Daniel Todercan, founder of New Light Digital
Author

Daniel Todercan

Daniel Todercan is the founder of New Light Digital. He has worked in digital marketing and consulting since 2010 — independently at first, then leading marketing at a US agency, then as an IFC (World Bank Group) consultant on government digital projects between 2020 and 2022. US-trained (M.A. in International Affairs, The New School, New York), Moldova-based, and working in English natively, he is hands-on with every engagement — from kickoff to strategy to the work itself.

Work with Daniel
How to Optimize Landing Pages for Lead Generation in Niche Industries
Lead Generation Jan 17, 2026

How to Optimize Landing Pages for Lead Generation in Niche Industries

Discover how to optimize landing pages for lead generation in niche industries. Learn practical strategies to improve conversions, attract qualified traffic, and turn visitors into leads.

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Does AI Search Favor Big Brands? How to Optimize Your Brand for AI Search Results
Marketing Strategy Apr 21, 2026

Does AI Search Favor Big Brands? How to Optimize Your Brand for AI Search Results

Does AI search favor big brands, or can smaller businesses compete? As AI-driven search reshapes visibility, understanding how sources are selected is critical. This guide explains how to optimize your brand for AI-generated results and improve your chances of being…

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Why Your Website Gets Traffic but No Leads: 7 Common Issues
Lead Generation May 6, 2026

Why Your Website Gets Traffic but No Leads: 7 Common Issues

Getting visitors but no inquiries? Learn why website traffic no leads is a common problem and discover the key issues preventing conversions.

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What AI Means
Content Marketing Apr 15, 2026

What AI Means

AI search PPC campaigns are transforming how businesses approach paid advertising. As AI-driven results reduce traditional clicks, marketers must adapt with new targeting strategies, smarter data use, and more relevant content to stay competitive in an evolving digital landscape.

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Google Shopping Ads Expands to 15 New European Markets
Google Ads & Meta Ads Mar 31, 2026

Google Shopping Ads Expands to 15 New European Markets

Google is rolling out Shopping Ads to 15 additional European markets in two phases. Here is what retailers need to know to prepare.

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What’s Thin Content and How Does it Impact My SEO?
Insights Nov 28, 2022

What’s Thin Content and How Does it Impact My SEO?

Thin content can hold back your SEO for all web pages and not just the pages that are lacking content. Here are three options.

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Is Your Social Media Strategy Actually Working? Here’s How to Tell
Social Media Management Aug 19, 2025

Is Your Social Media Strategy Actually Working? Here’s How to Tell

Is your social media strategy actually working? Discover the key signs of success, metrics to monitor, and how to refine your approach for better engagement and ROI.

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Digital Marketing Services Price List 2026: Updated Costs & Trends
Website Feb 5, 2026

Digital Marketing Services Price List 2026: Updated Costs & Trends

Discover the updated 2026 price list for digital marketing services, complete with the latest trends and cost factors shaping the industry. From SEO and PPC to social media, influencer marketing, and web design, we break down what businesses should expect…

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Rebranding After a Merger or Acquisition: How to Seamlessly Integrate Two Brands
Marketing Strategy Jan 30, 2026

Rebranding After a Merger or Acquisition: How to Seamlessly Integrate Two Brands

Rebranding after a merger requires more than a new logo. Discover how to align messaging, culture, and brand identity to integrate two brands seamlessly and preserve market confidence.

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Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website
Content Marketing Sep 26, 2025

Cracking the Code of Generative Engine Optimization to Get Chatbots to Rank Your Website

Discover the power of generative engine optimization to make your website stand out in AI-driven search results. Learn key steps to rank higher in chatbot answers and reach a wider audience.

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Rebranding Your Business for Global Expansion: What You Need to Consider
Marketing Strategy Dec 15, 2025

Rebranding Your Business for Global Expansion: What You Need to Consider

Planning to take your business worldwide? Learn what rebranding for global expansion really involves, including cultural alignment, messaging, and digital strategy to support international growth.

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Signs Your Website Needs an Urgent Redesign
Web Design Jul 24, 2025

Signs Your Website Needs an Urgent Redesign

Outdated design? Slow load time? Learn the key website redesign signs that indicate it’s time to refresh your online presence.

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