{"id":14161,"date":"2020-07-15T12:00:22","date_gmt":"2020-07-15T09:00:22","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14161"},"modified":"2025-03-31T21:55:09","modified_gmt":"2025-03-31T18:55:09","slug":"rata-de-conversie","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/","title":{"rendered":"\u00cembun\u0103t\u0103\u021be\u0219te rata de conversie a site-ului cu aceste modalit\u0103\u021bi practice"},"content":{"rendered":"\n

Site-ul al companiei dvs. \u00eendepline\u0219te mai multe func\u021bii, dar cea care preocup\u0103 majoritatea \u00eentreprinderilor este rata de conversie. Este bine s\u0103 atrage\u021bi tone de trafic pe site-ul dvs. Totodat\u0103 acesta este doar primul pas \u00een dezvoltarea afacerii dvs. online. Al doilea pas este s\u0103 convinge\u021bi vizitatorii site-ului dvs. s\u0103 \u00eentreprind\u0103 ac\u021biuni pe site-ul dvs.<\/p>\n\n\n\n

Ce este rata de conversie a unui site?<\/h2>\n\n\n\n

\u00cenainte de a intra prea mult \u00een detalii despre cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs., s\u0103 vorbim despre ce este rata de conversie. Pe m\u0103sur\u0103 ce v\u0103 configura\u021bi site-ul, ve\u021bi desemna ac\u021biuni specifice pe care spera\u021bi ca utilizatorul s\u0103 le \u00eentreprind\u0103 \u00een timp ce se afl\u0103 pe site. Pentru site-urile de comer\u021b electronic, \u00een general, aceasta \u00eenseamn\u0103 efectuarea unei achizi\u021bii.<\/p>\n\n\n\n

Pentru alte site-uri, ar putea \u00eensemna \u00eenscrierea la un buletin informativ, desc\u0103rcarea unui ghid sau a unui whitepaper, sau solicitarea de informa\u021bii despre un serviciu sau o ofert\u0103. Prin urmare, o rat\u0103 de conversie este num\u0103rul total de vizitatori ai site-ului care \u00eentreprind ac\u021biunea pe care dori\u021bi s\u0103 o \u00eentreprind\u0103 pe site-ul dvs., \u00eemp\u0103r\u021bit la to\u021bi vizitatorii unici ai site-ului \u00een fiecare lun\u0103. De exemplu, dac\u0103 traficul pe site-ul dvs. este de 1.000 de vizitatori unici pe lun\u0103 \u0219i ave\u021bi 10 vizitatori care finalizeaz\u0103 obiectivul site-ului dvs., rata de conversie este de 1%.<\/p>\n\n\n\n

5 sfaturi pentru \u00eembun\u0103t\u0103\u021birea ratei de conversie a site-ului<\/h2>\n\n\n\n

Cu c\u00e2teva ajust\u0103ri ale designului site-ului \u0219i ale altor aspecte ale prezen\u021bei online, v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi rata de conversie. Totodat\u0103 pute\u021bi transforma mai mul\u021bi vizitatori \u00een prospec\u021bi sau clien\u021bi.<\/p>\n\n\n\n

1. Utiliza\u021bi un limbaj activ pentru textul butonului dvs.<\/h3>\n\n\n\n

Un apel la ac\u021biune trebuie s\u0103 aib\u0103 ac\u021biune \u00een el. \u00cen loc s\u0103 utiliza\u021bi un limbaj pasiv<\/a>, spune\u021bi utilizatorului \u00een mod specific ce face atunci c\u00e2nd d\u0103 clic pe buton. De exemplu, redenumi\u021bi o op\u021biune de link de la \u201eCategorii de produse\u201d la \u201eVezi detaliile produsului\u201d. Acum a\u021bi schimbat textul butonului de la un limbaj descriptiv la o ac\u021biune real\u0103 pentru a invita mai mul\u021bi clien\u021bi s\u0103 se implice \u00een con\u021binutul dvs. a\u0219a cum v\u0103 dori\u021bi.<\/p>\n\n\n\n

Limbajul activ va atrage utilizatorii s\u0103 fac\u0103 clic. \u00cen loc de un buton care spune \u201eDemonstra\u021bie gratuit\u0103\u201d, spune\u021bi \u201eRezerva\u021bi demonstra\u021bia mea gratuit\u0103\u201d pentru a transforma butonul \u00eentr-o ac\u021biune.<\/p>\n\n\n\n

