{"id":14184,"date":"2020-06-24T13:10:36","date_gmt":"2020-06-24T10:10:36","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=14184"},"modified":"2025-03-12T10:51:22","modified_gmt":"2025-03-12T08:51:22","slug":"gestionarea-social-media","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/gestionarea-social-media\/","title":{"rendered":"Sfaturi pentru gestionarea social media \u00een timpul unei pandemii"},"content":{"rendered":"\n

Social media este un instrument puternic pentru a ajunge la mase cu mesajele companiei dumneavoastr\u0103. \u00cens\u0103, \u00een perioade de criz\u0103, gestionarea deficitar\u0103 a social media poate duce la erori \u0219i gafe grave de rela\u021bii publice.<\/p>\n\n\n\n

Pandemia de coronavirus este f\u0103r\u0103 preceden. Asta \u00eenseamn\u0103 c\u0103 niciun manager social media sau proprietar de \u00eentreprindere mic\u0103 nu a trecut printr-o astfel de experien\u021b\u0103. Dar, folosind ceea ce am \u00eenv\u0103\u021bat din marketing \u00een timpul altor crize, putem aplica c\u00e2teva bune practici \u0219i sfaturi pentru a face din social media un instrument de comunicare eficient.<\/p>\n\n\n\n

Revizui\u021bi ghidurile pentru gestionarea social media<\/h2>\n\n\n
\n
\"social<\/figure>\n<\/div>\n\n\n

Ar trebui s\u0103 ave\u021bi ghidul care s\u0103 contureze vocea \u0219i tonul dvs. pe social media \u0219i politicile de r\u0103spuns la persoane. Ca parte a ghidului, ar trebui, de asemenea, s\u0103 descrie\u021bi tipurile de con\u021binut pe care le posta\u021bi, frecven\u021ba \u0219i politicile de partajare a con\u021binutului de pe alte pagini.<\/p>\n\n\n\n

Revizui\u021bi strategia de social media pentru a v\u0103 asigura c\u0103 aceasta se potrive\u0219te cu pia\u021ba de ast\u0103zi. Obiceiurile de cump\u0103rare ale consumatorilor se schimb\u0103 pe m\u0103sur\u0103 ce sunt \u00eencuraja\u021bi s\u0103 petreac\u0103 mai mult timp acas\u0103. Se potrive\u0219te tonul dvs. din social media cu acest mesaj?<\/p>\n\n\n\n

Fi\u021bi simpatic<\/h2>\n\n\n\n

\u00cen timp ce dvs. v\u0103 pute\u021bi sim\u021bi neatin\u0219i de criz\u0103, aminti\u021bi-v\u0103 c\u0103 mul\u021bi dintre cei care v\u0103 urm\u0103resc sunt afecta\u021bi. Ace\u0219tia ar putea fi lucr\u0103tori esen\u021biali, parte a popula\u021biei vulnerabile, \u0219omeri din cauza \u00eenchiderii birourilor etc.<\/p>\n\n\n\n

Nu v\u0103 gr\u0103bi\u021bi s\u0103 elabora\u021bi mesaje bine g\u00e2ndite \u0219i pline de compasiune. Fi\u021bi foarte atent s\u0103 nu p\u0103re\u021bi insensibil sau crud. \u0218i, mai presus de orice, nu r\u0103sp\u00e2ndi\u021bi dezinform\u0103ri cu privire la pandemie. Folosi\u021bi numai surse de \u00eencredere atunci c\u00e2nd distribui\u021bi informa\u021bii \u0219i distribui\u021bi linkuri de pe site-uri care sunt respectate de profesioni\u0219tii din domeniul s\u0103n\u0103t\u0103\u021bii.<\/p>\n\n\n\n

Cerceta\u021bi utilizatorii \u0219i paginile \u00eenainte de a le distribui con\u021binutul<\/h2>\n\n\n
\n
\"social<\/figure>\n<\/div>\n\n\n

Dezinform\u0103rile se r\u0103sp\u00e2ndesc rapid \u00een timpul acestei crize. Verifica\u021bi informa\u021biile \u0219i sursele \u00eenainte de a \u00eemp\u0103rt\u0103\u0219i ceva de la acei utilizatori sau pagini pe re\u021belele sociale.<\/p>\n\n\n\n

A fi primul care public\u0103 \u0219tiri legate de crize poate s\u0103 nu fie \u00eentotdeauna un lucru bun. Unele surse de \u0219tiri interpreteaz\u0103 date complicate privind s\u0103n\u0103tatea \u0219i le prezint\u0103 \u00een propriul lor mod.<\/p>\n\n\n\n

\u00cen timp ce \u0219tirile nu inten\u021bioneaz\u0103 s\u0103 fie sursa de dezinformare, social media contribuie la distribuirea rapid\u0103 a acestora. Reeducarea publicului dup\u0103 o astfel de dezinformare poate fi dificil\u0103, a\u0219a c\u0103 ave\u021bi grij\u0103 ce \u00eemp\u0103rt\u0103\u0219i\u021bi.<\/p>\n\n\n\n

