{"id":14135,"date":"2020-08-05T12:00:53","date_gmt":"2020-08-05T09:00:53","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14135"},"modified":"2025-03-31T16:02:04","modified_gmt":"2025-03-31T13:02:04","slug":"marketingul-digital-are-nevoie-de-videoclipuri","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/marketingul-digital-are-nevoie-de-videoclipuri\/","title":{"rendered":"5 motive pentru care marketingul digital are nevoie de videoclipuri"},"content":{"rendered":"\n

Marketingul digital are nevoie de videoclipuri. Acesta a deschis u\u0219a pentru o acoperire mai organic\u0103 dec\u00e2t ar fi putut-o face vreodat\u0103 presa scris\u0103. \u0218i totu\u0219i, odat\u0103 cu marketingul digital, consumatorii sunt inunda\u021bi \u00een mod constant de publicitate \u0219i mesaje. Acest lucru face dificil pentru comercian\u021bi s\u0103 treac\u0103 prin zgomot \u0219i s\u0103 ajung\u0103 la clien\u021bii lor. Video-ul<\/a> ofer\u0103 o modalitate de a ajunge la mai mul\u021bi utilizatori \u0219i de a interac\u021biona cu ei.<\/p>\n\n\n\n

Unul dintre lucrurile grozave despre video este c\u0103 este foarte versatil. \u00cel pute\u021bi utiliza pe social media \u0219i \u00een publicitatea pe social media, ca anun\u021buri pre-roll pe YouTube \u0219i pe site. Video-ul este o modalitate de a ie\u0219i \u00een eviden\u021b\u0103 pe o pia\u021b\u0103 digital\u0103 aglomerat\u0103.<\/p>\n\n\n\n

Iat\u0103 o privire asupra celor cinci motive pentru care ave\u021bi nevoie de videoclipuri \u00een marketingul dvs. digital.<\/p>\n\n\n\n

1. Marketingul video \u00eembun\u0103t\u0103\u021be\u0219te ratele de conversie<\/h2>\n\n\n\n

Atunci c\u00e2nd utiliza\u021bi videoclipuri pe paginile dvs. de destina\u021bie, cre\u0219te\u021bi probabilitatea ca vizitatorii dvs. s\u0103 converteasc\u0103 cu 80 la sut\u0103<\/a>. Videoclipurile ajut\u0103 la informarea \u0219i implicarea utilizatorilor, subliniind \u00een acela\u0219i timp cele mai importante aspecte ale afacerii dvs.<\/p>\n\n\n\n

Prin \u00eencorporarea imaginilor vizuale \u0219i audio \u00eempreun\u0103, activa\u021bi mai multe sim\u021buri dec\u00e2t dac\u0103 clien\u021bii dvs. v\u0103 citesc doar con\u021binutul. Acest lucru \u00eei ajut\u0103 pe utilizatori s\u0103 \u00een\u021beleag\u0103 con\u021binutul, astfel \u00eenc\u00e2t s\u0103 poat\u0103 lua o decizie de cump\u0103rare.<\/p>\n\n\n\n

2. Cre\u0219te\u021bi-v\u0103 clasamentele SEO cu ajutorul videoclipurilor<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Videoclipurile care sunt formatate corespunz\u0103tor pe site-ul dvs. v\u0103 pot \u00eembun\u0103t\u0103\u021bi clasamentul SEO. Va trebui s\u0103 include\u021bi o transcriere a videoclipului. Totodat\u0103 trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 modul \u00een care este g\u0103zduit videoclipul nu \u00eencetine\u0219te timpii de \u00eenc\u0103rcare ai site-ului dvs. Un expert video v\u0103 poate ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 videoclipul dvs. este optimizat at\u00e2t pentru implicarea vizitatorilor site-ului, c\u00e2t \u0219i pentru SEO.<\/p>\n\n\n\n

\u00cen medie, site-urile care includ con\u021binut video optimizat \u00ee\u0219i cresc traficul organic cu 157%<\/a>. Aceste site-uri \u00eenregistreaz\u0103, de asemenea, un timp mai lung pe pagin\u0103 \u0219i o rat\u0103 de conversie de dou\u0103 ori mai mare dec\u00e2t \u00eenainte de ad\u0103ugarea videoclipului.<\/p>\n\n\n\n

