{"id":14382,"date":"2024-12-08T12:14:11","date_gmt":"2024-12-08T10:14:11","guid":{"rendered":"https:\/\/newlightdigital.com\/blog\/other-search-engines\/"},"modified":"2024-12-08T12:25:11","modified_gmt":"2024-12-08T12:25:11","slug":"other-search-engines","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/other-search-engines\/","title":{"rendered":"Alte motoare de c\u0103utare \u00een afar\u0103 de Google: de ce nu ar trebui s\u0103 le ignora\u021bi \u00een strategia dvs. de SEO"},"content":{"rendered":"\n<p>C\u00e2nd te g\u00e2nde\u0219ti la motoare de c\u0103utare, probabil te g\u00e2nde\u0219ti la Google. \u0218i, de\u0219i Google este cel mai mare \u0219i mai important motor de c\u0103utare, cu <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">aproape 90% din cota de pia\u021b\u0103<\/a>, nu ar trebui s\u0103 ignori celelalte motoare de c\u0103utare \u00een strategia ta de SEO.<\/p>\n\n\n\n<p>Imagineaz\u0103-\u021bi c\u0103 ai putea cre\u0219te traficul site-ului t\u0103u cu 10%. Ai face-o? Lu\u00e2nd \u00een considerare \u0219i alte motoare de c\u0103utare, deschizi oportunit\u0103\u021bi pentru a realiza exact acest lucru.<\/p>\n\n\n\n<p>Afl\u0103 despre celelalte op\u021biuni de motoare de c\u0103utare \u00een afar\u0103 de Google \u0219i de ce ar trebui s\u0103 fac\u0103 parte din strategia ta de SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Motoare de c\u0103utare \u00een afar\u0103 de Google<\/h2>\n\n\n\n<p>Google este \u00een centrul aten\u021biei industriei SEO, \u0219i pe bun\u0103 dreptate, av\u00e2nd \u00een vedere popularitatea sa \u0219i pozi\u021bia de lider de opinie \u00een acest domeniu.<\/p>\n\n\n\n<p>Dar \u00een\u021belegerea modului \u00een care func\u021bioneaz\u0103 alte motoare de c\u0103utare \u0219i optimizarea site-ului pentru a atrage trafic de la acestea te pot ajuta s\u0103 cre\u0219ti traficul site-ului \u0219i s\u0103 atragi mai mul\u021bi poten\u021biali clien\u021bi.<\/p>\n\n\n\n<p>Acestea sunt principalele alternative la Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Bing (4,15% cot\u0103 de pia\u021b\u0103)<\/h3>\n\n\n\n<p>Bing este al doilea cel mai popular motor de c\u0103utare, cu pu\u021bin peste 4% din cota de pia\u021b\u0103 total\u0103 \u00een 2024. Este mai popular pe desktop, capt\u00e2nd 11,66% din cota de pia\u021b\u0103, \u0219i 5,05% pe tablete. Dispozitivele mobile sunt cea mai pu\u021bin popular\u0103 platform\u0103, cu doar 0,85% cot\u0103 de pia\u021b\u0103.&nbsp;<\/p>\n\n\n\n<p>De\u0219i este pu\u021bin mai popular \u00een unele continente dec\u00e2t \u00een altele, statisticile nu sunt semnificative. Indiferent de loca\u021bia clien\u021bilor t\u0103i, este valoros s\u0103 incluzi Bing \u00een strategia ta de optimizare pentru motoarele de c\u0103utare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Yandex (2,8% cot\u0103 de pia\u021b\u0103)<\/h3>\n\n\n\n<p>De\u0219i Yandex are mai pu\u021bin de 3% din cota de pia\u021b\u0103 total\u0103, utilizarea sa \u00een Rusia este semnificativ\u0103. Dac\u0103 afacerea ta opereaz\u0103 \u00een Rusia sau are clien\u021bi ru\u0219i, optimizeaz\u0103-\u021bi site-ul pentru Yandex, av\u00e2nd \u00een vedere c\u0103 72,32% dintre utilizatori folosesc acest motor de c\u0103utare \u00een Rusia.<\/p>\n\n\n\n<p>Utilizatorii din afara Rusiei sunt minimali, cu mai pu\u021bin de 1% din tot traficul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Yahoo (1,33% cot\u0103 de pia\u021b\u0103)<\/h3>\n\n\n\n<p>Fiind unul dintre primele motoare de c\u0103utare, Yahoo \u00eenc\u0103 de\u021bine o cot\u0103 de pia\u021b\u0103, de\u0219i poate p\u0103rea \u00eenvechit. Yahoo este \u00eenc\u0103 al patrulea cel mai popular motor de c\u0103utare. \u00cen America de Nord \u0219i America de Sud, Yahoo este al treilea cel mai popular motor de c\u0103utare. Companiile din aceste regiuni vor g\u0103si o valoare mai mare \u00een optimizarea site-urilor lor pentru acest motor de c\u0103utare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Baidu (0,83% cot\u0103 de pia\u021b\u0103)<\/h3>\n\n\n\n<p>Baidu este pentru China ceea ce Yandex este pentru Rusia. Deci, de\u0219i pare c\u0103 de\u021bine o cot\u0103 minim\u0103 de pia\u021b\u0103 la nivel global, nu ar trebui s\u0103-l treci cu vederea dac\u0103 clien\u021bii t\u0103i sunt din China, unde 52,86% dintre utilizatori folosesc acest motor de c\u0103utare.<\/p>\n\n\n\n<p>Utilizarea sa a sc\u0103zut \u00een China din 2023, \u00een timp ce Bing a crescut \u00een aceea\u0219i perioad\u0103. Dar este \u00eenc\u0103 demn de luat \u00een considerare \u00een strategia ta de c\u0103utare pentru aceast\u0103 regiune.<\/p>\n\n\n\n<p>Doar 2% dintre utilizatorii de motoare de c\u0103utare efectueaz\u0103 c\u0103ut\u0103ri folosind Google \u00een China.