URL-uri. Corecta\u021bi \u00eentotdeauna URL-urile \u00eenainte de publicare.<\/li>\n\n\n\n<li>\u00cen loc de spa\u021bii \u00eentre cuvinte \u00een URL-uri, utiliza\u021bi liniu\u021be. Acestea sunt citite \u00een mod universal ca spa\u021bii \u00een interiorul URL-urilor \u0219i sunt u\u0219or de interpretat de motoarele de c\u0103utare.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pot corecta URL-urile dup\u0103 ce mi-am publicat site-ul?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/11\/url-seo-800.jpg\" alt=\"url structure seo\" class=\"wp-image-2409\" srcset=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/11\/url-seo-800.jpg 800w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/11\/url-seo-800-300x200.jpg 300w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/11\/url-seo-800-768x512.jpg 768w, https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/11\/url-seo-800-330x220.jpg 330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Nu este niciodat\u0103 prea t\u00e2rziu s\u0103 v\u0103 reevalua\u021bi structurile URL. De\u0219i este cu siguran\u021b\u0103 cel mai u\u0219or \u0219i cel mai bine s\u0103 lansa\u021bi un site cu structuri URL eficiente, pute\u021bi reveni \u0219i s\u0103 v\u0103 <a href=\"https:\/\/appsero.com\/tips-tricks\/how-to-fix-url-problems\/\" target=\"_blank\" rel=\"noreferrer noopener\">repara\u021bi<\/a> URL-urile dup\u0103 ce a\u021bi publicat site-ul.<\/p>\n\n\n\n<p>Elementul important al fix\u0103rii URL-urilor este crearea redirec\u021bion\u0103rilor 301. \u00cen caz contrar, orice loc care are vechile dvs. URL-uri va furniza o eroare 404. Astfel, tot timpul pe care l-a\u021bi petrecut construind backlink-uri va fi pierdut \u00een \u00eentregime. \u00cenainte de a v\u0103 angaja \u00een fixarea URL-urilor, urma\u021bi ace\u0219ti pa\u0219i importan\u021bi.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Redirec\u021bion\u0103rile pe site ar putea fi destul de simple, \u00een func\u021bie de CMS-ul pe care \u00eel utiliza\u021bi. Dac\u0103 CMS-ul dvs. nu este prietenos cu crearea de redirec\u021bion\u0103ri, va trebui s\u0103 angaja\u021bi un dezvoltator de site-uri web care se poate asigura c\u0103 aceste redirec\u021bion\u0103ri sunt \u00een vigoare \u00eenainte de a lansa noile URL-uri.<\/li>\n\n\n\n<li>Crea\u021bi o foaie de calcul cu toate URL-urile de pe site-ul dvs. Parcurge\u021bi lista \u0219i crea\u021bi o a doua coloan\u0103 pentru URL-urile pe care dori\u021bi s\u0103 le modifica\u021bi. Documenta\u021bi care este vechiul link \u0219i \u00een ce schimba\u021bi acel link. Acesta va fi un document important pentru dezvoltatorul dvs. \u0219i pentru a verifica dac\u0103 redirec\u021bion\u0103rile dvs. func\u021bioneaz\u0103 dup\u0103 ce implementa\u021bi totul.<\/li>\n\n\n\n<li>Finaliza\u021bi actualiz\u0103rile URL pagin\u0103 cu pagin\u0103. Dezvoltatorul dvs. ar putea, de asemenea, s\u0103 fac\u0103 acest lucru \u00eentr-un mod mai rapid dac\u0103 ave\u021bi multe pagini care au nevoie de URL-uri noi.<\/li>\n\n\n\n<li>Implementa\u021bi redirec\u021bion\u0103rile. Reveni\u021bi la foaia dvs. de calcul \u0219i verifica\u021bi dac\u0103 toate redirec\u021bion\u0103rile de pagin\u0103 au avut succes.<\/li>\n\n\n\n<li>Trimite\u021bi din nou sitemap-ul XML \u00een Google Search Console.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie SEO de specialitate<\/h2>\n\n\n\n<p>Dac\u0103 sunte\u021bi \u00een c\u0103utarea unei strategii SEO de specialitate, New Light Digital v\u0103 poate ajuta. Cu expertiz\u0103 \u00een a ajuta afacerile s\u0103 se pozi\u021bioneze pentru cuvinte cheie \u021bint\u0103 \u0219i un accent pe serviciile pentru clien\u021bi, nu ve\u021bi regreta angajarea echipei noastre de exper\u021bi. <a href=\"\/?page_id=10411\" target=\"_blank\" rel=\"noreferrer noopener\">Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a> pentru mai multe informa\u021bii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u0103uta\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi SEO? Afla\u021bi despre impactul structurii URL asupra SEO. Citi\u021bi  sfaturi despre cum s\u0103 v\u0103 structura\u021bi URL-urile.<\/p>\n","protected":false},"author":2,"featured_media":2408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impactul structurii URL asupra SEO &#8212; New Light Digital<\/title>\n<meta name=\"description\" content=\"C\u0103uta\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi SEO? Afla\u021bi despre impactul structurii URL asupra SEO. Citi\u021bi sfaturi despre cum s\u0103 v\u0103 structura\u021bi URL-urile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/impactul-structurii-url\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impactul structurii URL asupra SEO &#8212; New Light Digital\" \/>\n<meta property=\"og:description\" content=\"C\u0103uta\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi SEO? Afla\u021bi despre impactul structurii URL asupra SEO. 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