\n
\u00cencepe\u021bi<\/a><\/div>\n<\/div>\n\n\n\n

2. Reduce\u021bi dimensiunea angajamentului pentru conversii<\/h3>\n\n\n\n

Uneori, vizitatorii site-ului dvs. nu sunt \u00eenc\u0103 preg\u0103ti\u021bi s\u0103 ia o decizie de cump\u0103rare. Trebuie s\u0103 v\u0103 prezenta\u021bi abordarea consultativ\u0103 sau capacitatea de a ajuta vizitatorul prin reducerea angajamentului.<\/p>\n\n\n\n

\u00cen loc de un buton \u201eCump\u0103ra\u021bi acum\u201d pentru servicii, ave\u021bi un buton care spune \u201eDiscuta\u021bi cu un consilier\u201d. Acest lucru \u00eei ajut\u0103 pe vizitatori s\u0103 se simt\u0103 mai confortabil cu ce ave\u021bi de oferit \u00eenainte de orice.<\/p>\n\n\n\n

De asemenea, \u201eCump\u0103ra\u021bi acum\u201d ar putea fi prea puternic pentru un site de comer\u021b electronic. \u00cen schimb, testa\u021bi butoane care spun \u201eAd\u0103uga\u021bi la co\u0219\u201d. Aceast\u0103 schimbare simpl\u0103 ar putea duce la o rat\u0103 de conversie mai mare \u00een func\u021bie de publicul dvs.<\/p>\n\n\n\n

3. Pune\u021bi eforturile de conversie \u00een zonele \u00een care afacerea dvs. poate str\u0103luci cu adev\u0103rat<\/h3>\n\n\n
\n
\"conversion<\/figure>\n<\/div>\n\n\n

Unele produse se v\u00e2nd de la sine doar cu o fotografie. Altele necesit\u0103 mai mult\u0103 convingere din partea unui v\u00e2nz\u0103tor sau a unei demonstra\u021bii online. Dac\u0103 \u0219ti\u021bi c\u0103 produsul dvs. este oarecum complicat \u0219i se vinde mai bine \u00een persoan\u0103, \u00eendemna\u021bi vizitatorii site-ului dvs. s\u0103 v\u0103 viziteze magazinul.<\/p>\n\n\n\n

\u0218i dac\u0103 \u0219ti\u021bi c\u0103 software-ul dvs. nu se explic\u0103 de la sine, oferi\u021bi o demonstra\u021bie \u00een persoan\u0103 \u00een loc de o perioad\u0103 de prob\u0103 de 14 zile. Unele servicii care ofer\u0103 teste \u00een loc de demo-uri nu fac dec\u00e2t s\u0103 frustreze utilizatorii. Ace\u0219tia nu \u0219tiu cum s\u0103 maximizeze beneficiile software-ului sau serviciului \u0219i, prin urmare, nu se convertesc niciodat\u0103 cu adev\u0103rat dup\u0103 perioada de prob\u0103.<\/p>\n\n\n\n

Trebuie s\u0103 v\u0103 cunoa\u0219te\u021bi publicul \u0219i s\u0103 testa\u021bi diverse apeluri la ac\u021biune pentru a afla ce rezoneaz\u0103 cel mai mult cu ei \u0219i ce v\u0103 cre\u0219te rata de conversie.<\/p>\n\n\n\n

4. Stabili\u021bi a\u0219tept\u0103ri clare atunci c\u00e2nd utilizatorii introduc informa\u021bii<\/h3>\n\n\n\n

F\u0103r\u0103 o descriere clar\u0103 a modului \u00een care ve\u021bi utiliza informa\u021biile lor de contact, vizitatorii site-ului ar putea ezita s\u0103 \u00ee\u0219i dea informa\u021biile.<\/p>\n\n\n\n

Stabili\u021bi a\u0219tept\u0103ri foarte clare \u00een formularele dvs. de contact cu privire la ceea ce se \u00eent\u00e2mpl\u0103 dup\u0103 ce utilizatorul apas\u0103 pe \u201eTrimite\u201d.<\/p>\n\n\n\n

Aceast\u0103 tactic\u0103 nu numai c\u0103 este bun\u0103 pentru cre\u0219terea ratelor de conversie, dar este \u0219i un lucru frumos pe care trebuie s\u0103-l face\u021bi \u00een materie de servicii pentru clien\u021bi. Spune\u021bi prospec\u021bilor dvs. c\u00e2nd \u0219i cum se pot a\u0219tepta s\u0103 aud\u0103 de la dvs.<\/p>\n\n\n\n

