{"id":15948,"date":"2025-06-27T09:30:16","date_gmt":"2025-06-27T06:30:16","guid":{"rendered":"https:\/\/newlightdigital.com\/?p=15948"},"modified":"2025-06-29T14:49:36","modified_gmt":"2025-06-29T11:49:36","slug":"evitarea-folderului-de-spam","status":"publish","type":"post","link":"https:\/\/newlightdigital.com\/ro\/blog\/evitarea-folderului-de-spam\/","title":{"rendered":"Cum s\u0103 v\u0103 asigura\u021bi c\u0103 emailurile nu ajung \u00een folderul de spam"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sfaturi pentru a v\u0103 men\u021bine emailurile \u00een afara folderului de spam<\/h2>\n\n\n\n<p>Evita\u021bi problemele cu folderul de spam urm\u00e2nd aceste recomand\u0103ri, pentru ca mesajele dvs. s\u0103 ajung\u0103 \u00een inboxul destinatarului.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00cencepe\u021bi prin autentificarea domeniului de email<\/li>\n\n\n\n<li>Construi\u021bi lista de emailuri \u00een mod organic<\/li>\n\n\n\n<li>Folosi\u021bi un sistem de double opt-in<\/li>\n\n\n\n<li>Cur\u0103\u021ba\u021bi periodic lista de emailuri<\/li>\n\n\n\n<li>Respecta\u021bi toate legile privind confiden\u021bialitatea online<\/li>\n\n\n\n<li>Permite\u021bi utilizatorilor s\u0103-\u0219i actualizeze preferin\u021bele cu u\u0219urin\u021b\u0103<\/li>\n\n\n\n<li>Urm\u0103ri\u021bi constant metricile<\/li>\n\n\n\n<li>P\u0103stra\u021bi mesajele relevante<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u00cencepe\u021bi prin autentificarea domeniului de email<\/h3>\n\n\n\n<p>Verifica\u021bi c\u0103 sunte\u021bi cine pretinde\u021bi c\u0103 sunte\u021bi prin autentificarea domeniului de email. Atunci c\u00e2nd un client de email analizeaz\u0103 dac\u0103 un mesaj este spam sau ar trebui livrat \u00een inbox, un email provenit de la un domeniu autentificat are mult mai multe \u0219anse s\u0103 ajung\u0103 \u00een inbox.<\/p>\n\n\n\n<p>Sistemul dvs. de email marketing are, cel mai probabil, instrumente integrate pentru autentificarea emailului. Dar dac\u0103 nu are, exist\u0103 mai multe op\u021biuni pentru autentificare, printre care:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sender Policy Framework (SPF)<\/li>\n\n\n\n<li>DomainKeys Identified Mail (DKIM)<\/li>\n\n\n\n<li>Domain-based Message Authentication, Reporting &amp; Conformance (DMARC)<\/li>\n\n\n\n<li>Brand Indicators for Message Identification (BIMI)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Construi\u021bi lista de emailuri \u00een mod organic<\/h3>\n\n\n\n<p>O modalitate rapid\u0103 de a ajunge \u00een folderul de spam este s\u0103 cump\u0103ra\u021bi o list\u0103 de emailuri sau s\u0103 folosi\u021bi un instrument care colecteaz\u0103 adrese de pe internet. Dac\u0103 prea mul\u021bi destinatari v\u0103 marcheaz\u0103 mesajele ca spam, ve\u021bi fi etichetat drept expeditor neserios \u0219i mesajele dvs. vor ajunge frecvent \u00een spam.<\/p>\n\n\n\n<p>Trebuie s\u0103 v\u0103 construi\u021bi lista de emailuri \u00een mod organic. O metod\u0103 eficient\u0103 este s\u0103 crea\u021bi con\u021binut de calitate pe site-ul dvs. \u0219i s\u0103 invita\u021bi vizitatorii care \u00eel descoper\u0103 s\u0103 se \u00eenscrie pentru a primi aceste informa\u021bii direct \u00een inbox.<\/p>\n\n\n\n<p>O alt\u0103 metod\u0103 este s\u0103 invita\u021bi participan\u021bii la evenimente s\u0103 se \u00eenscrie \u00een lista dvs. de emailuri sau s\u0103 le cere\u021bi un card de vizit\u0103 pentru a participa la o tombol\u0103.<\/p>\n\n\n\n<p>Oferirea unui beneficiu \u00een schimbul \u00eenscrierii pe list\u0103 poate \u00eencuraja \u00eenregistr\u0103rile. De aceea, multe organiza\u021bii folosesc lead magnet-uri, cum ar fi un studiu de caz sau un e-book, pentru a atrage abona\u021bi.