Want better results from your AI tools? Explore our most effective AI marketing plan prompts, designed to produce stronger strategies, clearer insights, and more impactful marketing plans.
AI is rapidly transforming marketing, and knowing how to use effective AI marketing plan prompts can make all the difference in how marketers apply this technology. For years, machine learning has impacted every digital service you have. Think about how Spotify is finding songs you like or Netflix is suggesting your next binge-worthy show, says researcher Melissa Russell in her analysis of how AI will shape the future of marketing, published in the Harvard Business Journal.
But marketers hadn’t thought much about AI until services like ChatGPT hit the market and everyone started talking about how the marketing profession would shrink. Research is finding that the profession isn’t necessarily shrinking as much as it is adapting.
Yes, there are layoffs, but economic factors are more heavily to blame for that. The Financial Brand’s research in late 2024 found that only three percent of companies have replaced employees with AI tools.
Instead, leaders are looking for marketers who know how to maximize AI with the right prompts, editing and expertise. While you might not have to craft the strategy as much in light of new tools available to you as a marketer, you do need to know how to prompt AI appropriately.
Before we get into the five most effective AI marketing plan prompts, let’s talk about what makes a good prompt. Your prompts should be clear, specific and outcome-driven.
The more details you give AI, the better the marketing plans that come out of the tool will be. For example, you should know your audience’s characteristics, interests and preferences. Now use those to get the best audience alignment by telling AI those details.
As you work to get better work products from AI, consider these quality prompt characteristics.
Tell AI why you’re engaging in the marketing plan. Are you working to educate your audience, sell a product, engage more deeply, drive traffic or reposition yourself in the marketplace?
This is where AI needs your insights and expertise the most. You should be outlining your target audience clearly and thoroughly. This includes giving AI a full buyer persona when you have that level of detail or describing what a typical customer looks like. You might even explain various audience segments that your product resonates with to get fuller plans from the system.
AI needs to know more about your company and what you offer. The more you tell AI about what you offer, to whom and why, the better the work outputs will be.
Give AI greater context for your brand and what you’ve found resonates with your customers. By explaining your voice and tone, you’ll get better alignment from your plans.
Tell AI specifically what you are looking for. If your content has character limits, space constraints, time limits or other requirements, outline those in detail. When requesting copy, explain the audience and what you’re promoting with the copy.
Explain what you want the audience to do next after seeing the ad, blog, landing page, etc. Is the goal to make a purchase, download a brochure, join the email list, engage with a salesperson, stop by an event table, drop a business card. The more specific you are, the more likely that AI can write copy that encourages the action you’re looking for.
While AI offers a valuable tool for speeding up common marketing processes, the right AI marketing plan prompts help ensure the system produces strategic, accurate, and audience-aligned output. Marketers are still charged with ensuring accuracy, consumer alignment and innovation in marketing channels and platforms. That’s why we’re unveiling our best AI marketing plan prompts to help you get high-quality digital marketing strategies faster and more efficiently.
Write me a digital marketing strategy for [company name] [url]. The primary audience is [describe your audience in as much detail as possible]. Make sure to include: Marketing messaging, a buyer persona, competitor outlook, market differentiator, and the best channels to market on based on our audience and the product we sell. This plan should help the company grow by [insert growth goals here].
Write me a content marketing strategy for [company name] [url]. The primary audience is [describe your audience in as much detail as possible]. Make sure to include a variety of content types, clear timelines and recommended frequency. Our current content marketing platforms include social media, email marketing, blogs, guest blogs and local events but we’re open to hearing about other strategies you recommend adding. The goal of the content marketing plan is to increase website traffic by [insert goal], gain [number of] new email subscribers, and capture [percentage] more of the industry’s competition.
Write me a social media strategy for [company name] [url]. The primary audience is [describe your audience in as much detail as possible]. Detail what platforms we should be on, the kinds of content that will resonate with our audience and if there are any groups we should be a part of. The goal of the social media marketing plan is to increase social followers by [insert goal] per year, increase engagement [insert percentage] and grow website traffic from social media from [current percentage] to [goal percentage].
Write me an online ads strategy for [company name] [url]. The primary audience is [describe your audience in as much detail as possible]. Our monthly budget is [insert budget] with flexibility for greater spending during recommended times of year based on industry seasonality and high-growth opportunities. Our cost per lead cannot exceed [insert goal CPL]. We aim to drive [number] leads per month.
Write me a website strategy for [company name] in the industry of [insert your company’s industry]. The primary audience is [describe your audience in as much detail as possible]. We offer [list products]. Detail the sitemap, primary webpages needed, CTAs for high conversion rates and simple navigation.
Even with strong AI marketing plan prompts, you still need expert review to avoid common issues like generic content, inaccuracy, or weak CTAs.
AI copy tends to lack originality and depth. What that means is, you’ll see ample buzzwords that aren’t substantiated, surface-level insights and often repetitive phrasing. While this content can be a good jumping off point, you’ll need to add real data, case studies and your industry’s insights and brand voice to polish the drafts and make them your own.
While AI might use some citations and links to tell you where it pulled information from, it might inflate that data or infer things from those links that they don’t entirely say. You should be validating all information in AI content before posting or using it. Look for real numbers, statistics you can validate and links to research studies that align with the content. Fact-checking can be time-consuming, but it is well worth it when using AI.
No matter how much information you give AI in your prompts about your brand voice and tone, it might struggle to get it right. After all, your copywriters and content team have years of experience making your content sound like you. How could you expect AI to get it right immediately?
As you edit AI, be sure to look out for casual tone of voice where it should be formal, salesy language in places it doesn’t need to be and inconsistent voice across content types.
When requesting content, always specify tone of voice to help guide AI in what you really want.
When working to meet word counts or other prompt details, AI might repeat points. More often than not, you’ll see these points written with different language but without adding value. It also might use circular language, which is saying something without saying anything.
Rephrase AI copy where needed, trim it for clarity, and reduce wordy sentences or paragraphs where you can.
Ideally, you should be telling AI specifically what your CTA is for each prompt. Explaining expected outcomes can help AI do a better job in this area. But you might still see things like:
In some cases, it’s just best to leave the CTAs to your content team. This will help you ensure this crucial area of your marketing is on point.
This one is a little harder to spot and eliminate from your content drafts, but it’s still crucial. Look out for unintentional plagiarism from existing sources. You might see this in blog titles that match what’s already on the internet or overuse of analogies or stories you didn’t tell AI about your customers but that it pulled from other sites.
The best way to avoid plagiarism in AI content is to run the content through plagiarism checkers.
Despite great prompts and effective editing, you might still be left with AI-written strategies and content that doesn’t align with your company. If so, turn to the experts at New Light Digital. While we have an incredible team of digital strategists, copywriters, website designers, and creatives, we can also enhance that human touch with some AI-written content to help you manage your budget and increase your go-to-market speed.
Request a free consultation now to hear more about how we fuse a team of experts with smart use of modern tools and technologies.
Further reading:
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