Digital marketing has opened the door for more organic reach than print ever could. And yet with digital marketing comes the fact that consumers are constantly flooded with advertising and messaging. This makes it difficult for marketers to break through the noise and reach their customers. Video offers a way to reach more users and engage with them.
One of the great things about video is that it’s very versatile. You can use it on social media and in social media advertising, as pre-roll ads on YouTube videos, and your website. Video is one way to stand out in a crowded digital marketplace.
Here’s a look at the five reasons why you need videos in your digital marketing.
1. Video Marketing Improves Conversion Rates
When you use videos on your landing pages, you increase the likelihood that your visitors will convert by 80 percent. Videos help inform and engage users while highlighting the most important aspects of your business.
By incorporating visuals and audio together, you engage more senses than have your customers only read your content. This also helps your users understand your content clearly so they can make an informed purchasing decision.
2. Raise Your SEO Rankings with Video
Videos that are properly formatted on your website can boost your SEO rankings. You’ll need to include a video transcript and make sure the way your video is hosted doesn’t slow down your site’s load times. A video expert can help ensure your video is optimized for both website visitor engagement and SEO.
On average, websites that incorporate optimized video content increase their organic traffic by 157 percent. These websites also experience a longer time on page and two times the conversion rate they did before adding video.
3. Make Content Digestible on Mobile
Mobile devices make up about half of the worldwide internet traffic. But despite mobile optimization strategies, small screens still aren’t great for consuming content on a website. Video improves the mobile experience, allowing visitors to consume information without reading the small screen.
Integrating subtitles in your videos or some text that helps give context to what’s happening can help in case people view the video without sound.
4. Complicated Concepts Are Simpler with Video
The difference between telling your consumers how your product works and showing them how it works is enormous.
The vast majority of consumers say that watching an explainer video helps them better understand a product or service.
Animation brings concepts to life and talking head videos can help consumers feel connected to your business and your staff.
5. Consumers Are More Likely to Share Videos
Using videos in your digital marketing can help you build your social networks organically through shares from your followers. More than 3 out of 4 people say they would share a branded video with their friends if the video was entertaining.
Because videos can build your overall reach, they’re a fantastic tool for spreading awareness about your business.
New Light Digital helps take your video content and make it more engaging. We know that people have short attention spans, so the first few seconds of a video are crucial to pulling in the viewer and engaging them in your content.
And because we’re a full-service digital marketing agency, we can offer tips and ideas for how to maximize your video investment. Request a free quote to learn more about our video services.