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. DuckDuckGo (0,69% cot\u0103 de pia\u021b\u0103)<\/h3>\n\n\n\n<p>Considerat un browser sigur \u0219i privat, DuckDuckGo este popular printre cei care doresc s\u0103 evite urm\u0103rirea. Motorul de c\u0103utare permite, de asemenea, mai pu\u021bine reclame dec\u00e2t competitorii s\u0103i, ceea ce creeaz\u0103 un spa\u021biu mai curat, care ar putea genera un ROI mai mare pentru vizitatorii pe care \u00eei atragi de pe acest site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce ar trebui s\u0103 \u00ee\u021bi pese de alte motoare de c\u0103utare<\/h2>\n\n\n\n<p>Parcurg\u00e2nd statisticile \u0219i utiliz\u0103rile altor motoare de c\u0103utare, poate nu vezi un motiv conving\u0103tor s\u0103 iei \u00een considerare cei 10% din traficul de c\u0103utare din afara Google. Dar \u00eenainte de a exclude aceste motoare de c\u0103utare, g\u00e2nde\u0219te-te la aceste motive pentru a optimiza site-ul pentru a atrage ace\u0219ti utilizatori.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Trafic de calitate<\/h3>\n\n\n\n<p>De\u0219i alte motoare de c\u0103utare ofer\u0103 mai pu\u021bin trafic, studiile arat\u0103 c\u0103 unele ofer\u0103 trafic de \u00eenalt\u0103 calitate. Analizeaz\u0103 statisticile tale pentru a vedea dac\u0103 traficul de pe diferite motoare de c\u0103utare are rate de respingere mai mici, conversii mai mari sau mai mult timp petrecut pe site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Concuren\u021b\u0103 mai sc\u0103zut\u0103<\/h3>\n\n\n\n<p>Dac\u0103 e\u0219ti nou \u00een industrie, accesarea unui spa\u021biu cu mai pu\u021bin\u0103 concuren\u021b\u0103 te poate ajuta s\u0103 ajungi la audien\u021ba ta \u0219i s\u0103 cre\u0219ti notorietatea brandului. De\u0219i concuren\u021ba pentru cuvinte-cheie legate de afacerea ta este probabil intens\u0103 pe Google, este posibil s\u0103 fie mai accesibil s\u0103 rulezi reclame pe alte platforme \u00een timp ce \u00ee\u021bi dezvol\u021bi SEO \u0219i cre\u0219ti traficul prin alte surse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cre\u0219terea traficului cu alte motoare de c\u0103utare<\/h2>\n\n\n\n<p>Construirea unei strategii SEO c\u00e2\u0219tig\u0103toare necesit\u0103 expertiz\u0103 profund\u0103 nu doar despre Google, ci \u0219i despre peisajul complet al c\u0103ut\u0103rii. New Light Digital utilizeaz\u0103 SEO pentru a ajuta companiile s\u0103-\u0219i creasc\u0103 traficul \u0219i veniturile prin tactici care maximizeaz\u0103 valoarea fiec\u0103rui vizitator. <a href=\"\/?page_id=10411\">Programeaz\u0103-\u021bi o consulta\u021bie gratuit\u0103<\/a> pentru a \u00eencepe s\u0103 te clasezi pe cele mai relevante motoare de c\u0103utare pentru afacerea ta.<\/p>\n\n\n\n<p>Lecturi suplimentare:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/?page_id=10194\">70 de idei uimitoare de con\u021binut<\/a><\/li><li><a href=\"\/?page_id=10208\">Lista de verificare cu 25 de puncte pentru utilizabilitatea site-ului<\/a><\/li><li><a href=\"\/?page_id=12598\">Evitarea gre\u0219elilor comune \u00een reclamele Google<\/a><\/li><li><a href=\"\/?page_id=10218\">8 gre\u0219eli pe care le faci \u00een generarea de leaduri B2B pe social media<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V\u0103 \u00eentreba\u021bi de ce ar trebui s\u0103 v\u0103 pese de alte motoare de c\u0103utare \u00een afar\u0103 de Google? Iat\u0103 de ce aceasta poate fi o strategie SEO important\u0103 pentru afacerea dvs.<\/p>\n","protected":false},"author":2,"featured_media":14375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,155,94,153],"tags":[98,102,99,100,103,101,160,97,104],"class_list":["post-14382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-ro","category-local-seo-ro","category-strategie-de-marketing","category-websiteuri","tag-arhitectura-si-design","tag-asigurare","tag-constructie","tag-finanta","tag-it-si-saas","tag-ospitalitate","tag-staffing-recruiting-ro","tag-restaurante","tag-telecom-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alte motoare de c\u0103utare \u00een afar\u0103 de Google: Nu le ignora\u021bi<\/title>\n<meta name=\"description\" content=\"V\u0103 \u00eentreba\u021bi de ce ar trebui s\u0103 v\u0103 pese de alte motoare de c\u0103utare \u00een afar\u0103 de Google? Aceasta poate fi o strategie SEO important\u0103 pentru dvs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/other-search-engines\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alte motoare de c\u0103utare \u00een afar\u0103 de Google: Nu le ignora\u021bi\" \/>\n<meta property=\"og:description\" content=\"V\u0103 \u00eentreba\u021bi de ce ar trebui s\u0103 v\u0103 pese de alte motoare de c\u0103utare \u00een afar\u0103 de Google? 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