3. Face\u021bi con\u021binutul digerabil pe mobil<\/h2>\n\n\n\n

Dispozitivele mobile reprezint\u0103 aproximativ jum\u0103tate din traficul de internet la nivel mondial<\/a>. Dar, \u00een ciuda strategiilor de optimizare pentru dispozitivele mobile, ecranele mici \u00eenc\u0103 nu sunt ideale pentru a consuma con\u021binutul de pe un site. Video-ul \u00eembun\u0103t\u0103\u021be\u0219te experien\u021ba mobil\u0103, permi\u021b\u00e2nd vizitatorilor s\u0103 consume informa\u021bii f\u0103r\u0103 a citi pe ecranul mic.<\/p>\n\n\n\n

Integrarea subtitr\u0103rilor \u00een videoclipurile dvs. sau a unui text care ajut\u0103 la oferirea contextului a ceea ce se \u00eent\u00e2mpl\u0103 poate fi util\u0103 \u00een cazul \u00een care oamenii vizualizeaz\u0103 videoclipul f\u0103r\u0103 sunet.<\/p>\n\n\n\n

4. Conceptele complicate sunt mai simple cu ajutorul videoclipului<\/h2>\n\n\n\n

Diferen\u021ba dintre a le spune consumatorilor dvs. cum func\u021bioneaz\u0103 produsul dvs. \u0219i a le ar\u0103ta cum func\u021bioneaz\u0103 este enorm\u0103.<\/p>\n\n\n\n

Marea majoritate a consumatorilor<\/a> spun c\u0103 vizionarea unui video explicativ \u00eei ajut\u0103 s\u0103 \u00een\u021beleag\u0103 mai bine un produs sau un serviciu.<\/p>\n\n\n\n

Anima\u021bia aduce conceptele la via\u021b\u0103, iar videoclipurile cu capete vorbitoare \u00eei pot ajuta pe consumatori s\u0103 se simt\u0103 conecta\u021bi la afacerea dvs. \u0219i la personalul dvs.<\/p>\n\n\n\n

5. Consumatorii sunt mai predispu\u0219i s\u0103 distribuie videoclipuri<\/h2>\n\n\n
\n
\"video<\/figure>\n<\/div>\n\n\n

Utilizarea videoclipurilor \u00een marketingul dvs. digital v\u0103 poate ajuta s\u0103 v\u0103 dezvolta\u021bi re\u021belele sociale \u00een mod organic, prin distribuirea de c\u0103tre persoanele care v\u0103 urm\u0103resc. Mai mult de 3 din 4 persoane<\/a> spun c\u0103 ar \u00eemp\u0103rt\u0103\u0219i un videoclip de marc\u0103 cu prietenii lor dac\u0103 videoclipul a fost distractiv.<\/p>\n\n\n\n

Deoarece clipurile video v\u0103 pot cre\u0219te reach-ul general, acestea sunt un instrument fantastic pentru r\u0103sp\u00e2ndirea con\u0219tientiz\u0103rii despre afacerea dvs.<\/p>\n\n\n\n

New Light Digital v\u0103 ajut\u0103 s\u0103 v\u0103 face\u021bi con\u021binutul video mai atractiv. \u0218tim c\u0103 oamenii au perioade scurte de aten\u021bie, astfel \u00eenc\u00e2t primele c\u00e2teva secunde ale unui videoclip sunt cruciale pentru a atrage privitorul \u0219i a-l atrage \u00een con\u021binutul dvs.<\/p>\n\n\n\n

\u0218i pentru c\u0103 suntem o agen\u021bie de marketing digital cu servicii complete, v\u0103 putem oferi sfaturi \u0219i idei pentru a v\u0103 maximiza investi\u021bia video. Solicita\u021bi o ofert\u0103 gratuit\u0103<\/a> pentru a afla mai multe despre serviciile noastre video.<\/p>\n","protected":false},"excerpt":{"rendered":"

Video \u00eembun\u0103t\u0103\u021be\u0219te conversiile, SEO \u0219i implicarea consumatorilor. Afla\u021bi de ce marketingul digital are nevoie de videoclipuri.<\/p>\n","protected":false},"author":2,"featured_media":2232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,154,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-editare-video","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nRolul videoclipurilor in marketingul digital actual<\/title>\n<meta name=\"description\" content=\"Video \u00eembun\u0103t\u0103\u021be\u0219te conversiile, SEO \u0219i implicarea consumatorilor. 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