5. Proiecta\u021bi meniuri de navigare clare \u0219i concise<\/h3>\n\n\n\n

Meniul de navigare de pe site-ul dvs. este unul dintre cele mai importante aspecte ale site-ului dvs. Acesta permite vizitatorilor dvs. s\u0103 exploreze site-ul \u0219i s\u0103 afle mai multe despre afacerea dvs. Dori\u021bi ca cele mai importante pagini s\u0103 fie \u00een partea de sus a meniului dvs. astfel \u00eenc\u00e2t utilizatorii s\u0103 le poat\u0103 accesa cu u\u0219urin\u021b\u0103. Dar, \u00een afar\u0103 de aceasta, trebuie, de asemenea, s\u0103 face\u021bi evident ce pagini s-ar afla sub aceste titluri principale.<\/p>\n\n\n\n

Proiectarea unui meniu de site care s\u0103 fie at\u00e2t func\u021bional, c\u00e2t \u0219i orientat c\u0103tre conversie este o art\u0103. La New Light Digital, cunoa\u0219tem arta optimiz\u0103rii conversiei site-urilor. V\u0103 vom ajuta s\u0103 transforma\u021bi mai mul\u021bi vizitatori \u00een clien\u021bi, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi dezvolta afacerea online. Contacta\u021bi-ne<\/a> pentru a afla mai multe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.<\/p>\n","protected":false},"author":2,"featured_media":2127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,148,146,155],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro","category-optimizarea-ratei-de-conversie","category-seo-ro","category-local-seo-ro","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\n\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs. - Modalit\u0103\u021bi practice<\/title>\n<meta name=\"description\" content=\"Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs. - Modalit\u0103\u021bi practice\" \/>\n<meta property=\"og:description\" content=\"Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/\" \/>\n<meta property=\"og:site_name\" content=\"New Light Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/newlightdigital\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-15T09:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T18:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/07\/EG_pWjUXkAEK7Yw.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"newlightdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@newlightdigital\" \/>\n<meta name=\"twitter:site\" content=\"@newlightdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"newlightdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/\"},\"author\":{\"name\":\"newlightdigital\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/person\\\/ee701cfa5184213317438409e2c2461a\"},\"headline\":\"\u00cembun\u0103t\u0103\u021be\u0219te rata de conversie a site-ului cu aceste modalit\u0103\u021bi practice\",\"datePublished\":\"2020-07-15T09:00:22+00:00\",\"dateModified\":\"2025-03-31T18:55:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/\"},\"wordCount\":1006,\"publisher\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/EG_pWjUXkAEK7Yw.jpg\",\"keywords\":[\"Arhitectur\u0103 \u0219i design\",\"Asigurare\",\"Construc\u021bie\",\"Finan\u0163e\",\"IT \u0219i SAAS\",\"Ospitalitate\",\"Restaurante\",\"Telecom\"],\"articleSection\":[\"Content marketing\",\"Optimizarea ratei de conversie\",\"SEO\",\"SEO local\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/\",\"name\":\"\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs. - Modalit\u0103\u021bi practice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/EG_pWjUXkAEK7Yw.jpg\",\"datePublished\":\"2020-07-15T09:00:22+00:00\",\"dateModified\":\"2025-03-31T18:55:09+00:00\",\"description\":\"Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/EG_pWjUXkAEK7Yw.jpg\",\"contentUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/EG_pWjUXkAEK7Yw.jpg\",\"width\":1200,\"height\":742,\"caption\":\"website conversion\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/rata-de-conversie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00cembun\u0103t\u0103\u021be\u0219te rata de conversie a site-ului cu aceste modalit\u0103\u021bi practice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/\",\"name\":\"New Light Digital\",\"description\":\"Reap Tangible Results from Your Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\",\"name\":\"New Light Digital\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo_red.png\",\"contentUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logo_red.png\",\"width\":338,\"height\":85,\"caption\":\"New Light Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/newlightdigital\",\"https:\\\/\\\/x.com\\\/newlightdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/29347636\\\/admin\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/newlightdigital\\\/\",\"https:\\\/\\\/www.instagram.com\\\/newlightdigital\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/person\\\/ee701cfa5184213317438409e2c2461a\",\"name\":\"newlightdigital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g\",\"caption\":\"newlightdigital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs. - Modalit\u0103\u021bi practice","description":"Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/","og_locale":"ro_RO","og_type":"article","og_title":"\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs. - Modalit\u0103\u021bi