<\/p>\n\n\n\n<p>Nu exist\u0103 o metod\u0103 rapid\u0103 \u0219i sigur\u0103 de a construi o list\u0103 de emailuri. Dar exist\u0103 o cale rapid\u0103 de a ajunge \u00een spam \u0219i de a v\u0103 frustra publicul: s\u0103 cump\u0103ra\u021bi, \u00eenchiria\u021bi sau \u00eemprumuta\u021bi o list\u0103 de emailuri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Folosi\u021bi un sistem de double opt-in<\/h3>\n\n\n\n<p>Pentru ca lista dvs. de emailuri s\u0103 r\u0103m\u00e2n\u0103 s\u0103n\u0103toas\u0103, ar trebui s\u0103 folosi\u021bi sistemul de double opt-in. Astfel, ave\u021bi garan\u021bia c\u0103 abonatul \u0219i-a dat consim\u021b\u0103m\u00e2ntul. Pute\u021bi face acest lucru trimi\u021b\u00e2nd un email de confirmare sau de bun venit. \u00cen acel email, solicita\u021bi utilizatorului s\u0103 efectueze o ac\u021biune, cum ar fi s\u0103 apese pe un buton sau s\u0103 bifeze o caset\u0103.<\/p>\n\n\n\n<p>Abonatul devine oficial parte din lista dvs. de emailuri doar dup\u0103 ce finalizeaz\u0103 aceast\u0103 ac\u021biune secundar\u0103. Acest pas ajut\u0103 \u0219i la prevenirea situa\u021biilor \u00een care noii abona\u021bi sunt surprin\u0219i de emailurile primite \u0219i ajung s\u0103 v\u0103 marcheze ca spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cur\u0103\u021ba\u021bi lista de emailuri<\/h3>\n\n\n\n<p>Stabili\u021bi o frecven\u021b\u0103 pe care o pute\u021bi respecta \u0219i parcurge\u021bi lista de emailuri pentru a o cur\u0103\u021ba. \u021aine\u021bi cont c\u0103, \u00een cazul unei liste de emailuri, calitatea este \u00eentotdeauna mai important\u0103 dec\u00e2t cantitatea. A\u0219adar, dac\u0103 ave\u021bi persoane care nu au mai interac\u021bionat de mult timp, le pute\u021bi elimina sau le pute\u021bi trimite o campanie de reactivare.<\/p>\n\n\n\n<p>De\u0219i poate p\u0103rea nesemnificativ s\u0103 p\u0103stra\u021bi \u00een list\u0103 adresele de email ale persoanelor care nu mai sunt active, \u00een timp acestea pot uita c\u0103 s-au abonat \u0219i se pot \u00eentreba de ce primesc mesaje de la dvs. Acest lucru le-ar putea determina s\u0103 v\u0103 marcheze ca spam sau s\u0103 se dezaboneze \u00een num\u0103r mare \u2014 ambele fiind d\u0103un\u0103toare pentru reputa\u021bia dvs. de expeditor.<\/p>\n\n\n\n<p>Este normal ca utilizatorii s\u0103 vin\u0103 \u0219i s\u0103 plece din list\u0103. Nu v\u0103 face\u021bi griji dac\u0103 lista se mic\u0219oreaz\u0103 la un moment dat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Respecta\u021bi toate legile privind confiden\u021bialitatea online<\/h3>\n\n\n\n<p>Nerespectarea legisla\u021biei privind confiden\u021bialitatea online v\u0103 expune riscului ca emailurile dvs. s\u0103 ajung\u0103 \u00een folderul de spam. Asigura\u021bi-v\u0103 c\u0103 sunte\u021bi la curent cu regulile privind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legea privind protec\u021bia consumatorilor din California (CCPA)<\/li>\n\n\n\n<li>Legea CAN-SPAM (Controlling the Assault of Non-solicited Pornography and Marketing)<\/li>\n\n\n\n<li>Legea canadian\u0103 anti-spam (CASL)<\/li>\n\n\n\n<li>Regulamentul general privind protec\u021bia datelor (GDPR)<\/li>\n<\/ul>\n\n\n\n<p>De fiecare dat\u0103 c\u00e2nd trimite\u021bi un email de marketing, sunte\u021bi obligat s\u0103 respecta\u021bi aceste legi. Nu pute\u021bi invoca necunoa\u0219terea sau o zon\u0103 gri pentru a ob\u021bine rezultate mai bune. \u00cen realitate, acest lucru va avea consecin\u021be, iar eficien\u021ba campaniilor dvs. va sc\u0103dea considerabil.