![\"email](\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2025\/03\/1-1-1024x512.jpg\")
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3. Review the From Line<\/h3>\n\n
Go into your email marketing system and review your from line. This is some of the first information a customer sees in their inbox. While it might not influence their decision to convert, it will influence their decision to open the email, making it a crucial element you should pay close attention to.<\/p>\n\n
While you can adjust your from line to match your email, it should always be recognizable. So if it isn\u2019t your company name, make it something that the reader knows, such as their salesperson or their company representative that they interact with when they have a question.<\/p>\n\n
4. Write Compelling Email Subject Lines<\/h3>\n\n
The second element that will dictate whether your recipient opens their email or not is the email subject line. This is text that tells them a little about what\u2019s inside the email and gives them a reason to open it.<\/p>\n\n
As you write your email subject lines, keep these aspects in mind.<\/p>\n\n
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- Keep it short: Try to write your email subject line like a headline with no more than seven words or 50 characters so that no matter the device your recipient uses to review the email, they see the full subject line.<\/li>\n\n\n\n
- Make it actionable: Active verbs can help your audience feel compelled to open the email. Include words that will also encourage immediate action, such as \u201cDon\u2019t miss,\u201d \u201cLimited time,\u201d or \u201cExpires soon.\u201d<\/li>\n\n\n\n
- Incorporate personalization: People love to feel like an email was written just for them. Using personalization in your emails can help do that. Consider doing more than their name. Make it relevant to what you know about them or an interaction they\u2019ve had with your company.<\/li>\n\n\n\n
- Use A\/B testing: You\u2019ll never know what resonates with your audience if you don\u2019t try it. A\/B testing subject lines and personalization can help inform future decisions and ensure good interactions. Test whether your audience opens more emails if there is an emoji or if certain phrasing encourages a response. Your audience might not like sensationalistic subject lines in the way that other audiences do. But you\u2019ll never know until you try.<\/li>\n<\/ul>\n\n
5. Make Your Email Layout Captivating<\/h3>\n\n
Once you\u2019ve built a strategy for good emails and encouraged the recipient to open it, you\u2019re ready to focus on email design that truly captivates your audience.<\/p>\n\n
Email design requires attention to many elements.<\/p>\n\n