Alege\u021bi-v\u0103 cuvintele cu grij\u0103<\/h2>\n\n\n\n

Anumi\u021bi termeni \u0219i expresii au devenit asocia\u021bi cu pandemia de coronavirus. Nu mai putem folosi cuvintele virus, pandemie, r\u0103sp\u00e2ndire, germeni etc. la fel ca \u00eenainte. Utiliza\u021bi aceste cuvinte cu inten\u021bie \u0219i realiza\u021bi c\u0103, dac\u0103 spune\u021bi doar \u201evirus\u201d, oamenii vor presupune probabil c\u0103 v\u0103 referi\u021bi la coronavirus.<\/p>\n\n\n\n

R\u0103m\u00e2ne\u021bi neutru atunci c\u00e2nd pute\u021bi<\/h2>\n\n\n
\n
\"sm<\/figure>\n<\/div>\n\n\n

Pandemia de coronavirus \u00eei are pe cei care sunt \u00een favoarea m\u0103surilor pe care guvernul local le ia pentru a preveni r\u0103sp\u00e2ndirea virusului \u0219i pe cei care sunt destul de siguri c\u0103 totul este o fars\u0103. Indiferent care este pozi\u021bia oamenilor \u00een aceast\u0103 problem\u0103, ei sunt probabil destul de pasiona\u021bi.<\/p>\n\n\n\n

Nu exist\u0103 niciun c\u00e2\u0219tig \u00een a intra \u00een dezbateri despre \u00eenchideri, planuri de redeschidere, cerin\u021be privind masca sau \u00eenchiderea \u0219colilor. Cel mai bine este s\u0103 nu intra\u021bi \u00een aceste discu\u021bii dec\u00e2t dac\u0103 au o leg\u0103tur\u0103 direct\u0103 cu industria sau compania dumneavoastr\u0103.<\/p>\n\n\n\n

R\u0103m\u00e2ne\u021bi neutru \u0219i \u00eencerca\u021bi s\u0103 v\u0103 informa\u021bi \u0219i s\u0103 v\u0103 educa\u021bi urm\u0103ritorii de pe re\u021belele de socializare atunci c\u00e2nd acest lucru are sens \u00een leg\u0103tur\u0103 cu produsele \u0219i serviciile dumneavoastr\u0103. \u00cencerca\u021bi s\u0103 duce\u021bi conversa\u021biile despre astfel de subiecte offline la chat privat atunci c\u00e2nd apar \u00een sec\u021biunea de comentarii a re\u021belelor dvs. sociale.<\/p>\n\n\n\n

Verifica\u021bi toate post\u0103rile programate<\/h2>\n\n\n
\n
\"management<\/figure>\n<\/div>\n\n\n

Multe companii folosesc o strategie de gestionare a re\u021belelor sociale de reciclare a post\u0103rilor vechi. Dar, \u00eenainte de a men\u021bine acest ciclu normal, citi\u021bi post\u0103rile programate pentru a v\u0103 asigura c\u0103 acestea sunt \u00eenc\u0103 relevante \u0219i adecvate \u00een lumina pandemiei.<\/p>\n\n\n\n

Aceast\u0103 problem\u0103 era mult mai frecvent\u0103 \u00een primele zile ale pandemiei, c\u00e2nd managerii de social media nu erau la fel de sensibili la aceast\u0103 problem\u0103 ca acum. De exemplu, Corona Beer a lansat o nou\u0103 linie de ape seltzer tari la sf\u00e2r\u0219itul lunii februarie, chiar c\u00e2nd pandemia \u00eencepea s\u0103 devin\u0103 serioas\u0103 \u00een SUA.<\/p>\n\n\n\n

Sloganul anun\u021bului spunea<\/a>: Coming ashore soon.<\/p>\n\n\n\n

Publicul american nu s-a sim\u021bit prea bine. Oamenii au \u00eenceput s\u0103 se adapteze la noua normalitate a \u00eenchiderilor \u0219i a schimb\u0103rilor din via\u021ba de zi cu zi.<\/p>\n\n\n\n

\u00cen ap\u0103rarea lui Corona, Organiza\u021bia Mondial\u0103 a S\u0103n\u0103t\u0103\u021bii<\/a> nu a catalogat COVID-19 drept pandemie p\u00e2n\u0103 la 11 martie. Astfel nu a existat gradul ridicat de con\u0219tientizare care exist\u0103 acum.<\/p>\n\n\n\n

Dac\u0103 sunte\u021bi \u00een c\u0103utarea unei expertize care s\u0103 v\u0103 ajute s\u0103 v\u0103 gestiona\u021bi social media, contacta\u021bi<\/a> New Light Digital. V\u0103 ajut\u0103m s\u0103 da\u021bi tonul potrivit \u0219i s\u0103 produce\u021bi con\u021binut valoros care s\u0103 v\u0103 conecteze cu clien\u021bii \u00een timpul pandemiei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemia modific\u0103 mesajele de marketing \u0219i comunicare. Afla\u021bi sfaturile noastre de gestionare social media pentru a evita accidentele de PR.<\/p>\n","protected":false},"author":2,"featured_media":2077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[98,102,99,100,103,101,97,104],"class_list":["post-14184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managementul-retelelor-sociale","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"\nGestionarea social media pe timp de Lockdown<\/title>\n<meta name=\"description\" content=\"Pandemia modific\u0103 mesajele de marketing \u0219i comunicare. 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