Sonice Party: Wholesale E-Commerce, Branding, SEO & Content
A custom wholesale WooCommerce store for Sonice Party, a Vernon party-supplies importer — trade-only ordering with payment integrations — alongside a brand cleanup and an ongoing SEO and content program.
- Branding & Identity
- Web & App Development
- E-commerce
- Design & Conversion
- Google & Meta Ads
- SEO
- Content & Social
A logo, cleaned up and modernized.
Sonice came to us with a dated script wordmark. We kept the recognizable eagle mark but rebuilt it crisp and modern — a bold “SONICE” wordmark, refined colours, and clear usage rules — the identity the new store is built on.
After
Cleaned up by New Light Digital
Same eagle, sharper execution — a modern wordmark and tightened colours.
Color palette
- Deep Koamaru #131B84
- Red #E50004
- Havelock Blue #666EE1
- Sea Pink #EDA593
Typography
- Aa
- Aa
A custom wholesale store.
A custom WordPress + WooCommerce build for a trade-only party-supplies importer — account registration, wholesale pricing behind login, product catalog, cart, and checkout.
Built responsive — for every buyer.
The catalog, account login, and checkout all work identically on mobile, where many wholesale buyers reorder. Designed mobile-first and tested on real devices.
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Wholesale account registration
-
Cart
-
Order confirmation
Tech stack
- WordPress
- WooCommerce
- PHP
- MySQL
Designed to move volume.
A bright, product-led design built for trade buyers placing bulk orders — fast category browsing, clear wholesale pricing, and a quick path to reorder.
Key UX decisions
-
01
Built for bulk
Quantity steppers and bulk-friendly product pages for trade ordering.
-
02
Pricing behind login
Wholesale pricing shown to registered buyers, protecting trade rates.
-
03
Fast to find
Category filters and search that get buyers to products quickly.
-
04
Easy to reorder
Accounts and a streamlined cart that make repeat bulk orders effortless.
A wholesale-only WooCommerce store.
A full WooCommerce build for trade buyers — wholesale pricing gated behind account login, a full product catalog, cart, and a secure checkout with payment integrations.
Wholesale accounts & pricing
Trade-only pricing shown after registration and login — not to the public.
Catalog & cart
Hundreds of party-supply SKUs by category, managed from the WordPress admin.
Secure checkout
Payment integrations wired into a streamlined wholesale checkout.
Integrations
- WooCommerce
- Wholesale accounts
- Payment gateway
Built to be found and bought.
An ongoing SEO and content program around how buyers search for party supplies — growing organic visibility while the new store converted that traffic into orders.
Paid search that filled the cart.
Ongoing Google Ads management on high-intent party-supply searches — putting the wholesale store in front of buyers ready to order and tracking every click through to a sale.
- Google Ads
- Search
- Shopping
A wholesale store, rebuilt to sell.
+188% purchase revenue
year over year · +28% conversions · an ongoing SEO & content partnership
Let’s talk about
your growth.
Tell us what you’re trying to build, what you’re trying to grow, and what’s in your way. We’ll be in touch within one business day.
- Reply within 1 business day
- Free 30-minute consultation
- NDA available on request
Verified on ClutchThank you for an excellent website! An excellent team, and a result we are very happy with — we couldn’t have done it without their background in UX design and SEO best practices.
★★★★★ Gary Lin