{"id":14151,"date":"2020-07-22T12:00:00","date_gmt":"2020-07-22T12:00:00","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14151"},"modified":"2024-10-31T09:57:02","modified_gmt":"2024-10-31T09:57:02","slug":"automatizarea-marketingului","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/automatizarea-marketingului\/","title":{"rendered":"Ce este automatizarea marketingului \u0219i de ce este important\u0103 pentru \u00eentreprinderile mici"},"content":{"rendered":"\n

Automatizarea marketingului v\u0103 permite s\u0103 ajunge\u021bi la clien\u021bi \u00een momentele ideale cu un mesaj adaptat lor. Automatizarea proceselor de marketing v\u0103 poate deschide u\u0219a pentru a dezvolta rela\u021bii mai profunde \u0219i mai semnificative cu clien\u021bii dumneavoastr\u0103.<\/p>\n\n\n\n

Atunci c\u00e2nd software-ul \u0219i instrumentele de automatizare au fost disponibile pentru prima dat\u0103, acestea erau de neatins pentru \u00eentreprinderile mici. Ast\u0103zi, oricine \u00ee\u0219i poate personaliza marketingul pentru a atrage vizitatorii \u0219i a oferi rezultate \u00eembun\u0103t\u0103\u021bite pentru clien\u021bii dvs.<\/p>\n\n\n\n

\u0218i exact a\u0219a cum sugereaz\u0103 \u0219i numele, automatizarea marketingului v\u0103 poate economisi timp \u0219i efort manual. Odat\u0103 ce a\u021bi configurat campaniile de marketing, acestea vor func\u021biona \u00een fundal. Totodat\u0103, \u00een timp ce colecta\u021bi analize \u0219i date valoroase v\u0103 ajusta\u021bi \u0219i optimiza\u021bi campaniile pentru cel mai bun rezultat posibil.<\/p>\n\n\n\n

Ce este automatizarea marketingului pentru \u00eentreprinderile mici?<\/h2>\n\n\n\n

Automatizarea fluxurilor de lucru de marketing preia ceea ce \u0219ti\u021bi despre publicul dvs. Aceasta utilizeaz\u0103 informa\u021biile pentru a personaliza un mesaj care s\u0103 r\u0103spund\u0103 nevoilor acestuia. \u00cen general, afacerea dvs. mic\u0103 ar trebui s\u0103 rezolve punctele dureroase sau problemele clien\u021bilor cu produsele \u0219i solu\u021biile dvs.<\/p>\n\n\n\n

Faptul c\u0103 v\u0103 pute\u021bi adresa direct acelor puncte nevralgice v\u0103 poate ajuta s\u0103 transforma\u021bi vizitatorul \u00een client.<\/p>\n\n\n\n

Totu\u0219i, majoritatea \u00eentreprinderilor mici deservesc mai mult de un public sau persona. De exemplu, o companie de cur\u0103\u021bare a covoarelor poate oferi at\u00e2t servicii de cur\u0103\u021bare reziden\u021biale, c\u00e2t \u0219i comerciale. Apelarea la proprietarii de locuin\u021be va ar\u0103ta diferit de apelarea la proprietarii de cl\u0103diri sau la proprietarii de afaceri.<\/p>\n\n\n\n

Automatizarea proceselor de marketing v\u0103 permite s\u0103 afi\u0219a\u021bi con\u021binut legat de membrul publicului care vizualizeaz\u0103 con\u021binutul dvs. Astfel v\u0103 conecta\u021bi la un nivel mai profund, pentru a determina rate de conversie mari \u0219i rezultate mai bune \u00een v\u00e2nz\u0103ri.<\/p>\n\n\n\n

Cum m\u0103 pot ajuta procesele de marketing automatizate s\u0103 \u00eemi dezvolt afacerea?<\/h2>\n\n\n
\n
\"marketing<\/figure>\n<\/div>\n\n\n

G\u00e2ndi\u021bi-v\u0103 la activit\u0103\u021bile manuale de marketing pe care le desf\u0103\u0219ura\u021bi \u0219i la modul \u00een care automatizarea v\u0103 ajut\u0103. De exemplu, un agent de v\u00e2nz\u0103ri \u00ee\u0219i poate marca \u00een calendar s\u0103 fac\u0103 un follow-up cu un prospect peste o s\u0103pt\u0103m\u00e2n\u0103, apoi peste 30 de zile, 60 de zile etc. Timpul necesar pentru configurarea manual\u0103 a acestor e-mailuri c\u0103tre fiecare client este mult mai mare dec\u00e2t timpul necesar pentru automatizarea acestor mesaje.<\/p>\n\n\n\n

De asemenea, dup\u0103 ce un prospect viziteaz\u0103 site-ul dvs. web \u0219i introduce informa\u021biile sale de contact, automatizarea fluxurilor de lucru poate lua tot ceea ce \u0219ti\u021bi despre ei pentru a \u00eencepe s\u0103 livra\u021bi con\u021binut relevant care \u00eei ajut\u0103 de-a lungul c\u0103l\u0103toriei de cump\u0103rare a clientului. Pute\u021bi configura puncte de contact pe baza a ceea ce \u0219ti\u021bi despre durata c\u0103l\u0103toriei de cump\u0103rare pentru produsul sau serviciul dumneavoastr\u0103.<\/p>\n\n\n\n

Pute\u021bi automatiza o varietate de mesaje. De la mesaje text de reamintire a ridic\u0103rii din magazin, notific\u0103ri de expediere, mesaje de reamintire a co\u0219ului abandonat \u0219i multe alte mesaje, v\u0103 ajut\u0103 s\u0103 v\u0103 ghida\u021bi clien\u021bii \u00een rela\u021bia lor cu dumneavoastr\u0103.<\/p>\n\n\n\n

Ar trebui s\u0103 iau \u00een considerare un consultant \u00een automatizarea marketingului?<\/h2>\n\n\n\n

Primul pas \u00een activarea automatiz\u0103rii proceselor este s\u0103 ave\u021bi o \u00een\u021belegere clar\u0103 a publicului dvs.<\/a> Un consultant \u00een automatizarea marketingului v\u0103 poate ajuta s\u0103 contura\u021bi cine sunt clien\u021bii dumneavoastr\u0103. Totodat\u0103 astfel \u00eei determin\u0103 s\u0103 cumpere de la dumneavoastr\u0103.<\/p>\n\n\n\n

\u00cenarmat cu aceste informa\u021bii, consultantul dvs. poate configura apoi mesajele de marketing prin intermediul software-ului de automatizare care va personaliza experien\u021ba clien\u021bilor dvs. cu dvs. De la mesaje pe site-ul dvs. la e-mailuri, mesaje text \u0219i multe altele, consultantul v\u0103 va ajuta s\u0103 v\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile \u0219i s\u0103 v\u0103 dezvolta\u021bi mica afacere. Contacta\u021bi<\/a> New Light Digital pentru mai multe informa\u021bii.<\/p>\n","protected":false},"excerpt":{"rendered":"

Automatizarea marketingului ajut\u0103 \u00eentreprinderile mici s\u0103 intre \u00een contact cu clien\u021bii lor la nivel personal, economisind totodat\u0103 timp.<\/p>\n","protected":false},"author":2,"featured_media":8033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,65,148,146],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizare-de-marketing","category-uncategorized-ro","category-optimizarea-ratei-de-conversie","category-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nCe este automatizarea marketingului \u0219i de ce este important\u0103 — NLD<\/title>\n<meta name=\"description\" content=\"Automatizarea marketingului 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