As you build your content marketing plan, you might be wondering how often you should publish blogs for best SEO results. Here’s your answer.
Publishing blog posts is a time-consuming endeavor but one that is extremely important for SEO results. So how often should you publish blog for best SEO results? The answer is that it depends because every business is different. But no matter what, you should post a minimum of once a month.
Even the posts that you write can have different goals, such as driving traffic or serving as a pillar for other posts to link back to. So as you prepare to build your content calendar, learn how to decide when and how often to publish to your blog.
The number of blogs you should publish each month depends on the type of business you run, the competition in your field and where you’re at in your journey with establishing traffic to your website.
But if you’re in the maintenance phase where you’ve built some traffic to your website and you’re looking to continue growing it, here’s how many blogs you should publish each month.
These figures are general guidelines though. It’s more important that you publish quality over quantity. So if 24-36 blogs per year seems too daunting as you’re doing your content calendar, realize that you can trim that back to once per month with a few extra blogs tossed in during your busier seasons to drive more traffic.
How often you choose to publish to your blog will vary based on several factors. Those factors include the following.
Before you get too far into committing to how many blog articles you’ll post each month, you need to review your resources. This is a major factor that will determine how often you post.
SEO is highly dependent on the quality of content. An astounding 7.5 million new blog posts are published on the internet every day. So what will make yours stand out and make Google decide that it should be at the top of results? It all comes down to quality and answering your readers’ questions.
If you don’t have the time, budget and team to maintain blogging frequency, you won’t experience the results you’re targeting. And posting low-quality content could actually do more harm than good for your rankings. Thin content – or content that lacks depth – is never good and can also harm your SEO.
Your readers come to you for answers. If you aren’t answering their questions or problems through your content, you aren’t doing your job. So for best results, you should review what problems your target audience faces to determine the content you need to guide them.
As you consider your target audience, review these factors:
B2B vs. B2C companies have varying goals, strategies and customers. This makes their content marketing goals different.
B2B companies generally need long-form content that goes deep into a topic. In contrast, B2C companies look for fast sale conversions from slightly lighter content.
If your audience is industry professionals, or experts within your field, you’ll want to post well-researched, thorough blogs once or twice a month. But if your audience is an average consumer, short content that is broken down into digestible pieces will often resonate better with your target audience.
Now you know that there is no one-size-fits-all approach to blogging frequency. But that doesn’t mean there isn’t an ideal number for your blog specifically. You might start experimenting with varying numbers of blog posts per month. And as you review your results, look at these metrics:
You might not see a clear indication of how many blogs are ideal for meeting your goals. That’s because it takes time and expertise to build a full SEO strategy that is all-encompassing. SEO is about more than just blogging. It’s a careful plan that includes backlinks, technical improvements and careful keyword usage.It’s not something you can master in a day or even a year. That’s why experts like New Light Digital are incredibly helpful in building a content marketing and SEO strategy for companies looking to grow their business through their online presence. For insights on everything from SEO to social media, schedule a free consultation with our team.
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