Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
Psychology of Conversion: What Every Business Owner Should Know
Content Marketing Aug 28, 2025

Psychology of Conversion: What Every Business Owner Should Know

The psychology of conversion reveals why customers take action. Learn essential principles that every business owner should understand to boost engagement, increase leads, and grow revenue.

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The 2026 Digital CMO Playbook: 10 Decisions That Compound
Content Marketing Aug 31, 2025

The 2026 Digital CMO Playbook: 10 Decisions That Compound

Digital marketing trends 2026 are reshaping the way businesses connect with their audiences. From AI-powered operating models and answer-engine SEO to scaling creative output and implementing privacy-safe measurement, these trends will define competitive advantage in the years ahead.

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Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency
Marketing Strategy Sep 4, 2025

Why Pay $4,000 for a Marketing Employee When You Can Get So Much More With an Agency

You can spend $4,000 on one pair of hands or unlock an entire team that ships strategy, SEO, ads, creative, and clean reporting without the headaches. If speed, learning, and ROI matter, the agency option turns the same budget into…

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Digital Opportunities for the Moldovan Diaspora
Marketing Strategy Sep 9, 2025

Digital Opportunities for the Moldovan Diaspora

The Moldovan diaspora spans the globe, shaping economic, cultural, and social ties between Moldova and the world. Digital transformation opens powerful opportunities for Moldovans abroad to stay connected, build businesses, and create value at home. This article explores the digital…

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Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website
Content Marketing Sep 26, 2025

Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website

Discover the power of generative engine optimization to make your website stand out in AI-driven search results. Learn key steps to rank higher in chatbot answers and reach a wider audience.

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Want to Show in More AI Overviews? You Should Be Doing This
Content Marketing Sep 29, 2025

Want to Show in More AI Overviews? You Should Be Doing This

Want to show up more in AI overviews? Discover proven optimization tactics to increase your website’s visibility and reach more potential customers.

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The Biggest Thing Holding Back Your Online Ads Isn’t What You Think
Content Marketing Oct 23, 2025

The Biggest Thing Holding Back Your Online Ads Isn’t What You Think

Think you know why your online ads aren’t performing? Discover the real factors that impact online ads performance and how to boost your ROI effectively.

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5 Prompts to Get a Stellar Marketing Plan from AI
Content Marketing Nov 21, 2025

5 Prompts to Get a Stellar Marketing Plan from AI

Want better results from your AI tools? Explore our most effective AI marketing plan prompts, designed to produce stronger strategies, clearer insights, and more impactful marketing plans.

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Rebranding Your Business for Global Expansion: What You Need to Consider
Marketing Strategy Dec 15, 2025

Rebranding Your Business for Global Expansion: What You Need to Consider

Planning to take your business worldwide? Learn what rebranding for global expansion really involves, including cultural alignment, messaging, and digital strategy to support international growth.

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Web Development for Startups: What New Businesses Should Prioritize
Web Development Dec 29, 2025

Web Development for Startups: What New Businesses Should Prioritize

Launching a new business? Discover what web development startups should focus on first, including usability, performance, and scalable foundations for long-term growth.

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How to Optimize Landing Pages for Lead Generation in Niche Industries
Lead Generation Jan 17, 2026

How to Optimize Landing Pages for Lead Generation in Niche Industries

Discover how to optimize landing pages for lead generation in niche industries. Learn practical strategies to improve conversions, attract qualified traffic, and turn visitors into leads.

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Rebranding After a Merger or Acquisition: How to Seamlessly Integrate Two Brands
Marketing Strategy Jan 30, 2026

Rebranding After a Merger or Acquisition: How to Seamlessly Integrate Two Brands

Rebranding after a merger requires more than a new logo. Discover how to align messaging, culture, and brand identity to integrate two brands seamlessly and preserve market confidence.

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