{"id":14082,"date":"2020-09-16T12:00:30","date_gmt":"2020-09-16T12:00:30","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14082"},"modified":"2024-10-30T20:44:27","modified_gmt":"2024-10-30T20:44:27","slug":"instrumentele-seo","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/instrumentele-seo\/","title":{"rendered":"Instrumente SEO f\u0103r\u0103 de care afacerea dvs. nu poate supravie\u021bui"},"content":{"rendered":"\n

Cunoa\u0219terea celor mai buni pa\u0219i urm\u0103tori \u00een strategia dvs. SEO \u00eenseamn\u0103 s\u0103 dispune\u021bi de instrumentele \u0219i analizele potrivite pentru a \u0219ti cum v\u0103 descurca\u021bi \u0219i unde s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi. Pentru a face acest lucru, ave\u021bi nevoie de instrumente SEO \u00een afacerea dvs. pentru a oferi aceste informa\u021bii.<\/p>\n\n\n\n

Unele instrumente sunt gratuite, cum ar fi Google Analytics \u0219i Google Search Console. Pentru altele, va trebui s\u0103 pl\u0103ti\u021bi sau s\u0103 angaja\u021bi un expert SEO care are acces la aceste instrumente.<\/p>\n\n\n\n

Planificatorul de cuvinte cheie Google<\/h3>\n\n\n\n

Google Keyword Planner<\/a> v\u0103 ajut\u0103 s\u0103 afla\u021bi mai multe despre volumele de c\u0103utare. Acesta include doar volumele de c\u0103utare pe Google \u0219i nu pe alte platforme de c\u0103utare. Google domin\u0103 aproape 80%<\/a> din toate volumele de c\u0103utare din S.U.A., astfel \u00eenc\u00e2t ofer\u0103 informa\u021bii importante.<\/p>\n\n\n\n

Folosind Planificatorul de cuvinte cheie Google, pute\u021bi ob\u021bine informa\u021bii despre volumul cuvintelor cheie \u0219i c\u00e2t de mult\u0103 concuren\u021b\u0103 exist\u0103 pentru fiecare. Acest lucru v\u0103 poate ajuta s\u0103 viza\u021bi cele mai bune cuvinte cheie pentru afacerea dvs.<\/p>\n\n\n\n

Consola de c\u0103utare Google<\/h3>\n\n\n\n

Un instrument gratuit numit Google Search Console<\/a> v\u0103 permite s\u0103 afla\u021bi mai multe despre traficul de c\u0103utare organic\u0103. Google nu v\u0103 spune totul despre acest trafic de c\u0103utare sau despre clasamentele dvs. \u00een ansamblu, astfel \u00eenc\u00e2t ve\u021bi avea nevoie de un alt instrument pentru analiza cuvintelor cheie \u0219i a clasamentelor \u00een timp.<\/p>\n\n\n\n

Unul dintre cele mai mari beneficii ale Google Search Console este posibilitatea de a \u00eenc\u0103rca harta site-ului pentru a facilita c\u0103utarea site-ului de c\u0103tre Google. Folosind acest instrument, Google v\u0103 trimite, de asemenea, notific\u0103ri cu privire la paginile pe care nu le poate urm\u0103ri sau la erorile de pe site-ul dvs.<\/p>\n\n\n\n

Google Analytics (sau alt\u0103 platform\u0103 de analiz\u0103 a site-ului)<\/h3>\n\n\n
\n
\"seo<\/figure>\n<\/div>\n\n\n

Ave\u021bi nevoie de o vizualizare complet\u0103 a analizelor site-ului pentru a v\u0103 fundamenta deciziile SEO. Analizele v\u0103 ofer\u0103 informa\u021bii despre ratele de conversie, sursele de trafic, timpul petrecut pe pagin\u0103 \u0219i multe altele.<\/p>\n\n\n\n

Exist\u0103 o mul\u021bime de instrumente de analiz\u0103 a site-urilor pe pia\u021b\u0103 (Clicky, Mint, KISSmetrics, Clicktale etc.). Dar Google Analytics<\/a> ofer\u0103 principalele caracteristici de care au nevoie majoritatea \u00eentreprinderilor \u0219i este gratuit.<\/p>\n\n\n\n

