Learn what interactive content marketing is and why you need it to engage your audience in 2024. Implement these elements in your marketing.
Digital content is everywhere. Your audience is flooded with a constant barrage of content and information. To cut through all the noise and information, you need innovative content strategies that engage your audience in a way your competitors are not.
Interactive content will set you apart from what everyone else is doing and provide you with a better chance to compete in the digital marketing landscape.
Digital transformation has made interactive media a must. Everyone is vying for consumer attention. But the consumer can only pay attention to so much, underscoring the need for interactive media to better engage consumers.
Companies that challenge themselves and their marketing teams to make their content more interactive see these impactful benefits.
While interactive content is nothing new, it is constantly evolving. Consider adding these types of interactive content to your marketing to see improvements in customer interactions now.
Ask your customers questions. Not only will you learn more about them and have statistics from your own research that you can quote in your content, but you’ll make your consumers pause and think. This keeps them entertained and thinking about your content.
Your video content should not just be talking heads. Instead, get the audience engaging with your content by answering questions and then tailoring the content to their answers.
Immerse the reader in the content through augmented reality. Bring your products to life by allowing the user to virtually touch them. Or allow for virtual try-ons allowing your customer to see your product in a whole new way.
The most popular trend in real estate and tourism is virtual reality. Allow a user to explore a home as if they were walking through it so they can see how all the elements come together. Don’t just show them static photos and make them guess how close the pantry is to the stove or where the primary bedroom’s closet ties in. And for tourism, users can feel like they are interacting with your products and services as they place themselves in different locations away from home.
Data can be complex. Reading and understanding that data can be even more complex. Simplify it with interactive infographics. You can help users focus on one element of your infographic at a time by slowly revealing more information as the user engages with the content. Allow them to click around and learn more about how the content relates to one another.
Add game-like elements to any form of content. For example, you can allow your readers to earn points or unlock achievements as they explore your content. Allow them to compete with others by maintaining a leaderboard.
You must use a strategic approach to get the most from your interactive content. You can’t just put content out there that you’ve seen from other brands. Instead, make it uniquely yours so it resonates with your target audience in the most meaningful way.
Your audience is unique to your business. Make your content match your audience with information specifically tailored to their needs and preferences.
The more you understand your audience and their pain points, the more you can speak directly to them.
Use polls and surveys to get to know your audience more deeply. Social media can help you regularly take the pulse of your audience to learn more about them if you use the space well.
The more accessible your content is, the easier it will be to interact with. Spend time testing your interactive content on various devices to prevent the content from being challenging to engage with. Then check to make sure that all content meets guidelines for individuals with disabilities.
Your content can’t just engage users. It must still educate them. Your interactive elements should enrich the user experience. Quizzes can help users test their knowledge of information.
While you want your content to be interactive, you still want it to tell a story because that makes your content memorable. Interactive videos should still be about the story but can allow the user to select where they go in the story next and how to influence the story.
The easier your content is to share, the wider your reach will likely be. Ask users to share your content on social media with timely prompts.
Never forget to track your content’s performance. That way, you know what’s working and where you need improvements. You’ll know what interactive content is worth producing, which is helpful since this type of content is time and resource-intensive to produce. Listen closely to what users are telling you by evaluating what they are engaging with.
No one marketing aspect works alone. Make sure your interactive content fits in with your overall marketing goals. Each piece of content should support your marketing strategy and guide you toward building a meaningful customer funnel that helps users go from strangers to customers.
Getting started with interactive content can mean taking a small step forward in your marketing. You can place the content in one area of your website to test it out as you experiment and learn what resonates best with your audience. If you aren’t sure where to get started or how to begin, work with a team of experts. New Light Digital offers interactive experiences that enhance corporate marketing to better engage with users and gain greater awareness for the products and services they offer. Schedule a free consultation now to learn how New Light Digital can transform your marketing content and make it more engaging.
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