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicit\u0103 o ofert\u0103 gratuit\u0103<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Permite\u021bi utilizatorilor s\u0103-\u0219i actualizeze cu u\u0219urin\u021b\u0103 preferin\u021bele<\/h3>\n\n\n\n<p>Oferi\u021bi abona\u021bilor posibilitatea de a decide ce tip de comunicare doresc s\u0103 primeasc\u0103 din partea dvs. Un centru de preferin\u021be este cea mai bun\u0103 solu\u021bie pentru acest lucru. Lista\u021bi diferitele liste de coresponden\u021b\u0103 sau tipuri de publica\u021bii, iar utilizatorul poate decide ce este relevant pentru el \u0219i ce dore\u0219te s\u0103 primeasc\u0103. Aceasta va reduce rata de dezabonare \u0219i frecven\u021ba cu care sunte\u021bi marcat ca spam.<\/p>\n\n\n\n<p>Plasa\u021bi linkul c\u0103tre centrul de preferin\u021be \u00een subsolul fiec\u0103rui email trimis c\u0103tre publicul dvs. Nu doar c\u0103 ve\u021bi preveni dezabon\u0103rile \u0219i riscul de a fi raportat ca spam, dar ve\u021bi \u00eembun\u0103t\u0103\u021bi \u0219i rata de engagement, deoarece abona\u021bii vor primi doar emailuri pe care le consider\u0103 relevante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Urm\u0103ri\u021bi constant metricile<\/h3>\n\n\n\n<p>Ave\u021bi la dispozi\u021bie toate instrumentele necesare pentru a afla ce tip de mesaje rezoneaz\u0103 cu publicul dvs. \u00cens\u0103 este esen\u021bial s\u0103 analiza\u021bi frecvent metricile. Dac\u0103 ave\u021bi o serie automatizat\u0103 de emailuri \u00een derulare, asta nu \u00eenseamn\u0103 c\u0103 o pute\u021bi ignora. Dimpotriv\u0103, trebuie s\u0103 analiza\u021bi regulat datele pentru a optimiza campania \u00een func\u021bie de gradul de engagement.<\/p>\n\n\n\n<p>Acela\u0219i lucru se aplic\u0103 \u0219i \u00een cazul emailurilor trimise ocazional. Ar trebui s\u0103 verifica\u021bi metricile \u00eenainte de a planifica urm\u0103toarea campanie, deoarece ele v\u0103 vor ar\u0103ta ce prefer\u0103 audien\u021ba dvs. \u0219i ce tip de mesaje genereaz\u0103 reac\u021bii.<\/p>\n\n\n\n<p>\u00cen timp ce c\u0103uta\u021bi informa\u021bii despre ceea ce atrage aten\u021bia publicului, urm\u0103ri\u021bi \u0219i urm\u0103toarele statistici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reclama\u021bii pentru spam<\/li>\n\n\n\n<li>Rate de deschidere \u0219i de click (open rate &amp; click-through rate)<\/li>\n\n\n\n<li>Rata de livrare (delivery rate)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0103stra\u021bi mesajele relevante<\/h3>\n\n\n\n<p>Cu c\u00e2t con\u021binutul este mai bun, cu at\u00e2t sunt mai mici \u0219ansele s\u0103 fi\u021bi marcat ca spam. Asta pentru c\u0103, indiferent dac\u0103 cititorul recunoa\u0219te sau nu brandul dvs., va fi tentat s\u0103 afle ce ave\u021bi de transmis.<\/p>\n\n\n\n<p>Analiza\u021bi cu aten\u021bie fiecare email. Evalua\u021bi de ce \u00eel trimite\u021bi \u0219i c\u00e2t timp a trecut de la ultimul mesaj. Risca\u021bi s\u0103 pierde\u021bi engagement-ul dac\u0103 trimite\u021bi prea des sau dac\u0103 mesajele nu sunt relevante pentru publicul dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie de email marketing de la exper\u021bi \u00een care pute\u021bi avea \u00eencredere<\/h2>\n\n\n\n<p>New Light Digital este o echip\u0103 de speciali\u0219ti \u00een marketing digital \u00een care pute\u021bi avea \u00eencredere. Ne asigur\u0103m c\u0103 v\u0103 atinge\u021bi obiectivele \u00een email marketing \u0219i evita\u021bi folderul de spam. <a href=\"https:\/\/newlightdigital.com\/ro\/request-a-free-quote\/\">Programa\u021bi acum o consulta\u021bie gratuit\u0103<\/a> pentru a afla mai multe despre serviciile noastre \u0219i rezultatele ob\u021binute pentru clien\u021bi ca dvs.<\/p>\n\n\n\n<p><strong><strong>Lecturi suplimentare:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/reactivarea-e-mailurilor\/\">Cum s\u0103 utiliza\u021bi campaniile de reactivarea e-mailurilor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/vulnerabilitatile-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cum s\u0103 evita\u021bi problemele de securitate ale WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/strategia-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e2nd ar trebui s\u0103 \u00eencep s\u0103 v\u0103d rezultate din strategia SEO?