Ubersuggest\/Answer The People<\/h3>\n\n\n\n

G\u0103sirea cuvintelor-cheie cu coad\u0103 lung\u0103 este o strategie important\u0103 de blogging. Cu siguran\u021b\u0103, pute\u021bi utiliza cuvinte-cheie cu coad\u0103 lung\u0103 \u0219i \u00een textul principal al site-ului. Ubersuggest<\/a> \u0219i Answer The People<\/a> sunt ambele instrumente care v\u0103 permit s\u0103 g\u0103si\u021bi cuvinte-cheie cu coad\u0103 lung\u0103 legate de un cuv\u00e2nt-cheie principal.<\/p>\n\n\n\n

De aici, pute\u021bi deveni foarte specific \u00een ni\u0219a companiei pentru articolele \u0219i post\u0103rile despre care scrie\u021bi. Aceste instrumente pot fi utile dac\u0103 v\u0103 lupta\u021bi s\u0103 \u0219ti\u021bi despre ce s\u0103 scrie\u021bi pentru blogul sau site-ul dvs.<\/p>\n\n\n\n

Nu ave\u021bi nevoie de ambele instrumente, deoarece acestea ofer\u0103 un serviciu similar, dar ar trebui s\u0103 lua\u021bi \u00een considerare un abonament la unul sau altul.<\/p>\n\n\n\n

SEMRush<\/h3>\n\n\n
\n
\"seo<\/figure>\n<\/div>\n\n\n

Afla\u021bi mai multe despre backlink-urile dvs., efectua\u021bi o cercetare complet\u0103 a concuren\u021bilor \u0219i monitoriza\u021bi clasamentul cuvintelor cheie de-a lungul timpului utiliz\u00e2nd SEMRush. SEMRush v\u0103 poate oferi sugestii cu privire la ce s\u0103 face\u021bi pe site pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi clasamentul.<\/p>\n\n\n\n

Ob\u021bine\u021bi informa\u021bii despre linkurile rupte, con\u021binutul duplicat, meta-descrierile lips\u0103 \u0219i multe altele utiliz\u00e2nd SEMRush. Un instrument similar cu SEMRush este Moz, dar SEMRush este un instrument mai robust pe care industria SEO tinde s\u0103 \u00eel favorizeze datorit\u0103 acestor caracteristici.<\/p>\n\n\n\n

G\u0103sirea unei agen\u021bii SEO<\/h3>\n\n\n\n

Instrumentele SEO nu sunt ieftine. Pentru a \u00eenv\u0103\u021ba cum s\u0103 le folosi\u021bi la maximum este nevoie de o instruire aprofundat\u0103. \u00cen loc s\u0103 pl\u0103teasc\u0103 pentru abonament \u0219i s\u0103 aloce timp pentru instruire, multe companii aleg s\u0103 angajeze o agen\u021bie SEO.<\/p>\n\n\n\n

New Light Digital este o agen\u021bie de marketing digital care ofer\u0103 o gam\u0103 larg\u0103 de servicii, inclusiv SEO. Ob\u021bine\u021bi o ofert\u0103<\/a> pentru a afla mai multe despre serviciile noastre \u0219i pentru a vedea dac\u0103 am putea fi potrivi\u021bi pentru dvs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instrumentele SEO \u00eei ajut\u0103 pe marketeri s\u0103 construiasc\u0103 o strategie eficient\u0103. Afla\u021bi de ce instrumente are nevoie afacerea dvs. pentru a reu\u0219i \u00een strategia sa online cu SEO.<\/p>\n","protected":false},"author":2,"featured_media":2349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nInstrumente SEO f\u0103r\u0103 de care siteul dvs. nu poate supravie\u021bui<\/title>\n<meta name=\"description\" content=\"Instrumentele SEO \u00eei ajut\u0103 pe marketeri s\u0103 construiasc\u0103 o strategie eficient\u0103. 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