{"id":14088,"date":"2020-09-09T12:00:44","date_gmt":"2020-09-09T12:00:44","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14088"},"modified":"2024-10-29T16:14:50","modified_gmt":"2024-10-29T16:14:50","slug":"sursele-de-trafic-web","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/sursele-de-trafic-web\/","title":{"rendered":"Ce trebuie s\u0103 \u0219ti\u021bi despre sursele de trafic web \u0219i designul web"},"content":{"rendered":"\n

Exist\u0103 o mare varietate de modalit\u0103\u021bi de a urm\u0103ri traficul c\u0103tre site. Dar ceea ce trebuie s\u0103 \u0219ti\u021bi este c\u0103 nu toate sursele de trafic web sunt egale. Prin aprofundarea analizelor site-ului, pute\u021bi descoperi cea mai de succes surs\u0103 de trafic nu \u00een func\u021bie de volumul de vizite, ci de ratele de conversie.<\/p>\n\n\n\n

\u0218i cu acest accent pus pe conversie \u00een analiza surselor de trafic, pute\u021bi aduce \u00eembun\u0103t\u0103\u021biri designului web. Acestea vor oferi rezultate mai bune pentru diferitele surse de trafic cu care se confrunt\u0103 site-ul dvs. web.<\/p>\n\n\n\n

Configurarea UTM-urilor pentru Google Analytics<\/h2>\n\n\n\n

Pentru a vedea mai bine sursele de trafic \u0219i ratele de conversie ale acestora, trebuie s\u0103 configura\u021bi UTM-uri. UTM este prescurtarea de la Urchin Tracking Module. Acesta ofer\u0103 mai multe detalii despre sursele dvs. de trafic.<\/p>\n\n\n\n

De exemplu, pute\u021bi utiliza un UTM diferit pentru fiecare post de pe re\u021belele sociale. Astfel, \u00een timp ce a\u021bi putea vedea c\u0103 100 de vizitatori au ajuns pe Facebook, a\u021bi putea \u0219ti c\u0103 3 din cele 4 conversii ale acestor vizitatori au venit de la o anumit\u0103 postare datorit\u0103 codului de urm\u0103rire UTM.<\/p>\n\n\n\n

F\u0103r\u0103 UTM, ar trebui s\u0103 \u00eencerca\u021bi s\u0103 lega\u021bi data conversiilor de datele post\u0103rilor dvs. Apoi o pute\u021bi lega de sursa lor de trafic. De\u0219i datele exist\u0103 \u00een contul Google Analytics, acestea sunt dificil de determinat \u0219i consum\u0103 mult timp. UTM-urile v\u0103 pun aceste informa\u021bii la \u00eendem\u00e2n\u0103 cu u\u0219urin\u021b\u0103. Aastfel v\u0103 pute\u021bi face o idee mai bun\u0103 despre calitatea traficului, nu doar despre cantitate.<\/p>\n\n\n\n

\u00cen plus fa\u021b\u0103 de ratele de conversie, a\u021bi putea s\u0103 v\u0103 uita\u021bi la timpul petrecut pe pagin\u0103. \u0218i aici pot intra \u00een joc informa\u021bii despre designul site-ului dvs. S-ar putea s\u0103 constata\u021bi c\u0103 diferite surse de trafic convertesc la un timp total diferit pe pagin\u0103.<\/p>\n\n\n\n

Cei care viziteaz\u0103 site-ul de la un guest post ar putea converti mai rapid pe site dec\u00e2t cei care vin de la Google. Acest lucru se datoreaz\u0103 faptului c\u0103 guest post-ul le-a oferit informa\u021biile de care au nevoie pentru a lua o decizie. Cei care vin de la Google trebuie s\u0103 afle mai multe \u0219i s\u0103 exploreze.<\/p>\n\n\n\n

Plasarea apelurilor la ac\u021biune \u00een locuri atractive \u0219i u\u0219or de g\u0103sit pentru cei care vin de la post\u0103rile invita\u021bilor v\u0103 ajut\u0103 s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi rata de conversie deja de succes pentru acest public.<\/h4>\n\n\n
\n
\"website<\/figure>\n<\/div>\n\n\n

Acum, c\u0103 \u0219ti\u021bi c\u00e2t de important e s\u0103 urm\u0103ri\u021bi sursele de trafic web, sunte\u021bi gata s\u0103 ajusta\u021bi activit\u0103\u021bile de marketing.<\/p>\n\n\n\n

Una dintre chei const\u0103 \u00een determinarea surselor de trafic care ofer\u0103 cele mai bune rezultate generale. Social media ofer\u0103 pu\u021bine informa\u021bii despre ceea ce se \u00eent\u00e2mpl\u0103 cu poten\u021bialii clien\u021bi dup\u0103 ce ajung pe site. De\u0219i anun\u021burile de pe social media pot genera num\u0103r mare de clicuri, traficul este lipsit de valoare la construirea companiei.<\/p>\n\n\n\n

Afla\u021bi mai multe despre c\u00e2t timp petrece acest trafic publicitar pe site-ul dvs. web, c\u00e2te pagini vizualizeaz\u0103 \u0219i pe ce pagin\u0103 convertesc. Pixelii pot oferi o anumit\u0103 perspectiv\u0103, dar analiza site-ului va merge mai departe dec\u00e2t ceea ce v\u0103 spun ace\u0219ti pixeli \u0219i analizele pe platform\u0103.<\/p>\n\n\n\n

Acela\u0219i lucru este valabil \u0219i pentru anun\u021burile de afi\u0219are pe care le rula\u021bi prin programe din afara platformelor Google. Anun\u021burile de afi\u0219are de la Google se integreaz\u0103 bine \u00een Google Analytics, dar va trebui s\u0103 depune\u021bi mai mult efort \u0219i s\u0103 ad\u0103uga\u021bi UTM-uri la anun\u021burile de afi\u0219are de pe alte site-uri web pentru a afla eficien\u021ba acestora pentru site-ul dvs.<\/p>\n\n\n\n

Impactul designului web \u0219i al SEO asupra analizelor site-ului web<\/h2>\n\n\n\n

Pe m\u0103sur\u0103 ce aprofunda\u021bi analizele site-ului dvs. web, s-ar putea s\u0103 afla\u021bi c\u0103 este timpul pentru un nou design al site-ului web pentru a ajuta la rata de conversie a site-ului dvs. web. De asemenea, s-ar putea s\u0103 afla\u021bi c\u0103 vede\u021bi un trafic de c\u0103utare organic\u0103 minim.<\/p>\n\n\n\n

Fie c\u0103 ave\u021bi nevoie de servicii de web design, SEO sau ambele, New Light Digital este partenerul dvs. \u00een \u00eembun\u0103t\u0103\u021birea prezen\u021bei dvs. online. Ob\u021bine\u021bi o ofert\u0103<\/a> pentru a afla mai multe despre serviciile noastre \u0219i cum v\u0103 putem ajuta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Informa\u021biile privind sursele de trafic web v\u0103 pot ajuta s\u0103 construi\u021bi o strategie de marketing eficient\u0103 pentru designul dvs. web \u0219i SEO.<\/p>\n","protected":false},"author":2,"featured_media":2285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nCe trebuie s\u0103 \u0219ti\u021bi despre sursele de trafic web \u0219i designul web — NLD<\/title>\n<meta name=\"description\" content=\"Informa\u021biile privind sursele de trafic web v\u0103 pot ajuta s\u0103 construi\u021bi o strategie de 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