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/prezenta-pe-google-diagnosticarea-motivelor-pentru-care-site-ul-dvs-lipseste-din-rezultatele-cautarilor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prezen\u021ba pe Google: Diagnosticarea motivelor pentru care site-ul dvs. lipse\u0219te din rezultatele c\u0103ut\u0103rilor<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/newlightdigital.com\/ro\/blog\/comentariile-pe-blogul-wordpress\/\">Ar trebui s\u0103 permit comentariile pe blogul WordPress?<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afla\u021bi tactici dovedite pentru a evita folderul de spam \u0219i pentru a cre\u0219te livrarea, engagementul \u0219i \u00eencrederea abona\u021bilor.<\/p>\n","protected":false},"author":2,"featured_media":15945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-15948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evitarea Folderul de Spam: Asigura\u021bi Livrarea Emailurilor &#8212; NLD<\/title>\n<meta name=\"description\" content=\"Afla\u021bi tactici dovedite pentru a evita folderul de spam \u0219i pentru a cre\u0219te livrarea, engagementul \u0219i \u00eencrederea abona\u021bilor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newlightdigital.com\/ro\/blog\/evitarea-folderului-de-spam\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evitarea Folderul de Spam: Asigura\u021bi Livrarea Emailurilor &#8212; NLD\" \/>\n<meta property=\"og:description\" content=\"Afla\u021bi tactici dovedite pentru a evita folderul de spam \u0219i pentru a cre\u0219te livrarea, engagementul \u0219i \u00eencrederea abona\u021bilor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newlightdigital.com\/ro\/blog\/evitarea-folderului-de-spam\/\" \/>\n<meta property=\"og:site_name\" content=\"New Light Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/newlightdigital\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-27T06:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-29T11:49:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newlightdigital.com\/wp-content\/uploads\/2025\/06\/custom-dimensions-1910x1080-px-5-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1910\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"newlightdigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@newlightdigital\" \/>\n<meta name=\"twitter:site\" content=\"@newlightdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"newlightdigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/evitarea-folderului-de-spam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/evitarea-folderului-de-spam\\\/\"},\"author\":{\"name\":\"newlightdigital\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#\\\/schema\\\/person\\\/ee701cfa5184213317438409e2c2461a\"},\"headline\":\"Cum s\u0103 v\u0103 asigura\u021bi c\u0103 emailurile nu ajung \u00een folderul de spam\",\"datePublished\":\"2025-06-27T06:30:16+00:00\",\"dateModified\":\"2025-06-29T11:49:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/evitarea-folderului-de-spam\\\/\"},\"wordCount\":1366,\"publisher\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/evitarea-folderului-de-spam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/newlightdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/custom-dimensions-1910x1080-px-5-1.png\",\"articleSection\":[\"Content marketing\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/evitarea-folderului-de-spam\\\/\",\"url\":\"https:\\\/\\\/newlightdigital.com\\\/ro\\\/blog\\\/evitarea-folderului-de-spam\\\/\",\"name\":\"Evitarea Folderul de Spam: Asigura\u021bi Livrarea Emailurilor &#8212; 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