practice","og_description":"Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.","og_url":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/","og_site_name":"New Light Digital","article_publisher":"https:\/\/www.facebook.com\/newlightdigital","article_published_time":"2020-07-15T09:00:22+00:00","article_modified_time":"2025-03-31T18:55:09+00:00","og_image":[{"width":1200,"height":742,"url":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/07\/EG_pWjUXkAEK7Yw.jpg","type":"image\/jpeg"}],"author":"newlightdigital","twitter_card":"summary_large_image","twitter_creator":"@newlightdigital","twitter_site":"@newlightdigital","twitter_misc":{"Scris de":"newlightdigital","Timp estimat pentru citire":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#article","isPartOf":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/"},"author":{"name":"newlightdigital","@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/person\/ee701cfa5184213317438409e2c2461a"},"headline":"\u00cembun\u0103t\u0103\u021be\u0219te rata de conversie a site-ului cu aceste modalit\u0103\u021bi practice","datePublished":"2020-07-15T09:00:22+00:00","dateModified":"2025-03-31T18:55:09+00:00","mainEntityOfPage":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/"},"wordCount":1006,"publisher":{"@id":"https:\/\/newlightdigital.com\/ro\/#organization"},"image":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#primaryimage"},"thumbnailUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/07\/EG_pWjUXkAEK7Yw.jpg","keywords":["Arhitectur\u0103 \u0219i design","Asigurare","Construc\u021bie","Finan\u0163e","IT \u0219i SAAS","Ospitalitate","Restaurante","Telecom"],"articleSection":["Content marketing","Optimizarea ratei de conversie","SEO","SEO local"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/","url":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/","name":"\u00cembun\u0103t\u0103\u021bi\u021bi rata de conversie a site-ului dvs. - Modalit\u0103\u021bi practice","isPartOf":{"@id":"https:\/\/newlightdigital.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#primaryimage"},"image":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#primaryimage"},"thumbnailUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/07\/EG_pWjUXkAEK7Yw.jpg","datePublished":"2020-07-15T09:00:22+00:00","dateModified":"2025-03-31T18:55:09+00:00","description":"Este posibil ca rata de conversie a site-ului dvs. s\u0103 fie sc\u0103zut\u0103 deoarece nu l-a\u021bi optimizat pentru conversie. Ace\u0219ti pa\u0219i v\u0103 va ajuta.","breadcrumb":{"@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#primaryimage","url":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/07\/EG_pWjUXkAEK7Yw.jpg","contentUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2020\/07\/EG_pWjUXkAEK7Yw.jpg","width":1200,"height":742,"caption":"website conversion"},{"@type":"BreadcrumbList","@id":"https:\/\/newlightdigital.com\/ro\/blog\/rata-de-conversie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newlightdigital.com\/ro\/"},{"@type":"ListItem","position":2,"name":"\u00cembun\u0103t\u0103\u021be\u0219te rata de conversie a site-ului cu aceste modalit\u0103\u021bi practice"}]},{"@type":"WebSite","@id":"https:\/\/newlightdigital.com\/ro\/#website","url":"https:\/\/newlightdigital.com\/ro\/","name":"New Light Digital","description":"Reap Tangible Results from Your Marketing","publisher":{"@id":"https:\/\/newlightdigital.com\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newlightdigital.com\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/newlightdigital.com\/ro\/#organization","name":"New Light Digital","url":"https:\/\/newlightdigital.com\/ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/07\/logo_red.png","contentUrl":"https:\/\/newlightdigital.com\/wp-content\/uploads\/2022\/07\/logo_red.png","width":338,"height":85,"caption":"New Light Digital"},"image":{"@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/newlightdigital","https:\/\/x.com\/newlightdigital","https:\/\/www.linkedin.com\/company\/29347636\/admin\/","https:\/\/www.pinterest.com\/newlightdigital\/","https:\/\/www.instagram.com\/newlightdigital\/"]},{"@type":"Person","@id":"https:\/\/newlightdigital.com\/ro\/#\/schema\/person\/ee701cfa5184213317438409e2c2461a","name":"newlightdigital","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff01d7d06d62939702455d78985d22e37e66d35b444540bff8c5788777461081?s=96&d=mm&r=g","caption":"newlightdigital"}}]}},"_links":{"self":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts\/14161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/comments?post=14161"}],"version-history":[{"count":0,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/posts\/14161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/media\/2127"}],"wp:attachment":[{"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/media?parent=14161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/categories?post=14161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newlightdigital.com\/ro\/wp-json\/wp\/v2\/tags?post=14161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}